Goodfellow AFB
Goodfellow Air Force Base, operated by the U.S. Air Force's 17th Force Support Squadron, delivers morale, welfare, and recreation services — family programs, fitness, dining, lodging, events, and youth activities — to active-duty personnel, families, and DoD card holders in San Angelo, Texas.
- Company typePrivate
- Founded-
- HeadquartersGoodfellow Afb, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Goodfellow AFB does
Goodfellow Air Force Base is a U.S. Air Force installation located in San Angelo, Texas, operated by the United States Department of the Air Force. The base provides military training, personnel services, and community support programs for active duty personnel, their families, and authorized Department of Defense card holders. Service delivery is consolidated under the 17th Force Support Squadron (also branded "Go Goodfellow"), which administers family programs, food and lodging, fitness and recreation, force support offices, and event management activities for the installation community.
The service portfolio spans Child Development Center, Family Child Care, School Age Program, Youth Center, Military & Family Readiness Center, dining facilities (Thede Bowling Grill, X-Press-O's Cafe & Snack Shacks), lodging at Angelo Inn, Mathis Fitness Center, outdoor recreation and Rec Camp at Lake Nasworthy, Arts & Crafts Center, library, Powell Event Center, Thede Bowling Center, Information Tickets & Travel, Auto Hobby Shop, and Civilian/Military Personnel offices. The underlying technology stack is modest: a WordPress-based website (gogoodfellow.com), Facebook and Instagram social channels, iCalendar-compatible event subscription feeds (Google Calendar, Outlook 365, Outlook Live), and the Seatgig third-party ticketing platform for higher-priced events. No proprietary AI/ML, app platform, or developer API is disclosed.
The operating model combines DoD appropriated funding with Non-Appropriated Funds (NAF) generated by MWR fees. Pricing follows unit-based and freemium models, with most recreational activities free or low-cost for DoD card holders and events priced between $10 and $60 per patron (youth camps $20-$25, comedy shows $35, day-trip packages such as Six Flags Fright Fest and iFly & La Cantera at $60). Go-to-market is purely captive distribution on-base, with digital channels used for awareness and event registration rather than external customer acquisition. Partnerships with regional attractions (Six Flags Fiesta Texas, San Antonio Zoo, iFLY, La Cantera), the San Angelo Performing Arts Center, KCSA Radio, San Angelo Museum of Fine Arts, and Operation Homefront extend programming without expanding the underlying patron base.
Goodfellow AFB firmographics
Firmographics- Name
- Goodfellow AFB
- Website
- https://gogoodfellow.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Goodfellow Air Force Base, operated by the U.S. Air Force's 17th Force Support Squadron, delivers morale, welfare, and recreation services — family programs, fitness, dining, lodging, events, and youth activities — to active-duty personnel, families, and DoD card holders in San Angelo, Texas.
- Ownership category
- akta.pro rank
Goodfellow AFB industry classification
Industry- Product category
- Military Morale, Welfare and Recreation Services
- NAICS
- Administration of Veterans' Affairs (92314)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Military & Government Extended Stay Lodging (THAGAEAG), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)
Keywords
Where Goodfellow AFB is headquartered
LocationHeadquarters
- HQ city
- Goodfellow Afb
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodfellow AFB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | San Antonio Zoo Trip - $35 for DoD Card Holders |
| Unit Pricing | Pay-as-you-go | iFly Indoor Skydiving & La Cantera Trip - $60 Sign-up Fee |
| Unit Pricing | Pay-as-you-go | Six Flags Fiesta Texas Fright Fest - $60 per DoD Card Holder |
| Other | Pay-as-you-go | Oktoberfest - Free admission |
| Other | Pay-as-you-go | Paint with Bubbles - FREE family event |
| Unit Pricing | Pay-as-you-go | Clay Hand Building - $10 |
| Unit Pricing | Pay-as-you-go | Youth Soccer Camp - $25 per person |
| Unit Pricing | Pay-as-you-go | Youth Dance Camp - $25 per person |
| Unit Pricing | Pay-as-you-go | Youth Art Camp - $20 per person |
| Unit Pricing | Pay-as-you-go | Youth Pickleball Camp - $25 per person |
| Unit Pricing | Pay-as-you-go | Paul Rodriguez Comedy Show - $35 tickets |
| Other | Pay-as-you-go | Downtown Movie Night - FREE admission |
| Unit Pricing | Pay-as-you-go | Paintball - $25 DoD card holders |
Distribution channels1 record
Marketing channels6 records
Goodfellow AFB product offering
Product offeringCore offering
Goodfellow AFB, through the 17th Force Support Squadron, provides morale, welfare and recreation (MWR) and force-support services to military personnel, families, civilian employees, retirees, and other authorized DoD card holders. Its facilities and programs cover childcare, youth and family readiness, fitness, dining, lodging, outdoor recreation, arts and crafts, libraries, events, and personnel support.
Product overview
The 17th Force Support Squadron at Goodfellow Air Force Base operates a comprehensive suite of force support services for military personnel and families. The portfolio includes Family Programs (Child Development Center, Family Child Care, School Age Program, Youth Center, Military & Family Readiness Center), Food & Lodging (dining facilities, Angelo Inn lodging), Fitness & Recreation (fitness center, pools, outdoor recreation), Event Management (Powell Event Center, bowling centers, arts & crafts, library), and Force Support offices (Civilian Personnel, Military Personnel Flight, NAF Employment). These services collectively support morale, welfare, and quality of life for the Goodfellow AFB community through both on-base facilities and organized events/activities.
Differentiator
Problem solved
Functional benefit
Products and services
- 17th Force Support Squadron Services The 17th Force Support Squadron operates Goodfellow Air Force Base's comprehensive support services for military personnel, families, and authorized patrons, encompassing family programs, fitness, food services, lodging, outdoor recreation, and force support functions.
- Family Programs Family support services including Child Development Center, Family Child Care, School Age Program, School Liaison Program, Youth Center, and Military & Family Readiness Center providing comprehensive family support services.
- Food & Lodging Dining facilities, Thede Bowling Grill, X-Press-O's Cafe & Snack Shacks, and lodging services at Angelo Inn for authorized DoD card holders.
- Fitness & Recreation Fitness center, outdoor recreation facilities, equipment rental, Rec Camp at Lake Nasworthy, and pools and splash pad for personnel and families.
- Force Support Civilian Personnel Office, Consolidated Learning Center, Military Personnel Flight, NAF Employment, Newcomers Information Hub, Tech Student Hub, and Unite Program.
- Event Management & Activities Powell Event Center, Thede Bowling Center, Arts & Crafts, Library, Information Tickets & Travel, and a calendar of events for recreational activities.
- Outdoor Recreation Outdoor recreation services including equipment rental and Rec Camp @ Lake Nasworthy for outdoor activities.
- Civilian Writing Resume Workshop Resume writing assistance workshops held at the M&FRC Building 145 to help personnel with civilian employment applications.
Companies that use Goodfellow AFB
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Goodfellow AFB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodfellow AFB partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Operation HomefrontcoreOperation Homefront partners with Goodfellow AFB to provide school supplies to military families through the Back-to-School Brigade program. Pre-registration is required for military dependent children in Kindergarten through 12th grade for the 2026-2027 school year. Registration is through MyOH at MyOperationHomefront.org.
- San Angelo Performing Arts CenterminorPartnership for hosting performing arts events including Broadway musicals (Annie), comedy shows (Paul Rodriguez), and movie screenings at Brooks & Bates Theatre and Murphey Performance Hall locations.
- KCSA RadiominorLocal radio station that sponsors and hosts Downtown Movie Night events. Provides promotional support and hosts events.
- San Angelo Museum of Fine ArtsminorMovie sponsor for Downtown Movie Night events. Brings special guests and interactive experiences to movie screenings.
- iFLY Indoor SkydivingminorProvider of indoor skydiving experience for San Antonio day trip events organized by Goodfellow AFB outdoor recreation.
- The Shops at La CanteraminorShopping destination included in San Antonio day trips organized by Goodfellow AFB. Provides retail and dining experiences.
- Six Flags Fiesta TexasminorTheme park partner for Fright Fest trips organized by Goodfellow AFB outdoor recreation program.
- San Antonio ZoominorZoo destination for day trip events organized by Goodfellow AFB outdoor recreation. Provides educational and entertainment experiences.
- SeatgigminorTicket distribution platform used for selling tickets to events like the Annie Broadway Musical at San Angelo Performing Arts Center.
Recent moves6 records
Expansion highlights6 records
Goodfellow AFB competitors and assessment
Company assessmentDirect peers
- Joint Base San Antonio (JBSA) MWR: Joint Base San Antonio consolidates multiple San Antonio-area military installations under a unified Force Support model offering the same MWR service mix (family programs, fitness, lodging, dining, outdoor recreation) as Goodfellow AFB's 17th FSS, making it the most directly comparable MWR peer for scale and program structure.
- Lackland AFB 802nd Force Support Squadron: Joint Base San Antonio-Lackland operates a full MWR suite (Warhawk Family Pool, bowling, lodging, family readiness) supporting large trainee throughput — structurally identical to Goodfellow's training-centric MWR mission.
- Dyess AFB 7th Force Support Squadron: Texas Air Force base MWR operation with comparable Force Support structure including fitness, family programs, outdoor recreation, and event programming for active duty personnel and families.
- Randolph AFB 902nd Force Support Squadron: Air Force personnel/training installation offering the same Force Support Squadron service categories as Goodfellow, providing a directly comparable operational model for Air Education and Training Command bases.
- Sheppard AFB82nd Force Support Squadron: Another Texas-based Air Force technical training installation operating an MWR portfolio with fitness, family support, lodging, and recreation services targeted at trainee and family populations — directly comparable mission profile and service mix.
Others
- Armed Forces Network (AFN): DoD-affiliated media/communications provider serving U.S. military communities globally — adjacent ecosystem participant supporting morale and quality-of-life programming for service members.
- Sodexo USA: Sodexo operates Goodfellow's dining facility under contract (usafdining-goodfellow.sodexomyway.com). As the primary contractor for DoD food services across many bases, Sodexo is an enabling ecosystem participant rather than a direct competitor.
Broad incumbents
- Fort Cavazos (formerly Fort Hood) MWR: Large Army installation MWR operation offering the broadest equivalent service portfolio (family programs, lodging, outdoor recreation, entertainment) at significantly larger scale than a single Air Force base — useful benchmark for Force Support scope.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Goodfellow AFB social profiles
Digital presenceGoodfellow AFB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodfellow AFB leadership team
Management profileNumber of profiles
Goodfellow AFB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodfellow AFB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodfellow AFB
What does Goodfellow AFB do?
Goodfellow AFB, through the 17th Force Support Squadron, provides morale, welfare and recreation (MWR) and force-support services to military personnel, families, civilian employees, retirees, and other authorized DoD card holders. Its facilities and programs cover childcare, youth and family readiness, fitness, dining, lodging, outdoor recreation, arts and crafts, libraries, events, and personnel support.
Is Goodfellow AFB a public or private company?
Goodfellow AFB is a private company. It is classified as state government owned and is currently operating.
When was Goodfellow AFB founded?
Goodfellow AFB was founded in -1.
Where is Goodfellow AFB based?
Goodfellow AFB is headquartered in Goodfellow Afb, United States, in the North America region.
Who are Goodfellow AFB's main competitors?
Direct peers on record are Joint Base San Antonio (JBSA) MWR, Lackland AFB 802nd Force Support Squadron, Dyess AFB 7th Force Support Squadron, Randolph AFB 902nd Force Support Squadron and Sheppard AFB82nd Force Support Squadron. Others are Armed Forces Network (AFN) and Sodexo USA. Fort Cavazos (formerly Fort Hood) MWR is listed as a broad incumbent.
Does Goodfellow AFB have an API?
No public API is recorded for Goodfellow AFB.
What industry is Goodfellow AFB in?
Goodfellow AFB's product category is Military Morale, Welfare and Recreation Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of THAGAEAG, Military & Government Extended Stay Lodging. Its NAICS code is 92314.