La Provencale
La Provencale is a wholesale food distributor serving HORECA professionals with fresh, frozen, and grocery products.
- Company typePrivate
- Founded1969
- HeadquartersLeudelange, Luxembourg
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What La Provencale does
La Provencale is a wholesale food distributor that supplies a wide range of products to HORECA professionals. The company offers fresh meat, fish, poultry, dairy, fruits, vegetables, and delicatessen items through dedicated departments. It also provides frozen foods, bakery and pastry items, grocery goods, wine and alcoholic beverages, and selected non-food products. La Provencale operates a cash and carry store and delivery service, allowing professional customers to order and receive goods across its service regions. It supports food safety and product quality with in-house quality control and laboratory analysis for traded and in-house prepared products.
La Provencale firmographics
Firmographics- Name
- La Provencale
- Legal name
- La Provençale S.àR.L.
- Website
- https://www.provencale.lu
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- La Provencale is a wholesale food distributor serving HORECA professionals with fresh, frozen, and grocery products.
- Ownership category
- akta.pro rank
La Provencale industry classification
Industry- Product category
- Food Distribution / Wholesale Food Supply
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)
- akta.pro secondary industries
- Import/Export Broadline Foodservice Distributors (AFAIAAAH), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI), Foodservice / HORECA Produce Wholesale (AFAIACAI)
Keywords
Where La Provencale is headquartered
LocationHeadquarters
- HQ city
- Leudelange
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
La Provencale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Cash & Carry Sales: Physical wholesale store where professionals and food enthusiasts purchase products directly. Customers pay in-store or have professional accounts for delivery.
- Delivery Services: Delivery to HORECA professionals across Greater Region (Luxembourg, France, Belgium, Germany) using tri-temperature refrigerated trucks. Free delivery for customers with average orders exceeding 250 EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Drive minimum order |
| Other | One time/ perpetual license | Cash & Carry customer card deposit |
| Other | Pay-as-you-go | Delivery threshold |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
La Provencale product offering
Product offeringCore offering
LA Provençale operates a wholesale food distribution and Cash & Carry business from a 70,000 m² single-site facility in Leudelange, Luxembourg, supplying more than 40,000 product references across nine departments to HORECA professionals. The company combines in-store wholesale, refrigerated delivery across the Greater Region, a drive pickup service, and an online webshop to serve hotels, restaurants, caterers, and food-service operators.
Differentiator
Problem solved
Functional benefit
Brands
- Partenaire des producteurs de la région: Label program for local producer partnerships supporting regional agriculture and short supply chains.
- Lëtzebuerger Rëndfleesch
- Eisleker Gourmet
Products and services
- Cash & Carry wholesale store
Quantifiable outcome
- Less than 57 dB noise emission enabling discreet night city delivery
- +2 more outcomes
Companies that use La Provencale
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
La Provencale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
La Provencale partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Local Farmers and Producers (Partenaire des producteurs de la région)corePartnership with local farmers to promote short supply chains and guarantee minimum prices on harvests throughout the season. Supports 'Produit du terroir - Lëtzebuerger Rëndfleesch' label ensuring animals born and raised in Luxembourg with traceability and natural feeding.
- Eisleker Gourmet ProgramcorePartner in Eisleker Gourmet program supporting regional livestock with family farms in closed system (birth, breeding, slaughter in Oesling). GMO-free feeding with regional components.
- Wine Suppliers (90+ Exclusive Vignerons)coreExclusive partnerships with over 90 wineries and domaines worldwide including: Antonio Madeira (Portugal), Domaine de la Côte (California), Domaine Arlaud (Burgundy), Champagne AR Lenoble, Domaine François Bléger (Alsace), Marie-Thérèse Chappaz (Switzerland), and many more.
- SUISAG Service and Skills CentreminorContinuous control and development partnership for the Eisleker Gourmet program quality standards.
- Belokal.lu (Lët'z Local Producers)minorPartnership with local producers network 'Belokal.lu' promoting local Luxembourg agricultural products.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
La Provencale competitors and assessment
Company assessmentDirect peers
- Transgourmet: French- and German-headquartered broadline foodservice distributor owned by Coop Group, serving HORECA across multiple European countries with delivery and Cash & Carry. Closest comparable in scale, broadline model, and cross-border Greater Region footprint.
- METRO AG: German-based global cash & carry and delivery foodservice distributor operating in 25+ countries. Closely comparable B2B HORECA cash & carry plus delivery model.
- Hanos: Dutch cash & carry and delivery foodservice distributor serving HORECA in the Netherlands and Belgium. Near-identical broadline + cash & carry + delivery model to La Provençale.
- Sligro Food Group: Dutch listed broadline foodservice distributor serving HORECA across the Netherlands and Belgium with cash & carry and delivery. Similar broadline scale and operating model.
- Pomona: French family-run broadline foodservice distributor serving HORECA across France. Highly comparable family-owned broadline HORECA orientation and similar size bracket.
Broad incumbents
- Sysco: Global broadline foodservice distribution giant headquartered in the US. Comparable category and customer base but vastly larger scale and US-centric.
- Performance Food Group: US-based broadline foodservice distributor with Vistar and Core-Mark segments. Comparable broadline category but US-centric and at substantially larger scale.
- Compass Group: Global contract caterer and food services provider. Operates in the broader food service value chain with adjacent HORECA exposure but a contract-catering rather than distribution model.
- US Foods: US broadline foodservice distributor serving restaurants and HORECA. Comparable broadline HORECA category but operates at much larger scale and in a different geography.
Regional players
- Bidfood: UK foodservice distributor serving HORECA across the United Kingdom. Comparable broadline HORECA focus but operates in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
La Provencale financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Provencale leadership team
Management profileNumber of profiles
La Provencale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Provencale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Provencale
What does La Provencale do?
LA Provençale operates a wholesale food distribution and Cash & Carry business from a 70,000 m² single-site facility in Leudelange, Luxembourg, supplying more than 40,000 product references across nine departments to HORECA professionals. The company combines in-store wholesale, refrigerated delivery across the Greater Region, a drive pickup service, and an online webshop to serve hotels, restaurants, caterers, and food-service operators.
Is La Provencale a public or private company?
La Provencale is a private company. It is classified as unknown and is currently operating.
When was La Provencale founded?
La Provencale was founded in 1969. It employs 1,001 to 5,000 people.
Where is La Provencale based?
La Provencale is headquartered in Leudelange, Luxembourg, in the Europe region.
How does La Provencale make money?
Two revenue lines are on record. Cash & Carry Sales are the primary driver. The others are delivery Services.
Who are La Provencale's main competitors?
Direct peers on record are Transgourmet, METRO AG, Hanos, Sligro Food Group and Pomona. Broad incumbents are Sysco, Performance Food Group, Compass Group and US Foods. Bidfood is listed as a regional player.
Does La Provencale have an API?
No public API is recorded for La Provencale.
What industry is La Provencale in?
La Provencale's product category is Food Distribution / Wholesale Food Supply. Its primary akta.pro industry code is AFAIAAAC, Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government), with a secondary code of AFAIAAAH, Import/Export Broadline Foodservice Distributors. Its NAICS code is 4244 and its SIC code is 5141.