BORETTI BV
Boretti designs and sells indoor kitchen appliances, barbecues, outdoor kitchens and related cooking accessories.
- Company typePrivate
- Founded1996
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What BORETTI BV does
Boretti designs and sells kitchen and outdoor cooking products for home use. The company offers cookers, ovens, hoods, wine cabinets, plasma filters and kitchen accessories for indoor kitchens. It also provides barbecues, including charcoal, gas, kamado and hybrid models, as well as pizza ovens and complete gas outdoor kitchens. In addition, Boretti supplies outdoor kitchens, barbecue accessories, cookware and tools that support grilling and food preparation. Through its website and retail partners, Boretti complements these products with recipes and product support services such as repair and warranty handling.
BORETTI BV firmographics
Firmographics- Name
- BORETTI BV
- Legal name
- Boretti B.V.
- Website
- https://boretti.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Boretti designs and sells indoor kitchen appliances, barbecues, outdoor kitchens and related cooking accessories.
- Ownership category
- akta.pro rank
BORETTI BV industry classification
Industry- Product category
- Home Kitchen Appliances
- NAICS
- Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
Keywords
Where BORETTI BV is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BORETTI BV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Kitchen Appliances Sales: Sale of kitchen appliances including range cookers (cookers), cooker hoods, ovens, and wine cabinets. Products range from €1,049 to €6,699 for cookers, €749 to €2,099 for hoods, and €1,799 to €2,599 for ovens.
- Barbecue Products Sales: Sale of outdoor cooking equipment including charcoal, gas, kamado, and hybrid barbecues, plus outdoor kitchens. Barbecue prices range from €199 to €2,799.
- Accessories Sales: Sale of kitchen and barbecue accessories including cookware, covers, tools, charcoal, and lifestyle merchandise. Prices range from €12.95 to €279.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Range Cookers: €1,999 - €6,699 |
| Unit Pricing | Pay-as-you-go | Cooker Hoods: €749 - €2,099 |
| Unit Pricing | Pay-as-you-go | Ovens: €1,049 - €2,599 |
| Unit Pricing | Pay-as-you-go | Wine Cabinets: €2,349 - €2,399 |
| Unit Pricing | Pay-as-you-go | Plasma Filters: €599 - €999 |
| Unit Pricing | Pay-as-you-go | Barbecues: €199 - €2,799 |
| Unit Pricing | Pay-as-you-go | Kitchen Accessories: €29.95 - €279 |
| Unit Pricing | Pay-as-you-go | Barbecue Accessories: €5.95 - €299 |
| Unit Pricing | Pay-as-you-go | Lifestyle Merchandise: €12.95 - €119 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BORETTI BV product offering
Product offeringCore offering
BORETTI BV designs and sells premium indoor kitchen appliances (range cookers, cooker hoods, built-in ovens, wine cabinets, plasma filters) and outdoor cooking equipment (charcoal, gas, kamado, and hybrid barbecues, outdoor kitchens, pizza ovens) under an Italian-inspired lifestyle brand. The product catalog is rounded out with kitchen and barbecue accessories plus branded lifestyle merchandise, all sold through a European dealer network and the company's own e-commerce website.
Product overview
BORETTI BV is a Dutch kitchen appliances and outdoor cooking company that creates premium products inspired by Italian culinary lifestyle. The portfolio centers on two core product categories: kitchen appliances (range cookers, ovens, cooker hoods, wine cabinets, plasma filters) and barbecues (charcoal, gas, kamado, hybrid, and outdoor kitchens). The cooker line includes Tosca, Carrara, and Milano ranges in gas and induction variants at 60-90cm widths with various oven configurations. The barbecue lineup features the Leonardo (gas), Barilo/Fratello/Terzo (charcoal), Ceramica (kamado), Imperatore (gas), and built-in outdoor kitchen solutions including pizza ovens. Supporting these are comprehensive accessories including cookware, BBQ tools, covers, and branded lifestyle merchandise. The company emphasizes Italian design aesthetics and authentic cooking experiences for both indoor and outdoor kitchens.
Differentiator
Problem solved
Functional benefit
Products and services
- Cookers (Range Cookers) Kitchen range cookers available in gas and induction variants, typically 90cm width, featuring multiple burners and oven configurations (single or double oven). Includes the Toscana, Carrara, and Milano product lines with various finishes. Prices range from €1,999 to €6,699.
- Barbecues
- Leonardo Gas Barbecue High-end gas barbecues made of cast aluminum and stainless steel with enameled cast iron grates. Available in 2-burner, 3-burner, and built-in models. Features include integrated smoker box, double-walled lid, and warming plate.
- Barilo Charcoal Barbecue Barrel-shaped charcoal barbecue with extra-large grill surface, double lids and vents for temperature control, and durable steel construction. Part of a family including Fratello and Terzo models.
- Barilo Top Built-in Charcoal Barbecue Built-in charcoal barbecue designed for outdoor kitchen integration. Features recessed design with suspension bars, three charcoal baskets, 870x410mm cooking surface for 16 people, and removable ash pan.
- Ceramica Kamado Barbecue Ceramic kamado-style barbecues available in Compact, Medium, and Large sizes. Ideal for both direct and indirect grilling with excellent heat retention.
- Imperatore Gas Barbecue Premium gas barbecues available with 4 or 5 burners, including built-in configurations. Features powerful burners and spacious grilling capacity.
- Outdoor Kitchens Complete outdoor kitchen configurations including built-in barbecues, counters, and storage. Features Luciano gas outdoor kitchen with included fridge.
- Amalfi Pizza Oven Dedicated pizza oven for authentic outdoor pizza preparation with high heat output and stone cooking surface.
- Cooker Hoods Kitchen ventilation hoods available in wall-mounted, built-in, and design hood configurations. Sizes include 60cm, 90cm, and 100cm with various extraction options including edge extraction. Prices range from €749 to €2,099.
- Ovens Built-in ovens available in 45cm and 60cm widths, including standard, microwave combination, and steam oven variants. Prices range from €1,049 to €2,599.
- Wine Cabinets Temperature-controlled wine storage cabinets in built-under and built-in configurations. Available in 60cm, 82cm, and 88cm widths with dual temperature zones. Prices range from €2,349 to €2,399.
- Plasma Filters Air purification systems for kitchen environments, available in various capacities from 500m3/h to 1000m3/h for clean air circulation. Prices range from €599 to €999.
- Barbecue Accessories Complete range of BBQ tools and accessories including covers, rotisseries, grill racks, thermometers, cookware, charcoal, cleaning tools, and furniture. Prices range from €5.95 to €299.
- Kitchen Accessories Cookware and kitchen tools including pans, oven dishes, grilling accessories, carbon filters for hoods, and cleaning supplies. Prices range from €29.95 to €279.
- Lifestyle Products Branded merchandise including aprons, caps, bags, hats, and gift sets featuring the Boretti logo for the Italian culinary lifestyle experience. Prices range from €12.95 to €119.
Companies that use BORETTI BV
Customer profileSegments2 records
Ideal customer profiles2 records
BORETTI BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BORETTI BV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trattoria BorettiminorTrattoria Boretti is a restaurant venture associated with the Boretti brand, representing the company's Italian culinary lifestyle concept in a physical dining setting. Located at trattoriaboretti.com.
Scale indicators2 records
Recent moves5 records
Expansion highlights7 records
BORETTI BV competitors and assessment
Company assessmentDirect peers
- Smeg: Italian premium kitchen appliance brand offering range cookers, ovens, hoods, and refrigeration with strong design heritage. Closely comparable to Boretti in premium indoor-cooking positioning, Italian-lifestyle narrative, and multi-country European distribution.
- Rangemaster: British range cooker specialist selling premium gas, induction, and dual-fuel cookers across Europe. Direct competitor in Boretti's flagship category (range cookers), with overlapping dealer-based distribution and similar price-band positioning.
- Falcon (AGA Rangemaster Group): Premium range cooker brand historically positioned as professional-style cookware for the home. Directly comparable to Boretti's Toscana/Milano/Carrara cooker lines in product format, premium price band, and dealer-channel go-to-market.
- Weber: Global leader in barbecues spanning charcoal, gas, and electric, with premium positioning and broad European retail presence. Direct competitor across Boretti's full barbecue lineup, including gas and charcoal segments.
- Big Green Egg: Premium kamado-style ceramic barbecue brand with strong enthusiast following in Europe. Closely comparable to Boretti's Ceramica kamado line in product technology, premium pricing, and lifestyle-driven marketing.
- Napoleon: Premium gas and charcoal barbecue manufacturer with European distribution. Competes head-to-head with Boretti's Imperatore and Leonardo gas barbecue lines in built-in and freestanding segments.
- Bora: German premium cooktop and downdraft extraction brand with distinctive design-led positioning. Comparable to Boretti in premium cooking-category focus and emphasis on extraction innovation (e.g., plasma-style integrated ventilation).
- Bertazzoni: Italian heritage range cooker and built-in appliance brand with European and US distribution. Direct peer in premium range-cooker category with similar Italian-design positioning and price-band strategy.
Broad incumbents
- Miele: German premium appliance manufacturer with broad kitchen, laundry, and floor-care portfolio. Overlaps Boretti's ovens, hoods, cookers, and wine cabinets, but at materially larger scale and broader category breadth.
Emerging players
- Outdoor Kitchen Collective / OFYR: Outdoor cooking and outdoor kitchen brand with strong design-led premium positioning in Europe. Comparable to Boretti's outdoor kitchen category and growing lifestyle-driven BBQ/entertaining positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BORETTI BV social profiles
Digital presenceBORETTI BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
BORETTI BV leadership team
Management profileNumber of profiles
BORETTI BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BORETTI BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BORETTI BV
What does BORETTI BV do?
BORETTI BV designs and sells premium indoor kitchen appliances (range cookers, cooker hoods, built-in ovens, wine cabinets, plasma filters) and outdoor cooking equipment (charcoal, gas, kamado, and hybrid barbecues, outdoor kitchens, pizza ovens) under an Italian-inspired lifestyle brand. The product catalog is rounded out with kitchen and barbecue accessories plus branded lifestyle merchandise, all sold through a European dealer network and the company's own e-commerce website.
Is BORETTI BV a public or private company?
BORETTI BV is a private company. It is classified as unknown and is currently operating.
When was BORETTI BV founded?
BORETTI BV was founded in 1996.
Where is BORETTI BV based?
BORETTI BV is headquartered in Amsterdam, Netherlands, in the Europe region.
How does BORETTI BV make money?
Three revenue lines are on record. Kitchen Appliances Sales are the primary driver. The others are barbecue Products Sales and accessories Sales.
Who are BORETTI BV's main competitors?
Direct peers on record are Smeg, Rangemaster, Falcon (AGA Rangemaster Group), Weber, Big Green Egg, Napoleon, Bora and Bertazzoni. Miele is listed as a broad incumbent. Outdoor Kitchen Collective / OFYR is listed as an emerging player.
Does BORETTI BV have an API?
No public API is recorded for BORETTI BV.
What industry is BORETTI BV in?
BORETTI BV's product category is Home Kitchen Appliances. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its NAICS code is 3352 and its SIC code is 3630.