Gooch Design Studio Llc

What Gooch Design Studio Llc does

Gooch Design Studio LLC is a Chicago-headquartered, privately held interior design firm founded in 2001 by principal Wendell Gooch. The firm specializes in the renovation and restoration of hotels, country clubs, public spaces, and private residences, with a documented portfolio spanning marquee hospitality assets (Amway Grand Plaza Hotel, Peter Island Resort and Spa, Barton Hills Country Club, Cascade Hills Country Club), corporate interiors (Commonwealth Edison/Exelon headquarters), and luxury residential commissions on Chicago's Gold Coast and in Tribune Tower and other landmark buildings.

Name

Gooch Design Studio Llc

Legal name

Gooch Design Studio LLC

Website

https://goochdesignstudio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Gooch Design Studio LLC is a Chicago-based boutique interior design firm founded in 2001, specializing in renovation and restoration of hotels, country clubs, corporate headquarters, and luxury private residences across the Midwest and select international hospitality markets.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior design services
• Hospitality design
• Residential design
• Renovation and restoration
• Architectural detailing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Professional interior design services for renovation and restoration projects, including feasibility studies, furniture procurement, project coordination, and construction supervision. Revenue is generated through design fees and project management services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Gooch Design Studio provides multidisciplinary interior design services with a focus on the renovation and restoration of hotels, hospitality venues, public spaces, and high-end private residences. The firm manages projects end-to-end, including feasibility studies, design concept development, furniture procurement, project coordination, and construction supervision. Core offerings span three service categories: residential, hospitality, and public spaces, supported by an extensive network of specialized consultants.

Product overview

Gooch Design Studio LLC is a multidisciplinary interior design firm established in 2001, operating as a single unified practice rather than a platform-plus-modules architecture. The studio offers three primary service categories: Residential Interior Design Services (for private residences including condominiums, townhouses, and single-family homes), Hospitality Interior Design Services (for hotels, restaurants, and country clubs), and Public Space Design Services (for building lobbies, corridors, and common areas). Supporting these core services are modular offerings including Corridor Renovations, Lobby Renovations, Furniture Procurement, Reception Desks, Elevator Cabs, Signage, Art Consultation, Entrance Canopies, Hospitality Rooms, Feasibility Studies, and Project Coordination. The firm specializes in renovation and restoration projects with an emphasis on historic preservation, custom millwork, and luxury finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Services Comprehensive interior design services for private residences including condominiums, townhouses, and single-family homes, featuring custom millwork, furniture procurement, and renovation management. Targeted at affluent private clients seeking luxury, custom interior design.
• Hospitality Interior Design Services Full-service interior design for hotels, restaurants, country clubs, and resort properties, including guest rooms, ballrooms, lobbies, and dining venues. Targeted at hospitality operators and venue owners requiring renovation or restoration services.
• Public Space Design Services Interior design for common areas including building lobbies, corridors, elevator vestibules, social rooms, and conference facilities in residential and corporate settings. Targeted at corporate real estate teams, building owners, property managers, and commercial property operators.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Integrated ArchitecturecoreStrategic or Co-development PartnerArchitect of Record for Cascade Hills Country Club project. GDS collaborated with this Grand Rapids, MI architecture firm for the dining room and bar renovation project.
• Concept Design GroupcoreStrategic or Co-development PartnerCollaborated as design partner for Ruth's Chris Steakhouse at the Amway Grand Plaza Hotel project.
• Stoneberg + Gross ArchitectscoreStrategic or Co-development PartnerArchitect for Michigan Lakehouse project. GDS worked with this Chicago, IL architecture firm on this 2021 modern house on Lake Michigan.
• Grunsfeld Shafer ArchitectsminorStrategic or Co-development PartnerArchitect for Northshore Ravine single-family residence project in Evanston, IL.
• Chicago Roof Deck + GardenminorStrategic or Co-development PartnerCustom deck collaboration for Historic Gold Coast Residence project.
• Samantha James PhotographyminorOthersProfessional photographer credited for Cascade Hills Country Club project photography.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gensler: Global architecture and design firm with major hospitality, corporate-workplace, and public-space practices including hotel renovations and corporate HQs (e.g., work for large enterprises similar to Exelon). Comparable on segment, vastly larger scale.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with deep hotel renovation and resort work, including legacy/flag properties. A much larger incumbent in the same hospitality-renovation category where GDS has marquee wins like Amway Grand and Peter Island.
• Interior Architects: Large interior architecture and workplace design firm serving corporate, hospitality, and public-space clients. Overlaps with GDS's corporate/public-space and workplace design practice at a much larger scale.

Direct peers

• Studio Sofield: New York-based luxury interior design studio known for high-end hotels, residences, and retail with an emphasis on classical detail. Comparable in approach to GDS's restoration-minded, classically informed aesthetic on trophy hospitality projects.
• Yabu Pushelberg: Globally recognized interior design firm with significant hospitality, residential, and mixed-use work for luxury hotel flags. Comparable to GDS on luxury hospitality interior design but at significantly larger scale.
• Champalimaud Design: Luxury interior design firm with strong hospitality, residential, and country-club practices and an emphasis on craftsmanship and historic sensitivity. Directly comparable on premium hospitality/residential renovation work.
• BraytonHughes Design Studios: Specialized hospitality interior design firm focused on luxury hotels, resorts, and country clubs with extensive renovation experience. Directly comparable on the hotel/country-club renovation category central to GDS's hospitality practice.
• Tom Stringer Design Partners: Chicago-based boutique interior design firm specializing in luxury residential, hospitality, and country-club interiors with a similar academic/craftsman approach. Directly comparable in scale, geography, and high-end private-client focus to Gooch Design Studio.
• Suzanne Lovell Inc. Chicago boutique interior design studio focused on luxury residential, historic restoration, and private-club work. Comparable to GDS on segment mix (high-end residential + hospitality/country clubs), Chicago footprint, and project-based luxury design model.
• Soucie Horner Ltd. Chicago-based interior design firm delivering custom residential, hospitality, and corporate interiors with a similar boutique, founder-led structure and Chicago luxury-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gomez.karen.l

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooch Design Studio Llc