EBRO
EBRO SUV, S.L. is a privately held Barcelona-based automotive brand selling seven HEV, PHEV and ICE SUV models (€27,990–€56,990) through authorized dealers, with КАРИО АУТОТРЕЙД ООД serving as its official dealer in Bulgaria.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What EBRO does
EBRO SUV, S.L. is a privately held Spanish automotive company headquartered in Barcelona (Calle 3, 77-111, Polígono Industrial Zona Franca Sector B) that manufactures and sells a lineup of seven SUV models — the S400, S700, S800 and S900 — across three powertrain families: self-charging hybrid (HEV), plug-in hybrid (PHEV) and internal combustion engine (ICE). The technical platform combines hybrid and PHEV drivetrains with internal combustion engines, equipped with 24 to 26 Advanced Driver Assistance Systems (ADAS) as standard, including integrated adaptive cruise control, blind-spot detection, rear cross-traffic braking and a 540-degree panoramic camera; the top-end S900 PHEV delivers 315 kW (428 hp), 1,050 km combined range and 140 km electric-only range.
The company monetizes through one-time unit sales of vehicles, supplemented by after-sales service, spare parts and warranty administration. Pricing spans €27,990 (S400 HEV) to €56,990 (S900 PHEV), with recommended retail prices published in EUR and Bulgarian lev (BGN) at a fixed 1 EUR = 1.95583 BGN reference rate. Distribution runs through authorized dealers; КАРИО АУТОТРЕЙД ООД (EIK 202198255) operates as the official dealer and Bulgarian market headquarters in Sofia, supported by a localized website (ebroauto.bg) and social channels (Facebook, Instagram, TikTok, LinkedIn). Lead generation flows through online "Request offer," "Test drive" and "Download brochure" forms handed off to dealers. The brand targets retail families (primary) and commercial fleet buyers (secondary), and is reinforced by an RFEF sponsorship positioning EBRO alongside Spain's World Cup-winning national football teams and the 2030 World Cup cycle.
EBRO firmographics
Firmographics- Name
- EBRO
- Legal name
- EBRO SUV, S.L.
- Website
- https://ebroauto.bg
- Company type
- Private
- Operating status
- Operating
- Short description
- EBRO SUV, S.L. is a privately held Barcelona-based automotive brand selling seven HEV, PHEV and ICE SUV models (€27,990–€56,990) through authorized dealers, with КАРИО АУТОТРЕЙД ООД serving as its official dealer in Bulgaria.
- Ownership category
- akta.pro rank
EBRO industry classification
Industry- Product category
- Sport Utility Vehicles
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
- akta.pro secondary industry
- Hybrid System Service (ICE-EV Integration, HV Components) (TLAKAMAJ)
Keywords
Where EBRO is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
EBRO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new SUVs including hybrid (HEV), plug-in hybrid (PHEV), and internal combustion engine (ICE) models through authorized dealer network
- Spare Parts and Accessories: Original EBRO spare parts and accessories sales through dealers and over-the-counter. Parts sold over-the-counter carry only statutory warranty with proof of purchase
- Warranty Services: Warranty coverage is net cost-based with no profit allowed at any stage of repair, claims, and cost recovery chain. Dealers and authorized service centers are reimbursed for warranty claims
- After-sales Service: Service and maintenance through authorized dealer network including pre-delivery inspection (PDI), road assistance, and technical support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EBRO S400 HEV - Self-charging hybrid SUV |
| Unit Pricing | Pay-as-you-go | EBRO S700 HEV - Self-charging hybrid SUV |
| Unit Pricing | Pay-as-you-go | EBRO S700 PHEV - Plug-in hybrid SUV |
| Unit Pricing | Pay-as-you-go | EBRO S800 PHEV - Larger plug-in hybrid SUV |
| Unit Pricing | Pay-as-you-go | EBRO S900 PHEV - Premium plug-in hybrid SUV |
| Unit Pricing | Pay-as-you-go | EBRO S700 ICE - Internal combustion engine SUV |
| Unit Pricing | Pay-as-you-go | EBRO S800 ICE - Larger internal combustion engine SUV |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
EBRO product offering
Product offeringCore offering
EBRO designs, manufactures, and sells sport utility vehicles (SUVs) under its own brand through authorized dealer networks in European markets. The lineup comprises seven models across three powertrain categories: self-charging hybrid (HEV), plug-in hybrid (PHEV) with up to 140 km electric range, and internal combustion engine (ICE). All models ship with 24 Advanced Driver Assistance Systems (ADAS); the flagship S900 PHEV includes 26. The company also sells original spare parts and accessories, and operates a net-cost warranty and after-sales service program administered through its proprietary EBRO 360 AS system.
Product overview
EBRO is an automotive brand producing SUVs with multiple powertrain options. The product lineup consists of seven distinct vehicle models across three drivetrain categories: hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), and internal combustion engine (ICE) vehicles. The HEV models include the S400 and S700, offering self-charging hybrid technology. The PHEV variants comprise the S700, S800, and S900, providing extended electric-only range up to 140 km. The ICE lineup features the S700 and S800 with 1.6L turbocharged engines. All models include ADAS (Advanced Driver Assistance Systems) with 24 safety assistants, with the S900 featuring 26. Vehicles are sold across European markets through an authorized dealer network with comprehensive warranty coverage including 84-month basic warranty, 96-month electric powertrain coverage, and 144-month perforation corrosion protection.
Differentiator
Problem solved
Functional benefit
Products and services
- EBRO S400 HEV Self-charging hybrid SUV for individual and family buyers seeking fuel-efficient transportation. Equipped with a 150 kW / 204 hp electric motor, automatic transmission, 24 ADAS safety assistants including integrated adaptive cruise control, blind spot detection, and rear cross-traffic braking, plus a dual curved display dashboard. Starting price €27,990 / 54,744 BGN. Carries an ECO environmental sticker.
- EBRO S700 HEV Self-charging gasoline hybrid SUV with 165 kW / 224 hp maximum power and 5.7 L/100 km average fuel consumption. Includes 24 ADAS systems and a 540-degree panoramic camera. Starting price €33,690 / 65,892 BGN.
- EBRO S700 PHEV Plug-in hybrid SUV with automatic transmission, 1,200 km combined range and 90 km electric-only driving range. Features 24 ADAS, a curved dual screen, and sport seats. Starting price €38,690 / 75,671 BGN.
- EBRO S800 PHEV Larger plug-in hybrid SUV with automatic transmission, 1,100 km combined range and 90 km electric-only range. Equipped with 24 ADAS, a 15.6-inch central screen, and 6+1 seating. Starting price €45,990 / 89,949 BGN.
- EBRO S900 PHEV Premium plug-in hybrid SUV with 1,050 km combined range and 140 km electric-only range. Features 26 ADAS, 4x4 all-wheel drive, 6+1 seating, 315 kW (428 hp) maximum output, and a 15.6-inch central screen. Starting price €56,990 / 111,463 BGN.
- EBRO S700 ICE Internal combustion engine SUV with a 1.6L turbocharged direct injection engine delivering 108 kW / 147 hp. Equipped with automatic transmission, 24 ADAS systems, a curved dual screen, and sport seats. Starting price €31,690 / 61,980 BGN.
- EBRO S800 ICE Larger internal combustion engine SUV with a 1.6L turbocharged direct injection engine delivering 108 kW / 147 hp. Equipped with automatic transmission, 24 ADAS systems, a 15.6-inch central screen, and 6+1 seating. Starting price €38,990 / 76,258 BGN.
- EBRO Warranty Program Multi-tier warranty coverage sold as part of every EBRO vehicle: 84-month / 150,000 km basic warranty, 96-month / 160,000 km electric powertrain warranty with State-of-Health monitoring (10% degradation in 2 years/50,000 km; 20% in 4 years/100,000 km; 25% in 8 years/160,000 km), and 144-month corrosion perforation coverage. Administered through the proprietary EBRO 360 AS claims system on a net-cost basis with no profit margin.
- Original EBRO Spare Parts and Accessories Original manufacturer spare parts and accessories sold through authorized EBRO dealers and over the counter. Over-the-counter parts carry only statutory warranty with proof of purchase; installation at authorized service centers is required for warranty-claim eligibility.
- EBRO After-sales Service Authorized maintenance and repair service for EBRO vehicles including pre-delivery inspection (PDI), routine maintenance, road assistance, technical support, and warranty repairs. Provided by the authorized dealer network, led by КАРИО АУТОТРЕЙД ООД in Sofia, Bulgaria, and reimbursed on a net-cost basis through EBRO 360 AS.
Quantifiable outcome
- 1,200 km combined range for PHEV models
- +5 more outcomes
Companies that use EBRO
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
EBRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
EBRO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Royal Spanish Football Federation (RFEF)coreEBRO is a commercial sponsor of the Royal Spanish Football Federation (RFEF). The partnership provides brand visibility through association with Spain's national football teams, including the men's team that won the 2026 World Cup and the women's team. The sponsorship extends campaign lifespans and associates EBRO with historic sporting achievements. Spain will host the 2030 World Cup alongside Portugal and Morocco, providing long-term sponsorship value.
- MapfreminorCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
- TelefónicaminorCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
- AdidasminorCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
- IberdrolaminorCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
EBRO competitors and assessment
Company assessmentBroad incumbents
- BYD: Chinese automaker rapidly scaling a broad EV/PHEV lineup across Europe — overlaps with EBRO's electrified SUV offering and is reshaping consumer price expectations in the segment.
Direct peers
- DR Automobiles: Italian brand distributing Chinese-built ICE SUVs across European markets — a similar playbook of bringing Asian-manufactured SUVs into Europe under a national brand at accessible price points.
- MG Motor: SAIC-owned MG is the most direct analogue to EBRO: a previously dormant brand revived to sell affordable Chinese-engineered ICE/HEV/EV SUVs in Europe through expanding dealer networks, competing on price-feature content.
- Dacia: Dacia (Renault Group) competes head-to-head with EBRO on value-priced SUVs/hatchbacks across Europe with similar target buyers, but with massive scale advantages and deeper dealer coverage.
- KG Mobility (formerly SsangYong): Korean SUV specialist selling diesel/ICE SUVs in select European markets with value positioning — comparable in offering affordable SUV/crossover products in fragmented European distribution.
Emerging players
- Chery: Chinese OEM expanding European presence with value-priced ICE/HEV SUVs through selective distributor partnerships — similar market entry approach and price positioning.
- Jaecoo / Omoda (Chery sub-brands): New Chery-owned European brands launching affordable ICE/hybrid SUVs in markets like Spain — directly relevant competitor to EBRO's home-market positioning.
- Leapmotor: Chinese EV maker entering Europe via Stellantis joint-venture — competes in the affordable electrified SUV segment EBRO targets with its PHEV models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EBRO social profiles
Digital presenceEBRO compliance and trust
Trust signalCompliance3 records
EBRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
EBRO leadership team
Management profileNumber of profiles
EBRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EBRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EBRO
What does EBRO do?
EBRO designs, manufactures, and sells sport utility vehicles (SUVs) under its own brand through authorized dealer networks in European markets. The lineup comprises seven models across three powertrain categories: self-charging hybrid (HEV), plug-in hybrid (PHEV) with up to 140 km electric range, and internal combustion engine (ICE). All models ship with 24 Advanced Driver Assistance Systems (ADAS); the flagship S900 PHEV includes 26. The company also sells original spare parts and accessories, and operates a net-cost warranty and after-sales service program administered through its proprietary EBRO 360 AS system.
Is EBRO a public or private company?
EBRO is a private company. It is classified as unknown and is currently operating.
When was EBRO founded?
EBRO was founded in -1.
Where is EBRO based?
EBRO is headquartered in Barcelona, Spain, in the Europe region.
How does EBRO make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are spare Parts and Accessories, warranty Services and after-sales Service.
Who are EBRO's main competitors?
BYD is listed as a broad incumbent. Direct peers are DR Automobiles, MG Motor, Dacia and KG Mobility (formerly SsangYong). Emerging players are Chery, Jaecoo / Omoda (Chery sub-brands) and Leapmotor.
Does EBRO have an API?
No public API is recorded for EBRO.
What industry is EBRO in?
EBRO's product category is Sport Utility Vehicles. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules), with a secondary code of TLAKAMAJ, Hybrid System Service (ICE-EV Integration, HV Components). Its NAICS code is 33635 and its SIC code is 5013.