CWR Environmental Products

What CWR Environmental Products does

CWR Environmental Products designs and supplies custom air and water filtration systems for residential and institutional use. The company offers under-sink, countertop, reverse osmosis, whole-house, shower, bath, gravity, and portable water filters, along with replacement cartridges and accessories. It also provides air purifiers, personal air purification devices, and related filter replacements. CWR Environmental Products reviews customer water reports and uses questionnaires to recommend filtration configurations tailored to specific contaminant profiles. Its systems are used by households, health facilities, and other organizations concerned with chemical, particulate, and microbial contaminants in water and indoor air. The company also publishes educational content and product videos to support installation, maintenance, and informed selection of filtration solutions.

Name

CWR Environmental Products

Legal name

Clean Water Revival, Inc.

Website

https://cwrenviro.com

Company type

Private

Operating status

Operating

Short description

CWR Environmental Products provides custom air and water filtration systems, replacement filters, and testing-based consultation services.

Ownership category

akta.pro rank

Product category

Residential Water and Air Filtration Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Electric Housewares & Fans (3634), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Countertop Water Filtration Systems (CRAJAJAC), Under-Sink Water Filtration Systems (CRAJAJAD), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Water filtration systems
• Air purification units
• Replacement filters
• Water testing services
• Whole house filtration

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Water Filtration Products: Sale of residential and commercial water filtration systems including countertop, undercounter, whole house, shower, gravity, and reverse osmosis units. One-time hardware purchases with recurring replacement filter revenue.
2. Air Purification Products: Sale of air purifiers including Austin Air, Healthway, and proprietary CWR personal air purifiers. One-time hardware sales with filter replacement recurring revenue.
3. Replacement Filters and Accessories: Recurring revenue from replacement filters for all product lines including Imperial Ultra-Ceramic, Metalgon, shower filters, and RO membranes. Consumables purchased on recurring basis.
4. Water Testing Services: Comprehensive home water test kits and laboratory testing services for water quality analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CWR Environmental Products designs, sources, and sells custom water and air filtration systems for residential and commercial use, including countertop, undercounter, whole-house, shower, gravity, and reverse osmosis water units, plus room-sized and wearable personal air purifiers. The company complements hardware sales with accredited home water test kits, replacement filters across all product lines, and consultation services in which a Level-5 Water Quality Specialist reviews each customer's municipal or well water report to configure a tailored filtration system.

Product overview

CWR Environmental Products (Clean Water Revival, Inc.) offers a comprehensive portfolio of over 150 advanced filtration systems for both water and air purification. The company's water filtration product line centers on the Crown Water Filter Series featuring proprietary Metalgon ceramic-carbon block technology with single, double, and triple filter configurations, complemented by Slimline ceramic filters, Stainless Steel medical-grade housings, Emergency Gravity portable units, Reverse Osmosis systems (Compact 4-Stage and Custom RO with KWIK technology), and Whole House Total Home Specialty Systems customized based on water analysis. The air purification portfolio includes Austin Air HealthMate units (200 Junior, 400, and Immunity models), the CWR Deluxe Healthway system, and the Rechargeable Personal Air Purifier with plasma discharge technology. The company provides complete replacement filter ecosystems across all product lines, water testing services, and specialty filters targeting fluoride, heavy metals, arsenic, uranium, and chloramine reduction. All systems are custom-designed based on individual water quality reports, and the company operates an e-commerce platform without any documented public API integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown Water Filter Series

Quantifiable outcome

• 99% reduction in fluoride with double and triple filter systems
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FEMA (Federal Emergency Management Agency)coreStrategic or Co-development Partner · 1 January 2001Supplied portable air filtration units to residents of New York City under special voucher reimbursement program after 9/11 attacks. Emergency response to public health concerns.
• Peace CorpscoreStrategic or Co-development Partner5-year contract to supply Peace Corps with gravity filtration units to make potable water at remote posts worldwide. Supports humanitarian mission in developing countries.
• HRSA National Bioterrorism Hospital Preparedness ProgramcoreStrategic or Co-development PartnerSupplied Mobile Negative Pressure Isolation Room air purifiers to hospitals nationwide. Part of federal disaster preparedness program for biological or chemical terrorist events.
• Austin AircoreChannel Partner/ Reseller/ DistributorCWR carries and resells Austin Air purifiers including HealthMate 200, HealthMate 400, and Austin Air Immunity models.
• HealthwaycoreChannel Partner/ Reseller/ DistributorCWR carries Healthway (also called Bionet) air purifiers including the CWR Deluxe model with 9-stage filtration.
• KWIK ROcoreTechnology or IntegrationCWR sells KWIK RO reverse osmosis systems recognized as best technology for removing widest spectrum of contaminants. Systems feature KWIK-Change cartridges for easy maintenance.
• Branch BasicsminorGTM or Marketing PartnerReferral partnership. Branch Basics recommends CWR as their water filtration source. Cross-promotion of products through blog content and recommendations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aquasana: Direct-to-consumer water filtration brand selling whole-house, shower, under-sink, and countertop systems with third-party certifications. Highly comparable to CWR in product category, customer base (health-conscious homeowners), and channel mix.
• Clearly Filtered: Premium D2C water filtration brand focused on contaminant removal with third-party testing. Targets the same health-conscious consumer segment with similar countertop, under-sink, and pitcher offerings.
• Home Master: Sells under-sink, reverse osmosis, and whole-house filtration systems with emphasis on contaminant reduction. Comparable product mix and direct-to-consumer sales approach to CWR.
• Multipure: Direct-sales water filtration company offering solid-carbon-block filters with NSF certifications, plus an independent distributor/affiliate network. Closely comparable to CWR's combination of proprietary filtration media and consultative selling.
• Pure Blue H2O: Specialty water filtration company offering custom systems with consultation-based selling. Comparable to CWR in targeting homeowners with municipal water concerns and providing tailored system design.
• Austin Air Systems: Manufacturer of medical-grade air purifiers (HealthMate series) that CWR resells; directly comparable in the air-purification category, including the same SKUs CWR distributes.
• IQAir: Premium air purification brand serving health-conscious consumers, allergy/asthma sufferers, and healthcare facilities with high-performance HEPA and HyperHEPA filtration. Comparable on air-purification positioning and target customer.

Broad incumbents

• Culligan: Established water treatment company offering whole-house filtration, softening, and reverse osmosis systems through a national dealer network. Operates broadly in the same category as CWR but at much greater scale.
• Pentair: Global water treatment company with residential filtration, softening, and reverse osmosis product lines. Comparable in residential water filtration category but as part of a much broader industrial and commercial portfolio.
• Brita: Clorox-owned household water filtration brand dominant in pitcher and dispenser filters, plus refrigerator filters. Comparable product category but operates as a mass-market incumbent with much larger distribution and marketing footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cleanwaterrevival4986/shorts
• Instagraminstagram.com/cwrenviroproducts

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CWR Environmental Products