What IKUSITA does

IKUSITA SAS is a France-based B2B consulting firm founded in July 2024 by Laurent Garnier, headquartered in Anglet (Pyrénées-Atlantiques). The company is structured as a Société par Actions Simplifiée with €1,000 share capital and operates as a micro-services firm (1–10 employees), with all evidence pointing to a founder-led consultancy rather than a scaled organization. Its core offering spans five professional services: email deliverability audits, periodic deliverability monitoring subscriptions, crisis management for email blockings, email router migration, and professional training. Underlying these services is technical expertise in email authentication protocols (SPF, DKIM, DMARC, BIMI), SMTP infrastructure analysis, sender reputation management, and GDPR (RGPD) compliance advisory.

The company pairs its consulting services with a portfolio of four free online diagnostic tools — Email Architecture Builder (EAB), Email Accessibility Checker (EAC), Email Infrastructure Checker (EIC), and DMARC Report Checker (DRC) — and acts as an official reseller of the Postmastery Email Analytics Console, a SaaS deliverability analytics platform. Technology differentiation rests on certified expertise (AFNOR-certified DPO n°3003350, Proofpoint Email Authentication Specialist) and accumulated industry relationships rather than proprietary software IP. All products are delivered directly via the company's website (ikusita.com, launched June 2025), with services rendered remotely via video conference or in-person at client sites.

Revenue mechanics combine one-time professional services engagements with recurring subscriptions (minimum 1-year commitment on monitoring contracts) and SaaS resale margin on Postmastery. Pricing is quote-based and not publicly disclosed, with a 30% deposit required on order confirmation and 30-day invoice terms. Go-to-market is direct sales-led: prospective clients book a free 30-minute consultation via an Outlook booking widget or submit website forms. Marketing relies on content (blog, downloadable guides), thought leadership through founder-led conference participation (EMDAY, Alliance Digitale, Signal Spam, Alliance Cyber), joint webinars with partners such as Webmecanik, and LinkedIn. The horizontal segmentation targets B2B clients of varying sizes across France with email-marketing or compliance needs, with no named customer logos disclosed in available material.

Name

IKUSITA

Legal name

IKUSITA SAS

Website

https://ikusita.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

IKUSITA SAS is a France-based, founder-led B2B consulting firm (founded July 2024) that delivers email deliverability, GDPR compliance, and e-marketing strategy services to French businesses, supported by free diagnostic tools and a Postmastery SaaS resale partnership.

Ownership category

akta.pro rank

Product category

Email Deliverability Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Email Archiving, eDiscovery & Compliance (HDADAKAE)

Keywords

• Email deliverability consulting
• GDPR compliance services
• E-marketing strategy
• Sender reputation management
• Email authentication auditing

Headquarters

HQ city

Anglet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Services (Audits, Consulting, Training): One-time professional services including deliverability audits, crisis management, email router migration, and training sessions. Delivered as digital reports (PDF) presented via video call or in-person sessions. Training sessions limited to 6 participants with digital course materials provided.
2. Periodic Follow-up Subscription: Recurring subscription service for ongoing deliverability monitoring and optimization. Minimum 1-year commitment with tacit renewal. Monthly, bimonthrial, or quarterly service options. Includes performance analysis, reputation monitoring, problem detection, seasonal adjustments, industry watch, and 3 support tickets per period.
3. Postmastery Email Analytics Console: Resale of Postmastery Email Analytics Console as official reseller. SaaS software access provided through IKUSITA subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IKUSITA is a B2B consulting agency that provides specialized services in email deliverability optimization, GDPR/RGPD data protection compliance, and e-marketing strategy. The company delivers deliverability audits, periodic monitoring subscriptions, crisis management interventions, email router migrations, and professional training, supported by free online diagnostic tools and resale of the Postmastery Email Analytics Console SaaS platform.

Product overview

IKUSITA is a B2B consulting agency founded in 2024 by Laurent Garnier, specializing in email deliverability, GDPR compliance, and e-marketing strategy. The company operates a services-plus-tools model: it offers five core consulting services (Audit, Suivi/Periodic Monitoring, Crisis Management, Router Migration, and Training), supported by a suite of four free diagnostic tools (Email Architecture Builder, Email Accessibility Checker, Email Infrastructure Checker, and DMARC Report Checker). Additionally, IKUSITA serves as an official reseller of the Postmastery Email Analytics Console, providing clients with access to enterprise-grade email analytics via SaaS subscription. The company is based in Anglet, France (Basque Country), and holds AFNOR-certified DPO status.

Differentiator

Problem solved

Functional benefit

Products and services

• Deliverability Audit (Audit de délivrabilité) Comprehensive email deliverability audit for B2B clients covering technical diagnostics, authentication protocol configuration (SPF, DKIM, DMARC, BIMI), SMTP flow analysis, database analysis, sender reputation optimization, GDPR compliance verification, custom segmentation strategies, creative recommendations, and optional mediation with mailbox providers. Delivered as a digital report (PDF) presented via video call or in-person.
• Periodic Monitoring (Suivi périodique) Ongoing deliverability monitoring subscription offered on monthly, bimonthly, or quarterly cadence depending on email volume, frequency, and criticality. Includes performance analysis, sender reputation surveillance, problem detection, seasonality detection, industry intelligence, reactive support with 3 intervention tickets per period, optional alerting, and DMARC report interpretation. Minimum 1-year commitment with tacit renewal.
• Crisis Management (Gestion de crise) Emergency intervention service for B2B clients facing email blocking issues caused by mailbox operators or filtering organizations. Includes problem identification, corrective measures implementation, stakeholder mediation with operators and filtering organizations, probation period management, and brand protection in case of impersonation/phishing.
• Email Router Migration (Migration entre routeurs d'emails) Expert migration assistance between email routing platforms for B2B clients, designed to preserve existing sender reputation while establishing foundations for new infrastructure. Includes preparation audit, progressive transition strategy with IP warm-up, ecosystem communication, real-time metrics monitoring, and post-migration optimization.
• Deliverability and GDPR Training (Formations délivrabilité et RGPD) Professional training programs covering email deliverability optimization and GDPR compliance for B2B client teams, delivered in-person or via teleconference with sessions limited to 6 participants. Includes deliverability mastery, metrics interpretation, and regulatory compliance preparation, with digital course materials provided.
• Postmastery Email Analytics Console SaaS email analytics console resold by IKUSITA as official reseller of Postmastery. Provides advanced email analytics and monitoring capabilities for inbox placement and sender reputation management, delivered through IKUSITA subscription.

Quantifiable outcome

• Email deliverability optimization ensuring messages reach inbox instead of spam folders

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Alliance DigitalecoreStrategic or Co-development PartnerIKUSITA is an active member of Alliance Digitale. Founder Laurent Garnier serves as responsible for the Deliverability Working Group within the organization, collaborating with peers to develop recommendations and innovative strategies for the sector. IKUSITA co-authored the Alliance Digitale guide on communication between email routers and operators.
• Signal SpamcoreStrategic or Co-development PartnerIKUSITA is a member of Signal Spam where founder Laurent Garnier represents Alliance Digitale. The company engages in promoting good practices and fighting spam in France, contributing to industry efforts for email ecosystem health.
• EMDAY (Email Marketing Day)coreStrategic or Co-development PartnerLaurent Garnier serves as administrator of the EMDAY bureau and participates in organizing this major email marketing event. The 2026 edition will be held in Biarritz on October 8-9. IKUSITA actively contributes to event programming including deliverability roundtables.
• PostmasterycoreChannel Partner/ Reseller/ DistributorIKUSITA is an official reseller of the Postmastery Email Analytics Console. The Postmastery platform is provided as SaaS software access after subscription through IKUSITA. Customer data is accessible to both IKUSITA and Postmastery.
• WebmecanikminorGTM or Marketing PartnerIKUSITA collaborated with Webmecanik to host a joint webinar decoding the CNIL recommendation on tracking pixels in emails. This partnership demonstrates industry collaboration on regulatory compliance education.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Email on Acid: Email on Acid provides email testing, accessibility checking, and inbox-rendering analytics. It competes head-to-head with IKUSITA's Email Accessibility Checker and infrastructure testing capabilities for email marketers.
• ZeroBounce: ZeroBounce provides email validation, deliverability, and inbox-placement testing tools. It targets the same B2B senders seeking cleaner lists and better inbox placement as IKUSITA's audit service.
• Litmus: Litmus provides email testing, analytics, and personalization tools used by enterprise marketers. It overlaps with IKUSITA's email infrastructure optimization and accessibility-check offerings from a software-product angle.
• Validity (ReturnPath): Validity is the leading global provider of email deliverability, sender reputation, and authentication solutions (formerly ReturnPath). It directly competes with IKUSITA's deliverability audit and reputation monitoring services at greater scale, serving similar B2B senders.
• Postmastery: Postmastery delivers an email analytics console for deliverability monitoring and SMTP analytics. IKUSITA is also an official reseller of Postmastery, making it both a partner and adjacent competitor in email analytics.
• Kickbox: Kickbox offers email verification, deliverability testing, and sender reputation monitoring. Its verification and reputation services address the same buyer problem as IKUSITA's deliverability audits and DMARC report analysis.

Broad incumbents

• Mailjet (Sinch): Mailjet is a French email infrastructure provider (now part of Sinch) offering transactional and marketing email APIs. It overlaps with the email-router migration work IKUSITA performs but operates at infrastructure scale.
• Proofpoint: Proofpoint is a major enterprise email security, authentication, and anti-phishing vendor. IKUSITA's founder holds Proofpoint's Email Authentication Specialist certification, and Proofpoint's broader email security suite overlaps with IKUSITA's authentication and crisis-management services.
• Brevo (formerly Sendinblue): Brevo is a French-founded email marketing and CRM platform with built-in deliverability features. As a broader incumbent serving French SMB and enterprise customers, it competes with parts of IKUSITA's value proposition but does not specialize in bespoke deliverability consulting.

Others

• Splio (formerly NP6): Splio is a French customer-marketing platform that absorbed NP6, where founder Laurent Garnier worked for 24 years. As the prior employer of IKUSITA's founder, it is thematically connected and serves overlapping French B2B email marketing customers.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ikusita-consulting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKUSITA