Farina Bakery

What Farina Bakery does

Farina Bakery is a privately held, single-location artisan bakery founded in 2014 and headquartered at 1844 SE Hawthorne Blvd in Portland, Oregon. The company specializes in handcrafted French macarons and produces from-scratch cakes, cupcakes, pastries, cookies, cream puffs, mini cheesecakes, and ganache brownies. Its product portfolio spans core consumer SKUs (e.g., half-dozen macarons at $21.50, custom cakes from $48, individual cupcakes at $5), event and wedding catering (macaron towers starting at $117, party packages up to 200 macarons), and ancillary merchandise (Farina tote $22, Hawthorne Bridge mug $16). The operation runs on a traditional craft-based production model — daily scratch baking with a rotating pastry case — combined with standard e-commerce (Squarespace-hosted online store) and Square-based gift card payments.

The business operates a multi-segment, multi-channel revenue model. Consumer revenue flows through three vectors: walk-in retail at the Hawthorne cafe (open Mon–Wed 8 AM–7 PM, Thu–Sun 8 AM–10 PM), direct online ordering at farinabakery.com for pickup, $15 local delivery, or nationwide Two Day FedEx shipping of macaron gift boxes, and six third-party delivery apps (UberEats, DoorDash, Caviar, Postmates, Seamless, GrubHub) plus Too Good To Go for surplus. A B2B wholesale program supplies Portland-area restaurants, cafes, hotels, and retailers on a daily basis. A separate Events & Weddings segment delivers custom cakes, dessert tables, and macaron towers for weddings and corporate clients, also accessible through the EZ Cater platform. A distinguishing experiential feature is the live jazz programming hosted Thursday, Friday, and Saturday evenings, overseen by an on-staff Music & Event Director (Andrew Gewecke), which anchors late-night traffic.

The company has 1–10 employees, no external funding rounds, no parent company, no disclosed ownership, and no M&A activity. Marketing is concentrated on Instagram (@farinabakery), email newsletter, the website, third-party delivery-app discovery, press mentions (PDX Eater, Willamette Week, Oregon Live, Wedding Venture), and word-of-mouth from live music events. There are no patents, certifications, or formal awards disclosed. The customer base is geographically anchored to Portland for in-person and event revenue, with national reach achieved only through macaron-gift-box shipping.

Name

Farina Bakery

Legal name

Farina Bakery

Website

https://farinabakery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Farina Bakery is a single-location Portland, Oregon artisan bakery founded in 2014 that makes handcrafted French macarons, custom cakes, cupcakes, pastries, and desserts for retail customers, wholesale partners, and wedding/event clients, with nationwide FedEx shipping of macaron gift boxes.

Ownership category

akta.pro rank

Product category

Artisan Bakery / French Pastries

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

akta.pro secondary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• French macarons
• Artisan bakery
• Custom celebration cakes
• Handcrafted pastries
• Wholesale desserts

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Retail In-Store Sales: Direct sales through the retail café location at 1844 SE Hawthorne Blvd, Portland. Customers purchase items from the daily rotating pastry case, pre-order cakes and cupcakes, and order macarons and other treats.
2. E-commerce Online Orders: Online ordering through the company's website for pickup, local delivery, or nationwide shipping. Includes custom cake pre-orders, party packages, gift boxes, and catering orders.
3. Third-Party Delivery: Sales through major delivery apps including UberEats, DoorDash, Caviar, Postmates, Seamless, and GrubHub. Delivery available until 10 PM nightly.
4. Wholesale Program: Supplying pastries, macarons, cookies, and other bakery items to wholesale partners throughout the Portland area. Daily delivery available.
5. Too Good Too Go: Partnership with Too Good Too Go app for discounted surplus/day-old treats, reducing food waste while generating revenue.
6. Events & Catering: Wedding and event dessert services including macaron towers, cookie and pastry trays, gift boxes, and day-of delivery/setup. Also offers catering through EZ Cater platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Farina Bakery is a Portland-based artisan bakery that handcrafts French macarons, customizable layer cakes, cupcakes, pastries, cookies, cream puffs, mini cheesecakes, and brownies from scratch daily. Products are sold through a single retail café on SE Hawthorne Boulevard, a direct e-commerce site offering pickup, local delivery, and FedEx nationwide shipping for macaron gift boxes, plus a wholesale program supplying Portland-area businesses and an event/wedding dessert service with macaron towers and dessert bars.

Product overview

Farina Bakery is a Portland, Oregon-based artisan bakery offering handcrafted French macarons, custom cakes, cupcakes, pastries, cookies, and specialty desserts. The company operates a single retail location on SE Hawthorne Boulevard with an online ordering system. Core products include French macarons (available in year-round and seasonal flavors), whole customizable cakes in multiple sizes, signature and custom cupcakes, fresh daily pastries, and bakery-style cookies including vegan and gluten-free options. Additional offerings include event services (wedding cakes, macaron towers, dessert bars), wholesale distribution to local partners, and live jazz performances on Thursday through Saturday evenings. The business integrates with multiple delivery platforms (UberEats, DoorDash, GrubHub, and others) and offers local delivery, nationwide FedEx shipping for macarons, and catering options through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• French Macarons Handcrafted French macarons with crispy shells and Italian buttercream or ganache fillings, naturally flourless. Available in year-round flavors (Blueberry, Chocolate, Earl Grey, Salty Caramel, Vanilla, Pistachio, Animal Cookie, Lemon, Raspberry) and rotating seasonal flavors (Thai Tea, Passionfruit, Shirley Temple). Sold by the piece, in half-dozen and dozen gift boxes, and as party packages.
• Whole Cakes Customizable celebration cakes in 4-inch, 6-inch, and 8-inch sizes with multiple flavor options for cake, buttercream, fillings, and decorative designs. Signature flavors include Chocolate Lover's, Pistachio Raspberry, Vegan Vanilla Chai, and Create-Your-Own options with optional deluxe designs (such as Shag and Lambeth piping) at $10-$40 additional.
• Cupcakes Signature and custom cupcakes available in multiple flavors with various buttercream options and fillings. Seasonal house flavors include Chocolate Raspberry, Tiramisu, and Mango Creamsicle. Custom orders require a minimum of 12 cupcakes.
• Pastries Fresh baked pastries including Danish pastries (Lemon Cheesecake Danish), hand pies (Cherry Macaroon Hand Pie, Potato & Chickpea Savory Hand Pie), scones (Pistachio Cardamom Scone, Cheddar Jalapeno Scone), pop tarts (Marionberry Pop Tart, Creamy Pesto Pop Tart), galettes (Everything Bagel Galette), and cream puffs. Available in a rotating daily selection.
• Cookies Bakery-style cookies including Chocolate Chip, Snickerdoodle, Oatmeal Raisin, Assorted, and Vegan Chocolate Chip, with vegan and gluten-free options. Available individually ($3.50-$4.50) and in boxes of 6 or 12 (from $21.00). 24 hours notice requested for cookie boxes.
• Cake-by-the-Slice

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crumbl Cookies: National cookie franchise with rotating menu and strong e-commerce/delivery presence. Comparable in cookie product focus and digital delivery-app distribution strategy, though operates at vastly greater scale.
• Baked by Melissa: NYC-based bite-size cupcake and macaron brand with nationwide shipping. Comparable in mini-dessert and macaron product focus and direct-to-consumer shipping model, though at a much larger scale.
• Magnolia Bakery: Iconic multi-location New York bakery famous for cupcakes and cakes. Comparable in product category (cupcakes, cakes, celebration desserts) though broader geographic footprint and brand recognition than Farina.

Direct peers

• Tula Bakery: Portland neighborhood bakery and cafe offering pastries, breads, and sweets with dine-in service. Comparable in single-location cafe-bakery model and local artisan positioning.
• Petunia's Pies & Pastries: Portland-based artisan pie and pastry shop offering handcrafted desserts with retail storefront and wholesale. Closely comparable as a small-batch Portland patisserie competing for similar local customers.
• Le Marais Bakery: French-style bakery and patisserie originally in San Francisco, also with locations in Portland. Directly comparable to Farina given its French macaron, pastry, and cake focus and similar neighborhood-cafe positioning.
• Nuvrei Pastry & Cafe: Portland patisserie and cafe specializing in French-style pastries, cakes, and desserts with dine-in service. Directly comparable cafe-bakery model targeting the same Portland neighborhood customer.
• Baker & Spice Bakery: Portland-based artisan bakery offering pastries, cakes, and breads from a single storefront. Comparable in scale, product mix, and Portland retail/wholesale positioning to Farina.

Others

• Too Good To Go: Marketplace app for discounted surplus food, currently a distribution partner of Farina. Listed as an ecosystem/adoption-channel peer rather than a direct competitor.

Regional players

• Salt & Straw Ice Cream: Portland-originated artisan ice cream company with multiple locations and nationwide shipping. Comparable as a Portland-born small-batch dessert brand that scaled into national shipping, though in ice cream rather than baked goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/farinabakery
• Facebookfacebook.com/FarinaBakery
• LinkedInlinkedin.com/company/farina-bakery-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farina Bakery