What Cyclée does

Cyclée provides consumer products and digital resources focused on menstrual and hormonal cycle health. The company sells food products such as organic ground seed mixes designed to be used across cycle phases, as well as sleep-related devices and accessories including red LED light strips and mouth taping strips intended to encourage nasal breathing at night. Cyclée also offers educational materials in digital format, including an e-book explaining its method and downloadable trackers to log symptoms and cycle patterns. Its offerings target people who want to align nutrition, sleep habits and daily routines with the phases of their hormonal cycle. Products are sold online through its ecommerce site with various packs and challenge programs delivered by email.

Name

Cyclée

Legal name

Cyclée SAS

Website

https://www.cyclee.fr

Company type

Private

Operating status

Operating

Short description

Cyclée offers nutrition, sleep and educational products to support menstrual and hormonal cycle health.

Ownership category

akta.pro rank

Product category

Women's Hormonal Health & Wellness

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fertility & Ovulation Products (OTC) (CRABAIAK)

akta.pro secondary industries

Sleep Health Coaching (HSADAGAE), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Hormonal health products
• Menstrual cycle support
• Seed cycling blends
• Sleep optimization tools
• Organic wellness foods

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Product Sales (One-time): Direct e-commerce sales of physical products (seed cycling mixes, LED strips, mouth tape) and digital products (e-book guide, cycle tracker PDF). One-time purchases at listed prices with optional quantity discounts (bulk packs).
2. Subscription / Recurring (Seed Cycling Mixes): Subscription model for Les Mix Cyclée seed cycling blends with 10% discount on 3-month cure (3 Mix). Subscriptions auto-renew monthly with ability to modify or cancel anytime. Delivered via Seal Subscriptions platform.
3. Bundled Products: Bundled product packs combining multiple products at discounted prices: Starter-pack (Guide + Mix) and Pack Deep Sleep (LEDs + Lèvres boxes) with tiered discounts up to 20% for larger quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cyclée sells a portfolio of women's hormonal and sleep health products directly to consumers through its Shopify online store. The core product is Les Mix Cyclée, organic phase-specific seed blends (Phase 1 and Phase 2) used in seed cycling to support hormonal balance across the menstrual cycle. The brand also sells sleep optimization tools including Leds Nuit Rouge red LED strips and Les Lèvres mouth tape for nasal breathing, alongside digital educational products (Le guide Cyclée e-book and Tracker de Cycle PDF). All products are anchored in the proprietary Méthode Cyclée® cycle syncing methodology.

Product overview

Cyclée is a French women's hormonal health brand offering a three-category product portfolio: (1) food/seed cycling products including Les Mix Cyclée organic seed blends and the Starter-pack combining guides with seed mixes; (2) sommeil/sleep products including Les Lèvres nasal breathing mouth strips, Leds Nuit Rouge red LED strips, and the Pack Deep Sleep bundle combining both; and (3) apprendre/learning tools including the digital Cyclée Guide e-book and Tracker de Cycle PDF. The brand operates on a direct-to-consumer e-commerce model powered by Shopify, with subscription options via Seal Subscriptions and customer reviews through Judge.me.

Differentiator

Problem solved

Functional benefit

Brands

• Méthode Cyclée®: Methodology and approach for living in harmony with hormonal cycles
• Les Mix Cyclée - seed cycling
• Le guide Cyclée
• Les Lèvres
• Leds Nuit Rouge
• Tracker de Cycle
• Pack Deep Sleep

Products and services

• Les Mix Cyclée - seed cycling Organic ground seed blends for seed cycling: Phase 1 (days 1-14) combines linseed and pumpkin seed to support estrogen production; Phase 2 (days 15-end) combines sesame and sunflower seed to support progesterone and reduce PMS. Each 240g pack is sufficient for one month of seed cycling. Available as single purchase (€34) or 3-month subscription (€30.60/month, 10% off). BIO certified, vegan, gluten-free, lactose-free, made in France.
• Le guide Cyclée Digital PDF e-book covering the Méthode Cyclée® for living in harmony with the hormonal cycle. Covers the 4 menstrual phases, nutrition strategies, exercise timing, and energy management adapted to each cycle phase. Delivered instantly by email at purchase; priced at €29.
• Les Lèvres Mouth tape strips designed to promote nasal breathing during sleep, reduce snoring, and improve sleep quality. Made from 95% cotton with non-toxic, non-comedogenic surgical-grade adhesive; single-use disposable. Sold in boxes of 30 strips; available in 1 box (€24.95), 3-box Sleep Princess (-15%), or 6-box Sleep Queen (-20% + free shipping) bundles.
• Leds Nuit Rouge 3m COB red LED light strip (320 LEDs/meter, CRI >90) emitting pure red light with no orange or blue contamination. USB-powered with dimmer switch and 5V/3A adapter, designed for evening use to support melatonin production and circadian rhythm regulation. Includes access to a 14-day Sleep Program (explanatory video, tracker, recipe ebook, infusion guide, 8-min guided meditation). Priced at €35.
• Tracker de Cycle Digital PDF cycle tracker for monitoring menstrual cycles (26-35 day variants). Enables users to log daily symptoms across cycle phases to visualize patterns and anticipate hormonal fluctuations. Free digital download.
• Starter-pack Cyclée : Guide + Mix Comprehensive starter bundle combining Le guide Cyclée (digital PDF) with Les Mix Cyclée Phase 1 and Phase 2 (physical seed blends). Offers 10% discount versus purchasing separately (€56.70 vs €63 original). Designed as an entry kit for hormonal health management. Physical products ship within 72h; digital guide delivered by email.
• Pack Deep Sleep Sleep optimization bundle combining Leds Nuit Rouge red LED strips with Les Lèvres mouth strips. Available in three configurations: Sleep Reset (LED + 1 box Lips, -10%); Sleep Ritual (LED + 3 boxes, -15% + free shipping); Sleep Maxing (LED + 6 boxes, -20% + free shipping). Includes access to 14-day Sleep Program. Starts from €53.95 (original €59.95).

Quantifiable outcome

• Seed cycling with Les Mix Cyclée Phase 1 & 2 was shown in studies to regulate FSH, LH, prolactine, and TSH markers in women with SOPK, reduce ovarian cysts, hirsutism, acne, and weight, with effects comparable or superior to metformin without side effects
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and supporting.

• Marie ClaireminorOthersMarie Claire magazine featured founder Eva in an interview discussing SOPK (Polycystic Ovary Syndrome) and cycle syncing. The interview established Cyclée's brand credibility and reach in the women's health and wellness space.
• Le Lab du bien-êtreminorOthersFounder Eva was featured multiple times by Le Lab du bien-être on Instagram to discuss SOPK and hormones, sometimes alongside gynecologist Dr Jonas Benguigui. This provided expert validation and expanded reach to the wellness-focused audience.
• Tonalités de femmesminorOthersA discussion/podcast dedicated to cycle syncing, hormonal wellbeing, and keys to living in phase with one's body. Featured Eva and provided educational content to the audience about Cyclée's approach to hormonal health.
• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform powering Cyclée's online store (cyclee.fr). The website is noted as 'Commerce électronique propulsé par Shopify.' Shopify handles hosting, payment processing, and core e-commerce functionality.
• Seal SubscriptionscoreTechnology or IntegrationSeal Subscriptions provides the subscription management platform for Cyclée's recurring seed cycling blend deliveries. The platform handles subscription billing, renewal notifications, and customer subscription modification/cancellation capabilities.
• ColissimosupportingOthersColissimo is the shipping carrier used by Cyclée for order delivery. Orders are prepared and shipped same-day or next-day, with delivery in 24-48H to France and international destinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SomniFix: Direct competitor in the mouth tape category, selling nasal-breathing mouth strips for sleep optimization — the same product positioning as Cyclée's Les Lèvres SKU.
• Luminette: Light therapy wearable brand based in Belgium, directly comparable to Cyclée's Leds Nuit Rouge red-light sleep product category, also addressing circadian rhythm and melatonin support.
• Wile: Women's hormonal wellness brand selling supplements targeting perimenopause and hormonal balance; directly comparable D2C positioning and target customer to Cyclée's hormonal cycle focus.
• Moon Juice: D2C women's wellness brand selling adaptogenic supplements and cycle-syncing nutritional products; closely comparable product mix and target demographic to Cyclée.
• Lumie: UK-based light therapy brand producing SAD lamps and circadian products for sleep and mood; directly comparable to Cyclée's red LED sleep offering.
• Ritual: Premium D2C supplement brand with a women's health product line; comparable D2C wellness model, clean-label positioning, and subscription/multi-product architecture to Cyclée.

Broad incumbents

• Elvie: Wellness tech brand focused on women's health products (pumps, pelvic floor trainers); comparable target customer and premium D2C wellness positioning, broader product portfolio than Cyclée.
• Flo Health: Largest women's cycle and health tracking app globally; comparable target customer (cycle-aware women) and complementary rather than directly competitive, since Cyclée is product-led not app-led.
• Clue: Berlin-based women's menstrual and cycle tracking app; comparable mission around cycle education and hormonal health awareness, broader incumbent in the cycle health space.
• Oura: Sleep and recovery tracking ring brand with cycle-aware insights for women; comparable customer segment and sleep/wellness overlap with Cyclée's sleep optimization products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EvaCyclée
• Instagraminstagram.com/eva.cyclee
• TikToktiktok.com/@eva.cyclee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyclée