What Generative AI Association does

Generative AI Association (GenAiA) is a Madrid-based non-profit industry association founded in 2023 to convene companies, experts, and strategic partners around generative AI in Spanish-speaking markets. Its members comprise 17 corporate firms — including Stratio, Hiberus, Multiverse Computing, Izertis, Sigma AI, Wizeline, Axpe, Mnemo, Serquo, Solutia, Sappin, Paradigma Digital, Deimos/Ebene, Datua, and Ints — together with 31 individual experts and a network of strategic partners that includes AWS, Microsoft, Google Cloud, Oracle, Adobe, Fujitsu, Dentsu, and Ecija. More than 30% of its expert base is composed of women, and the organization runs a dedicated Women in GenAI track.

The association does not develop or sell software products. Its core "offerings" are membership services organized through Working Groups, industry events, original research via its AI Research Lab (for example, the report "Impacto de la IA en la estructura del empleo 2026-2030"), and a podcast titled "Conversaciones AIgoritmicas." A sub-brand, Women in GenAI, operates as an inclusion, talent, and policy program. Activities are coordinated from the registered address at Vía de las Dos Castillas 33, Pozuelo de Alarcón, Madrid, with geographic focus on Spain, broader Europe, and Latin America.

GenAiA is sustained by a membership-based revenue model. Corporate members and individual experts pay dues, while strategic partners typically contribute sponsorship, in-kind support, and joint programming. Leadership includes Oscar Méndez Soto as President and Carmen Vidal Gil as Co-founder and Executive VP, supported by Luz Díaz (Director of Innovation), Laura González (Women in GenAI Leader), and Eva Fonseca (AI Innovation & WoW manager). Headcount stands at 51–100 staff, reflecting the operational scale required to run working groups, research, events, and regional outreach across Spanish-speaking markets.

Name

Generative AI Association

Legal name

Generative AI Association

Website

https://generativeaiassociation.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Generative AI Association is a Madrid-based non-profit industry association founded in 2023 that convenes 17 Spanish-language GenAI member firms, 31 experts, and tier-1 strategic partners through working groups, research, events, and the Women in GenAI program across Spain, Europe, and Latin America.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

akta.pro secondary industries

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD)

Keywords

• Generative AI association
• AI professional community
• AI research publications
• AI industry advocacy
• AI membership services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: GenAiA operates as a membership-based association. Organizations and individuals join as Associates or Members, paying fees that fund the association's operations. The membership application requires identification data and billing/payment information for registration processing. Data is retained while associated and up to five additional years for tax and liability purposes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Generative AI Association (GenAiA) is a non-profit membership-based professional association that delivers education, research, collaboration, and advocacy services around Generative AI. Its core offerings are an Associate and Member membership program, working groups (including Women in GenAI), published research and whitepapers via its AI Research Lab, in-person events and an annual Generative AI Summit, and the 'Conversaciones AIgoritmicas' podcast targeting companies and experts involved in or transitioning to Generative AI.

Product overview

The Generative AI Association (GenAiA) is a non-profit membership organization, not a software product company. It does not offer a unified platform or modular software product. Its offerings consist of membership services, networking events, working groups (such as Women in GenAI), research publications (including the IA Report on labor market impact), whitepapers, and the 'Conversaciones AIgoritmicas' podcast. All offerings are membership-driven programs and content assets rather than licensed or downloadable software products.

Differentiator

Problem solved

Functional benefit

Brands

• Women in GenAI: A working group formed by men and women whose objective is to promote, boost, and expand the presence of women in the Generative AI environment.

Products and services

• GenAiA Membership (Associate and Member tiers) Recurring membership program for organizations and individuals involved in or transitioning to Generative AI, providing access to working groups, research, events, networking, and advocacy. Members pay fees that fund association operations and provide identification and billing data during registration.
• AI Research Lab publications Research publications and reports from GenAiA's AI Research Lab, including the 'Impacto de la IA en la estructura del empleo 2026-2030' labor market report on AI's impact on employment, providing analysis and forecasts to association members and the public.
• Generative AI Summit (annual conference) Annual conference and series of follow-up association events (sessions I through X) hosted at member company offices and technology partner locations, bringing together AI experts, member companies, and industry leaders to discuss generative AI developments, applications, and policy.
• Conversaciones AIgoritmicas podcast Podcast series hosted by Óscar Méndez featuring informal conversations with prominent AI leaders and experts, exploring the latest developments, challenges, and practical applications of generative AI across sectors. Distributed on Spotify and YouTube.
• Women in GenAI initiative Working group formed by men and women whose objective is to promote, boost, and expand the presence of women in the generative AI environment, featuring articles, team profiles, networking opportunities, and visibility for women's contributions to AI.
• GenAiA Whitepapers Published whitepapers providing in-depth analysis on generative AI topics, including 'GenAI: Organización y talento' on organizing talent for generative AI, available to members and the public through the GenAiA website.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, key and supporting.

• StratiocoreOthersStratio is one of the member companies of GenAiA. Oscar Méndez, President of GenAiA, has presented on 'Stratio Generative AI Data Fabric' at association events.
• HiberuscoreOthersHiberus is a member company of GenAiA, participating in association activities and events.
• WizelinecoreOthersWizeline is a member company of GenAiA, collaborating with other members on Generative AI initiatives.
• Multiverse ComputingcoreOthersMultiverse Computing is a member company of GenAiA. Victor Gaspar presented on 'The compression of generative AI models using tensor networks' at a GenAiA follow-up event.
• Axpe ConsultingcoreOthersAxpe Consulting is a member company of GenAiA. Gema Atienza Chércoles serves as Head of Data & IA at Axpe and is part of the Women in GenAI team.
• IzertiscoreOthersIzertis is a member company of GenAiA and hosted a follow-up association event at their offices. Miguel Ángel Acero presented on 'The awakening of the Force: The deployment of Creativity in AI'.
• Paradigma DigitalcoreOthersParadigma Digital is a member company of GenAiA and hosted the IX Follow-up Association event at their offices. Eva Lozano serves as Head of Technology at Paradigma Digital and is part of the Women in GenAI team.
• Sigma AIcoreOthersSigma AI is a member company of GenAiA, participating in association activities and working groups.
• AWS (Amazon Web Services)keyStrategic or Co-development PartnerAWS collaborated with GenAiA on a special follow-up event in June 2024 at AWS offices in Madrid. Mai-Lan Tomsen, VP of Technology at AWS, delivered a keynote on 'AWS Generative AI Strategy'. Eduardo Ordax, Generative AI Lead at AWS, also presented at a follow-up event on 'Reinventing with Generative AI'.
• MicrosoftkeyStrategic or Co-development PartnerMicrosoft is represented in GenAiA through Elena González-Blanco, Head of AI at Microsoft, who presented on 'Generative AI and language: challenges and opportunities for LLMs'. David Hurtado, Innovation lead at Microsoft, spoke at an event on understanding Generative AI and its organizational impact.
• Google CloudkeyStrategic or Co-development PartnerGoogle Cloud is represented in GenAiA through Javier Martinez who discussed Google's strategy in Generative AI focused on the Enterprise environment at a follow-up event.
• OraclekeyStrategic or Co-development PartnerOracle participates in GenAiA through Pedro Llamas Flores who presented Oracle's value proposition on GenAI, specifically OCI Generative AI Service.
• AdobesupportingStrategic or Co-development PartnerAdobe is represented in GenAiA through Carlos Picazo, Head of Solutions, who presented on 'GenAI at the service of creativity and marketing in a business environment'.
• FujitsukeyStrategic or Co-development PartnerFujitsu hosted a GenAiA follow-up event at their offices. Carlos Rodríguez Abellán shared Fujitsu's experience in GenAI through a use case and discussed considerations for putting AI projects into production.
• DentsusupportingStrategic or Co-development PartnerDentsu hosted the X Follow-up Association event at their offices. Sonia Casado, Chief Transformation & AI Officer at Dentsu, presented on 'Conversational agents'.
• EcijasupportingStrategic or Co-development PartnerEcija hosted a GenAiA follow-up event at their offices. Carlos Rivadulla presented on 'The regulation of AI, from risk to profit'.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Partnership on AI: Multi-stakeholder non-profit convening companies, researchers and civil society on responsible AI. Closest functional peer to GenAiA: similar membership model, working groups, research output and policy advocacy focus, but at significantly larger global scale.
• The Future of Life Institute: Non-profit advocating for beneficial AI through policy engagement, research and outreach. Comparable in advocacy and governance focus, but operates globally with much larger funding and a stronger existential-risk framing.
• Mila - Quebec AI Institute: AI research institute advancing responsible and inclusive AI through research, training and community programs. Shares GenAiA's emphasis on responsible AI development, though research-led rather than industry-membership-driven.
• European AI Alliance: European Commission-hosted forum for stakeholders to debate AI policy and implementation. Comparable in policy advocacy and 'balanced regulation' mission, with direct access to EU institutions that GenAiA is positioning to influence.
• AI4ALL: Non-profit expanding access to AI education and increasing diversity in the field. Closest peer to GenAiA's Women in GenAI initiative: similar inclusion-focused mission, comparable educational programming, but U.S.-centric.
• Responsible AI Institute: Non-profit focused on AI ethics, governance frameworks and certification. Shares GenAiA's pillar around 'GenAI Ethical Standards' and its work with enterprises adopting responsible AI practices.
• Data & Society: Research institute studying the social implications of data-centric technologies. Comparable to GenAiA in combining GenAI research, working groups and public discourse around ethics and societal impact.
• AI Now Institute: Research and policy institute examining the social implications of artificial intelligence. Comparable to GenAiA in its blend of research publication, policy advocacy and convening, though focused on U.S. policy and academia rather than Spain/LATAM enterprise.

Emerging players

• Centre for AI Safety: Research org focused on AI safety and risk reduction. Comparable in its concern with safe deployment of GenAI and policy engagement, though narrower in remit and more research-academic in delivery than GenAiA's industry-membership model.

Broad incumbents

• The Alan Turing Institute: UK's national institute for data science and AI, conducting research, training and policy engagement. Comparable in education and policy focus, but backed by government and university funding at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GenerativeAIAssociation
• LinkedInlinkedin.com/company/genaia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Generative AI Association