Goodfellow AFB

What Goodfellow AFB does

Goodfellow Air Force Base is a U.S. Air Force installation located in San Angelo, Texas, operated by the United States Department of the Air Force. The base provides military training, personnel services, and community support programs for active duty personnel, their families, and authorized Department of Defense card holders. Service delivery is consolidated under the 17th Force Support Squadron (also branded "Go Goodfellow"), which administers family programs, food and lodging, fitness and recreation, force support offices, and event management activities for the installation community.

The service portfolio spans Child Development Center, Family Child Care, School Age Program, Youth Center, Military & Family Readiness Center, dining facilities (Thede Bowling Grill, X-Press-O's Cafe & Snack Shacks), lodging at Angelo Inn, Mathis Fitness Center, outdoor recreation and Rec Camp at Lake Nasworthy, Arts & Crafts Center, library, Powell Event Center, Thede Bowling Center, Information Tickets & Travel, Auto Hobby Shop, and Civilian/Military Personnel offices. The underlying technology stack is modest: a WordPress-based website (gogoodfellow.com), Facebook and Instagram social channels, iCalendar-compatible event subscription feeds (Google Calendar, Outlook 365, Outlook Live), and the Seatgig third-party ticketing platform for higher-priced events. No proprietary AI/ML, app platform, or developer API is disclosed.

The operating model combines DoD appropriated funding with Non-Appropriated Funds (NAF) generated by MWR fees. Pricing follows unit-based and freemium models, with most recreational activities free or low-cost for DoD card holders and events priced between $10 and $60 per patron (youth camps $20-$25, comedy shows $35, day-trip packages such as Six Flags Fright Fest and iFly & La Cantera at $60). Go-to-market is purely captive distribution on-base, with digital channels used for awareness and event registration rather than external customer acquisition. Partnerships with regional attractions (Six Flags Fiesta Texas, San Antonio Zoo, iFLY, La Cantera), the San Angelo Performing Arts Center, KCSA Radio, San Angelo Museum of Fine Arts, and Operation Homefront extend programming without expanding the underlying patron base.

Name

Goodfellow AFB

Website

https://gogoodfellow.com

Company type

Private

Operating status

Operating

Short description

Goodfellow Air Force Base, operated by the U.S. Air Force's 17th Force Support Squadron, delivers morale, welfare, and recreation services — family programs, fitness, dining, lodging, events, and youth activities — to active-duty personnel, families, and DoD card holders in San Angelo, Texas.

Ownership category

akta.pro rank

Product category

Military Morale, Welfare and Recreation Services

NAICS

Administration of Veterans' Affairs (92314)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Military & Government Extended Stay Lodging (THAGAEAG), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)

Keywords

• Military family support
• Morale welfare recreation
• Fitness recreation services
• Child development programs
• Dining lodging services

Headquarters

HQ city

Goodfellow Afb

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Goodfellow AFB, through the 17th Force Support Squadron, provides morale, welfare and recreation (MWR) and force-support services to military personnel, families, civilian employees, retirees, and other authorized DoD card holders. Its facilities and programs cover childcare, youth and family readiness, fitness, dining, lodging, outdoor recreation, arts and crafts, libraries, events, and personnel support.

Product overview

The 17th Force Support Squadron at Goodfellow Air Force Base operates a comprehensive suite of force support services for military personnel and families. The portfolio includes Family Programs (Child Development Center, Family Child Care, School Age Program, Youth Center, Military & Family Readiness Center), Food & Lodging (dining facilities, Angelo Inn lodging), Fitness & Recreation (fitness center, pools, outdoor recreation), Event Management (Powell Event Center, bowling centers, arts & crafts, library), and Force Support offices (Civilian Personnel, Military Personnel Flight, NAF Employment). These services collectively support morale, welfare, and quality of life for the Goodfellow AFB community through both on-base facilities and organized events/activities.

Differentiator

Problem solved

Functional benefit

Products and services

• 17th Force Support Squadron Services The 17th Force Support Squadron operates Goodfellow Air Force Base's comprehensive support services for military personnel, families, and authorized patrons, encompassing family programs, fitness, food services, lodging, outdoor recreation, and force support functions.
• Family Programs Family support services including Child Development Center, Family Child Care, School Age Program, School Liaison Program, Youth Center, and Military & Family Readiness Center providing comprehensive family support services.
• Food & Lodging Dining facilities, Thede Bowling Grill, X-Press-O's Cafe & Snack Shacks, and lodging services at Angelo Inn for authorized DoD card holders.
• Fitness & Recreation Fitness center, outdoor recreation facilities, equipment rental, Rec Camp at Lake Nasworthy, and pools and splash pad for personnel and families.
• Force Support Civilian Personnel Office, Consolidated Learning Center, Military Personnel Flight, NAF Employment, Newcomers Information Hub, Tech Student Hub, and Unite Program.
• Event Management & Activities Powell Event Center, Thede Bowling Center, Arts & Crafts, Library, Information Tickets & Travel, and a calendar of events for recreational activities.
• Outdoor Recreation Outdoor recreation services including equipment rental and Rec Camp @ Lake Nasworthy for outdoor activities.
• Civilian Writing Resume Workshop Resume writing assistance workshops held at the M&FRC Building 145 to help personnel with civilian employment applications.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Operation HomefrontcoreStrategic or Co-development Partner · 1 January 2026Operation Homefront partners with Goodfellow AFB to provide school supplies to military families through the Back-to-School Brigade program. Pre-registration is required for military dependent children in Kindergarten through 12th grade for the 2026-2027 school year. Registration is through MyOH at MyOperationHomefront.org.
• San Angelo Performing Arts CenterminorStrategic or Co-development Partner · 1 January 2026Partnership for hosting performing arts events including Broadway musicals (Annie), comedy shows (Paul Rodriguez), and movie screenings at Brooks & Bates Theatre and Murphey Performance Hall locations.
• KCSA RadiominorGTM or Marketing Partner · 1 January 2026Local radio station that sponsors and hosts Downtown Movie Night events. Provides promotional support and hosts events.
• San Angelo Museum of Fine ArtsminorGTM or Marketing Partner · 1 January 2026Movie sponsor for Downtown Movie Night events. Brings special guests and interactive experiences to movie screenings.
• iFLY Indoor SkydivingminorStrategic or Co-development Partner · 1 January 2026Provider of indoor skydiving experience for San Antonio day trip events organized by Goodfellow AFB outdoor recreation.
• The Shops at La CanteraminorChannel Partner/ Reseller/ Distributor · 1 January 2026Shopping destination included in San Antonio day trips organized by Goodfellow AFB. Provides retail and dining experiences.
• Six Flags Fiesta TexasminorStrategic or Co-development Partner · 1 January 2026Theme park partner for Fright Fest trips organized by Goodfellow AFB outdoor recreation program.
• San Antonio ZoominorStrategic or Co-development Partner · 1 January 2026Zoo destination for day trip events organized by Goodfellow AFB outdoor recreation. Provides educational and entertainment experiences.
• SeatgigminorChannel Partner/ Reseller/ Distributor · 1 January 2026Ticket distribution platform used for selling tickets to events like the Annie Broadway Musical at San Angelo Performing Arts Center.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joint Base San Antonio (JBSA) MWR: Joint Base San Antonio consolidates multiple San Antonio-area military installations under a unified Force Support model offering the same MWR service mix (family programs, fitness, lodging, dining, outdoor recreation) as Goodfellow AFB's 17th FSS, making it the most directly comparable MWR peer for scale and program structure.
• Lackland AFB 802nd Force Support Squadron: Joint Base San Antonio-Lackland operates a full MWR suite (Warhawk Family Pool, bowling, lodging, family readiness) supporting large trainee throughput — structurally identical to Goodfellow's training-centric MWR mission.
• Dyess AFB 7th Force Support Squadron: Texas Air Force base MWR operation with comparable Force Support structure including fitness, family programs, outdoor recreation, and event programming for active duty personnel and families.
• Randolph AFB 902nd Force Support Squadron: Air Force personnel/training installation offering the same Force Support Squadron service categories as Goodfellow, providing a directly comparable operational model for Air Education and Training Command bases.
• Sheppard AFB82nd Force Support Squadron: Another Texas-based Air Force technical training installation operating an MWR portfolio with fitness, family support, lodging, and recreation services targeted at trainee and family populations — directly comparable mission profile and service mix.

Others

• Armed Forces Network (AFN): DoD-affiliated media/communications provider serving U.S. military communities globally — adjacent ecosystem participant supporting morale and quality-of-life programming for service members.
• Sodexo USA: Sodexo operates Goodfellow's dining facility under contract (usafdining-goodfellow.sodexomyway.com). As the primary contractor for DoD food services across many bases, Sodexo is an enabling ecosystem participant rather than a direct competitor.

Broad incumbents

• Fort Cavazos (formerly Fort Hood) MWR: Large Army installation MWR operation offering the broadest equivalent service portfolio (family programs, lodging, outdoor recreation, entertainment) at significantly larger scale than a single Air Force base — useful benchmark for Force Support scope.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/17fssgoodfellow
• Instagraminstagram.com/17fssgoodfellow
• LinkedInlinkedin.com/company/17th-force-support-squadron

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodfellow AFB