GoTeez

What GoTeez does

GoTeez is a family-run custom apparel and merchandise decoration business operating as Red Letter 9 LLC from its production facility and headquarters at 3081 Lois Ln, Alcoa, Tennessee. The company's core capability is high-volume screen printing, supported by a full suite of in-house decoration methods including embroidery, DTF (direct-to-film), DTG (direct-to-garment), sublimation, UV printing, laser engraving, and decal production, alongside a retail-ready finishing service (hang tags, poly bagging, SKU/barcode labeling) and an in-house design team. GoTeez serves five primary customer segments: local and regional East Tennessee businesses, professional sports teams (as Official Apparel Licensee of Minor League Baseball and the American Hockey League), schools and non-profit organizations through managed online fundraising storefronts, musicians and live event organizers (including mobile live printing at events), and emerging apparel brands requiring retail-ready production. Signage and wide-format graphics are delivered through an Official FastSigns Partner relationship.

The business model is primarily quote-based project work priced per unit (with volume discounts) for apparel and signage, with a separate transaction-fee model for fundraising programs in which organizations set retail prices and earn 20-40% margins while GoTeez handles production and direct-to-supporter fulfillment. Revenue is diversified across custom screen printing orders, signage and banner work, sublimation and embroidery contracts, retail-ready production runs, live printing event fees, and licensing/royalty arrangements tied to MiLB and AHL merchandise. Distribution combines direct regional sales across East Tennessee (Knoxville, Maryville, Alcoa, Pigeon Forge, Gatlinburg), a self-service website quote channel, channel partnerships through FastSigns and the sports leagues, and a forthcoming direct-to-consumer online store using Square as the payment processor. The business is privately held with no disclosed institutional funding, parent company, or subsidiaries.

Name

GoTeez

Legal name

Red Letter 9

Website

https://goteez.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

GoTeez is a family-run custom apparel and merchandise decoration company in Alcoa, Tennessee, offering screen printing, embroidery, DTF/DTG, sublimation, signage, and retail-ready production. It serves East Tennessee businesses, MiLB and AHL licensed sports teams, schools and non-profits, and live events nationwide.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration & Merchandise Services

NAICS

Printing (32311), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Packaging Design & Labeling (MPAAAEAD), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom screen printing
• Apparel decoration services
• Embroidery services
• Commercial signage production
• Promotional merchandise services

Headquarters

HQ city

Alcoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Screen Printing: High-volume screen printing services for t-shirts, apparel, and promotional items. Priced based on quantity, number of print colors, print locations, and garment selection. Minimum 24 pieces per design. Revenue is one-time per order.
2. Signage and Banners: Custom vinyl banners, retractable banners, window graphics, yard signs, trade show displays, vehicle graphics, and installation services through FastSigns partnership. No minimum order quantities.
3. Fundraising Merchandise Programs: Managed online store model where organizations sell custom branded merchandise during campaign windows. GoTeez handles production and fulfillment. Organizations earn 20-40% margins per item sold.
4. Retail Ready Production: Full retail packaging services including custom hang tags, poly bagging, SKU/barcode labeling, size stickering, and folding for brands launching merchandise lines.
5. Sports League Licensing: Official apparel licensee for Minor League Baseball and American Hockey League teams. Design and produce merchandise for team stores and fan merchandise.
6. Live Printing Events: On-site screen printing at events including setup/activation fee plus per-garment cost. Produces approximately 25-50 garments per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GoTeez is a high-volume custom apparel decoration and merchandise company offering screen printing, embroidery, sublimation, DTF/DTG printing, UV printing, laser engraving, and decal production for businesses, organizations, sports teams, and events. The company also provides commercial signage through a FastSigns partnership, retail-ready finishing services, live on-site event printing, and managed online fundraising storefront programs. Production is delivered from a single facility in Alcoa, Tennessee.

Product overview

GoTeez is a high-volume screen printing and custom merchandise company that operates as a comprehensive branding solutions provider. The core offering is centered around screen printing, supplemented by a full suite of decoration methods including embroidery, sublimation, DTG printing, DTF printing, laser engraving, UV printing, and decals. The company operates as a single unified product with service modules that can be mixed and matched: screen printing forms the primary service, while retail-ready production and fundraising+events programs function as add-on modules that extend the core printing capabilities. GoTeez Sports is a dedicated sub-brand serving the sports industry with official licensing for MiLB and AHL teams. Signage services are delivered through a FastSigns partnership. The portfolio also includes live printing for event activations and custom decal/sticker production.

Differentiator

Problem solved

Functional benefit

Brands

• GoTeez Sports: Sporting industry branding and apparel division of GoTeez, serving Minor League Baseball and American Hockey League teams with custom team merch, player gear, retail merchandise, and event-specific designs.

Products and services

• Screen Printing Professional screen printing services using ink pushed through mesh screens onto fabric, producing vibrant durable prints ideal for orders of 24+ pieces with limited colors. Served to businesses, organizations, teams, and events across East Tennessee.
• Signage Custom signage design, printing, and installation powered by FastSigns partnership, covering vinyl banners, retractable banners, window graphics, yard signs, trade show displays, wall wraps, vehicle graphics, foam board signs, coroplast signs, and full vehicle wraps.
• Embroidery Professional embroidery services for polo shirts, dress shirts, jackets, hats, beanies, bags, towels, and patches featuring in-house digitizing, up to 15 thread colors, and premium thread lines (Madeira, Robison-Anton) for corporate uniforms and professional apparel.
• Decals Custom decal and sticker production including die-cut vinyl decals, contour-cut stickers, bumper stickers, window decals (clear and white), floor decals, vehicle decals, label stickers, and transfer decals using weatherproof cast vinyl rated for 3-7 years outdoor use.
• Live Printing On-site screen printing at events where GoTeez brings equipment to produce custom-printed apparel in real time. Mobile setup serves corporate retreats, brand activations, trade shows, festivals, sporting events, and concerts, producing approximately 25-50 garments per hour.
• Sublimation Full-coverage dye sublimation printing that infuses color directly into 100% polyester fabric fibers under heat and pressure, producing vibrant all-over edge-to-edge designs with ultra-soft hand feel for custom team jerseys, performance wear, and all-over print apparel.
• Laser Engraving Custom laser engraving and etching services using USA-made Epilog laser systems for permanent marking on wood, leather, acrylic, glass, metal, anodized aluminum, plastics, rubber, cork, and slate at thousandths-of-an-inch precision for drinkware, awards, plaques, and corporate gifts.
• UV Printing UV flatbed printing using UV-curable inks cured instantly by UV light for vibrant, fade-resistant prints on rigid flat surfaces including acrylic, aluminum, PVC, foam board, corrugated plastic, glass, wood, tile, leather, and metal. Gold standard for high-end signage with weather resistance.
• DTG Printing (Direct-to-Garment) Direct-to-garment inkjet-style printing that applies water-based inks directly into fabric fibers for photo-realistic detail and full CMYK color with no minimum order. Best suited for small quantities on 100% cotton garments with complex artwork, gradients, or photographic designs.
• DTF Printing (Direct-to-Film) Direct-to-film printing where designs are printed onto PET film with water-based inks, adhesive powder applied, cured, then heat-pressed onto garments. Works on cotton, polyester, blends, nylon, and denim with no minimum order, full CMYK color, and opaque white underbase for dark garments.
• Retail Ready Production Complete retail preparation services including custom hang tags, poly bagging, SKU/barcode labeling, size stickering, folding, and full merchandising setup that prepares apparel and merchandise for retail shelf placement with no additional prep work required from clients.
• Fundraising + Events Managed fundraising merchandise programs with custom online storefronts, direct-to-supporter fulfillment, and commission-based pricing (20-40% margins). Supports non-profits, schools, sports leagues, and community groups with design, production, and logistics handled by GoTeez.

Quantifiable outcome

• Organizations have raised over $1 million in donations through GoTeez custom branded merchandise programs
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• American Hockey League (AHL)flagshipGTM or Marketing Partner · 1 July 2026Official Apparel Licensee of the American Hockey League. GoTeez is the newest official licensee as of 2026, gaining rights to design and print merchandise for every team in the AHL. Partnership established at the 2026 AHL Team Business Meetings in Grand Rapids, Michigan.
• FastSignscoreChannel Partner/ Reseller/ DistributorOfficial FastSigns Partner enabling GoTeez to offer commercial-grade wide-format signage services including vinyl banners, vehicle graphics, trade show displays, and professional installation. Partnership provides access to national franchise network support and equipment capabilities beyond local shop standards.
• Minor League Baseball (MiLB)flagshipGTM or Marketing PartnerOfficial apparel licensee for Minor League Baseball teams. GoTeez designs and produces custom apparel, on-field merchandise, and fan-favorite designs for MiLB teams across the nation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GoTeez
• Facebookfacebook.com/goteez
• Instagraminstagram.com/goteez
• TikToktiktok.com/@goteezofficial
• LinkedInlinkedin.com/company/goteez

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoTeez