Glue-U Adhesives BV

What Glue-U Adhesives BV does

Glue-U generates revenue almost exclusively through one-time product sales (proprietary adhesives, pad materials, glue-on horseshoes, and accessories) rather than subscriptions or licensing. The go-to-market model is a hybrid: a global distribution network of over 300 authorized dealers provides local availability and professional advice, supplemented by Glue-U's own e-commerce webshop and a direct wholesale/dealer-inquiry pipeline for new partners. Customer acquisition is heavily driven by hands-on workshops conducted by application managers at farrier and hoof trimmer trade events, supported by an extensive multilingual educational content library on YouTube, the company website (Tips & Tricks), and social channels. End-customers are professional farriers (primary), hoof trimmers, and veterinarians serving horses with conditions including founder, laminitis, white line disease, hoof wall damage, and performance/sport applications.

Name

Glue-U Adhesives BV

Legal name

Glue-U Adhesives BV

Website

https://glue-u.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Glue-U Adhesives BV is a Dutch manufacturer founded in 2006 that develops 2-component chemical adhesives, pad materials, impression materials, and glue-on horseshoes (GluShu) for professional farriers, hoof trimmers, and veterinarians, distributed through a global network of over 300 dealers with manufacturing in the Netherlands and the United States.

Ownership category

akta.pro rank

Product category

Equine Hoof Care Products

NAICS

Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891)

akta.pro industry

PRIMARYIMAEAGAH

Adhesives (Structural & Assembly)

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

Keywords

• Farrier adhesives
• Glue-on horseshoes
• Hoof care products
• Equine hoof repair
• Urethane pad materials

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Farrier Adhesives and Supplies: Direct sales of proprietary 2-component chemical products for farriers including adhesives, pad materials, impression materials, glue-on horseshoes, and accessories. Products are sold through a global distributor network and directly via webshop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Glue-U Adhesives BV manufactures and sells specialty adhesives, polyurethane-based hoof care materials, and glue-on horseshoes for professional farriers, hoof trimmers, and equine veterinarians. The company produces a complete range of bonding agents, hoof packing, hoof repair materials, and pad systems used in equine hoof treatment and protection. Its products are distributed globally through a network of more than 300 dealers and via its own webshop.

Product overview

Glue-U Adhesives BV is a Dutch company (since 2006) offering an integrated portfolio of 2-component chemical products and accessories for the modern farrier industry. The product range centers on three categories: (1) Glue-on horseshoes — GluShu (standard, Sportshu, and Mini GluShu variants) — which feature a flexible cuff bonded to a specially designed aluminium shoe bonded using Shubond acrylic glue, with Pre Fix superglue for temporary fixation during application; (2) Pad and impression materials — Shupack (urethane with adhesion to sole), Shusil (non-adhesive silicone), and Shudim (hand-mixed impression material) — offered in multiple durometers for shock absorption, cushioning, and protection, used with Shupads (hoof pads); and (3) Repair and extension adhesives — Shufix (ultra-fast urethane) for extensions and crack repairs. Newer additions include Greenboards (eco-friendly cardboard boards) and Shufill Hoof Packing AIR (ultra-lightweight impression material). All products are engineered in the Netherlands and manufactured in Europe and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Glushu: Glue-on horseshoe product line featuring aluminium horseshoe with flexible cuff - the only glue-on horseshoe that can be molded and shaped to fit any hoof. Includes Sportshu variant for performance horses (20% lighter than standard Glushu) and Mini Glushu for foals.
• Shupack
• Shusil
• Shudim
• Shufix
• Shubond
• Pre Fix

Products and services

• GluShu
• Shupack
• Shusil
• Shudim
• Shufix
• Shubond
• Pre Fix
• Shupads
• Greenboards
• Shufill Hoof Packing AIR

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Over 300 Authorized Dealers WorldwidecoreChannel Partner/ Reseller/ DistributorGlue-U operates through a global network of over 300 authorized dealers who distribute Glue-U and Glushu products. Dealers receive professional advice support, training programs, and demo assistance from Glue-U's application managers. The dealer network covers multiple countries and serves farriers, hoof trimmers, and veterinarians.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel: Henkel (owner of Loctite and Bonderite brands) is a global specialty-adhesives manufacturer with the R&D scale and chemistry breadth to enter niche industrial and veterinary adhesive segments. It represents the large-adhesive-company threat that could replicate Glue-U's formulations given sufficient incentive.
• H.B. Fuller: H.B. Fuller is a global industrial adhesives manufacturer with expertise in hot-melt, reactive, and specialty bonding chemistries relevant to Glue-U's urethane and acrylic systems. As a broad incumbent, it could leverage scale to compete in equine or specialty veterinary adhesive niches.
• Mustad Hoofcare: Mustad is a global incumbent in farrier tools, horseshoes, nails, and related consumables, serving the same professional farrier base as Glue-U. While broader in portfolio and historically nail-on focused, Mustad has the scale and distribution to compete in the modern glue-on and adhesive category.

Direct peers

• Vettec: Vettec manufactures hoof repair and adhesive products for the equine farrier market, including acrylic and urethane 2-component systems (e.g., Super Fast, Adhere, Equi-Thane). It is the closest direct competitor to Glue-U, targeting the same professional farrier and veterinarian channels with overlapping chemistries.
• EasyCare Inc: EasyCare designs and sells glue-on horseshoes, hoof boots, and related application systems (e.g., EasyBoot Glue-On, EasyShoe). It competes head-to-head with Glue-U's GluShu line in the non-invasive, glue-on horseshoe category.
• Kerckhaert Horseshoes: Kerckhaert is a Dutch horseshoe manufacturer offering a broad range of steel and aluminium shoes and is increasingly active in the glue-on segment. Its Dutch heritage, aluminium-shoe capability, and global farrier distribution make it a natural geographic and product-line peer to Glue-U.

Others

• Hawthorne Products: Hawthorne Products distributes and supplies farrier and equine hoof-care products across North America, overlapping with Glue-U's dealer-channel role. It is comparable as an ecosystem distributor rather than a direct formulation competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Glue-U
• Facebookfacebook.com/HoofGlueU
• LinkedInlinkedin.com/company/glue-u
• Instagraminstagram.com/glue_u

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue-U Adhesives BV