Grun Raw Gmbh

What Grun Raw Gmbh does

GRÜN raw GmbH is a German software and services company founded in 1972 (originally as raw Rechen-Anlage West GmbH) and headquartered in Kreuzau-Stockheim, North Rhine-Westphalia. Since August 2021, the company operates as a wholly-owned subsidiary of GRÜN Software Group GmbH, an Aachen-based holding of specialized vertical business software vendors. The company employs more than 60 staff at its Kreuzau headquarters and serves mid-sized German wholesale companies and retail cooperative groups (Verbundgruppen) with ERP software, e-business platforms, and central billing services. Named enterprise references include ANWR Group, Intersport, Sport2000, SABU, Point-S, unitex, GEVA, and the FLUG Gastroservice group.

The company's flagship product is GRÜN TeamServX, a web-based ERP Business Solution integrating inventory management (Warenwirtschaft) with auditable financial accounting (Finanzbuchhaltung). Around this core, GRÜN raw offers modular add-ons including a Data Warehouse for BI, POS/Kassenlösung, B2B and B2C Shop Systems (the B2C layer is built on Shopware via the proprietary TeamServ-Connector), Document Management System (DMS), and Product Information Management (PIM). The service portfolio centers on Technische Zentralabrechnung (Technical Central Billing), an EDI-driven platform that processes supplier invoices for Verbundgruppen at 90–97% EDIFACT INVOIC automation, complemented by Invoice and Order Portals supporting DATEV, IDoc, XML, X-Rechnung, and ZUGferd formats. Software is hosted in the company's own ISO 27001- and ISO 9001-certified data center under the GRÜN App Cloud brand, operating on renewable energy including on-site photovoltaics. The product surface was expanded in December 2024 via the acquisition of CashControl Kassensysteme GmbH, a cloud POS for corporate gastronomy with ~1,000 enterprise customers.

GRÜN raw generates revenue through a mix of recurring SaaS subscriptions for TeamServX and modules, transaction-based fees on central billing volume, professional services for ERP implementation and consulting, and managed hosting services. Pricing is quote-based with no public disclosure. Go-to-market is primarily direct enterprise field sales supplemented by participation in industry events such as unitex FASHION FESTIVAL, PEAK Mittelstandsgipfel, EUROBAUSTOFF FORUM, and ServiCon. As of January 2026, leadership was renewed with Norbert Pohlen as CEO and Prokuristen Jessica Krämer (Finance/HR) and Jochen Huppertz (Verbundgruppen), signaling a generational transition while preserving continuity from former Managing Director Alexander Kutsch, who continues in a Director Strategy role.

Name

Grun Raw Gmbh

Legal name

GRÜN raw GmbH

Website

https://www.raw.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Grün Raw GmbH is a German software vendor, founded 1972 and part of GRÜN Software Group since 2021, providing TeamServX ERP plus central billing, invoice/order portals, and e-commerce modules to mid-sized wholesalers and retail cooperative groups (Verbundgruppen) in Germany.

Ownership category

akta.pro rank

Product category

Trade ERP Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• ERP software solutions
• Wholesale trade software
• Cooperative group billing
• Inventory management systems
• Central billing services

Headquarters

HQ city

Kreuzau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. ERP Software Licensing: GRÜN TeamServX is offered as a web-based SaaS ERP solution for mid-sized trading companies and cooperative groups. The subscription model provides continuous access to inventory management, accounting, and integrated modules.
2. Zentralabrechnung Services: Technical central billing services for cooperative groups including invoice processing, clearing, and payment management. Revenue generated through transaction-based processing fees.
3. Rechnungsportal Services: Cloud-based invoice portal subscription for automated invoice processing and archiving, supporting multiple data formats for retailers.
4. Implementation & Consulting: Professional services including ERP implementation, data migration, on-site training, and consulting for process optimization.
5. IT-Outsourcing / Hosting: Cloud hosting services through the GRÜN App Cloud, providing data center infrastructure and managed services for customers preferring hosted solutions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GRÜN raw GmbH develops and operates ERP software (TeamServX), e-business platforms, and central billing services (Zentralabrechnung) for wholesale companies and cooperative buying groups (Verbundgruppen). Its offerings span inventory management, accounting, POS, document management, product information management, and B2B/B2C webshops, supported by its own certified data center and a wide range of add-on modules.

Product overview

GRÜN raw GmbH is a German software and service company serving wholesale trade and retail buying groups (Verbundgruppen), operating since 1972 and part of the GRÜN Software Group since 2021. The core product is GRÜN TeamServX, a web-based ERP Business Solution integrating inventory management (Warenwirtschaft) with auditable financial accounting (Finanzbuchhaltung) for mid-sized trading companies. Around this core ERP platform, GRÜN raw offers modular add-ons: Data Warehouse for BI analytics, POS (Kassenlösung) for retail checkout, B2B Shop-System for business customer portals, B2C Webshop built on Shopware with the proprietary TeamServ-Connector, Document Management System (DMS) for digital archiving, and Product Information Management (PIM) for supplier article data. The service portfolio includes Technical Central Billing (Technische Zentralabrechnung) for Verbundgruppen, Invoice Portal and Order Portal serving member companies via EDI/DATEV, IT Outsourcing via the GRÜN App Cloud hosted in GRÜN raw's own ISO-certified data center, Print/Output Management, Contribution Margin Calculation, and regular Software Updates. GRÜN CashControl, a cloud POS and catering accounting software, was acquired in late 2024 and rebranded in 2025, expanding the portfolio into the corporate catering sector.

Differentiator

Problem solved

Functional benefit

Brands

• GRÜN TeamServ: ERP branch software for trading companies and cooperative groups, integrating inventory management with integrated accounting
• GRÜN TeamServX
• GRÜN CashControl

Products and services

• GRÜN TeamServX
• Data Warehouse
• Kassenlösung (POS)
• Shop-System (B2B)
• Webshop (B2C)
• DMS (Document Management System)
• PIM (Product Information Management)
• Technische Zentralabrechnung
• Rechnungsportal
• Bestellportal
• Druckservice
• Berechnung des Deckungsbeitrags
• IT-Outsourcing
• Software-Updates
• GRÜN App Cloud
• GRÜN CashControl

Quantifiable outcome

• 97% EDIFACT INVOIC automation rate achieved by GEVA central billing system
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CashControl Kassensysteme GmbHcoreOthers · 17 December 2024GRÜN Software Group acquired 100% of CashControl Kassensysteme GmbH, a leading provider of cloud-based cash register and accounting software for company gastronomy. The company, now renamed GRÜN CashControl GmbH, operates from Bad Honnef and serves approximately 1,000 enterprise customers including Bosch, EDEKA, L'Oreal, Zeiss, and AOK. The acquisition extends GRÜN's software portfolio into the company gastronomy sector.
• DATEVcoreTechnology or IntegrationTechnical integration partnership for automated invoice transmission. GRÜN's invoice portal can directly transmit invoices to DATEV's computing center in Nürnberg, enabling fully automated accounting processes for customers.
• ServiCon GmbHminorGTM or Marketing PartnerFördermitglied (supporting member) of ServiCon, the central meeting platform for cooperative group managers and service providers. GRÜN participates in annual ServiCon events to engage with the cooperative group community.
• ETIM Deutschland e.V.minorStrategic or Co-development PartnerGRÜN raw is a Fördermitglied (supporting member) of ETIM, an initiative to establish the Electro-Technical Information Model for B2B eCommerce product data exchange. GRÜN supports ETIM's standardization efforts in building materials trade.
• ShopwarecoreTechnology or IntegrationTechnology partnership with Shopware as the e-commerce platform foundation for GRÜN's B2C webshop solutions. The TeamServ-Connector enables real-time integration between TeamServ inventory management and Shopware stores.
• AG elektronischer DatenaustauschminorGTM or Marketing PartnerMember of the Working Group for Electronic Data Exchange (AG ED), supporting standardization of electronic data interchange in German trade.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CAS Software AG: German SME-focused business software provider with CRM, ERP and field service solutions for small and mid-sized companies. Comparable in German Mittelmarket GTM, subscription SaaS model and vertical specialization approach.
• Asseco Solutions (APplus): European-headquartered ERP vendor (APplus) widely deployed among German small and mid-sized wholesale, manufacturing and service companies. Comparable in ERP feature scope, mid-market positioning and German/DACH customer overlap with GRÜN raw.
• PSI Software AG: German mid-market software provider offering industry-specific ERP and supply chain solutions for wholesale, retail, logistics and metals. Closely comparable in verticalized ERP positioning and German Mittelstand customer base.
• KUMAVISION AG: German Microsoft Dynamics partner delivering industry-specific ERP for wholesale, manufacturing and services. Directly comparable as a German mid-market ERP specialist with vertical focus and field-sales delivery model.
• SHD (Software-Hardware-Dienst GmbH): German-based ERP and IT specialist focused on wholesale, retail and service companies, with a strong footprint in building materials and consumer goods trade. Directly comparable to GRÜN raw in target verticals, product scope (ERP + e-commerce + EDI) and Mittelstand field-sales GTM.

Emerging players

• Lobster GmbH (Lobster_data): German specialist in EDI, data integration and B2B data exchange — directly relevant to GRÜN raw's EDIFACT, DATEV and Zentralabrechnung automation capabilities. Comparable as a technology-adjacent specialist serving the same EDI/e-invoicing workflows.
• orderbird GmbH: German-based iPad POS provider for hospitality and retail, comparable to the GRÜN CashControl (formerly CashControl) POS product in target segment and customer base (company gastronomy, retail). Closest direct peer to the acquired CashControl business.

Broad incumbents

• Sage GmbH (Sage 100 / Sage Business Cloud): Global mid-market ERP/accounting vendor with broad footprint in German wholesale and small business accounting. Comparable as an alternative ERP choice for the same Mittelstand customers GRÜN raw targets, though broader and less specialized.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP/CRM platform increasingly used by German wholesalers and cooperatives as a modern cloud alternative to legacy ERP. Broad incumbent overlapping with GRÜN raw's mid-market ERP niche.
• SAP SE (SAP Business One / S/4HANA): Global ERP leader whose SAP Business One and S/4HANA products compete for the same German wholesale and Verbundgruppe modernization deals (e.g., GEVA selected SAP for its central billing). Broad incumbent competing at the high end of GRÜN raw's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grun Raw Gmbh