Gössi Carreisen AG

What Gössi Carreisen AG does

G\u00f6ssi Carreisen AG is a privately held Swiss family-owned coach travel company founded in 1975 by Vreni and Xaver G\u00f6ssi, now operated in the second generation by Marco and Karin G\u00f6ssi alongside their daughters Leonie and Joline, with the third generation entering active roles. Headquartered in Horw (canton of Lucerne) and operating from the proprietary G\u00f6ssi CarTerminal (combining a 160-space parking garage, 'G\u00f6stlich' cafeteria, and Reisekino), the company runs more than 300 guided coach tours annually across Switzerland and Europe — making it the self-described largest coach travel provider in Central Switzerland (Zentralschweiz). Its fleet of 20+ vehicles spans double-decker Setra 531 DT (78 seats), multiple Setra 516 HDH First Class coaches, Mercedes Tourismo, MAN Lion's Coach, a wheelchair-accessible Setra 516 HD (44 seats + 14 wheelchair positions), Mercedes Sprinter midibuses, and a dedicated driving-school coach — supported by the in-house G\u00f6ssi Drivers Talent School delivering Category D/CZV training under instructor Roni Filipazzi.

The company's core product is all-inclusive package coach travel: transport in a modern Gössi coach, half-board hotel accommodation, guided excursions, and entrance fees, with pricing from CHF 299 (2-day domestic) to CHF 3,480 (11-day multi-country). Sub-brands include G\u00f6ssi First Class (premium 28-seat luxury coach with 'Gitchen' onboard bistro and hostess service), specialty verticals (Europa-Park, Falkensteiner Hotels, FC Bayern München football trips, cycling holidays, river/ocean cruises, opera and music tours, Christmas markets, Brändi Dog Reisen), and the 'G\u00f6ssi Mittagsh\u00f6ck' culinary tour tier with chef Werner Bühler. Ancillary revenue streams include on-board catering, 3-year travel gift vouchers, CarTerminal parking (CHF 8/day), optional cancellation insurance (CHF 29-219/person), and B2B private coach charter for sports clubs (EV Zug, FC Luzern, HC Kriens-Luzern, Swiss Central Basketball) and entertainers (DJ Bobo, Beatrice Egli).

The business model is direct-to-consumer, sold exclusively through the company website (online booking engine), phone (041 340 30 55), walk-in at the CarTerminal, and the G\u00f6ssi Fanclub community channel — with no apparent OTA or third-party travel-agency distribution. Demand generation is event- and community-led: free physical catalogs (Fernweh, Schiff ahoi, Badeferien), the G\u00f6ssi Inside 2026 vodcast hosted by ZDF-Traumschiff actor Nick Wilder and Christine Mayn, the 2025 Jubiläumspodcast '50 Jahre G\u00f6ssi' hosted by Nik Hartmann, the G\u00f6ssi TV YouTube archive, regional PR in Luzerner Zeitung and Tele 1, an annual G\u00f6ssi Ferienmesse open house, and a travel-ambassador relationship with Schwinger champion Pirmin Reichmuth. The company celebrated its 50th anniversary in 2025 and has won the 'Sch\u00f6nster Car der Schweiz' industry award six times (2019, 2020, 2022, 2023, 2024, 2025), the 2018 Raiffeisen 'Most Popular Company in Central Switzerland' Publikumspreis, and the 2019 Maritim Award International.

Name

Gössi Carreisen AG

Legal name

Gössi Carreisen AG

Website

https://goessi-carreisen.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

G\u00f6ssi Carreisen AG is a family-owned Swiss coach tour operator (founded 1975, second generation) running 300+ guided European coach tours annually from Horw for Swiss leisure travelers, with premium First Class coaches, accessibility services, and B2B sports/entertainment charter.

Ownership category

akta.pro rank

Headquarters

HQ city

Horw

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Coach Tour Packages: Core revenue stream: escorted coach tours across Europe and Switzerland. Packages include transport in modern Gössi coach, accommodation (hotel stars vary by package), meals (half board standard), guided excursions, and entrance fees. Pricing from CHF 299 (2-day domestic) to CHF 3,480 (11-day multi-country). Premium First Class tier offers enhanced onboard experience with hostess service.
2. Specialty Tours: Specialized tour verticals including Adria beach holidays (car-only and hotel), Europa-Park visits, Falkensteiner Hotels packages, flight tours, FC Bayern München football travel, culinary tours, Brändi Dog Reisen, Christmas market tours, music tours, opera trips (Verona festivals), cycling holidays, and sailing/cruise packages. Each vertical targets distinct leisure traveler personas.
3. On-board Catering & Hospitality: Onboard food and beverage service across all coaches. Offerings include pastries, sandwiches, fruit baskets, mineral water, soft drinks, beer, wine, prosecco, and coffee. Optional hostess service (CHF 200/day) for First Class tours. Catering must be ordered at least 3 days before travel.
4. Travel Vouchers: Gift vouchers valid for 3 years across the entire travel portfolio. Sold in flexible denominations. Revenue recognized upon voucher redemption or expiry.
5. Private Coach Charter: Private coach rental for corporate events, weddings, sports team travel, and group outings. Custom quotes based on distance, duration, vehicle type, and catering requirements. Offered via dedicated quote request form on website.
6. Customer Parking: Customer parking garage at CarTerminal with 160 spaces. CHF 8/day for travel customers (max 10 days / CHF 80). Reservations required. Ancillary revenue supporting the tour departure hub.
7. Annulation Insurance: Optional cancellation protection insurance offered as an add-on to all bookings. Priced between CHF 29–219 per person depending on total package price. Covers death, illness, and accident (requires immediate written documentation). Sold as a supplementary revenue line.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Gössi Carreisen AG is a family-owned Swiss coach travel company that sells organized coach tour packages across Switzerland and Europe. Its core offering includes more than 300 guided multi-day bus tours per year covering transportation in modern coaches, accommodation, half-board meals, guided excursions and entry fees. The company also sells private coach charter, gift travel vouchers, on-board catering, customer parking and operates a driver training school (Gössi Drivers Talent School).

Product overview

Gössi Carreisen AG is a family-owned coach travel company (since 1975, now in 2nd generation) offering over 300 guided bus tours across Europe. The core offering consists of coach travel services including beach holidays, cycling vacations, river and ocean cruises, music tours, opera trips, Christmas market excursions, Europa-Park visits, and special events. Premium offerings include Gössi First Class luxury coaches with onboard catering, while accessibility needs are served through wheelchair-accessible vehicles. The company also operates a driver training school (Drivers Talent School), provides charter services for sports teams (EV Zug, FC Luzern, HC Kriens-Luzern), and maintains additional services like parking facilities, a cafeteria, and a customer loyalty fanclub. The fleet features 24 vehicles including double-decker Setra coaches, VIP team cars, and minibuses.

Differentiator

Problem solved

Functional benefit

Brands

• Gössi First Class: A premium luxury coach tier featuring a dedicated fleet (SETRA 516 HDH) with 28 leather and Alcantara armchairs, 90 cm seat spacing, panoramic glass roof, parquet flooring, onboard bistroküche ('Gitchen'), and a maximum of 28 passengers. Won 'Schönster Car der Schweiz' award in 2024.

Products and services

• Coach Tour Packages Escorted multi-day coach tour packages across Switzerland and Europe that include transport in modern Gössi coaches, hotel accommodation, half-board meals, guided excursions and entrance fees. Targeted at Swiss individual leisure travelers and groups.
• Gössi First Class

Quantifiable outcome

• 300+ trips offered annually, making Gössi the largest coach travel provider in Central Switzerland
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• EV Zug (EVZ)coreStrategic or Co-development PartnerGössi operates the official EVZ Teamcar – a branded luxury SETRA 531 DT Top-Class double-decker coach with TopSky panoramic roof and 74+ seats. The EVZ hockey team travels to away games in this premium coach. Gössi is also the team car for the EVZ Women's team. This is a longstanding, flagship partnership with one of Switzerland's top hockey clubs, reinforcing Gössi's premium brand positioning in sports transport.
• FC Luzern (FCL)coreStrategic or Co-development PartnerGössi operates the official FC Luzern VIP Teamcar – a custom-configured SETRA 516 HD with 38 seats, club tables, lounge area, large screens, WiFi, and FCL branding. FCL won the Swiss Cup in 2020/2021 and Gössi transported the team. Deeply integrated partnership with club crest branding throughout the vehicle.
• HC Kriens-Luzern (HCK)coreStrategic or Co-development PartnerHC Kriens-Luzern is served by a dedicated branded SETRA 515 HD team car with HCK emblem on headrests. The partnership includes joint vodcast appearances (HC Kriens-Luzern episode of Gössi Inside 2026) and cross-promotional content. Gössi and HCK are also co-producing travel content together.
• DJ BobocoreStrategic or Co-development PartnerGössi operates the official DJ Bobo tour bus – a branded Mercedes Tourismo coach with XXL panoramic roof for the entertainer's European concert tours. The tour bus travels to multiple cities across Switzerland and Europe as DJ Bobo's mobile base for equipment, crew, and artist.
• Beatrice EglicoreStrategic or Co-development PartnerGössi operates the official Beatrice Egli tour bus – a Mercedes Tourismo coach serving as the Swiss singer's dedicated transportation for concert tours throughout Switzerland and Europe.
• Pirates of the CarabianminorStrategic or Co-development PartnerBranded themed travel product partnership. Gössi operates themed tours possibly incorporating the Pirates of the Carabian music/theatrical group.
• Swiss Central BasketballminorStrategic or Co-development PartnerOfficial team transport partner for Swiss Central Basketball club. Gössi provides branded coach transport for away games and team travel.
• Swiss Paraplegic Association (SPV – Schweizer Paraplegiker Vereinigung)coreGTM or Marketing PartnerSPV is the recommended partner for wheelchair-accessible coach travel. Gössi's SETRA 516 HD wheelchair coach (44 seats + 14 wheelchair positions) is specifically designed for SPV members and physically disabled travelers. SPV endorsement provides credibility and customer referrals for this specialized market segment.
• e-Bike-tours.chminorStrategic or Co-development PartnerGössi operates e-Bike transport coaches (Mercedes Tourismo, SETRA 515 HD) equipped for e-bike tours. Partner website www.e-bike-tours.ch likely cross-references Gössi for cycling holiday transport. Joint marketing for e-bike travel packages.
• Katja Schwengle (Setra Design Center)coreTechnology or IntegrationKatja Schwengle, a designer at the Setra Design Center in Ulm (Germany), creates custom paint schemes and designs for Gössi's entire fleet. Her distinctive, eye-catching designs have been featured at factory delivery events in Ulm with ~200 Gössi customers attending. This design identity is a key brand differentiator and has contributed to multiple 'Schönster Car der Schweiz' awards.
• Nick Wilder & Christine MayncoreGTM or Marketing PartnerZDF-Traumschiff actor Nick Wilder and actress Christine Mayn serve as Gössi Inside vodcast hosts for 2026, featuring Gössi travel experiences. They are co-creating a Flusskreuzfahrt 'Filmreif am Rhein' 2026 package. Their celebrity association enhances Gössi's brand appeal to mainstream German-speaking audiences and generates organic content.
• Nik HartmanncoreGTM or Marketing PartnerSwitzerland's most popular TV moderator hosted the 12-episode '50 Jahre Gössi' Jubiläumspodcast series in 2025, interviewing Gössi drivers, tour leaders, customers, and family members. The series drove significant awareness for the 50th anniversary and positioned Gössi as a beloved cultural institution.
• Roni Filipazzi (Driving Instructor)coreOthersRoni Filipazzi serves as Gössi's in-house driving instructor for the Gössi Drivers Talent School, delivering Cat. D (coach) driver training, CZV examination preparation, and continuing education. He also provides driving lessons in Gössi's own training coach. He represents Gössi as an ambassador for driver recruitment.
• Raiffeisen Bank HorwcoreGTM or Marketing PartnerRaiffeisen Bank Horw awarded Gössi the Publikumspreis 'Most Popular Company in Central Switzerland' at the Raiffeisen Unternehmerpreis 2018. This partnership provides credibility endorsement and media coverage. Raiffeisen also hosted the interview with Marco Gössi on their regional news page.
• Pirmin Reichmuth (Schwinger)minorGTM or Marketing PartnerSwiss Schwinger champion Pirmin Reichmuth serves as an official travel ambassador for Gössi Carreisen. Partnership leverages his popularity in the Swiss German-speaking market to attract the traditional Schwinger/Schützenverein community to Gössi travel products.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DER Touristik: Large German tour operator group (subsidiary of REWE Group) offering package tours, coach holidays, and cruise packages across DACH and beyond. Comparable in selling packaged leisure travel to German-speaking customers, but is a multi-brand conglomerate rather than a premium coach-tour specialist.
• TUI Group: Global tourism conglomerate offering package tours, cruises, hotels, and flights across DACH and worldwide. Comparable as a German-speaking tour operator serving the same leisure customer base, but operates at enormously larger scale with a much broader portfolio and ownership of hotels, cruise ships, and airlines.
• FlixBus: Europe's largest intercity coach mobility platform operating scheduled low-cost long-distance bus services across 40+ countries. Comparable as a coach-based passenger transport operator serving the DACH market, but FlixBus operates at vastly larger scale on scheduled intercity routes rather than premium package tours.
• PostAuto: Swiss PostBus division operating scheduled regional and rural public bus services throughout Switzerland, plus PostAuto holiday packages. Comparable Swiss coach operator with strong brand recognition in Zentralschweiz, but focused on public transit and scheduled services rather than premium tour packages.

Direct peers

• Studiosus Reisen: German premium group tour operator offering culturally curated escorted tours across Europe and worldwide with high-touch Reiseleiter service. Closest direct peer to Gössi on premium guided group travel positioning, target customer (affluent German-speaking leisure travelers), and product economics.
• Twerenbold Reisen: Swiss tour operator based in Baden/Zurich offering coach and air package holidays, river cruises, and themed travel across Europe. Closest Swiss competitor to Gössi on packaged coach tours, B2B charter, and premium Swiss-market positioning.
• TUI Cruises: German premium cruise line (joint venture of TUI and Royal Caribbean) serving the DACH cruise market with Mein Schiff fleet. Directly comparable as Gössi sells cruise packages and competes for the same German-speaking leisure cruise customer that TUI Cruises targets via direct booking.
• AIDA Cruises https://www.aida.de: Germany's largest cruise brand operating ocean and river cruises for German-speaking guests. Directly comparable as Gössi resells river and ocean cruise packages ('Kreuzfahrten Fluss und Meer') and overlaps on the same German-speaking cruise customer base that AIDA targets directly.
• Schauinsland-Reisen: German tour operator based in Duisburg offering package tours including coach-based holidays across Europe. Comparable in product mix (multi-day coach package tours, hotel-and-meals-inclusive itineraries) and customer demographic, serving similar mid-market to premium leisure travelers in the DACH region.

Others

• EvoBus (SETRA): Daimler Truck subsidiary and manufacturer of SETRA and Mercedes-Benz touring coaches. Strategic equipment supplier to Gössi (entire premium fleet is SETRA) and partner on custom design at the Ulm factory; not a competitor but a key upstream relationship for fleet economics and design differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/goessicarreisen/videos?app=desktop
• Facebookde-de.facebook.com/GoessiCarreisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gössi Carreisen AG