Taylor Gang

What Taylor Gang does

Taylor Gang is an independent hip-hop music label, artist collective, and lifestyle brand founded in 2007 and headquartered in Los Angeles. It is anchored by founder and principal artist Wiz Khalifa and manages a roster of recording artists that also includes MGK (Machine Gun Kelly), Curren$y, Fedd The God, Young Deji, and RMR. The label produces and releases music — both solo projects by its individual artists and collaborative works across the roster — and monetizes those releases through streaming royalties and digital download sales.

The company's underlying technology stack is a digital music distribution infrastructure that delivers releases simultaneously across more than ten major consumer platforms, including Spotify, Apple Music, Tidal, Amazon Music, YouTube Music, Pandora, Deezer, SoundCloud, YouTube, Audiomack, and iTunes. Distribution at scale is enabled by a partnership with Interscope Records, which handles release logistics across digital channels. Taylor Gang also operates a direct-to-consumer e-commerce storefront at store.taylorgang.com that sells branded apparel and accessories, extending monetization beyond recorded-music royalties into lifestyle merchandise.

On the business model, Taylor Gang generates revenue from three identifiable streams: (1) streaming royalties from on-demand playback and personalized radio across the major streaming platforms, (2) one-time digital sales of albums, singles, and mixtapes through the iTunes Store and other digital retailers, and (3) direct-to-consumer merchandise sales through its own online storefront. Go-to-market is primarily organic social and platform-native, leveraging Instagram, Twitter, Facebook, YouTube, SoundCloud, and an official Spotify playlist to drive awareness. The target customer is the general hip-hop music fan and artist-fandom consumer, segmented horizontally by persona rather than by enterprise vertical.

Name

Taylor Gang

Website

https://taylorgang.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Taylor Gang is an independent hip-hop music label and lifestyle brand founded by Wiz Khalifa, managing a roster of artists and releasing music across major streaming platforms while selling branded merchandise direct-to-consumer through its own e-commerce store.

Ownership category

akta.pro rank

Product category

Independent Record Label

NAICS

Music Publishers (512230)

akta.pro primary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

akta.pro secondary industry

Download Stores & Digital Music Retail (Transactional) (MPAIACAM)

Keywords

• Independent music label
• Hip-hop artist collective
• Digital music distribution
• Branded merchandise sales
• Music artist management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Streaming Royalties: Revenue generated from streaming plays on platforms such as Spotify, Apple Music, Tidal, Amazon Music, YouTube Music, Pandora, Deezer, SoundCloud, and YouTube.
2. Digital Music Sales: Direct digital sales of albums, singles, and mixtapes through iTunes Store and other digital retailers.
3. Merchandise Sales: Sale of branded merchandise including apparel and accessories through the Taylor Gang online store.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Taylor Gang is an independent music label and lifestyle brand founded by Wiz Khalifa. The company produces recorded music through a roster of hip-hop artists, distributing albums, mixtapes, and singles across 10+ major streaming and download platforms (Spotify, Apple Music, Tidal, Amazon Music, YouTube Music, Pandora, Deezer, SoundCloud, YouTube, iTunes). It also sells branded apparel and accessories directly to consumers through its own e-commerce storefront at store.taylorgang.com.

Product overview

Taylor Gang is a record label and entertainment collective founded by Wiz Khalifa. The company operates a unified platform consisting of an official website that serves as the central hub for the label, a merchandise e-commerce store, a comprehensive discography spanning multiple artists, and a roster of recording artists including Wiz Khalifa, MGK (Machine Gun Kelly), Curren$y, Fedd The God, and Young Deji. Music is distributed across major streaming platforms including Spotify, Apple Music, YouTube, SoundCloud, and others. The collective releases solo projects from its artists as well as collaborative works between label artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Taylor Gang Store Official e-commerce storefront selling Taylor Gang branded apparel and accessories directly to consumers at store.taylorgang.com.
• Blog Era Boyz (mixtape) Collaborative mixtape between Wiz Khalifa and MGK (Machine Gun Kelly), available across major streaming platforms.
• Roofless Records for Drop Tops: Disc 1 (album) Collaborative album by Wiz Khalifa and Curren$y released under the Roofless Records imprint.
• Khaotic (album) Solo album by Wiz Khalifa, released with a promotional music video and distributed across major streaming platforms.
• Girls Love Horses (album) Solo album by Wiz Khalifa with an accompanying music video for the track 'Bestie Bong'.
• When Are You Coming Back To Houston (album) Houston-themed collaborative album by Taylor Gang artist Young Deji.
• Passport (single) Collaborative single by Wiz Khalifa and MGK with an accompanying music video.
• MPH (single) Collaborative single between Wiz Khalifa and MGK with an official music video.
• Everything Tatted (single) Collaborative single between Wiz Khalifa and MGK released with both audio and music video.
• Girl Next Door (single) Collaborative single by Wiz Khalifa and MGK with accompanying music video.
• DOYH (single) Single by Young Deji featuring Peso Peso and Sauce Walka.
• Alief Baby (single) Single by Taylor Gang artist Young Deji.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Interscope RecordsminorChannel Partner/ Reseller/ DistributorTaylor Gang releases appear to be distributed through Interscope Records based on URL references in the streaming platform links. Interscope serves as a distribution partner handling the label's releases across digital platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Def Jam Recordings: Major hip-hop label with deep historical roster. Comparable as a hip-hop-focused label operating across the same artist and audience ecosystem, though at vastly larger scale and with broader label services.
• Interscope Records: Taylor Gang's distribution partner and one of the largest hip-hop/pop labels globally. Relevant as both a distribution partner and a benchmark of scale within the same hip-hop market segment.
• Cash Money Records: Long-standing independent hip-hop label (Lil Wayne, Birdman) historically distributed by Universal. Comparable as a founder-led hip-hop label that has scaled through distribution partnerships and lifestyle brand extensions.

Direct peers

• Grand Hustle Records: T.I.-founded hip-hop label/collective featuring prominent artists. Comparable as a celebrity-founded independent hip-hop imprint focused on artist development, collaborative releases, and branded merchandise.
• GOOD Music: Kanye West-founded independent hip-hop label/collective featuring Pusha T, Kid Cudi, and Big Sean. Directly comparable as a celebrity-founder-led hip-hop imprint with roster cross-promotion and merchandise/lifestyle brand extensions.
• Young Money Entertainment: Lil Wayne-founded hip-hop label featuring Drake and Nicki Minaj in its heyday. Comparable as a celebrity-led hip-hop collective leveraging roster cross-promotion and major-label distribution partnerships.
• Rostrum Records: Pittsburgh-based independent hip-hop label best known for its early association with Wiz Khalifa. Direct comparable as a similarly-sized independent label with hip-hop roster and major-label distribution history.
• Maybach Music Group (MMG): Rick Ross-founded hip-hop label (distributed by Atlantic/Def Jam). Closely comparable in structure to Taylor Gang — celebrity-led independent imprint with major-label distribution and merchandise/lifestyle brand activities.
• Top Dawg Entertainment (TDE): Independent hip-hop label/collective founded by Anthony 'Top Dawg' Tiffith, home to Kendrick Lamar, SZA, and ScHoolboy Q. Most directly comparable to Taylor Gang as a founder-led, artist-driven independent label operating outside the major-label system.

Emerging players

• DistroKid: DIY music distribution platform enabling independent artists to release across all major streaming services. Adjacent comparable as a digitally-native music distribution infrastructure serving the independent artist ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/taylorgang
• YouTubeyoutube.com/taylorgang
• Facebookfacebook.com/TaylorGang
• Instagraminstagram.com/taylorgang
• LinkedInlinkedin.com/company/taylor-gang-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Gang