What BILENDI TECHNOLOGY LAB does

Bilendi Technology Lab is the US-facing commercial identity of Bilendi, a pan-European market research services and technology group headquartered in Paris (4 rue de Ventadour, 75001 Paris). The company operates a tailor-made proprietary technology platform — branded as the Bilendi Platform — designed to deliver immediate, daily access to qualified research audiences across 44 countries. Its product suite comprises six modules: the core Bilendi Platform for audience access, Bilendi Discuss for qualitative community engagement, Niche Sampling for hard-to-reach audience segments, Niche Country for country-specific sampling, an AI-augmented module for analyzing open-ended survey questions, and Qual Deep-dive for in-depth qualitative research including in-home use tests and community recruitment.

The company is organized through 14 local offices across Europe (France, Germany, UK, Italy, Spain, Denmark, Sweden, Finland, Netherlands, Belgium, Switzerland) plus Mauritius (Bilendi Services, offshore delivery) and the United States, each providing local language project management. The go-to-market is B2B enterprise field sales targeting US-based research institutes, advertising agencies, and "insight professionals" from agencies, corporates, and academia. Service offerings range from simple sample-only provision through full-service market research and online ad campaign effectiveness measurement. The revenue model is project- and subscription-based recurring engagements, with pricing quoted on request.

Bilendi holds the AST Guetesiegel quality certification for market research standards and operates a documented quality framework covering panelist recruitment, management, and qualification. The parent operating entity is Bilendi SA, a French société anonyme, with regional operating subsidiaries in Germany (Bilendi GmbH), the UK (Bilendi Limited), Italy, Denmark (Bilendi A/S), Sweden (Bilendi AB), Finland (Bilendi Oy), the Netherlands (Bilendi BV), Belgium, Switzerland (Bilendi Schweiz AG), and the US (Bilendi Technology). Only one named enterprise customer appears in the available material — Stabilo, featured in a Bilendi Discuss case study for qualitative research — and no revenue figures, funding rounds, headcount, or leadership team details are disclosed.

Name

BILENDI TECHNOLOGY LAB

Legal name

Bilendi Technology

Website

https://bilendi.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bilendi Technology Lab is the US-facing arm of Bilendi, a Paris-headquartered market research services and technology group operating access panels in 44 countries. It serves US and European research institutes and advertising agencies with proprietary sampling, qualitative engagement, and AI-assisted survey analysis tools via 14 local offices.

Ownership category

akta.pro rank

Product category

Market Research Technology and Panel Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• Market research services
• Access panels
• Panel sampling
• Consumer insights
• Ad effectiveness measurement

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Services including simple sampling, full service research, panel access, community recruitment, passive measurement, interactive solutions, profiling, specialized panels, and healthcare panels

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bilendi provides market research services and proprietary technology solutions that give businesses immediate access to qualified target audiences across 44 countries. Its offering ranges from sample-only delivery through to full-service market research, qualitative community engagement (Bilendi Discuss), specialized panels, healthcare panels, passive measurement, and online ad campaign effectiveness measurement, all delivered through a tailor-made technology platform.

Product overview

Bilendi is a market research technology provider offering a unified platform with multiple integrated modules. The core Bilendi Platform serves as the foundation technology, providing access panels in 44 countries. Supporting modules include Bilendi Discuss for qualitative community engagement, Niche Sampling and Niche Country for specialized audience access, AI-augmented for AI-powered analysis of open-ended questions, and Qual Deep-dive for in-depth qualitative research. The company serves research institutes and advertising agencies in the US with services ranging from simple sampling to full-service market research including ad effectiveness measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Bilendi Discuss: Consumer engagement and community discussion platform for qualitative market research.
• Bilendi Platform
• Niche Sampling
• Niche Country
• AI-augmented
• Qual Deep-dive

Products and services

• Bilendi Platform

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cint: Sample marketplace and panel exchange that connects buyers with respondent supply across many countries; competes with Bilendi's sampling and access panel business on both supply and demand sides.
• Prolific: Online participant recruitment platform for academic and commercial research; competes with Bilendi in providing high-quality, vetted respondents for surveys and studies, particularly for digital consumer research.
• Lucid (Fuel Cycle): Sample platform (now operating as part of Fuel Cycle) providing programmatic access to respondents for market research; directly comparable to Bilendi on sample provision and research technology infrastructure.
• Toluna: Global online panel and survey technology provider offering access panels, sample-only, and full-service research; directly overlaps Bilendi's panel access, community engagement, and B2B research offerings.
• Dynata: One of the world's largest first-party data and online sample providers for market research; competes head-to-head with Bilendi on access panels, B2B sampling, and full-service research delivery to agencies and research institutes.
• YouGov: Panel-based research and data analytics company with proprietary global panels and syndicated consumer research products; comparable to Bilendi on panel asset, multi-country reach, and B2B research delivery.

Broad incumbents

• GfK: Large consumer and market research company with consumer panels, ad effectiveness, and full-service offerings across Europe; overlaps with Bilendi in panel access, brand tracking, and ad measurement.
• Ipsos: Global full-service market research firm with extensive proprietary panels (Ipsos iSay) and end-to-end research capabilities; broader portfolio than Bilendi but overlapping on panel access and ad effectiveness measurement.
• SurveyMonkey: Major survey and market research platform with its own audience panel (SurveyMonkey Audience) competing with Bilendi's sampling and panel services, particularly with mid-market and self-serve research buyers.
• Kantar: World-leading market research, data, and analytics firm with extensive panel assets and ad effectiveness offerings; competes with Bilendi for advertiser and agency research budgets at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bilendi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BILENDI TECHNOLOGY LAB