COROTECH
Corotech High-Performance Coatings is a Benjamin Moore & Co. product line that supplies professional-grade waterborne, alkyd, epoxy, and urethane coatings for commercial, industrial, and select residential projects, distributed through authorized retailers across the US and Canada.
- Company typePrivate
- Founded-
- HeadquartersMontvale, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What COROTECH does
Corotech High-Performance Coatings is a product line owned and operated by Benjamin Moore & Co., a privately held subsidiary of Berkshire Hathaway headquartered at 101 Paragon Drive, Montvale, New Jersey. The brand manufactures and distributes professional-grade industrial and commercial coatings organized into nine product sub-categories: waterborne primers, alkyd primers, specialty and flooring primers, specialty enamels, waterborne enamels, alkyd enamels, high-performance epoxies, high-performance urethanes, and cleaning/solvents/specialty products. Underlying technology spans waterborne, alkyd, epoxy, and urethane formulations engineered for substrates including steel, concrete, brick, and drywall, with differentiators focused on durability, longevity, and ease of application. Adjacent Corotech trademarks are registered and the brand identity was built from the literal materials the products protect.
The product line targets commercial projects (schools, hospitals, office buildings), industrial facilities (warehouses, industrial flooring, structural steel, bridge coatings), and a narrow slice of premium residential applications, with professional painters and contractors as the primary buyer persona. End customers face conditions involving heavy traffic, chemical exposure, severe weather, and abrasion, and Corotech positions itself as a complete system from surface preparation through topcoat. Use cases named include lockers sealed with high-durability enamel, warehouse floors finished with epoxy systems, and bridge beams protected by urethane topcoats.
Corotech generates revenue through one-time product sales via Corotech-authorized retailers within Benjamin Moore's distribution network, supplemented by an own-storefront e-commerce catalog on the Benjamin Moore website and physical store-locator purchases. Pricing is quote-based, set through retailers, and not publicly disclosed. Marketing is conducted under the Benjamin Moore umbrella across a dedicated Corotech website section, a video series, social media (Facebook, Instagram, LinkedIn, Twitter, TikTok, Houzz), email, and professional tools-and-resources (Commercial Flooring Systems Product Guide, Flooring Prep/Application/Troubleshooting Guide, Corrosion Exposure Chart). Operations span the United States and Canada with localized language sites.
COROTECH firmographics
Firmographics- Name
- COROTECH
- Legal name
- Benjamin Moore & Co.
- Website
- https://corotechcoatings.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Corotech High-Performance Coatings is a Benjamin Moore & Co. product line that supplies professional-grade waterborne, alkyd, epoxy, and urethane coatings for commercial, industrial, and select residential projects, distributed through authorized retailers across the US and Canada.
- Ownership category
- akta.pro rank
Where COROTECH is headquartered
LocationHeadquarters
- HQ city
- Montvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
COROTECH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Coatings Sales: Revenue generated from the sale of high-performance coating products including primers, enamels, epoxies, urethanes, and specialty products to commercial, industrial, and professional contractors through authorized retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
COROTECH product offering
Product offeringCore offering
COROTECH is a high-performance coatings product line offered under Benjamin Moore & Co., comprising primers, enamels, epoxies, and urethanes formulated for commercial, industrial, and select residential applications. The line is sold to professional painters, contractors, and facility maintenance buyers through Benjamin Moore's authorized retailer and commercial distribution channels.
Product overview
Corotech High-Performance Coatings is a unified product line of professional-grade industrial and commercial coatings manufactured by Benjamin Moore. The portfolio consists of nine distinct product sub-categories organized by chemistry and application type: Waterborne Primers, Specialty Enamels, Alkyd Primers, High-Performance Epoxies, Specialty and Flooring Primers, High-Performance Urethanes, Waterborne Enamels, Cleaning/Solvents/Specialty Products, and Alkyd Enamels. The product line serves commercial, industrial, and select residential spaces including schools, hospitals, office buildings, warehouses, and structural applications. The portfolio provides complete coating solutions from surface preparation (primers) through topcoat finishes (enamels, epoxies, urethanes), with complementary cleaning and specialty products. Corotech targets professional painters and contractors through authorized retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Corotech Waterborne Primers: Waterborne primer products for various surfaces
- Corotech Specialty Enamels
- Corotech Alkyd Primers
- Corotech High-Performance Epoxies
- Corotech Specialty and Flooring Primers
- Corotech High-Performance Urethanes
- Corotech Waterborne Enamels
- Corotech Cleaning, Solvents & Specialty Products
- Corotech Alkyd Enamels
- INSL-X
- Coronado
Products and services
- Corotech Primers
Quantifiable outcome
- Surfaces subject to severe conditions remain both protected and attractive over time
Companies that use COROTECH
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
COROTECH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
COROTECH partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
COROTECH competitors and assessment
Company assessmentDirect peers
- International Protective Coatings (AkzoNobel): International Protective Coatings is AkzoNobel's industrial protective coatings brand, offering epoxy, polyurethane, and waterborne systems for structural steel and infrastructure. Its product depth and global specification presence make it a comparable peer to Corotech.
- Sherwin-Williams (Industrial Coatings Division): Sherwin-Williams' Industrial Coatings division offers high-performance epoxy, urethane, and alkyd coatings for commercial, industrial, and protective applications. It is the closest direct competitor to Corotech in chemistries, end markets, and contractor distribution model.
- Hempel: Hempel manufactures high-performance protective and marine coatings for infrastructure, energy, and industrial assets. Its epoxy and urethane systems serve similar contractor and specifier channels as Corotech, particularly in structural steel and commercial flooring.
- Tnemec Company (RPM International): Tnemec manufactures high-performance protective and industrial coatings for water/wastewater, structural steel, and architectural applications. Its chemistry portfolio (epoxies, urethanes, waterborne) and architectural specifier focus make it a strong direct comparable to Corotech.
- Axalta Coating Systems: Axalta is a global coatings company focused on industrial, refinish, and protective applications with strong epoxy, urethane, and waterborne offerings. Its Industrial and Infrastructure segments directly compete with Corotech in commercial and industrial coating applications.
- Rust-Oleum Industrial (RPM International): Rust-Oleum's industrial line provides high-performance coatings for commercial flooring, warehouses, and industrial maintenance, distributed heavily through contractor and retailer channels. Its product overlap with Corotech in epoxies and specialty floor coatings makes it a relevant direct peer.
- Jotun: Jotun is a global coatings producer with protective, marine, and industrial product lines built on epoxy, polyurethane, and waterborne technologies. It competes with Corotech in commercial and industrial protective coating applications, including bridges and facilities.
- Carboline: Carboline specializes in high-performance protective and industrial coatings for steel, concrete, and infrastructure, including epoxy and urethane systems. Its product positioning, contractor-focused distribution, and project specification model closely mirror Corotech's.
- PPG Industries: PPG is a global paints and coatings manufacturer with a sizable industrial coatings portfolio spanning epoxies, urethanes, waterborne coatings, and protective finishes. It competes head-to-head with Corotech in commercial flooring, structural steel, and industrial maintenance segments.
Broad incumbents
- Kansai Paint: Kansai Paint is a broad-based international paint and coatings manufacturer with industrial, automotive, and protective segments. While much larger and more diversified than Corotech, its industrial coatings business overlaps meaningfully in epoxy and urethane chemistries.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
COROTECH social profiles
Digital presenceCOROTECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
COROTECH leadership team
Management profileNumber of profiles
COROTECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COROTECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COROTECH
What does COROTECH do?
COROTECH is a high-performance coatings product line offered under Benjamin Moore & Co., comprising primers, enamels, epoxies, and urethanes formulated for commercial, industrial, and select residential applications. The line is sold to professional painters, contractors, and facility maintenance buyers through Benjamin Moore's authorized retailer and commercial distribution channels.
Is COROTECH a public or private company?
COROTECH is a private company. It is classified as corporate owned and is currently operating.
When was COROTECH founded?
COROTECH was founded in -1. It employs 1 to 10 people.
Where is COROTECH based?
COROTECH is headquartered in Montvale, United States, in the North America region.
How does COROTECH make money?
One revenue line is on record: industrial Coatings Sales.
Who are COROTECH's main competitors?
Direct peers on record are International Protective Coatings (AkzoNobel), Sherwin-Williams (Industrial Coatings Division), Hempel, Tnemec Company (RPM International), Axalta Coating Systems, Rust-Oleum Industrial (RPM International), Jotun, Carboline and PPG Industries. Kansai Paint is listed as a broad incumbent.
Does COROTECH have an API?
No public API is recorded for COROTECH.