Grupo Setta

What Grupo Setta does

Grupo Setta is a privately held Brazilian electrical solutions group founded in 1996 by Seu Baltazar and Dona Elza in Patos de Minas, headquartered in Belo Horizonte, Minas Gerais. The company designs, manufactures, and integrates electrical equipment and engineered systems for industrial clients, operating through three core subsidiaries: Setta Energy (energy sector, created 2010) and Setta Automação (industrial automation, created 2015), alongside the parent operations.

The product portfolio spans four families: electrical panels and switchgear (Balt Smart CCM, QGBT, Sivacon S8, Nxair, Power Balt, Sebs, Power Switch); substations and E-Houses (Eletrocentro, E-House, Skid Balt compact solar substation, Mobile Substation); power and specialty transformers (66kV, 220kV, and 550kV liquid-immersed units, on-load voltage-regulating transformers, wind turbine nacelle/tower-mounted and offshore floating transformers, DC/PV reactors, current and potential transformers); and automation and digitalization systems (SPCS panels, Setta Connect monitoring platform built on Siemens Xcelerator, Setta Progress operational platform, and the ORI-B5015L-2H liquid-cooled energy storage system). Manufacturing is supported by a 60,000 m² facility (20,000 m² of warehouse space) certified to ISO 9001:2015, with 800+ collaborators, up from 322 in 2022.

Revenue is generated through custom quote-based hardware sales and professional services (engineering, electromechanical assembly, commissioning, and maintenance) under multi-year contracts, sold via direct enterprise sales teams to mining (Kinross Gold, AMG Brasil), energy generation and transmission (Solar Volt, Grupo Cobra, concessionaires CEMIG, CPFL, ELEKTRO, EQUATORIAL, COELBA), and industrial clients (Loyder, Sackett, Liasa, Minasliga) across Brazil. The company has executed 600+ projects nationwide and has expanded into renewable energy, offshore wind, and battery energy storage as new growth vectors.

Name

Grupo Setta

Legal name

Grupo Setta

Website

https://gruposetta.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Grupo Setta is a privately held Brazilian electrical equipment manufacturer and integrator founded in 1996, serving mining, energy, and industrial clients with transformers, switchgear, substations, automation, and digital monitoring platforms across 800+ employees and 60,000 m² of production capacity.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (33531), Power and Communication Line and Related Structures Construction (237130), Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Electrical Work (1731), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Testing, Commissioning & Energization Services (HV) (EUAEABAI), Engineering design services (line design, substation design, civil/structural) (EUADAKAG), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Reactive Power & Power Quality Equipment (Capacitor Banks, Reactors, STATCOM/SVC, Harmonic Filters) (IMAGAAAG), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Electrical Systems Maintenance (LV/MV, Switchgear, UPS) (BPABACAC)

Keywords

• Industrial electrical equipment
• Power transformer manufacturing
• Medium voltage switchgear
• Electrical engineering services
• Industrial automation solutions

Headquarters

HQ city

Patos De Minas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Equipment Manufacturing: Manufacturing and sale of electrical equipment including transformers (low, medium, high voltage), electrical panels (CCM, QGBT), substations, switchgear, and related components for industrial applications.
2. Engineering and Project Services: Complete electrical engineering solutions from conception to execution, including studies, electrical projects, fabrication, installation, and commissioning of equipment.
3. Electromechanical Assembly: Execution of electromechanical assembly projects including infrastructure installation, equipment interconnection, and commissioning services for industrial plants.
4. Digital Solutions and Monitoring: Digitalization services including platform deployment (Setta Connect), system integration, and intelligent monitoring solutions for operational optimization.
5. Maintenance Services: Preventive and corrective maintenance services for high voltage substations and electrical systems, including inspection, testing, and validation of protection systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Setta designs, manufactures, and integrates electrical equipment for industrial applications, including power transformers (low, medium, and high voltage up to 550kV), electrical panels (CCM, QGBT, switchgear), substations (E-House, Eletrocentro, Skid Balt, Mobile Substations), and specialty transformers for wind power applications. The company delivers complete electrical engineering services from project conception through fabrication, installation, commissioning, and maintenance, complemented by proprietary digital monitoring platforms (Setta Connect, Setta Progress) for real-time operational visibility and predictive maintenance.

Product overview

Grupo Setta is a Brazilian electrical solutions company founded in 1996, operating as a platform of integrated products and services for electrification, automation, and digitalization. The portfolio comprises four core product families: (1) Electrical Panels and Switchgear including Balt Smart (CCM), QGBT, Power Balt, Sivacon S8, Nxair, Sebs, Power Switch, automatic transfer panels, distribution panels, capacitor banks, and measurement boxes; (2) Substations and E-Houses including Eletrocentro, E-House, Skid Balt (compact solar substation), Mobile Substation, and Load Centers; (3) Power and Specialty Transformers including 220kV/550kV/66kV liquid-immersed transformers, on-load voltage regulating transformers, low voltage control transformers, UPS transformers, DC/ PV reactors, current and potential transformers (TC/TP), and wind turbine-mounted transformers (nacelle and tower-mounted, onshore and offshore, floating); (4) Automation and Digitalization including SPCS panels (Protection, Control, Supervision), automation and instrumentation panels, Setta Connect (Siemens Xcelerator-based monitoring platform), Setta Progress (operational data platform), and ORI-B5015L-2H liquid-cooled energy storage system. Services include complete electrical engineering, electromechanical assembly, commissioning, and maintenance for industrial, energy, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Balt Smart (CCM com Gavetas Fixas ou Extraíveis) Motor Control Center (CCM) with fixed or extractable drawers in modular columns offering flexibility for different configurations and applications, enabling fast and safe maintenance while ensuring operational continuity for industrial facilities.
• QGBT (Quadro Geral de Baixa Tensão) General Low Voltage Panel structured in modular columns built to NBR IEC 61439-1/2 standards, supporting currents up to 6000A and short-circuit levels up to 65 kA for industrial power distribution.
• Eletrocentro Certified electrocenter with TRRF tests for maximum fire safety replacing masonry electrical rooms. Supports input voltages from 13.8kV to 34.5kV with rated power up to 3MVA.
• Power Balt Medium voltage enclosed cubicle up to 36 kV with powers above 300 kVA, indicated for primary energy entry and distribution. Offers compact, modular solution more efficient than masonry construction.
• Quadro de Transferência Automático Automatic system for switching between energy sources ensuring continuous availability in critical installations with manual or motorized changeover switch up to 2500A.
• Sivacon S8 Low voltage power switchgear and control assembly featuring modular and intelligent system that optimizes operational costs while increasing installation availability. Supports Profibus, Profinet, Ethernet IP, and Modbus RTU/TCP communications.
• Nxair Air-insulated medium voltage switchgear family with rated voltages from 7.2kV to 36kV, continuously improved and individually adapted to meet requirements of different industrial segments.
• Transformador de Potência (TP) Potential transformer used for measurement and protection of electrical systems. Adjusts voltage levels to ensure transmission efficiency and safety in consumption.
• Transformador de Corrente (TC) Current transformer used for measurement and protection of electrical systems. Reduces high currents to safe standardized levels (such as 5A or 1A) for precision operation of meters and protection relays.
• Skid Balt Compact Setta-developed substation for photovoltaic plants combining installation practicality and high reliability. Available in versions up to 3 MVA operating at 15 kV or 36 kV with digitalization features for remote activation and real-time generation analysis.
• Subestação Móvel Low and medium voltage solution developed for underground mining applications. Mounted on robust wheeled chassis, integrates various equipment and electrical systems offering mobility, practical installation and operational safety.
• 220kV Liquid-immersed Transformers High voltage liquid-immersed transformer with rated voltage 66-220kV and rated capacity 20,000-400,000 kVA featuring low losses, high short-circuit resistance, low partial discharge and low noise.
• 550kV Liquid-immersed Transformers High voltage liquid-immersed transformer with rated voltage 66-550kV and rated capacity 20,000-800,000 kVA featuring low losses, high short-circuit resistance, and low partial discharge.
• 66kV Low Frequency Liquid-immersed Transformers Liquid-immersed transformer with capacity range 13,200-26,400 kVA and rated voltage 0.69-1.14kV/35-66kV featuring rational copper-iron ratio, low no-load and load losses, and high corrosion resistance.
• Liquid-immersed On-Load Voltage Regulating Power Transformers Liquid-immersed transformer with on-load voltage regulation capability with rated voltage 6-20/35-110kV and rated capacity 3,150-120,000 kVA featuring low product loss, low noise, and NX1, NX2, NX3 energy efficiency classes.
• Banco de Capacitores Automático Automatic capacitor bank for reactive energy compensation in electrical systems, contributing directly to power factor correction and increased energy efficiency.
• Caixas de Medição Standardized CEMIG metal box for general protection, circuit derivation and current transformer installation in low voltage applications. Available in CM-9, CM-10, CM-11, and CM-18 configurations.
• Centro de Cargas Versatile solution for temporary or mobile applications integrating low and medium voltage systems operating at voltages up to 36.2 kV. Ideal for field operations, especially in mining sectors.
• Chaves de Partida Optimized solution for applications with few electric motors with various available starting types including Soft-Starter, Inverter, Star-Delta, Compensated, and Direct starting.
• DC Reactors DC reactor with rated current 5-2000A and rated voltage 0.38-3kV featuring low heating, low loss, high shock resistance, high operational efficiency and easy installation.
• E-House Integrated substation with dry or oil transformer, medium voltage protection, complete low voltage distribution and optional coupled capacitor bank built to ABNT NBR IEC 62271-200 and NBR IEC 61439-1/2 standards.
• Filtro Molecular Molecular filter (SPI Petro Pipe) for water management and environmental protection that instantly transforms into an oil containment system during spills, protecting fragile ecosystems.
• Floating Offshore Wind Power Step-Up Dry-Type Transformers Dry-type transformer designed with proprietary damping devices for good vibration resistance, forced water circulation cooling, and corrosion protection up to C4H level. Rated capacity 5,000-20,000 kVA, rated voltage 35-66/1.14 kV.
• Low Voltage Control Transformers Low voltage control transformer with elegant appearance, compact size, reliable operation, class H insulation, and high temperature resistance with strong overload capacity.
• Nacelle-Mounted Dry-Type Transformers Dry-type transformer mounted in wind turbine nacelles with good vibration resistance for long-term operation in vibrating environments, water-cooled heat sink, and explosion-proof fire retardant design. Rated voltage 35/1.14kV-0.69kV/0.4kV.
• Offshore Wind Turbine Nacelle-Mounted Liquid-Immersed Transformers Liquid-immersed transformer for offshore wind turbine nacelles with high-power oil circulation water cooler, compact tank design, and C5 corrosion resistance. Capacity range 6,000-15,400 kVA, rated voltage 0.69-1.14kV/35-66kV.
• Onshore Wind Turbine Tower-Mounted Dry-Type Transformers Dry-type transformer mounted in onshore wind turbine towers with compact size, forced circulation cooling, low local emission level (8 pC), CE energy efficiency certification, and C4/E3 environmental adaptability. Rated capacity 4,000-17,600 kVA, rated voltage 35kV/1.14kV-0.69kV.
• ORI-B5015L-2H Liquid-Cooled Energy Storage System Liquid-cooled energy storage system with advanced safety mechanisms including fire suppression, explosion-proof ventilation, real-time cell monitoring, and AI-based alert functionalities. Optimized for peak shaving, demand control, and frequency regulation.
• Painel para Automação e Instrumentação Modular panel for signal acquisition and industrial processing equipment including PLCs, remote units, and converters for industrial automation applications.
• Painel Rack: Proteção e Controle (SPCS) / Telecom SPCS (Protection, Control and Supervision Systems) panel covering basic and construction design, electrical studies, network architecture, structured cabling, panel manufacturing, factory acceptance tests, and field commissioning. Supports IEC 61850, Modbus TCP/IP, ICCP, and integrates with Siemens, ABB, Schneider, and SEL protection relays.
• Power Switch Compact cubicle for circuit switching and protection applications up to 36.2kV designed with operator safety as a primary pillar including structure designed to withstand extreme conditions and electrical arc occurrences.
• PV Reactors PV reactor with rated current 5-2000A and rated voltage 0.38-3kV featuring high-quality silicon steel plate, multi-disc core with special technology gap, class H vacuum immersion painting process, and triple paint treatment.
• Quadro de Distribuição Force and Light Distribution Panels representing the final stage of electrical energy distribution designed for user safety, maintenance ease, and easy operation. Supports rated operating voltage up to 480V, rated current up to 1250A, and IP-54 protection degree. Uses components from Siemens, ABB, WEG, Schneider Electric, and Chint.
• Sebs Simplified enclosed cubicle for medium voltage applications up to 15 kV and powers up to 300 kVA indicated for primary energy entry and distribution points. Built to ABNT NBR IEC 62271-200 standard.
• Stationary Offshore Wind Power Step-Up Dry-Type Transformers Stationary offshore wind power step-up dry-type transformer with humidity-proof design, C4H corrosion resistance, high-pressure epoxy molding with partial discharge level 8 pC. Rated capacity 3,300-17,600 kVA, rated voltage 35-66/0.69-1.14kV.
• Transformers for UPS Transformer designed for UPS applications with rated capacity 1kVA-1000kVA and rated voltage 0.1-6 kV featuring high-quality insulating oil for extended product life and class H insulation material.
• Setta Connect Digital Monitoring Platform Digital monitoring platform based on Siemens Xcelerator ecosystem (Mendix and Insights Hub) integrating data from electrical infrastructure assets for real-time operational visibility and predictive maintenance. Collects and processes structured data from inverters, meters, field instruments, transformers, and substations with AI-powered alert functionalities.
• Setta Progress Operational Data Platform Platform for consolidation, visualization and traceability of operational information, integrating industrial systems with SAP for digital transformation of manufacturing operations.
• Engineering and Project Services Complete electrical engineering solutions from conception to execution including studies, electrical projects, fabrication, installation, and commissioning of equipment for industrial clients in mining, energy, and manufacturing sectors.
• Electromechanical Assembly Services Execution of electromechanical assembly projects including infrastructure installation, equipment interconnection, and commissioning services for industrial plants.
• Maintenance Services Preventive and corrective maintenance services for high voltage substations and electrical systems including inspection, testing, and validation of protection systems for industrial clients.

Quantifiable outcome

• Production capacity increase from 90,000 to 130,000 tonnes/year for AMG Brasil spodumene plant
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• WEG – ASTEC (Assistência Técnica)strategicTechnology or Integration · 1 January 2012Partnership established in 2012 for technical assistance and product integration, marking early collaboration with major Brazilian electrical equipment manufacturer WEG.
• Siemens Xcelerator EcosystemcoreTechnology or IntegrationSetta Connect platform built on Siemens Xcelerator ecosystem using Mendix and Insights Hub for digital monitoring of industrial assets. Deep integration with Siemens industrial automation technologies including S7-1500, S7-1200 PLCs and WinCC.

Scale indicators6 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• WEG: Largest Brazilian electrical equipment manufacturer; Setta's own long-standing WEG-ASTEC technical partnership underscores how directly WEG competes across LV/MV/HV motors, panels and transformers. Comparable on products, geography and target mining/utility customers.
• Legrand: Global LV electrical equipment and wiring devices manufacturer; competes with Setta's distribution panels, capacitor banks and LV switchboards in commercial and industrial building segments.
• GE Vernova: Major HV transformer manufacturer (550 kV-class) competing head-to-head with Setta's 220 kV/550 kV liquid-immersed transformer line, particularly in utility and large industrial projects in Brazil.
• Eaton: Global electrical equipment manufacturer with strong portfolio in LV switchgear, power distribution and UPS systems — competes with Setta's Balt Smart, QGBT and Sivacon-style panels in industrial accounts.
• Siemens Energy: Supplies transformers, switchgear and the Xcelerator/MindSphere platform that underpins Setta Connect; competes with Setta on large HV transformer and substation EPC scopes for utilities and renewables.
• Schneider Electric: Sells Sivacon and other LV/MV equipment that Setta assembles and competes against in industrial LV distribution; deep Brazilian presence through Schneider Electric Brasil makes it the closest broad incumbent peer.
• ABB: Global incumbent in switchgear, transformers and substation automation; a direct component supplier to Setta's panel assemblies and a competitor for HV substation EPC contracts in the same mining and utility accounts.
• Hitachi Energy: Specializes in HV transformers, grid integration and protection relays for substations — including the IEC 61850 SPCS architecture Setta integrates; natural competitor for EPC tenders on utility-scale substations.

Direct peers

• Trench Group: Direct competitor in HV instrument transformers, reactors and coil products; overlaps with Setta's TC/TP factory and PV/DC reactor product lines serving similar utility customers.
• Romagnole Transformadores: Brazilian transformer manufacturer specializing in distribution and power transformers up to 230 kV; directly comparable in product mix, Brazilian geography and target utility and renewable customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ogruposetta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Setta