Gotrack

What Gotrack does

GOtrack Sp. z o.o. is a privately held Polish precision-agriculture technology company (100% Polish capital) headquartered in Lechanice, Mazovia, Poland, founded in 2010 and operating with an 11-50 employee headcount. The company designs and manufactures universal retrofit kits and OEM-integrated systems that bring autonomous driving, GPS-RTK-guided row navigation, and precision spraying to existing tractors and orchard/vineyard equipment without interfering with the host machine's internal electronics.

Its core platform consists of three flagship product lines — Auto DRIVE (fully autonomous unmanned tractor driving combining GPS-RTK navigation with vision-based safety), Line ASSIST (parallel row navigation assistant for orchards/vineyards), and eSpray PRO (a spraying computer maintaining constant liquid flow at variable speed, supporting VAR and PWM variable-rate packages) — complemented by modular add-ons including the ODC Camera (AI-based obstacle detection), RTK Base Station, GPS Assist section control, EHR electronic hitch, and Air Control drift reduction. The software layer consists of the GOtrack App (Android monitoring), GOtrack Farm MANAGER/VIMS (fleet management for multiple autonomous vehicles with historical analytics), and the GOtrack Configuration service tool for dealer installation and diagnostics. A pre-configured Kubota L1552 autonomous tractor is offered via integration partnership, expanding the channel beyond pure retrofit.

GOtrack's business model is primarily hardware-led (one-time perpetual license on kits and modules) with recurring software subscriptions on RTK corrections, GOtrack App, and Farm MANAGER, plus professional installation and service revenue captured through the authorized dealer channel. Products are sold exclusively via an authorized dealer network spanning Europe, North America (USA, Canada), Australia, and New Zealand, with named partners including AME Group Enterprises (Australia) and Agri Automation NZ (New Zealand). End customers are commercial fruit growers (apples, pears, cherries), vineyard operators, and larger agricultural enterprises seeking autonomous operation, row navigation, and precision spray application; GOtrack cites an average ROI of up to 2 years depending on region and product selection. No external investors, parent entities, or subsidiaries are disclosed, and European Union co-financing is referenced for product development.

Name

Gotrack

Legal name

GOtrack Sp. z o.o.

Website

https://gotrack.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GOtrack is a privately held Polish precision-agriculture company that designs and sells universal retrofit kits for autonomous tractor driving, GPS-RTK row navigation, and variable-rate spraying in orchards and vineyards, distributed through authorized dealers across Europe, North America, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

akta.pro secondary industries

Precision Agriculture & Farm Technology Equipment (IMAHACAH), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)

Keywords

• Precision agriculture technology
• Autonomous tractor systems
• GPS-RTK navigation
• Orchard automation equipment
• Variable rate spraying

Headquarters

HQ city

Warka

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Product Sales: Sale of control systems, modules, and hardware kits including Auto DRIVE, Line ASSIST, eSpray PRO, Remote CONTROL, Smart NAV, and additional modules (EHR, RTK Base, ODC Camera, GPS Assist, Air Control). Products are universal kits that retrofit existing tractors and sprayers.
2. Software Subscriptions: GOtrack App and GOtrack Farm MANAGER (VIMS) require subscriptions for full functionality including RTK corrections and fleet management features.
3. Professional Installation and Service: Products require professional installation and technical service through authorized dealer network, generating service revenue.
4. RTK Correction Services: RTK correction access available via subscription for users who do not purchase their own RTK base station.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Gotrack (GOtrack) is a Polish manufacturer that designs and sells automation, guidance, and precision control systems for agricultural tractors and orchard machinery. Its portfolio includes autonomous driving retrofit kits (Auto DRIVE), row-crop navigation assistants (Line ASSIST), precision spraying computers (eSpray PRO), wireless remote-control kits, section-control modules, and RTK correction hardware and subscriptions. Products are sold worldwide through an authorized dealer network serving fruit growers, vineyards, and large farms.

Product overview

GOtrack is a Polish technology company (100% Polish capital) that manufactures precision remote control systems for agricultural machines, tractors, and orchard equipment. The product portfolio operates on a platform-plus-modules architecture built around three core autonomous systems: Auto DRIVE (full autonomous driving), Smart NAV (tractor navigation with VAR support), and eSpray PRO (precision spraying computer). These integrate with modular add-ons including ODC Camera (AI obstacle detection), EHR Module (electronic hitch control), RTK Base Station (correction signals), GPS Assist (section control), and Air Control (drift reduction). Software ecosystem includes GOtrack App (mobile monitoring), GOtrack Farm MANAGER/VIMS (fleet management), and GOtrack Configuration (dealer service tool). Remote CONTROL Plus/Gear Plus systems provide wireless remote tractor operation. All products support digital connectivity and are managed via dedicated applications, aligning with Agriculture 4.0 principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto DRIVE

Quantifiable outcome

• Up to 2 year ROI depending on region and product selection
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature15 records

Partnerships

Two partnerships are on record, tiered core.

• AME Group EnterprisescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Australia providing sales, distribution, and service of GOtrack products in the Australian market. Located at 123 Ferries McDonald Road, Monarto South 5254.
• Agri Automation (NZ) LtdcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Zealand providing sales, distribution, and service. Contact: Chris Clifford, 2 Alfred Street, Mayfield, Blenheim, 7240.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• TeeJet Technologies: TeeJet is a leading manufacturer of spray nozzles, valves and application control components integrated into GOtrack's eSpray PRO. As a complementary supplier rather than a competitor, TeeJet's installed base and brand presence shape GOtrack's go-to-market for variable rate and PWM spraying applications.

Direct peers

• Raven Industries: Raven (now part of CNH) provides autosteer, guidance, sprayer control and application technology — including the Viper and RS1 systems — that compete directly with GOtrack's Line ASSIST and eSpray PRO offerings across both broad-acre and specialty crop spraying.
• Topcon Agriculture: Topcon provides GNSS/RTK guidance, autosteer, variable rate application and crop sensing for agricultural machinery — a directly comparable precision agriculture technology stack. It serves specialty crop and broad-acre markets with similar accuracy claims to GOtrack's 2 cm RTK positioning.
• Trimble Agriculture: Trimble is a leading provider of GNSS guidance, autosteer, and precision agriculture solutions for tractors, sprayers and implements — directly overlapping with GOtrack's RTK guidance, GPS Assist and eSpray category. Now part of AGCO/PTx Trimble, it is the dominant global brand GOtrack competes against in retrofit guidance.

Broad incumbents

• CNH Industrial (Case IH / New Holland): CNH's AFS Connect platform and Case IH / New Holland precision ag systems provide guidance, variable rate application and fleet management for specialty and broad-acre tractors. As a major OEM with growing autonomy investments, CNH represents an established incumbent GOtrack must work around in the retrofit channel.
• Hexagon Agriculture (NovAtel): Hexagon's agriculture division (including NovAtel GNSS receivers) supplies RTK correction infrastructure and precision positioning used in autosteer and variable rate systems. GOtrack's own RTK Base Station competes in this correction-services layer, while Hexagon operates more broadly across multiple OEMs.
• AGCO / PTx Trimble: AGCO's combined precision ag business (including the PTx Trimble joint venture) bundles guidance, application control and connected farm software across Massey Ferguson, Fendt and Valtra tractors. It offers a comparable integrated hardware-plus-software proposition to GOtrack's Auto DRIVE + Farm MANAGER stack at much greater scale.
• John Deere Precision Ag: John Deere's precision ag portfolio (AutoTrac, See & Spray, JD Operations Center) covers guidance, spraying control and fleet management — overlapping with GOtrack's eSpray, Line ASSIST and VIMS functions. As the dominant orchard and vineyard tractor supplier, Deere's factory-integrated offerings are the principal competitive threat to GOtrack's retrofit model.

Emerging players

• Naio Technologies: Naio Technologies develops autonomous agricultural robots for weeding, hoeing and crop maintenance in specialty crops including vineyards and vegetables. It overlaps with GOtrack's Auto DRIVE autonomous capability and mechanical weed destruction use case, though focused on smaller robotic platforms rather than tractor retrofits.
• Monarch Tractor: Monarch builds electric, driver-optional smart tractors targeted at vineyards, orchards and dairy operations — the same specialty-crop segment GOtrack serves. While Monarch sells complete vehicles rather than retrofit kits, it represents a competing vision of how autonomy reaches orchard and vineyard operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gotrackpl
• Facebookfacebook.com/gotrackgps
• LinkedInlinkedin.com/company/gotrackpl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotrack