Golden Rule Plumbing Heating & Cooling

What Golden Rule Plumbing Heating & Cooling does

Golden Rule Plumbing Heating & Cooling provides residential plumbing, heating, cooling, electrical, and indoor air quality services. The company services, repairs, and installs water heaters, fixtures, pipes, drains, gas lines, and other plumbing systems. Its HVAC technicians handle furnace and air conditioner repair, installation, and maintenance, as well as mini-splits, heat pumps, boilers, and geothermal systems. Golden Rule also offers indoor air quality solutions such as air purifiers, filtration, humidifiers, dehumidifiers, and ductwork services. Its electricians perform panel upgrades, wiring, surge protection, lighting, EV charger installation, and other home electrical work. The company also offers maintenance programs and financing options for home system upgrades.

Name

Golden Rule Plumbing Heating & Cooling

Legal name

Golden Rule Plumbing Heating & Cooling, Inc.

Website

https://www.goldenrulephc.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Golden Rule Plumbing Heating & Cooling provides residential plumbing, HVAC, electrical, and indoor air quality services.

Ownership category

akta.pro rank

Product category

Residential HVAC & Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

akta.pro secondary industries

Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

Keywords

• Residential plumbing services
• HVAC repair installation
• Electrical contracting services
• Indoor air quality solutions
• Home maintenance memberships

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Service and Repair: Hourly or job-based service calls for plumbing, HVAC, and electrical repairs. Pricing varies by service type with minimum fees mentioned ($72 for furnace service).
2. Equipment Installation: Sale and installation of HVAC systems, water heaters, water softeners, generators, and other home comfort equipment. Includes ductless mini-splits, geothermal systems, and whole-home solutions.
3. Gold Club Membership: Annual membership program at $99/year providing priority scheduling, 10% discount on repairs, waived trip fees, and scheduled tune-ups. Also serves as a community giving program with 50% of fees supporting local charities.
4. Financing Services: Third-party financing through GreenSky and Synchrony for equipment purchases and installations, enabling customers to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Golden Rule Plumbing Heating & Cooling provides residential plumbing, HVAC (heating, ventilation, air conditioning), electrical, and indoor air quality services to homeowners in the Des Moines, Omaha, and Salt Lake City metro areas. The company also sells and installs branded home comfort equipment (sump pumps, water heaters, generators, surge protectors, air quality products) and offers a Gold Club annual maintenance membership program at $99/year.

Product overview

Golden Rule Plumbing Heating & Cooling, Inc. is a home services company offering a comprehensive suite of residential services organized into five main categories: Plumbing Services, Heating Services (including furnaces, heat pumps, boilers, radiant heating, and geothermal), Cooling Services (air conditioning and mini-splits), Electrical Services, and Air Quality Services. The company also sells specific products including sump pumps (S3050 Premium, Pro Series PS-C33), water heaters (Bradford White 40-gallon tank, Navien NPE240-A2 tankless), a 24KW Generac whole-home generator, and Siemens FS140 whole-house surge protector. Indoor air quality products include air filters/cleaners, UV lights, and zone control systems. The Gold Club membership program provides ongoing maintenance and priority service benefits. Services are available across the Des Moines, Omaha, and Salt Lake City metro areas via a fleet of 100+ vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services Full-service residential plumbing including pipe repair, leak detection, drain cleaning, water heater installation/repair, tankless water heaters, water filtration, water softeners, toilet repair/install, faucet repair/install, shower repair/install, garbage disposals, sump pumps, gas lines, repiping, and slab leak repair. Targeted at homeowners in the Des Moines, Omaha, and Salt Lake City metro areas.
• Heating Services Residential heating services including furnace repair, installation and replacement, heat pumps, boilers, radiant heating, geothermal systems, thermostats, zoning systems, ductwork, and HVAC maintenance. Targeted at homeowners in the Des Moines, Omaha, and Salt Lake City metro areas.
• Cooling Services Residential cooling services including air conditioning repair, installation and replacement, mini-splits, ductwork, air balancing, and cooling maintenance. Targeted at homeowners in the Des Moines, Omaha, and Salt Lake City metro areas.
• Electrical Services Residential electrical services including electrical panel upgrades, whole-home rewiring, surge protection, outlet and switch repair/install, EV charging stations, generator installation, indoor/outdoor lighting, and smoke alarm services. Targeted at homeowners in the Des Moines, Omaha, and Salt Lake City metro areas.
• Air Quality Services Residential indoor air quality services including whole-home air filtration systems, air purifiers, UV lights installed on HVAC units, humidifiers, dehumidifiers, duct repair and installation, and zone control systems. Targeted at homeowners seeking improved indoor air quality in the Des Moines, Omaha, and Salt Lake City metro areas.
• Gold Club Membership Annual home maintenance membership program at $99/year providing priority service scheduling, a 10% discount on repairs, waived trip fees, and scheduled tune-ups for heating, cooling, plumbing, and electrical systems. Membership requires a minimum 12-month contract and serves as a community giving vehicle with 50% of membership fees supporting local charities. Targeted at residential homeowners in the Des Moines, Omaha, and Salt Lake City metro areas.
• S3050 Premium Stand Alone Sump Pump Premium stand-alone sump pump featuring stainless steel construction and water-cooled design for reliable basement flood protection. Sold and installed by Golden Rule for residential customers.
• Pro Series PS-C33 Combination Primary & Backup Sump Pump System 1/3 HP combination sump pump system providing both primary pumping and battery backup capabilities for comprehensive basement water management. Sold and installed by Golden Rule for residential customers.
• Bradford White RG240T6N 40 Gallon Water Heater 40-gallon traditional tank water heater with longer life, low emissions, and easy ignition for reliable residential hot water supply. Sold and installed by Golden Rule.
• Navien NPE240-A2 Tankless Water Heater High-efficiency tankless water heater offering flexible upgrade options and smart solution features for endless on-demand hot water in residential homes. Sold and installed by Golden Rule.
• 24KW Generac Whole Home Generator 24 kilowatt whole-home generator with tough, durable all-aluminum enclosures providing backup power during residential outages. Sold and installed by Golden Rule.
• Siemens FS140 Whole House Surge Protection Device Whole-house surge protector designed to safeguard residential appliances and electronics from electrical surges that standard power strips cannot handle. Sold and installed by Golden Rule.
• Air Filters & Cleaners Whole-home air filtration systems and air purifiers starting at $900, designed to improve indoor air quality by removing airborne pollutants. Sold and installed by Golden Rule for residential customers.
• UV Lights UV lighting systems connected to HVAC units that kill airborne microorganisms and fungi, with installation, repair, and maintenance services starting at $1,000. Sold and serviced by Golden Rule.
• Zone Control Systems Zone control comfort systems allowing each room in a residence to be set to a unique temperature, starting at $2,500. Sold and installed by Golden Rule.

Quantifiable outcome

• Over 8,000 5-star reviews across Google and Facebook
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• Caring Hands Outreach CenterminorOthers · 1 January 20262026 community charity partner for Golden Rule Gives Back program, which donates 50% of Gold Club membership fees to families and neighbors in need.
• Children's Cancer ConnectionminorOthers · 1 January 20262026 community charity partner supporting families affected by childhood cancer.
• Porter-Rinsky FoundationminorOthers · 1 January 20262026 community charity partner.
• Horses Helping HeroesminorOthers · 1 January 20262026 community charity partner supporting veterans through equine therapy programs.
• Tim's ClubeminorOthers · 1 January 20262026 community charity partner.
• AHeinz57minorOthers · 1 January 20252025 community charity partner for Golden Rule Gives Back program.
• Foster SquadminorOthers · 1 January 20252025 community charity partner supporting foster families.
• Folds of HonorminorOthers · 1 January 20252025 community charity partner providing scholarships to families of fallen and disabled service members.
• Dress For SuccessminorOthers · 1 January 20252025 community charity partner empowering women through professional clothing and career development.
• Single Parent ProvisionminorOthers · 1 January 20252025 community charity partner supporting single-parent families.
• Helping Heroes FoundationminorOthers · 1 January 20252025 community charity partner supporting military personnel and veterans.
• Greater DSM Habitat for HumanityminorOthers · 1 January 20252025 community charity partner building affordable housing in the Des Moines area.
• Oh My Dog RescueminorOthers · 1 January 20252025 community charity partner animal rescue organization.
• Can Do CancerminorOthers · 1 January 20252025 community charity partner supporting individuals and families affected by cancer.
• Shoes That FitminorOthers · 1 January 20252025 community charity partner providing shoes to children in need.
• Blue Star Mothers Of IowaminorOthers · 1 January 20252025 community charity partner organization for mothers of military service members.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• American Residential Services (ARS / ARS Rescue Rooter): National residential HVAC, plumbing, and electrical services platform serving homeowners across multiple U.S. metros with a similar multi-trade model and direct-to-consumer field service delivery—closely comparable in scope and customer base to Golden Rule.
• Roto-Rooter: Largest U.S. residential plumbing and drain services company with national brand recognition and a similar direct-to-consumer, technician-dispatched operating model—closely aligned with Golden Rule's plumbing service line.
• Mr. Rooter Plumbing: Franchised residential and commercial plumbing service brand operating across U.S. metros with a similar technician-based service delivery model and same-day service positioning—directly comparable in customer targeting and service mix.
• Benjamin Franklin Plumbing: Nationally franchised residential plumbing service brand with on-time service guarantees and punctuality-focused positioning—directly comparable in target customer (homeowners) and service delivery model.
• One Hour Heating & Air Conditioning: Franchised residential HVAC services brand focused on heating and cooling repair, installation, and maintenance with same-day service—closely comparable to Golden Rule's heating and cooling service lines.
• ABC Plumbing, Heating, Cooling & Electric: Multi-trade residential plumbing, HVAC, and electrical services contractor operating across multiple U.S. metros with a similar one-stop-shop service model and direct-to-consumer field delivery—closely comparable in offering breadth.

Regional players

• Goettl Air Conditioning & Plumbing: Multi-trade residential HVAC and plumbing services company operating across the Southwestern U.S.—comparable multi-trade service mix but different geographic footprint from Golden Rule's Midwest base.
• Peterman Brothers: Multi-trade residential HVAC, plumbing, and electrical services company operating in the Indianapolis metro—comparable service mix and Midwest operating environment but different geography.
• Cool Today: Residential HVAC, plumbing, and electrical services company operating across Florida and the Southeast—similar multi-trade model and technician-based delivery but different geographic footprint.

Broad incumbents

• ServiceMaster (Terminix / Authority Brands): Large national home services platform encompassing multiple franchise brands across HVAC, plumbing, electrical, and adjacent categories—broader in scale and portfolio but serving the same residential customer base and technician-delivered service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr5Tk4t5x8z9IMPFpqw7l-A

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Rule Plumbing Heating & Cooling