Global Productions Investment

What Global Productions Investment does

Global Productions Investment is an events and communication agency that operates under the SOMOS Experiences brand and develops experiential projects for corporate and consumer brands. The company designs and produces live and hybrid events, brand activations, and experiential campaigns. It offers corporate consulting in marketing and sales, sponsorship management, and ESG-related communication initiatives. Global Productions Investment also provides digital marketing services including social media, SEO, SEM, email marketing, content marketing, and influencer campaigns. Its communication services cover press office, public relations, corporate communication, and public affairs. The agency develops creative concepts, branded content, audiovisual production, and immersive experiences such as metaverse environments, virtual reality, and augmented reality for clients in various industries.

Name

Global Productions Investment

Legal name

GLOBAL PRODUCTIONS INVESTMENT SLU

Website

https://www.somosexperiences.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Global Productions Investment is an events and communication agency that designs brand experiences and marketing campaigns.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Motion Picture and Video Production (51211), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Event Production & AV Services (HSACADAB), Sales Kickoffs (SKOs) & Commercial Enablement Events (THAHAIAC), Live-Action International/Co-Production & Service Production (MPADABAG)

Keywords

• Experiential marketing services
• Brand experience design
• Corporate event production
• Integrated event agency
• Live event management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Brand Experience & Events Services: SOMOS Experiences generates revenue through providing fully integrated brand experience and event services to enterprise clients. Services span strategic consulting, brand experiences, in-house production, innovation/technology, content creation, and communication — typically structured as project-based engagements with major corporations.
2. Strategic Consultancy: Revenue from strategic consulting engagements where SOMOS analyzes brands, audiences, and cultural moments to build strategies that give meaning to ideas and convert experiences into something relevant. Part of the full-service engagement model.
3. Production Services: In-house production capabilities (ephemeral architecture, carpentry, audiovisual, technical production, logistics) represent a key revenue stream, allowing the company to maintain quality, precision and excellence across all phases of execution.
4. Innovation & Technology Services: Revenue generated through digital experience development — custom event apps/websites, interactive installations, AR/VR activations, and AI-powered analytics dashboards.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Global Productions Investment SLU (SOMOS Experiences) is an integrated experiential marketing and event production agency that designs, produces, and executes brand experiences, corporate events, product launches, conferences, and immersive activations for large multinational brands. The company combines strategic consulting, creativity, in-house production (ephemeral architecture, audiovisual, logistics), proprietary event technology, content creation, and communications/PR into a single full-service delivery model.

Product overview

SOMOS Experiences is an experiential marketing and event production company offering a unified suite of services under a 'Full Experience' model. The core offerings include Strategic Consulting, Brand Experiences & Events, In-House Production, Innovation (digital experiences and technology), Content Creation, and Communication/PR. These services work together from project inception, with strategy, creativity, communication, content, and production collaborating from the beginning around a shared idea. The company operates with in-house production capabilities and serves major brands across automotive, luxury, banking, technology, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting (Consultoría Estratégica) Strategic consulting service that analyzes brands, audiences, and cultural moments to build strategies that give meaning to ideas and convert experiences into relevant outcomes. Used by enterprise clients as the entry point to full-service brand experience engagements.
• Brand Experiences & Events (Experiencias de Marca & Eventos) End-to-end conceptualization, design, and production of brand experiences and events that transform the relationship between people and brands, generating conversation, culture, and value. Includes corporate events, product launches, conferences, pop-ups, roadshows, VIP hospitality, and immersive experiences.
• Production (Producción) In-house production services covering ephemeral architecture, fabrication, technical production, audiovisual, logistics, storage, assembly, and systems integration — providing integrated control from concept to execution across all project phases.
• Innovation (Innovación) Digital experience development including custom web and app development for events (with QR codes, NFC accreditation wristbands, real-time data dashboards), interactive activations and installations using AR/VR, and AI-powered data analysis dashboards.
• Content (Contenido) Visual content creation services producing videos and designs that capture brand essence, create shareable content, and generate conversation around brand experiences and events.
• Communication (Comunicación) Communication and PR services specialized in events and brand experiences, including press office operations, social media strategies, and influencer marketing campaigns.

Quantifiable outcome

• CeraVe La Velada: 52.9M+ reach, 103M+ impressions, 540 real-time mentions, 11,800 new followers, 110,000 new leads, 99% brand connectivity
• +5 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LITTLE SPAINcoreStrategic or Co-development PartnerLITTLE SPAIN served as the creative director for Apple El Encuentro — the landmark 40th anniversary event at Madrid's Puerta del Sol featuring three synchronized stages and a building facade, with 300+ professionals and 72 hours of assembly.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• George P. Johnson Experience Marketing: Large global brand experience agency headquartered in the US, serving major enterprise clients with end-to-end strategy, creative, production, and technology for events, activations, and experiential marketing. Directly comparable in scope, client profile (Fortune 500), and integrated services model.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing events, sponsorships, content, and digital experiences for major B2B and consumer brands. Closest direct competitor in terms of integrated services, premium client base, and global event delivery capability.
• Imagination Group: Independent global brand experience agency headquartered in London with strong European presence, delivering integrated brand experiences, events, and digital activations for premium clients (similar profile to SOMOS's Apple, Cartier, Hermès roster). Most direct European comparable.
• Sparks: Brand experience agency (part of Project Worldwide) specializing in trade shows, events, exhibits, and brand activations for enterprise clients. Comparable in producing large-scale experiential campaigns and operating integrated production capabilities.
• MKG (Mara Group): Independent New York-based experiential marketing and creative agency focused on brand experiences, content, and live events for major consumer brands. Comparable in creative-led experiential work for premium enterprise clients.
• MCI Group: Swiss-headquartered global meetings, events, and association management company serving enterprise associations and corporations. Directly comparable in conferences, conventions, and corporate event execution at global scale.

Broad incumbents

• Freeman: Large US-based brand experience company spanning events, exhibits, digital, and production services globally. Overlaps heavily in event production and large-scale brand activations but operates as a broader portfolio company rather than a creative-led agency.
• GES (Global Experience Specialists): Global events and exhibitions company with in-house production, AV, and logistics capabilities for large-scale trade shows and corporate events. Comparable in integrated production scale but broader and more exhibition-focused than SOMOS's creative-led experiential model.
• dentsu (Hakuhodo / Dentsu Live): Global advertising and communications holding company with significant events and experiential marketing operations across its network. Competes for enterprise brand experience mandates as part of broader communications services, but lacks SOMOS's specialist creative-led positioning.

Regional players

• El Cuervo / El Cañon & Partners: Spanish experiential marketing and brand activation agencies operating in the same Madrid/Spain home market. Comparable in serving Spanish enterprise clients with integrated experiential campaigns, though typically smaller scale and more locally focused than SOMOS's global delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Productions Investment