Grupo Sawaya

What Grupo Sawaya does

Grupo Sawaya is a family-owned electronic engineering company founded in 1999 by Engineer Jorge Sawaya and headquartered in São Paulo, Brazil. The company operates a dual business model: (1) a custom engineering services arm ('Projetos Especiais') that designs hardware and firmware solutions using Microchip PIC, Holtek, Renesas Electronics, and ATMEL microcontrollers, delivering full-lifecycle project execution from concept and PERT/CPM scheduling through PCB layout, pilot manufacturing, and assembly; and (2) a technical and commercial representation business that acts as the exclusive Latin American agent for several international technology principals — Plasma-Therm (plasma-etching and deposition equipment, 15+ countries since 2013), Air Techniques (dental digital imaging technical services in Brazil since November 2016, with team trained at the parent in Melville, NY), OkyayTech (Atomic Layer Deposition tools), CleanWynd (UV-C air sterilization machines), and Spingenix (electrospinning nanofiber devices).

The company holds a Microchip Design Partner certification achieved in 2012, placing it among only 17 firms in Brazil with that designation. Its customer base spans semiconductor and nanotechnology research institutions, dental practices, university and industrial research groups, and facilities requiring air sterilization. Revenue mechanics combine professional-services fees for custom engineering, capital-equipment sales commissions on represented principals, and recurring technical support/maintenance contracts (including 24/7 online support for Air Techniques equipment). Quote-based pricing with no public disclosure indicates low-volume, high-touch enterprise transactions. The firm operates without external funding and with a lean 1–10 employee team, distributing internationally manufactured equipment and services across Latin America through direct technical sales and partner enablement.

Name

Grupo Sawaya

Legal name

Grupo Sawaya

Website

https://gruposawaya.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Sawaya is a São Paulo-based, family-owned electronic engineering firm that develops custom hardware/firmware solutions and serves as the exclusive Latin American technical and commercial representative for Plasma-Therm, Air Techniques, OkyayTech, CleanWynd, and Spingenix.

Ownership category

akta.pro rank

Product category

Electronic Engineering Services

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

akta.pro secondary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Electronic engineering services
• Embedded hardware development
• Firmware development services
• Semiconductor equipment representation
• Technical commercial representation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Special Project Development Services: Custom electronic engineering services developing applications, tools and equipment based on microcontrollers. Services include hardware design, firmware development, PCB design, and manufacturing of pilot batches.
2. Equipment Representation and Sales: Technical and commercial representation of international equipment manufacturers including Plasma-Therm (plasma-etching and deposition equipment for semiconductors and nanotechnology) across 15+ Latin American countries, and Air Techniques dental imaging equipment in Brazil.
3. Technical Services and Support: Technical services including equipment cleaning, preventive maintenance, spare parts replacement, and 24/7 online support for Air Techniques equipment in Brazil. Services delivered by trained engineers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Grupo Sawaya provides custom electronic engineering services (Projetos Especiais) including hardware and firmware development based on Microchip PIC, Holtek, Renesas Electronics, and ATMEL microcontrollers, with complete project lifecycle support from concept and PCB design through firmware, pilot batch manufacturing, assembly, and testing. The company also serves as the technical and commercial representative in Latin America for international technology brands including Plasma-Therm (semiconductor plasma-etching/deposition), Air Techniques (dental digital imaging), OkyayTech (ALD tools), CleanWynd (UV-C air sterilization), and Spingenix (electrospinning/nanofiber devices).

Product overview

Grupo Sawaya is an electronic engineering company founded in 1999 that operates as both a product developer and a commercial/technical representative for international technology companies in Latin America. The portfolio consists of two main pillars: (1) Special Projects (Projetos Especiais) — custom hardware and firmware development services using Microchip, Holtek, Renesas Electronics, and ATMEL microcontrollers; and (2) Represented Brands including Plasma-Therm (semiconductor plasma-etching and deposition equipment), Air Techniques Brasil (ScanX digital imaging technical services), OkyayTech (ALD tools for nanofabrication), CleanWynd (UV-C air sterilization devices combining OkyayTech's TiO2 photocatalytic technology), and Spingenix (electrospinning equipment for nanofiber production). CleanWynd is a proprietary product that integrates OkyayTech's photocatalytic technology.

Differentiator

Problem solved

Functional benefit

Brands

• Plasma-Therm Latin America: Technical and commercial representation of Plasma-Therm equipment for plasma-etching and deposition in Latin America
• Air Techniques Brasil
• OkyayTech Latin America
• CleanWynd Latin America
• Spingenix Latin America
• Projetos Especiais

Products and services

• Projetos Especiais (Special Projects) - Custom Electronic Engineering Services Custom electronic engineering services including hardware and firmware development based on Microchip PIC, Holtek, Renesas Electronics, and ATMEL microcontrollers. Covers the full project lifecycle from idea, project specifications, hardware block diagrams, firmware flowcharts, electrical drawings, PCB layout, and bill of materials to firmware development, pilot batch manufacturing, assembly, and testing. Targeted at clients in Brazil needing custom applications, tools, and equipment not available off-the-shelf.
• Plasma-Therm Equipment Representation in Latin America Technical and commercial representation of Plasma-Therm's plasma-etching and deposition equipment for the semiconductor and nanotechnology markets across more than 15 Latin American countries. Serves academic and industrial research institutions needing advanced manufacturing equipment and local technical support.
• Air Techniques Brasil Technical Services Technical services for Air Techniques ScanX Digital Imaging systems in Brazil, including equipment cleaning, preventive maintenance, spare parts replacement, and 24/7 online support, delivered by technicians trained at the manufacturer's headquarters in Melville, New York. Targeted at dental practices and clinics.
• OkyayTech ALD Tools Representation in Latin America Representation of OkyayTech's customized Atomic Layer Deposition (ALD) tools for university researchers and industrial research groups in Latin America. Features OkyayTech's patented plasma technology representing the state of the art for the lowest oxygen contamination in ALD-grown nitride films.
• CleanWynd UV-C Air Sterilization Machines in Latin America UV-C air sterilization machines that combine ultraviolet technology with titanium dioxide (TiO2) photocatalytic technology developed by OkyayTech ALD, continuously cleaning indoor air by killing microorganisms including viruses, bacteria, and fungi while protecting humans from UV radiation. Used in healthcare, offices, and other indoor environments.
• Spingenix Electrospinning Devices in Latin America Electrospinning devices and equipment for reliable nanofiber production, including customized systems tailored to client research needs and R&D services covering design, development, and analytical work to translate electrospun constructs from idea to scalable prototypes and commercial products. Targeted at university and industrial research groups.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Air TechniquesflagshipChannel Partner/ Reseller/ Distributor · 1 November 2016Since November 2016, Grupo Sawaya is the authorized technical service provider for Air Techniques in Brazil. The team was technically trained at the company's headquarters in Melville, New York. Services include equipment cleaning, maintenance, spare parts replacement, and 24/7 online support for dental imaging equipment.
• Plasma-ThermflagshipChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership established in 2013 through the Brazil-Florida Chamber of Commerce. Grupo Sawaya serves as technical and commercial representative for Plasma-Therm equipment (plasma-etching, deposition, and advanced equipment for semiconductor and nanotechnology markets) across more than 15 Latin American countries. Plasma-Therm is a US-based manufacturer with 40 years of industry leadership focused on customer support, innovative and reliable products.
• Brazil-Florida Chamber of CommerceminorGTM or Marketing Partner · 1 January 2013Facilitated the initial meeting between Grupo Sawaya and Plasma-Therm in 2013, leading to the establishment of the Latin American representation partnership.
• Microchip TechnologycoreStrategic or Co-development Partner · 1 January 2012In 2012, Grupo Sawaya became a Design Partner of Microchip, one of only 17 companies in Brazil with this designation. Microchip is a leading provider of smart, connected and secure embedded control solutions. This partnership provides access to proprietary technologies and technical support for microcontroller-based development.
• SpingenixcoreChannel Partner/ Reseller/ DistributorSpingenix (Eletrosp Devces) has over 20 years of experience combining science and technology in electrospinning. Grupo Sawaya represents Spingenix in Latin America, offering reliable nanofiber production devices. Services include customized system design, R&D services, and analytical services from concept to scalable prototypes and commercial products.
• CleanWyndcoreChannel Partner/ Reseller/ DistributorCleanWynd produces UV-C air sterilization machines that eliminate viruses, bacteria, and fungi transmitted through air. Their technology combines ultraviolet light with photocatalytic titanium dioxide (TiO2) developed by OkyayTech ALD. Grupo Sawaya represents CleanWynd in Latin America.
• OkyayTechcoreChannel Partner/ Reseller/ DistributorOkyayTech was born from a passion for research in Atomic Layer Deposition (ALD). They manufacture customized ALD tools for university researchers and industrial research groups. Their patented plasma technology represents state-of-the-art for lowest oxygen contamination in ALD-grown nitride films. Grupo Sawaya represents OkyayTech in Latin America.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Atlantium Technologies: Israeli-based UV-based water and air disinfection technology company targeting industrial and municipal customers. Comparable as a UV disinfection technology specialist competing with CleanWynd's air sterilization product family.

Broad incumbents

• Plasma-Therm: US-based plasma-etch and deposition equipment manufacturer with 40 years of industry leadership, for which Grupo Sawaya is the Latin American representative. Direct upstream partner and most directly comparable single-product specialist in semiconductor process equipment.
• Dentsply Sirona: Largest global dental equipment and imaging company, direct competitor to Air Techniques in digital dental imaging — the product line Grupo Sawaya services in Brazil.
• Carestream Dental: Global dental imaging and practice management solutions provider, comparable to Air Techniques and competing for the same Brazilian dental imaging customers Grupo Sawaya supports.
• Applied Materials: Largest broad-line semiconductor equipment manufacturer globally, with strong presence in deposition and etch — directly competitive with Plasma-Therm and a comparable channel partner profile for high-tech OEMs selling into LatAm.
• Veeco Instruments: US-based manufacturer of thin-film process equipment including ALD, MOCVD, and ion beam systems used in semiconductor and nanotechnology research. Competes in the same ALD/research-instrument space that Grupo Sawaya represents via OkyayTech across Latin America.
• Signify: Dutch lighting company (formerly Philips Lighting) with a major UV-C disinfection product line including air sterilization for professional environments. Direct broad incumbent competing against Grupo Sawaya's CleanWynd line in Latin America.
• Lam Research: Global leader in plasma etch and deposition semiconductor capital equipment. Closest large-scale incumbent to Plasma-Therm in the etch segment that Grupo Sawaya represents across Latin America.
• Oxford Instruments: UK-based manufacturer of analytical instruments and semiconductor process equipment. Comparable as a multinational supplier of advanced research and nanofabrication tools to academic and industrial customers, in adjacent categories to those Grupo Sawaya distributes.
• Tokyo Electron: Japanese semiconductor production equipment supplier with broad etch, deposition, and cleaning portfolio. Comparable as a multinational semiconductor capital equipment incumbent with established global distribution channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gruposawaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Sawaya