SunHeart Academy

What SunHeart Academy does

SunHeart Academy is a privately held, bootstrapped online coaching and education business founded in Montreal, Canada in 2018 by Tanja Senica. The company serves professional women who want to transition from unfulfilling corporate jobs into passion-based 6-figure businesses, offering a structured curriculum built around an 'Outer Game, Inner Game, Physical Game' framework and a 6-step 'Passion to 6 Figures' methodology. Since launch it has reported helping 60+ women, with Samih Terhzaz joining as a second coach and business strategist.

The product portfolio consists of three core paid offerings delivered entirely online: the Boss Lady Business Initiator (4-week starter at $395 one-time), the Boss Lady Activator (6-month comprehensive program at $6,000 one-time, or $500 deposit + $995/month subscription plan), and a 90-minute 'From Passion to Profit' business strategy session booked via Calendly. Course delivery occurs through the Boss Lady Portal, a members-only platform providing lifetime access to video content, worksheets, templates, and accountability tools. Free resources include a downloadable Boss Lady Business Roadmap PDF and an 8-day email masterclass used as a lead magnet. Stripe handles payments; Mailchimp powers a waitlist and email funnel.

The go-to-market motion is community-led and direct-to-consumer: a free Masterclass and a Facebook group ('Boss Lady, Profitize Your Passion') generate top-of-funnel interest, free 20-minute strategy calls qualify prospects, and 90-minute paid sessions convert them into higher-ticket coaching programs. Marketing channels are limited to Facebook, Instagram, LinkedIn, and email — all operated by the two-person team. SunHeart Academy has no external funding, no institutional investors, no disclosed corporate entity, no app, no API, and no patents or formal partnerships on record.

Name

SunHeart Academy

Legal name

SunHeart Academy

Website

https://sunheartacademy.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SunHeart Academy is a Montreal-based, bootstrapped online coaching business founded in 2018 that helps professional women quit corporate jobs and build passion-based 6-figure businesses through tiered paid programs delivered via its Boss Lady Portal.

Ownership category

akta.pro rank

Product category

Business Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Women's business coaching
• Entrepreneurship coaching
• Online coaching programs
• Business strategy sessions
• Mindset coaching services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Boss Lady Activator Program: 6-month comprehensive coaching program at $6,000 one-time payment or $500 deposit plus $995/month. Includes weekly video content, live group coaching, monthly private sessions, and extensive bonus materials valued at $27,900.
2. Boss Lady Business Initiator Program: 4-week entry-level program at $395 one-time payment. Includes live kick-off session, weekly content, group coaching, and 1-1 laser strategy session with program materials valued at $3,985.
3. Business Strategy Session: 90-minute paid consultation session booked via Calendly. Includes 10-page workbook with business roadmap and action steps toward 6-figure business.
4. Free Masterclass and Strategy Calls: Free 8-day 'Boss Lady Business Initiator' Masterclass generates leads. Free 20-minute strategy calls qualify prospects for paid offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SunHeart Academy provides coaching programs and online courses that help women transition from corporate careers to building passion-based 6-figure businesses. Core offerings include the 6-month Boss Lady Activator program, the 4-week Boss Lady Business Initiator program, and 90-minute From Passion to Profit strategy sessions, delivered online via the Boss Lady Portal.

Product overview

SunHeart Academy is a coaching and education platform that helps professional women transition from corporate jobs to building purposeful 6-figure businesses. The core product portfolio consists of three main paid programs: the Boss Lady Activator (a comprehensive 6-month coaching program), the Boss Lady Business Initiator (a 4-week starter program), and the From Passion to Profit strategy session (a 90-minute intensive). The platform also offers a members-only Boss Lady Portal for course delivery, plus free resources including a business roadmap PDF and an 8-day masterclass. Programs focus on combining outer game business tools with inner game mindset work and physical wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Boss Lady Activator A comprehensive 6-month coaching program that helps professional women build a purposeful 6-figure business based on their passions through weekly content videos, live group coaching, monthly private sessions, and community support, with lifetime access to the Boss Lady Portal.
• Boss Lady Business Initiator A 4-week intensive starter program designed to help women launch a profitable business based on their passions, including a live group kick-off session, weekly content videos, hot-seat coaching, and a 1-1 laser business strategy session.
• From Passion to Profit (Business Strategy Session) A 90-minute profitable business strategy session that helps clients clarify business and lifestyle objectives, identify obstacles, discover strengths, and receive a 10-page workbook with action steps toward building a 6-figure business.

Quantifiable outcome

• Help 60+ women build their dream businesses since 2018
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mel Abraham: Mel Abraham's program (The Affluent Entrepreneur) coaches entrepreneurs and professionals on building profitable businesses and financial freedom. Comparable business coaching content, online course delivery model, and audience of career-transitioning professionals.
• Lisa Bilyeu (Story Brand / Impact Theory): Lisa Bilyeu co-founded Impact Theory and offers women-focused empowerment and entrepreneurship content. Comparable target audience (women seeking transformation from corporate to entrepreneurship) and similar content format combining mindset with business building.
• Chalene Johnson (Smart Life): Chalene Johnson offers business and lifestyle programs (Smart Life, Smart Success) targeting women entrepreneurs and professionals seeking holistic transformation. Comparable in combining business coaching with mindset/wellness, similar high-ticket program structure, and similar customer demographic.
• Jenna Kutcher (The Dream Builder): Jenna Kutcher offers courses, masterminds, and coaching programs targeting female entrepreneurs building online businesses. Comparable in audience (women 25-45 seeking business and life transformation), content format (online courses + community), and business model (course sales + high-ticket programs).
• Marie Forleo (B-School / B-School Live): Marie Forleo's B-School is one of the largest online training programs for women entrepreneurs transitioning from corporate jobs to purpose-driven businesses. Direct competitor serving the same target market (women seeking career transformation and 6-figure businesses) with similar coaching methodology and price points.
• Natalie Bacon (Design Your Dream Life): Natalie Bacon offers life and business coaching for women, particularly those transitioning from corporate careers to purpose-driven work. Similar target market, similar coaching framework (mindset + business strategy), and similar high-ticket program structure.

Peers

• Female Entrepreneur Association (Christina Galbato):

Broad incumbents

• MindValley: MindValley is a large-scale personal development and transformation education platform offering courses on entrepreneurship, mindset, health, and wellness. Comparable in providing structured online programs with community elements, but operates at much broader scale and covers more topics beyond women's entrepreneurship.
• Tony Robbins (Business Mastery / Strategic Coach): Tony Robbins offers Business Mastery and other high-ticket coaching programs targeting entrepreneurs and professionals. Comparable in providing high-ticket live coaching events with business strategy content, but operates at vastly larger scale and broader audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunHeartAcademy
• LinkedInlinkedin.com/company/sunheart-academy
• Instagraminstagram.com/tanjasenica_sunheartacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunHeart Academy