Ground LVL
Ground LVL provides first-party project management services for hospitality real estate development, serving property owners, developers, and investors from project inception through completion. It operates as a subsidiary brand of HEI Hotels Inc.
- Company typePrivate
- Founded2022
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ground LVL does
Ground LVL is a professional services firm providing first-party project management for real estate development projects in the hospitality sector. The company serves three buyer types — property owners, developers, and investors — by acting as a single point of contact from project inception through planning, execution, and hand-off. Its offering spans select, full-service, and luxury hospitality properties and is differentiated by an owner/operator perspective that emphasizes front and back-of-house expertise as well as the ability to convert property assets into value creators.
The firm is structured as a subsidiary brand of HEI Hotels Inc., which is described as a leading hospitality operator. Ground LVL is headquartered at 7200 Wisconsin Avenue, Suite 500, Office 13, Bethesda, Maryland, and operates a B2B, sales-led go-to-market with direct engagement targeting enterprise owners, developers, and investors. Marketing is minimal, consisting primarily of a corporate website and a downloadable brochure.
Ground LVL's revenue model is professional services — fees are negotiated on a project-by-project basis and are not publicly disclosed. No headcount, revenue figures, funding rounds, customer logos, leadership team, patents, or awards are disclosed in the available data. The service offering is human-delivered rather than technology-delivered: there are no APIs, no software products, and no disclosed AI or ML capabilities. As a result, the company's competitive position rests almost entirely on its talent base and the operational backing of its parent, HEI Hotels Inc.
Ground LVL firmographics
Firmographics- Name
- Ground LVL
- Legal name
- HEI Hotels Inc.
- Website
- https://groundlvl.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ground LVL provides first-party project management services for hospitality real estate development, serving property owners, developers, and investors from project inception through completion. It operates as a subsidiary brand of HEI Hotels Inc.
- Ownership category
- akta.pro rank
Where Ground LVL is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ground LVL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Project Management Services: First-party project management services for real estate development projects from inception to completion and hand-off, targeting owners, developers and investors in the hospitality sector.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Ground LVL product offering
Product offeringCore offering
Ground LVL provides first-party project management services for real estate development projects in the hospitality sector. The offering spans the full lifecycle from project inception and planning through execution and hand-off, serving as a single trusted point of contact for owners, developers, and investors. Services cover select, full-service, and luxury hospitality properties with both front-of-house and back-of-house expertise.
Product overview
Ground LVL offers a single, unified project management service for real estate and hospitality properties. The company serves as a first point of contact for owners, developers, and investors seeking project management from inception through completion. The offering covers select, full-service, and luxury hospitality properties, with both front and back-of-house expertise. The service is designed to provide a seamless process and superior return for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Ground LVL Project Management Services
Companies that use Ground LVL
Customer profileSegments4 records
Ideal customer profiles3 records
Ground LVL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ground LVL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HEI Hotels Inc.coreHEI Hotels Inc. is the parent company and operational backbone of Ground LVL. Ground LVL benefits from the breadth of a leading hospitality operator, providing an owner's perspective and operational expertise that strengthens every part of the project management process. HEI Hotels is described as a leading operator supporting Ground LVL's service delivery.
Recent moves3 records
Expansion highlights1 record
Ground LVL competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield Project & Development Services: Global real estate services firm with dedicated project management and owner's rep capabilities including hospitality. Competes for the same institutional owner and investor client base.
- Colliers Project Management: Global real estate services firm with an owner's representative and project management practice covering hospitality, office, and mixed-use development. Comparable in targeting enterprise owners and developers.
- JLL (Jones Lang LaSalle) Project & Development Services: Global real estate services firm with a dedicated Project and Development Services practice covering hospitality owner's rep work. Competes for the same enterprise owner/investor relationships but as part of a much broader services portfolio.
- CBRE Project Management: Largest global commercial real estate services firm with a major project management practice serving hotel owners and developers. Comparable as a competitor for hospitality PM mandates, though within a vastly larger service suite.
- Savills Project Management: Global real estate advisory and project management firm with hospitality owner-rep capabilities. Comparable in targeting institutional owners, investors, and developers across asset classes.
- Newmark Group Project Management: Commercial real estate services firm with a growing project management practice serving owners and investors. Comparable in B2B sales-led GTM to enterprise clients including hospitality-related real estate.
Others
- HVS: Hospitality-focused consulting firm providing valuation, feasibility, and asset management advisory to hotel owners and developers. Comparable in hospitality vertical focus and enterprise owner/investor client base, though operates as an advisor rather than a project manager.
Direct peers
- Heery International (Arcadis): Project management consultancy providing owner's representative services for real estate and capital projects. Comparable as a specialized PM services firm targeting institutional owners, developers, and investors.
- Project Management Advisors (PMA): Owner's project management and advisory firm serving real estate developers, owners, and investors across asset classes including hospitality. Closest direct comparable in delivery model (owner's rep PM from inception to completion).
- o2 Project Management: Owner's representative and project management firm serving commercial real estate clients including hospitality. Comparable in single-point-of-contact delivery model and B2B focus on owners/developers/investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ground LVL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ground LVL leadership team
Management profileNumber of profiles
Ground LVL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ground LVL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ground LVL
What does Ground LVL do?
Ground LVL provides first-party project management services for real estate development projects in the hospitality sector. The offering spans the full lifecycle from project inception and planning through execution and hand-off, serving as a single trusted point of contact for owners, developers, and investors. Services cover select, full-service, and luxury hospitality properties with both front-of-house and back-of-house expertise.
Is Ground LVL a public or private company?
Ground LVL is a private company. It is classified as corporate owned and is currently operating.
When was Ground LVL founded?
Ground LVL was founded in 2022. It employs 11 to 50 people.
Where is Ground LVL based?
Ground LVL is headquartered in Bethesda, United States, in the North America region.
How does Ground LVL make money?
One revenue line is on record: project Management Services.
Who are Ground LVL's main competitors?
Broad incumbents on record are Cushman & Wakefield Project & Development Services, Colliers Project Management, JLL (Jones Lang LaSalle) Project & Development Services, CBRE Project Management, Savills Project Management and Newmark Group Project Management. HVS is listed as an others. Direct peers are Heery International (Arcadis), Project Management Advisors (PMA) and o2 Project Management.
Does Ground LVL have an API?
No public API is recorded for Ground LVL.