Callen Construction

What Callen Construction does

Callen Construction provides residential design-build remodeling services focused on interior home improvement projects. The company plans and executes full kitchen and bathroom remodels, coordinating layout changes, cabinetry, finishes, lighting, and fixtures. It also renovates other interior living spaces, including main floors, attics, laundry rooms, and mud rooms, managing both design and construction. Callen Construction supplies and installs replacement windows, featuring Infinity by Marvin fiberglass products, and offers a range of replacement doors, including entry, patio, storm, and interior doors from partner manufacturers. Its process includes consultation, budgeting, detailed plans and 3D views, project management, and warranty support to deliver cohesive remodeling projects.

Name

Callen Construction

Legal name

Callen Construction, Inc.

Website

https://callenconstruction.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Callen Construction provides residential design-build remodeling services for kitchens, bathrooms, interiors, windows, and doors.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential home remodeling
• Design-build remodeling
• Kitchen bathroom renovation
• Window door replacement
• Interior space remodeling

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Remodeling Services: One-time project-based revenue from kitchen, bathroom, interior spaces remodeling, and window/door replacement services. Revenue is generated through fixed-price contracts for complete renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Callen Construction provides residential design-build home remodeling services for kitchens, bathrooms, interior living spaces, and window/door replacements for homeowners in Southeastern Wisconsin. The integrated Design-Build-Live approach delivers consulting, 3D design renderings, product selection, and construction under one team, paired with curated premium product lines such as Infinity by Marvin, ProVia, HomeStory Doors, Starmark Cabinetry, and Kohler.

Product overview

Callen Construction Inc. is a design-build home remodeling company offering a comprehensive suite of home renovation products and services. Their core offering combines an integrated design-build approach with carefully curated product lines including Infinity by Marvin fiberglass windows and patio doors, ProVia entry and storm doors, and HomeStory interior doors. The company provides full-service remodeling for kitchens, bathrooms, and interior living spaces, incorporating premium materials such as Starmark Cabinetry, Ultracraft Cabinets, and Kohler fixtures. The company operates as a single unified service offering where design consultation, material selection, and construction are managed under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeStory Interior Doors Interior door products offered through partnership, providing homeowners with quality interior door solutions as part of remodeling projects.
• Kitchen Remodeling Services Complete design-build kitchen remodeling including layout planning, Starmark and Ultracraft cabinetry, countertops, flooring, lighting, appliances, plumbing, electrical updates, and full installation, targeted at homeowners seeking luxury kitchen transformations.
• Bathroom Remodeling Services Full bathroom renovations including layout design, cabinetry, tile work, shower/tub replacement, plumbing and electrical updates, ventilation, and finishing details, with accessible design options for homeowners seeking both beauty and functionality upgrades.
• Interior Living Spaces Remodeling Design-build remodeling for main floors, laundry rooms, mudrooms, attic conversions, basements, living areas, and bedrooms, including built-ins, custom cabinetry, and millwork for homeowners transforming their interior living spaces.
• Infinity by Marvin Fiberglass Replacement Windows Premium fiberglass replacement windows crafted from Ultrex fiberglass, engineered to be 8x stronger than vinyl and 3.5x stronger than wood, featuring superior durability, energy efficiency, narrower frames for expanded views, and a Limited Lifetime Warranty.
• Infinity by Marvin Fiberglass Patio Doors Fiberglass patio doors combining beauty and unmatched strength, crafted from Ultrex fiberglass that is 8x stronger than vinyl and 3.5x stronger than wood, offering superior durability and aesthetic appeal for homeowners upgrading patio access.
• ProVia Entry Doors Steel and fiberglass entry doors manufactured to the highest standards of durability, energy efficiency, and security, available in Legacy Steel, Signet Fiberglass, Heritage Fiberglass, and Embarq Fiberglass lines for homeowners replacing or upgrading entry doors.
• ProVia Storm Doors Storm doors offering exceptional performance, energy savings, customization options, and lifetime warranties, including Spectrum (retractable screen), Deluxe, Decorator, Duraguard (pet/child-resistant), and Superview lines for homeowners seeking additional exterior door protection.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bay View Shade & BlindcoreGTM or Marketing Partner · 7 November 2022Mutual partnership providing cross-referrals and joint promotions. Callen clients receive 10% discount on Bay View Shade & Blind orders, while Bay View clients receive 10% off Callen Infinity Windows & Doors orders. Bay View Shade & Blind showcases Infinity by Marvin windows and patio doors at their Waukesha location. Both companies share values of quality products and exceptional customer experience.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Normandy Remodeling: Hinsdale, Illinois-based design-build remodeling firm serving the Chicago metro with kitchens, baths, additions, and whole-home renovations. Highly comparable in business model (integrated design-build), premium product positioning, and Midwest geographic focus.
• Case Design/Remodeling: Mid-Atlantic-based design-build remodeling franchise offering kitchen, bath, and whole-home renovations through an integrated design-build process. Directly comparable single-team design-build methodology serving affluent homeowner segments.
• BOWA: McLean, Virginia-based design-build remodeling company specializing in luxury kitchens, baths, additions, and whole-home renovations. Comparable in integrated design-build delivery, premium clientele focus, and showroom-supported sales model.
• Lamont Bros. Design Build: Portland, Oregon-based design-build remodeler offering kitchens, baths, and additions through integrated design and construction teams. Comparable business model targeting premium residential clients with showrooms and full-service project delivery.

Regional players

• Thelen Total Construction: Wisconsin-based design-build remodeler serving Madison and surrounding communities. Direct regional competitor offering similar kitchen, bath, and addition services to Wisconsin homeowners.

Broad incumbents

• Renewal by Andersen: National window and door replacement franchise owned by Andersen Corporation. Directly competes with Callen's Infinity by Marvin window/door business at much larger scale with broader geographic reach.
• Pella Windows & Doors: National window and door manufacturer and installer with showrooms across the U.S. Competes in the same replacement window and entry door category as Callen, with broader product portfolio and brand recognition.
• Kitchen Tune-Up: National kitchen and bath remodeling franchise with multiple service tiers (redo, reface, replace, custom). Overlaps with Callen's kitchen and bath remodeling service line with broader geographic coverage and lower price-point options.
• Bath Fitter: National acrylic bath and shower liner/replacement franchise. Adjacent competitor in the bathroom remodeling category, targeting faster, lower-cost installations versus Callen's full custom bath remodels.
• Window World: National window replacement franchise offering vinyl replacement windows at lower price points. Competes at the value end of the replacement window market versus Callen's premium Infinity by Marvin fiberglass positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CallenDesignX
• YouTubeyoutube.com/channel/UC5V8Xl9GbgHfCZuhTgEJd7g
• LinkedInlinkedin.com/company/callen-construction-inc-/posts/?feedView=all
• Instagraminstagram.com/callenhomeremodeling

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Callen Construction