What Cantina Goretti does

Cantina Goretti produces a wide range of Umbrian wines across denominations such as DOC Colli Perugini, DOC Montefalco and DOCG Montefalco Sagrantino. The company vinifies red, white, rosé and sparkling wines, as well as spirits and complementary products including extra virgin olive oil, balsamic condiment, wildflower honey and gift selections. Cantina Goretti sells these products through its own ecommerce shop and curated gift boxes. It also offers winery services such as guided tours of the estate, tastings in the historic tower and themed experiences. Additional activities include cooking classes, e‑bike tours, helicopter tours, team-building programs and hosting private events, weddings and corporate functions on site.

Name

Cantina Goretti

Legal name

Agr. Goretti Produzioni Vini s.r.l.

Website

https://www.vinigoretti.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Cantina Goretti produces Umbrian wines, related food products, and offers winery tours, tastings, and experiential activities.

Ownership category

akta.pro rank

Product category

Winery & Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Umbrian wine production
• Wine tourism experiences
• DOCG Montefalco wines
• Grappa and brandy spirits
• Winery event hosting

Headquarters

HQ city

Perugia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer E-commerce): Online sales of wines across multiple categories (red, white, rosé, sparkling) ranging from €10 to €340 per bottle. Consumers purchase through vinigoretti.com with shipping across Italy and selected EU countries via DHL. Prices range from entry-level wines at €10–€16 to premium aged wines and magnum formats reaching €180–€340.
2. Wine Tourism Experiences: Paid experiences including standard tastings (€15), wine and food tastings (€30), cooking classes (€110), e-bike vineyard tours (€80), premium tastings (€40), lunch and wine tasting (€55), vertical tasting (€88), and Grechetto experience. These experiences are hosted exclusively at the Pila estate and serve as both a revenue stream and a demand-generation channel for wine sales.
3. Spirits and Distillates: Sales of grappa varieties (Grappa de L'Arringatore, Grappa di Grechetto, Grappa di Sagrantino) at €23–€28, and Brandy della Torre aged 25 years at €49. These products leverage the winery's winemaking byproducts and extend the product range.
4. Gourmet and Non-Alcoholic Products: Sales of Extra Virgin Olive Oil DOP Umbria (€18–€24), Balsamic Condiment (€18), Wildflower Honey (€10–€15), wine therapy cosmetics (Face Serum at €38, Face Creams at €28–€32, Micellar Water at €16), and gift boxes combining wines with chocolates and local specialties (€20–€220).
5. Private Events (Weddings, Corporate): Revenue from hosting private events including weddings, corporate events, meetings, training courses, and company presentations at the 12th-century Tower, park, and Sala Marcella. Events can include winery tours and guided tastings as part of the booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cantina Goretti manufactures and sells Umbrian wines under DOC Colli Perugini, DOC Montefalco, and DOCG Montefalco Sagrantino designations, including red, white, rosé, and sparkling wines alongside grappa and aged brandy. The portfolio extends to gourmet products (DOP olive oil, balsamic condiment, wildflower honey), wine-therapy cosmetics, and curated gift boxes. The company also operates paid wine tourism experiences — tastings, cooking classes, e-bike vineyard tours, helicopter tours, weddings, and corporate team building — hosted at the historic Pila estate near Perugia.

Product overview

Cantina Goretti is a multi-product wine and hospitality company offering a diverse portfolio centered on Umbrian wines. The core offering includes premium red wines (L'Arringatore DOC Colli Perugini, Montefalco Sagrantino DOCG, Montefalco Rosso, La Torre, Punto Fermo Rosso), white wines (Il Trebbio, Grechetto, Il Moggio, Chardonnay, Pinot Grigio, Punto Fermo Bianco), and sparkling wines (Alchémia Brut Nature, Divinitus, Ladies, Gentleman). Spirits include Brandy della Torre (aged 25 years), Grappa de L'Arringatore, Grappa di Grechetto, and Grappa di Sagrantino. The product portfolio extends to gift packages and tasting sets (wooden boxes, chocolate pairings, vertical selections), culinary products (Extra Virgin Olive Oil DOP, Balsamic Condiment, Wildflower Honey), wine therapy cosmetics (Face Serum, Face Creams, Micellar Water), and experiential hospitality services (wine tastings, cooking classes, e-bike tours, helicopter tours, team building, weddings). The company operates two winery locations: the historic Pila estate near Perugia (DOC Colli Perugini) and the Montefalco facility producing Sagrantino wines.

Differentiator

Problem solved

Functional benefit

Brands

• Le Mura Saracene: Brand name for the Montefalco winery operations, distinguished by modern and technological winemaking.

Products and services

• L'Arringatore DOC Colli Perugini Flagship DOC Colli Perugini red wine from the Pila estate, a Sangiovese/Ciliegiolo/Merlot blend with full body, soft tannins, and notes of ripe red fruit, leather, tobacco, and licorice; targeted at premium Italian wine consumers and gift buyers.
• Montefalco Sagrantino DOCG Premium DOCG red wine from 100% Sagrantino grapes at the Montefalco estate, structured with bold elegant tannins, dark ruby color with violet reflections, and garnet rim when aged; targeted at collectors and premium wine buyers.
• Montefalco Rosso DOC DOC red wine from the Montefalco estate blending Sangiovese, Merlot, and Sagrantino, with intense aromas of ripe red fruits, spices, and toasted notes; aged in wood; targeted at premium Italian red wine consumers.
• Il Trebbio IGT Umbria IGT Umbria white wine from 100% Trebbiano Spoletino, fresh and elegant with aromas of white flowers, yellow-fleshed fruit, and citrus; targeted at premium white wine consumers and gift buyers.
• Alchémia Brut Nature Sparkling Wine Natural sparkling wine from 100% Grechetto grapes using the proprietary Alchémia method (traditional method with yeasts remaining in bottle, no disgorgement), featuring fresh white fruit and yeast notes with fine persistent perlage; targeted at sparkling wine enthusiasts and natural-wine consumers.
• Divinitus Semi-Sparkling Chardonnay Semi-sparkling wine from 100% Chardonnay, fresh and aromatic with delicate white flower, green apple, and citrus notes; targeted at everyday sparkling wine consumers.
• Ladies Sweet Sparkling Wine Sweet sparkling wine from Malvasia and Moscato grapes with fine perlage, floral and fruity aromas; targeted at consumers seeking sweet sparkling wines for celebrations and aperitifs.
• Gentleman Extra Dry Sparkling Wine Extra dry sparkling wine from Chardonnay and Glera grapes, mineral and vibrant with fresh aromas and good intensity; targeted at consumers seeking dry sparkling wines for aperitifs and pairing.
• Grechetto DOC White wine from 100% Grechetto grapes (native Umbrian variety), fresh, fruity, and aromatic with pineapple, banana, yellow peach, and floral notes; features proprietary thermosensitive label that signals optimal serving temperature; targeted at white wine enthusiasts and experiential consumers.
• La Torre Red Wine Red wine from Sangiovese (90%) and Sagrantino (10%), named after the historic Goretti Tower; fermented in concrete tanks and aged 5 months on fine lees in cement; targeted at consumers seeking structured Umbrian reds at mid-range price points.
• Il Moggio IGT Umbria White Wine IGT Umbria white wine from 100% Grechetto with warm enveloping character, ripe tropical fruit, citrus notes, and honey hints; aged 3 months in French oak barriques and 8-10 months in bottle; targeted at premium barrel-aged white wine consumers.
• Punto Fermo Rosso Entry-level youthful red wine from 100% Umbrian Sangiovese, fresh and vibrant with soft tannins and balanced acidity; targeted at everyday value-seeking wine consumers at EUR 10 per bottle.
• Punto Fermo Bianco Entry-level youthful white wine from Grechetto and Trebbiano grapes, fresh and vibrant with fruity and floral notes; easy drinkability throughout the meal; targeted at everyday value-seeking white wine consumers.
• Punto Fermo Rosé Rosé wine from balanced Sangiovese (50%) and Merlot (50%) blend, aromatic and elegant with persistent freshness; versatile for appetizers, pasta, meats, and fish; targeted at everyday rosé consumers.
• Pinot Grigio Umbria IGT Umbria IGT white wine from 100% Pinot Grigio with delicate white flower aromas and notes of pineapple, banana, yellow peach, and pear; savory and versatile with high drinkability; targeted at white wine consumers seeking Italian Pinot Grigio.
• Chardonnay White wine from 100% Chardonnay, elegant and versatile with ripe white fruit, golden apple, pear, and delicate floral nuances; targeted at consumers seeking Italian Chardonnay for everyday consumption.
• Brandy della Torre (25-Year) X.O. brandy aged 25 years in oak barrels with balanced taste and aromas, harmonious with good nose-palate correspondence and gold to mahogany color; targeted at premium spirits consumers and gift buyers.
• Grappa de L'Arringatore Italian grappa from Sangiovese (60%), Merlot (30%), and Ciliegiolo (10%) pomace, distilled using indirect steam alembics and aged 4 months in wood; ethereal and persistent; targeted at grappa enthusiasts and gift buyers.
• Grappa di Grechetto Italian grappa from selected Grechetto DOC pomace, distilled with indirect steam stills preserving varietal characteristics; elegant, clean, and persistent; targeted at grappa consumers and white-spirit enthusiasts.
• Grappa di Sagrantino Italian grappa from selected Sagrantino DOCG pomace; very fine, ethereal with elegant, harmonious character; targeted at premium grappa consumers.
• La Torre & Il Trebbio Box Gift box pairing 3 bottles of La Torre red and 3 bottles of Il Trebbio white wine; targeted at gift buyers and corporate clients seeking balanced red-and-white wine presentation.
• Vertical Selection – L'Arringatore Solid wood case containing a selection of different L'Arringatore vintages for vertical tasting, available in Mini (3 vintages) or Complete (6 vintages); targeted at premium wine collectors and connoisseurs.
• Wooden Gift Box: Red Wine & L'Arringatore Chocolates Solid wood gift box pairing L'Arringatore DOC Colli Perugini 2021 with 4 artisan L'Arringatore wine chocolates co-produced with Ellegi Cioccolato; targeted at premium gift buyers and corporate gifting.
• Magnum L'Arringatore 'Bifarini Collection' 1.5L Magnum special edition L'Arringatore produced in collaboration with artist Bifarini and #Spazio Art Gallery, combining wine with visual art celebrating the Umbrian territory; targeted at art collectors and premium gift buyers.
• Extra Virgin Olive Oil DOP Umbria DOP Umbria Colli del Trasimeno extra virgin olive oil with medium-light fruity character, hints of artichoke and green tomato, balanced, fresh, and fragrant with great aromatic persistence; targeted at gourmet consumers and gift buyers.
• Balsamic Condiment Balsamic condiment from cooked grape must aged in French oak barriques, with sweet complex flavor and lower acidity than traditional balsamic vinegar; targeted at gourmet consumers and gift buyers.
• Wildflower Honey Goretti Wildflower Honey from the Perugian Hills with rich enveloping character, delicate floral and fruity notes, and no chemical additives; targeted at gourmet consumers and gift buyers.
• Wine Therapy Cosmetic Line Wine therapy cosmetic line featuring face serum, hydrating face cream, anti-aging face cream, and micellar water, all formulated with grape and grape seed extracts rich in antioxidant polyphenols for skin purification, toning, and anti-aging protection; targeted at consumers seeking natural wine-derived skincare.
• Wine Tastings & Experiences Portfolio of paid wine tasting and experience offerings hosted at the historic Pila estate near Perugia, including standard tastings (EUR 15/person), wine and food pairings (EUR 30), premium tastings (EUR 40), lunch and tasting (EUR 55), vertical tastings of L'Arringatore (EUR 88), and the Grechetto Experience; targeted at tourists, wine enthusiasts, and gift/celebration buyers.
• Cooking Class with Grandmother Marcella's Recipes 3-hour cooking class inspired by Grandmother Marcella's traditional Umbrian recipe book, combined with wine pairing at the Pila estate, priced at EUR 110 per adult; targeted at culinary tourists and experiential travelers.
• E-bike Tour through Vineyards 2.5-hour guided e-bike excursion through the Perugini Hills vineyards followed by wine tasting, priced at EUR 80 per person; targeted at active tourists and outdoor wine enthusiasts.
• Helicopter Tour Aerial helicopter tour of DOC Colli Perugini vineyards and wineries via the Eli-Goretti helipad, with heli-taxi service to major Italian cities; priced on request; targeted at luxury tourists and premium visitors.
• Corporate Team Building Experiences Corporate team building activities combining wine tasting, cooking classes, and e-bike tours to strengthen team bonds, hosted at the Pila estate; targeted at HR/team-building managers and corporate event organizers.
• Weddings & Private Events Event hosting at the 12th-century Goretti Tower, tree-lined park, and Sala Marcella (professional kitchen with up to 70 covers), accommodating weddings, private celebrations, corporate meetings, training, and presentations; targeted at couples, families, and corporate event planners seeking distinctive historical venues.

Quantifiable outcome

• Il Trebbio received 3 Bicchiere from Gambero Rosso 2026
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ellegi CioccolatominorStrategic or Co-development PartnerEllegi Cioccolato is an artisan chocolate maker that collaborates with Cantina Goretti on co-branded gift boxes, including L'Arringatore wine chocolates and Goretti Wildflower Honey chocolates. These products combine local Umbrian wine and honey with artisan chocolate craftsmanship for premium gifting occasions.
• #Spazio Art GalleryminorStrategic or Co-development PartnerA collaboration between Cantina Goretti, artist Bifarini, and #Spazio Art Gallery produced the Magnum L'Arringatore 'Bifarini Collection' (1.5L), representing a union of art and wine that celebrates passion, creativity, and authenticity. The collaboration is described as a tribute to the beauty of the Umbrian territory and the creative force that binds art to nature.
• Emiliano Falsini (Oenologist)coreOthersEmiliano Falsini serves as the consulting oenologist for Cantina Goretti, ensuring the company style of the wines through vineyard monitoring and technical assistance during all processing phases from grape harvest to bottling. He is described as the catalyst of the company's will to produce wines with a strong territorial connotation in a modern key.
• Stefano Dini and Dario Ceccatelli (Agronomists)coreOthersAgronomists Stefano Dini and Dario Ceccatelli provide consulting for vineyard management at Cantina Goretti, including creation of new plantings, pruning, phytosanitary management, and agronomic management during the vegetative phase of plants. They work with both the Colli Perugini and Montefalco estates.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arnaldo Caprai: Montefalco-based family winery and the leading producer of Sagrantino di Montefalco DOCG — the same flagship DOCG Cantina Goretti produces. Directly competes in the same denomination, grape variety, and Umbrian terroir narrative, with overlapping premium positioning and award recognition.
• Lungarotti: Historic multi-generation family winery based in Torgiano, Umbria — the most recognized Umbrian wine brand internationally. Closely comparable as a family-owned Umbrian producer operating its own wine museum, hospitality venue, and DOC/DOCG portfolio with tourism as a major channel.
• Paolo Bea: Artisanal Montefalco winery specializing in Sagrantino di Montefalco DOCG with a natural, low-intervention winemaking philosophy. Directly comparable as a small-batch, family-run Montefalco producer focused on native Umbrian varieties and terroir expression.
• Tabarrini: Family-owned Montefalco winery producing Sagrantino di Montefalco DOCG and other Umbrian reds. Directly comparable as a small, family-operated DOCG producer competing in the same Montefalco appellation with similar premium positioning.
• Sportoletti: Family winery in Umbria producing DOC and DOCG wines with a focus on native varieties and hospitality experiences. Comparable as a family-owned Umbrian producer with overlapping grape portfolio (Grechetto, Sagrantino, Sangiovese) and similar experiential offerings.
• Famiglia Cotarella (Falesco): Cotarella family wine enterprise producing premium Umbrian and Lazio wines with consulting oenologists and a focus on native Italian varieties. Directly comparable as a family-led premium producer with DOC/DOCG portfolio and similar go-to-market through DTC and hospitality.
• Tenuta Castelbuono (Lunelli): Umbrian estate of the Lunelli group producing Sagrantino di Montefalco DOCG with contemporary architecture and integrated hospitality. Comparable as a DOCG Montefalco producer combining premium winemaking with destination experiences and wine tourism.
• Planeta: Family-owned Sicilian winery combining premium DOC wine production with a strong integrated wine tourism and hospitality program across multiple estates. Comparable as a multi-estate Italian family winery with DTC e-commerce, on-site experiences, and a similar portfolio breadth approach.

Broad incumbents

• Antinori: One of Italy's largest and most prestigious wine dynasties with extensive Tuscan and Umbrian holdings (including Tormaresca and Castello della Sala). Comparable as a multi-generational Italian wine dynasty with DOC/DOCG portfolios and global distribution reach that Cantina Goretti lacks.
• Frescobaldi: Historic Tuscan wine dynasty with multi-region Italian portfolio, international distribution, and hospitality operations. Comparable as a family-owned premium Italian wine group with much broader scale, distribution, and tourism infrastructure than Cantina Goretti.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cantina.goretti
• Instagraminstagram.com/cantinagoretti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina Goretti