Guaranty Trust Bank Gt Bank

What Guaranty Trust Bank Gt Bank does

Guaranty Trust Bank Côte d'Ivoire (GTBank CI) is a commercial bank incorporated as a Société Anonyme in Abidjan, Côte d'Ivoire, operating as a wholly-owned subsidiary of Guaranty Trust Bank Plc (Nigeria), a publicly listed entity on the Nigerian Stock Exchange (ticker: GTCO). GTBank CI serves retail customers (Particuliers), businesses (Entreprises including SMEs, large corporations and NGOs), and Non-Resident Ivorian (NRI) customers, distributing its services through a branch network across Abidjan districts (Plateau, Cocody, Treichville, Marcory, Yopougon, Koumassi) and beyond. The bank operates within the WAEMU/UEMOA monetary framework and is a member of the regional deposit guarantee fund. The franchise is led by Director General Nonso NZEWI UDEFUNA (appointed May 2022), with a Board of Directors of eight members including three independent directors.

GTBank CI's core product platform is built around an integrated digital banking stack. Consumer channels include GTWorld (mobile banking app for balances, history, virtual card activation), 737 Banque Simple (USSD), Alertes GeNS (SMS alerts), and a prepaid MasterCard. Business channels include GAPS (web-based automated payment system for batch/single vendor, supplier and salary payments with multi-user role-based access and two-factor token authentication) and GAPS-Lite Mobile (Android/iOS business banking app). Merchant and collection channels include POS terminals (TPE) with 72-hour settlement, QR Code merchant payments interoperable with mobile money, GTPay (payment gateway), and GTCollection (multi-channel bill payment platform for tuition, visa fees, insurance, church donations, taxes, and utilities). Trade finance is supported via letters of credit, GT Trade Tracker, E-Impôt tax payment, and customs duty payment services. Deposit products span GTSave, GTTarget, GTCrea8 (entrepreneurs), Smart Kids Save (children), GTInstant, Dépôt à terme, and foreign currency accounts; lending products cover Avance sur Salaire, Prêt Scolaire, Max Advance, MaxPlus, MassAdvance, and IDF PME invoice discounting for SMEs.

The bank generates revenue through a combination of net interest income from retail and corporate lending, transaction and account service fees, commissions on international money transfer partnerships (WorldRemit, MoneyGram, Western Union, Remitly, RIA, Small World, ATL Money Transfer, Thunes, plus proprietary GTMT), e-commerce and POS processing fees through GTPay and GTCollection, and fees on account services and trade finance. Distribution is omnichannel, combining the Abidjan branch network with self-serve digital platforms and correspondent banking relationships with 15+ global institutions including Citibank, Bank of China, JP Morgan Chase, Deutsche Bank, Standard Chartered, ABSA, and SMBC.

Name

Guaranty Trust Bank Gt Bank

Legal name

Guaranty Trust Bank Côte d'Ivoire

Website

https://gtbankci.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Guaranty Trust Bank CI (GTBank CI) is a Côte d'Ivoire commercial bank and wholly-owned subsidiary of Guaranty Trust Bank Plc (Nigeria), providing retail, SME, corporate, and NRI banking through branches, mobile apps, USSD, POS, QR codes, and trade finance services.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Corporate banking
• Digital banking
• Trade finance
• Remittance services

Headquarters

HQ city

Abidjan

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: GTBank generates revenue through interest on loans and credit facilities including salary advances (Avance sur Salaire), business loans, invoice discounting, overdrafts, and term deposits. The bank offers various credit products for both retail and corporate customers.
2. Transaction and Service Fees: Revenue from banking service charges including account maintenance fees, transaction fees for domestic and international transfers, bill payments, and currency exchange transactions.
3. International Money Transfer Commissions: Commission revenue from international money transfer services through partnerships with WorldRemit, MoneyGram, Remitly, RIA, Small World, ATL Money Transfer, Western Union, and Thunes.
4. E-commerce Payment Services: Revenue from payment processing through GTPay gateway, GTCollection platform, and POS terminal transaction fees for merchants.
5. Account and Deposit Services: Revenue from current accounts (Comptes Courant), savings accounts (GTSave, GTTarget, GTCrea8, Smart Kids Save), term deposits (Dépôt à terme), and foreign currency accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Guaranty Trust Bank Côte d'Ivoire (GTBank CI) is a commercial bank providing retail, business, and corporate banking services through a multi-channel distribution model combining a physical branch network with proprietary digital platforms (GAPS, GTWorld, GTCollection, GTPay). The bank offers current and savings accounts, personal and business loans, payment processing, POS terminals, QR code merchant payments, international money transfers, trade finance (letters of credit, customs duties), and electronic tax payment services to individuals and businesses in Côte d'Ivoire.

Product overview

Guaranty Trust Bank (GTBank) operates a comprehensive digital banking platform serving retail, business, SME, and corporate customers across Africa. The core offerings include GTWorld mobile banking for consumers and GAPS/GAPS-Lite for business payments, supplemented by GTCollection and GTPay for e-commerce transactions. The bank provides diverse deposit products (GTSave, GTTarget, GTCrea8, Smart Kids Save, GTInstant) and credit solutions (Max Advance, MaxPlus, MassAdvance, salary advances, school loans, IDF PME invoice discounting). Digital banking access channels encompass USSD (737 Banque simple), SMS alerts (GeNS), QR code payments, and POS terminals. International trade services include letters of credit, export financing, and customs duty payments. The ecosystem integrates with major money transfer networks (WorldRemit, MoneyGram, Western Union, RIA) and payment infrastructure (NIBSS, MasterCard) to provide comprehensive financial services.

Differentiator

Problem solved

Functional benefit

Brands

• GAPS: Guaranty Automated Payment System (GAPS) — a secure web-based service facilitating batch or single payment processing for vendors, suppliers, or salaries using secure internet connections. Also includes GAPS-Lite Mobile for smartphone banking.
• GTCollection
• GTWorld
• GTSave
• GTTarget
• GTCrea8
• GTInstant
• GTAssistant
• Smart Kids Save (SKS)
• Max Advance
• MaxPlus
• MassAdvance
• GTPay
• GTTrade Tracker

Products and services

• GTWorld Mobile Banking App Integrated mobile banking application for retail customers enabling balance checks, transaction history viewing, virtual card activation, and 24/7 account management from smartphones.
• GAPS (Guaranty Trust Bank Automated Payment System) Secure web-based payment platform for businesses enabling batch and single payments to vendors, suppliers, and salaries with multi-level transaction authorization, role-based access, two-factor token authentication, and audit/reporting capabilities.
• GAPS-Lite Mobile Mobile banking application for businesses on Android and iOS enabling real-time transaction tracking, transfers to GTBank and other banks, airtime purchase, and lifestyle management.
• GTCollection Secure payment collection platform with web-based multi-channel capabilities enabling bill payments including tuition, visa fees, insurance, donations, subscriptions, taxes, and utilities through Internet Banking, GTWorld, GAPS, and branch channels.
• GTPay Payment gateway enabling merchants to accept card payments from customers in a secure and convenient manner through e-commerce platforms.
• POS Terminals (Terminal de Paiement Electronique / TPE) Point-of-sale (POS) terminals deployed at merchant locations enabling debit and credit card payments for goods and services with value credited to merchant accounts within 72 hours.
• QR Code Merchant Payments (QR Code Marchands) Digital payment system allowing customers to make payments by scanning QR codes from their GTBank CI account or mobile money accounts at merchant locations.
• 737 Banque Simple (USSD Banking) USSD-based mobile banking service for quick account access and transactions without requiring internet connectivity.
• Personal Current Account (Compte Courant Particuliers) Standard checking account for individual retail customers providing daily banking access and transaction capabilities.
• Foreign Currency Accounts (Comptes en Devises) Foreign currency denominated accounts enabling personal and business customers to hold balances and transact in foreign currencies.
• GTSave Savings Account Interest-bearing savings account offering competitive interest rates with flexible access for personal banking customers.
• GTTarget Savings Account Target savings account with goal-based saving features for personal banking customers.
• GTCrea8 Savings Account Savings and investment account designed for entrepreneurs and small business owners in the personal banking segment.
• Smart Kids Save (SKS) Children's savings account helping parents save for their children's future with special educational benefits.
• GTInstant Savings Account Instant access savings account with flexible withdrawal options and competitive interest rates.
• Term Deposit (Dépôt à terme) Fixed-term deposit offering higher interest rates for committed savings over specified terms.
• GTBank Prepaid Card (Carte prépayée GTBank) Prepaid card enabling cashless payments anywhere, anytime with funds loaded directly onto the card.
• GIM UEMOA MasterCard MasterCard-branded debit card for business banking customers accepted across the West African Economic and Monetary Union (UEMOA) region.
• Enterprise MasterCard (Carte d'Entreprise MasterCard) Corporate MasterCard payment card for enterprise and business banking customers enabling corporate expense management.
• Salary Advance Loan (Avance sur Salaire) Salary advance loan product providing employees with access to a portion of their upcoming salary before payday.
• School Loan (Prêt Scolaire)

Quantifiable outcome

• Recognized as Best Bank in Africa 2019 by Euromoney magazine
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• WorldRemitcoreTechnology or IntegrationInternational money transfer partnership enabling GTBank customers in Côte d'Ivoire to receive international remittances through WorldRemit's global money transfer network.
• MoneyGramcoreTechnology or IntegrationInternational money transfer partnership providing GTBank customers with access to MoneyGram's global remittance services for receiving international money transfers.
• Western UnioncoreTechnology or IntegrationInternational money transfer partnership enabling GTBank customers to receive Western Union remittances in Côte d'Ivoire through the bank's branches and accounts.
• RemitlycoreTechnology or IntegrationDigital remittance partnership providing GTBank customers with mobile-based international money transfer services.
• RIA Money TransfercoreTechnology or IntegrationInternational money transfer partnership through RIA enabling GTBank customers to receive remittances.
• Small World Financial ServicescoreTechnology or IntegrationInternational money transfer partnership enabling GTBank customers to receive remittances through Small World's global network.
• ATL Money TransfercoreTechnology or IntegrationInternational money transfer partnership providing GTBank customers access to ATL Money Transfer services.
• ThunescoreTechnology or IntegrationInternational money transfer partnership enabling account-to-account international money transfers (ADMT - Account Deposit Money Transfer) through Thunes' global network.
• U-Report CocodyminorStrategic or Co-development PartnerCommunity partnership with U-Report Cocody for youth education and empowerment initiatives, including school kit donations and sensitization activities for children's education.
• U-Report CocodyminorStrategic or Co-development PartnerPartnership for U-KIT annual activity providing school kits to children in underprivileged communities. GTBank provides donations and support for the initiative.
• ONG Vie & Santé Côte d'IvoireminorStrategic or Co-development PartnerPartnership for Pink Party annual breast cancer awareness event. GTBank participates as partner in the Dance For The Cause event organized by the NGO.
• Reach Workforce GenerationminorStrategic or Co-development PartnerPartnership for Career Day-CV Clinic initiative providing CV writing training and leadership panel discussions for youth employment support.
• Wit EnterpriseminorStrategic or Co-development PartnerTraining partnership for GT'Skilled Youth program where Wit Enterprise provides CV writing and professional development training for youth.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Zenith Bank: Major Nigerian bank with growing pan-African presence. Competes with GTBank in retail and corporate banking across West Africa with similar digital infrastructure and corporate banking focus.
• United Bank for Africa (UBA): Nigerian-headquartered pan-African bank with operations across 20+ African countries and global presence. Competes directly with GTBank in retail, corporate, and digital banking across West and East Africa with comparable product suites.
• Ecobank: Largest pan-African banking group with operations across 35+ African countries including significant presence in Côte d'Ivoire. Offers directly comparable retail, commercial, and digital banking services across the same West and East African footprint.
• Société Générale Côte d'Ivoire (SGBCI):
• Access Bank: Nigerian bank with rapid pan-African expansion across multiple African markets including francophone West Africa. Offers similar retail and commercial banking products with comparable digital banking capabilities and correspondent banking depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg52vhG81pl7NTDizXYxM0w/featured
• LinkedInlinkedin.com/company/gtbankci

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guaranty Trust Bank Gt Bank