Safety Design

What Safety Design does

Safety Design is a privately held Illinois LLC that sells a unified SaaS platform for managing construction and workplace operations. The platform is delivered as a Progressive Web App with offline mode, real-time data streaming, just-in-time rendering, and smart caching, and it is designed around isolated per-client databases with bi-directional data relationships across people, projects, assets, files, and workflows. Its product suite spans five core modules (CPMS project management, EHS safety/compliance, HRMS human resources, AFMS assets and fleets, and CRM customer relations) plus supporting modules for real-time communication, knowledge management, labor/union compliance, financial management, inventory, and a digital plan room, with platform-wide features including dashboards, file storage, calendar, mapping, profiles, forms, and telematic hardware devices.

The company targets construction, safety/compliance, and operations teams and sells primarily through direct sales with dedicated account managers, guided onboarding, and quote-based pricing tailored to customer size and workflows. Pricing is structured as a subscription with 1-3 year terms, starting at roughly $17/user/month for a ~250-user organization on default configuration, supplemented by optional paid services such as data migration, custom integrations, consulting, additional storage, enhanced data protection, and installation. All support staff are based in the United States, default integrations cover Microsoft and Google SSO plus Viewpoint Vista ERP and JULIE 811, and the company has begun exhibiting at industry events such as Chicago Build 2026.

Safety Design generates revenue through core SaaS subscriptions, telematic hardware sales (GPS trackers, OBD and CAN Bus devices, dashcams with lifetime warranty), and optional add-on professional services. The firm is founder-owned, self-funded, and operates without disclosed external venture or private equity backing, with 1-10 employees and no publicly disclosed revenue or ARR.

Name

Safety Design

Legal name

Safety Design, LLC

Website

https://safetydesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety Design is a software company that provides AI-powered automation, data migration, and device installation solutions.

Ownership category

akta.pro rank

Product category

Construction Operations Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Construction management software
• Workplace safety software
• Fleet management software
• Human resources platform
• Unified operations platform

Headquarters

HQ city

Eureka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Core SaaS Subscription: Subscription-based pricing model with tiers based on user count and feature configuration. Includes unlimited users, unlimited data, lifetime support, onboarding assistance, custom work requests, and emergency restoration. Service terms available in 1, 2, or 3 year durations.
2. Telematic Hardware: Sale of telematic devices including GPS trackers, OBD devices, CAN Bus devices, and dashcams for fleet and asset tracking.
3. Optional Add-On Services: Additional paid services including Data Migration, Custom Integrations, Consulting, Additional Storage (1 TB increments), Enhanced Data Protection, and Installation Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Safety Design provides a unified SaaS platform that consolidates project management, workplace safety/compliance, human resources, fleet and asset management, CRM, and supporting operations modules into a single, brandable workspace for construction and operations organizations. The platform is delivered as a Progressive Web App with offline mode, role-based permissions, isolated per-client databases, AI-ready architecture, and an Open API for integrations. The company also sells telematic hardware devices (GPS trackers, OBD II trackers, CAN Bus devices, and dashcams) and offers optional professional services such as data migration, custom integrations, consulting, and installation.

Product overview

Safety Design offers a unified SaaS platform with multiple integrated product modules for construction and workplace operations management. The platform architecture includes core products: CPMS (Project Management), EHS (Safety), HRMS (Human Resources), AFMS (Assets and Fleets), and CRM (Customer Relations), along with supporting modules for Real-Time Communication (RTC), Knowledge Management (KMS), Labor Management (LMS), Financial Management (FMS), Inventory Management (IMS), and Digital Plan Room (DPR). These products share platform-wide features including Dashboards, Drive (1 TB storage), Calendar, Mapping, Profiles, Forms, and Tools. The platform is branded per customer, supports offline mode, and includes telematic hardware devices for GPS tracking and vehicle diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• CPMS (Project Management) Project management module that coordinates schedules, materials, and documents in one shared workspace. Designed for construction and engineering teams that need to deliver projects on time and within budget through forecasting, daily logs, and phase tracking.
• EHS (Safety) Environment, health, and safety module for managing inspections, incidents, and OSHA documentation. Tracks certifications, 100+ built-in toolbox talks, Job Safety Analyses, compliance requirements, and close-out follow-ups.
• HRMS (Human Resources) Human resources module that centralizes employee records, credentials, training assignments, onboarding flows, and organizational structure to ensure compliance and streamline common workflows.
• AFMS (Assets and Fleets) Asset and fleet management module that tracks equipment and vehicles, integrates telematic devices for GPS, tamper/accident detection, and wireless diagnostics, and maintains service history with file attachments.
• CRM (Customer Relations) Customer relationship management module that captures leads, tracks interactions, and shares updates with the team to build reliable pipelines and lasting client relationships through centralized client records.
• RTC (Real-Time Communication) Real-time communication module that enables group channels and 1-on-1 conversations with text, images, links, and files sent instantly within the platform.
• KMS (Knowledge Management) Knowledge management module that makes information easily accessible and shareable through forms, internal wikis, company FAQs, and other documentation.
• LMS (Labor Management) Labor management module for viewing union records and managing labor compliance, including wage addendums, contracts, union contacts, and interactive maps.
• FMS (Financial Management) Financial management module for managing finances, tracking expenses, and generating reports, with connectivity to third-party services for additional functionality.
• IMS (Inventory Management) Inventory management module for managing inventory levels, monitoring items and materials, reporting deliveries, and simplifying transfers between locations.
• DPR (Digital Plan Room) Digital plan room module for posting projects that others can view, download, and follow, with clear statistics on user engagement and popular entries.
• Telematic Devices Hardware product line of telematic devices including Plug-n-Play GPS trackers (lightweight and heavy-duty), OBD II trackers, CAN Bus devices, and dashcams. Sold with lifetime warranty, free replacements, no data fees, and optional installation services for fleet and asset tracking.
• Professional Services and Add-Ons Suite of optional paid professional services that complement the Safety Design subscription, including Data Migration, Custom Integrations, Consulting, Additional Storage in 1 TB increments, Enhanced Data Protection, and Installation Services for telematic hardware.

Quantifiable outcome

• Reduced rework and miscommunication through single source of truth
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDefault integration supporting Microsoft OAuth for authentication and single sign-on capabilities within the Safety Design platform.
• GooglecoreTechnology or IntegrationDefault integration supporting Google OAuth for authentication and single sign-on capabilities within the Safety Design platform.
• Viewpoint VistacoreTechnology or IntegrationDefault integration with Viewpoint Vista ERP system for data synchronization and workflow continuity.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Procore Technologies: Procore is the leading construction project management SaaS platform with modules for project management, safety, quality, and financials. It directly competes with Safety Design's CPMS, EHS, and FMS modules for the same mid-market and enterprise construction buyers.
• Autodesk Construction Cloud: Autodesk Construction Cloud bundles BIM 360, PlanGrid, and Autodesk Build for project management, safety, and document control. It competes head-to-head with Safety Design's CPMS, DPR, and EHS offerings in the construction vertical.
• SafetyCulture: SafetyCulture's iAuditor platform covers inspections, incidents, OSHA documentation, and toolbox talks — directly overlapping with Safety Design's EHS module. It also extends into asset and training management, intersecting with HRMS.
• Samsara: Samsara provides fleet telematics, GPS tracking, dashcams, and equipment monitoring with strong construction-industry penetration. It directly competes with Safety Design's AFMS module and telematic hardware line.
• Buildertrend: Buildertrend is a construction-focused SaaS platform covering project management, customer communications, scheduling, and financials. It targets residential and commercial builders with a similar all-in-one pitch to Safety Design's CPMS and CRM modules.
• Geotab: Geotab is a major fleet telematics provider with OBD and GPS device hardware plus a rich analytics platform. It directly competes with the GPS tracker, OBD, and CAN Bus device business within Safety Design's AFMS module.
• BambooHR: BambooHR is a leading SMB HRIS platform covering employee records, onboarding, training, and time tracking. It competes directly with Safety Design's HRMS module for the same mid-market customer base.
• Connecteam: Connecteam is a mobile-first workforce management platform built for deskless workers in construction, manufacturing, and field services. It overlaps with Safety Design's HRMS, RTC, and EHS modules for the same deskless workforce.

Broad incumbents

• ServiceTitan: ServiceTitan is a broader field service and operations platform for trades and construction-adjacent industries. While focused on service contractors rather than GCs, its CRM, scheduling, and asset management modules overlap with Safety Design's platform.
• HubSpot: HubSpot is a broad CRM and customer engagement platform. Its CRM, marketing, and sales modules overlap with Safety Design's CRM offering, though it lacks construction-specific depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/adamjeffries
• YouTubeyoutube.com/@safety-design
• LinkedInlinkedin.com/company/safetydesign
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Design