Imagesa
Imagesa is a privately held West African maritime, air, and land logistics operator and shipping agency serving international shipping lines and oil-and-gas companies in Equatorial Guinea, São Tomé and Príncipe, and (since 2023) Morocco, as part of Spain's Sea & Ports Group.
- Company typePrivate
- Founded1990
- HeadquartersMalabo, Equatorial Guinea
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Imagesa does
Imagesa is a privately held maritime and multimodal logistics operator founded in 1990 in Malabo, Equatorial Guinea (originally as MAC GUINEA) and operating as part of Spain's Sea & Ports Group under the legal entity Marguisa Shipping Lines, S.L.U. The company provides ship-agency services, freight forwarding, chartering, stevedoring, customs formalities, freight storage, and air and land transport focused on West and Central African trade flows, claiming approximately 44% of the container (TEU) market in Equatorial Guinea and handling around 80% of oil-and-gas vessel stopovers in the country. Its core customer base consists of international shipping lines (Marguisa, CMA-CGM, BBC Chartering, HMM, UAL, Africa Express Line, Karim Export, Maritime Overseas), logistics integrators (DSV, FedEx/TNT, Bolloré, Hull Blyth, Noatum), and oil-and-gas operators such as Trident Energy.
The company's products and services span eleven core solutions (maritime, air, land transport, O&G agency, chartering, vehicle importing, crew boat, ship agency, stevedoring, customs, and warehousing) plus container equipment (dry, reefer, flat rack, open top in 20' and 40' variants) and an Incoterms 2020 reference utility. Distribution is direct and sales-led, with each customer assigned a dedicated account manager; pricing is quote-based with multi-year agency contracts, and revenue is earned through service fees, transaction fees, and professional services fees. Geographic reach covers offices in Malabo and Bata (Equatorial Guinea), São Tomé, Casablanca and Tangier MED (Morocco), with the Morocco footprint established in 2023 via the acquisition of NAL Maroc. Technology is not a differentiator: tracking is delivered through third-party portals from represented shipping lines (Marguisa, CMA-CGM), and no proprietary AI/ML capability is evidenced in the provided material.
Imagesa firmographics
Firmographics- Name
- Imagesa
- Legal name
- Marguisa Shipping Lines, S.L.U.
- Website
- https://image-sa.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imagesa is a privately held West African maritime, air, and land logistics operator and shipping agency serving international shipping lines and oil-and-gas companies in Equatorial Guinea, São Tomé and Príncipe, and (since 2023) Morocco, as part of Spain's Sea & Ports Group.
- Ownership category
- akta.pro rank
Where Imagesa is headquartered
LocationHeadquarters
- HQ city
- Malabo
- HQ country
- Equatorial Guinea
Offices6 records
Markets served
Imagesa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Maritime Agency Services: Ship agency services including vessel handling, port operations, and O&G stopovers. Handles 80% of O&G stopovers in Equatorial Guinea.
- Freight Forwarding: Import and export of all types of freight including container, Ro-Ro, break bulk, and project cargo.
- Chartering Services: Chartering solutions offering diverse vessels including CB, AHTS, PSVs, and specialized support for offshore operations.
- Logistics Services: Land transport, air transport, warehousing, customs formalities, stevedoring, and door-to-door solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Imagesa product offering
Product offeringCore offering
Imagesa provides maritime, air, and land logistics services centered on shipping agency, freight forwarding, chartering, stevedoring, customs formalities, and freight storage for West African trade flows. The company acts as exclusive or appointed agent for multiple international shipping lines in Equatorial Guinea, São Tomé and Príncipe, Cameroon, and Morocco, and runs weekly sailings along the main commercial routes to the Gulf of Guinea. Its portfolio spans import/export of containers, Ro-Ro, break bulk, and project cargo, plus specialized oil-and-gas vessel stopover, crew boat, and vehicle import services.
Product overview
Imagesa operates as a maritime logistics operator in West Africa, offering a comprehensive suite of transport and shipping services. The core portfolio includes Maritime Transport, Air Transport, Land Transport, O&G Agency Services, Chartering Solutions, Vehicle Import Services, Crew Boat Service, Agency Services, Stevedoring, Custom Formalities, and Freight Storage. The company also manages a fleet of logistics equipment including dry cargo containers (20'/40'), refrigerated containers (20'/40' High Cube), and special equipment (Flat Rack, Open Top). Through its subsidiary IMAGESA Maroc (established 2023), the company extends agency representation services for HMM, Marguisa/UML/MAT, BUDD, and provides ship consignment and port logistics in Morocco. Imagesa also provides an Incoterms reference utility for customers.
Differentiator
Problem solved
Functional benefit
Companies that use Imagesa
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Imagesa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Imagesa partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- HMMcoreAgents for HMM, the eighth largest global shipping company with 60+ offices worldwide. Offices in Casablanca and Tangier MED serving HMM's vessels and activity in Morocco. HMM has the 12 largest container ships in the world with 24,000 TEU capacity.
- BUDD (Morocco)minorDeveloped services in Morocco for shipowners including protection of shipowners, liability insurance, survey, casualty, damage management, crew management, and consultancy services.
- FedEx/TNTminorSince 2019, IMAGESA has been representatives of TNT/FedEx in Equatorial Guinea for courier and logistics services. This partnership extends FedEx's reach into the West African market through IMAGESA's local presence.
- ZazuminorIMAGESA represents the Spanish freight forwarder Zazu in Equatorial Guinea as a result of the partnership agreement signed in 2019.
- Marguisa Shipping LinescoreExclusive agents of this Spanish shipping company in Equatorial Guinea and São Tomé. Import and export all types of freight including container, Ro-Ro, and MPV.
- CMA-CGMcoreHandle and process freight of the French shipping company CMA-CGM in Malabo.
- Maritime OverseasminorHandle and process freight of this African shipping company.
- UALminorHandle and process freight of the Dutch shipping company in Bata.
- Africa Express LineminorHandle and process freight of the British shipping company.
- Karim ExportminorHandle and process freight of the Belgian shipping company.
- BBC CharteringcoreAct as agents for the multipurpose vessels of this German shipping company.
- UML (United Marguisa Lines)coreAct as agents for UML multipurpose vessels. UML is a joint venture company between Marguisa and the German United Heavy Lift, providing semi-regular MPV service between Northern Europe, Mediterranean, and Africa.
- United Heavy Lift (UHL)coreJoint venture partner with Marguisa to form United Marguisa Lines (UML) for multipurpose vessel services.
- Trident EnergyminorPartnership agreements with this company specializing in gas and petroleum operations.
- DSVminorRepresent this logistics company that manages supply chain solutions for thousands of companies daily.
- BolloréminorSubagents for this logistics group for shipping and receiving freight.
- Hull BlythminorSubagents for this African logistics company with over 150 years of experience.
- Marmedsa/NoatumminorSubagents for the logistics department of the Noatum shipping company.
- BUDD PNIminorRepresentatives in Bata for this global service supplier for the maritime insurance industry, offering P&I services, surveys, casualty management, and crew-related services.
- TMGE (Terminales Multiproposito GE)corePartnership with stevedore TMGE for customized stevedoring solutions designed for specific customer needs.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Imagesa competitors and assessment
Company assessmentBroad incumbents
- DSV: Global transport and logistics giant that Imagesa represents in Equatorial Guinea. Both arrange freight forwarding and supply chain solutions across multiple modes, with DSV operating at vastly larger scale across Africa and globally.
- P&O Ports / DP World: Global port operator and logistics provider with growing presence in Africa. Both operate in port logistics, container handling, and maritime services, with DP World serving enterprise customers at scale.
- Bolloré Transport & Logistics: One of the largest logistics operators in Africa, with deep presence in West and Central African ports. Both provide freight forwarding, port logistics, and customs services through extensive local networks.
- MSC (Mediterranean Shipping Company): World's largest container shipping line with African agency network. Both operate in container shipping and freight forwarding, with MSC relying on local agents like Imagesa for port operations.
- DHL Global Forwarding: Global leader in air and ocean freight forwarding, with established operations across Africa. Both provide international freight forwarding, customs clearance, and door-to-door logistics solutions.
- CMA CGM: French global shipping line that Imagesa represents as agent in Malabo. Both operate in container shipping and freight forwarding, with CMA CGM being a principal that Imagesa serves as local shipping agency.
- Kuehne+Nagel: One of the world's largest freight forwarders with growing operations in West Africa. Both offer multimodal freight forwarding, customs brokerage, and supply chain solutions for enterprise customers.
- Maersk: Global integrated container logistics company with significant African operations. Both provide ocean freight, inland logistics, and customs services, with Maersk serving as both a competitor and potential principal for local agents.
Direct peers
- Marmedsa/Noatum: Maritime and logistics services provider that Imagesa represents as subagents. Both are in the ship agency and freight forwarding business with overlapping service portfolios across European and African ports.
- Hull Blyth: African-focused shipping agency with over 150 years of experience, and a partner of Imagesa. Both provide ship agency, freight forwarding, and port logistics services across African ports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imagesa social profiles
Digital presenceImagesa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagesa leadership team
Management profileNumber of profiles
Imagesa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Imagesa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagesa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagesa
What does Imagesa do?
Imagesa provides maritime, air, and land logistics services centered on shipping agency, freight forwarding, chartering, stevedoring, customs formalities, and freight storage for West African trade flows. The company acts as exclusive or appointed agent for multiple international shipping lines in Equatorial Guinea, São Tomé and Príncipe, Cameroon, and Morocco, and runs weekly sailings along the main commercial routes to the Gulf of Guinea. Its portfolio spans import/export of containers, Ro-Ro, break bulk, and project cargo, plus specialized oil-and-gas vessel stopover, crew boat, and vehicle import services.
Is Imagesa a public or private company?
Imagesa is a private company. It is classified as corporate owned and is currently operating.
When was Imagesa founded?
Imagesa was founded in 1990. It employs 51 to 100 people.
Where is Imagesa based?
Imagesa is headquartered in Malabo, Equatorial Guinea.
How does Imagesa make money?
Four revenue lines are on record. Maritime Agency Services are the primary driver. The others are freight Forwarding, chartering Services and logistics Services.
Who are Imagesa's main competitors?
Broad incumbents on record are DSV, P&O Ports / DP World, Bolloré Transport & Logistics, MSC (Mediterranean Shipping Company), DHL Global Forwarding, CMA CGM, Kuehne+Nagel and Maersk. Direct peers are Marmedsa/Noatum and Hull Blyth.
Does Imagesa have an API?
No public API is recorded for Imagesa.