EBRO

What EBRO does

EBRO SUV, S.L. is a privately held Spanish automotive company headquartered in Barcelona (Calle 3, 77-111, Polígono Industrial Zona Franca Sector B) that manufactures and sells a lineup of seven SUV models — the S400, S700, S800 and S900 — across three powertrain families: self-charging hybrid (HEV), plug-in hybrid (PHEV) and internal combustion engine (ICE). The technical platform combines hybrid and PHEV drivetrains with internal combustion engines, equipped with 24 to 26 Advanced Driver Assistance Systems (ADAS) as standard, including integrated adaptive cruise control, blind-spot detection, rear cross-traffic braking and a 540-degree panoramic camera; the top-end S900 PHEV delivers 315 kW (428 hp), 1,050 km combined range and 140 km electric-only range.

The company monetizes through one-time unit sales of vehicles, supplemented by after-sales service, spare parts and warranty administration. Pricing spans €27,990 (S400 HEV) to €56,990 (S900 PHEV), with recommended retail prices published in EUR and Bulgarian lev (BGN) at a fixed 1 EUR = 1.95583 BGN reference rate. Distribution runs through authorized dealers; КАРИО АУТОТРЕЙД ООД (EIK 202198255) operates as the official dealer and Bulgarian market headquarters in Sofia, supported by a localized website (ebroauto.bg) and social channels (Facebook, Instagram, TikTok, LinkedIn). Lead generation flows through online "Request offer," "Test drive" and "Download brochure" forms handed off to dealers. The brand targets retail families (primary) and commercial fleet buyers (secondary), and is reinforced by an RFEF sponsorship positioning EBRO alongside Spain's World Cup-winning national football teams and the 2030 World Cup cycle.

Name

EBRO

Legal name

EBRO SUV, S.L.

Website

https://ebroauto.bg

Company type

Private

Operating status

Operating

Short description

EBRO SUV, S.L. is a privately held Barcelona-based automotive brand selling seven HEV, PHEV and ICE SUV models (€27,990–€56,990) through authorized dealers, with КАРИО АУТОТРЕЙД ООД serving as its official dealer in Bulgaria.

Ownership category

akta.pro rank

Product category

Sport Utility Vehicles

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industry

Hybrid System Service (ICE-EV Integration, HV Components) (TLAKAMAJ)

Keywords

• Hybrid SUV manufacturing
• Plug-in hybrid vehicles
• Automotive retail
• SUV powertrain technology
• Electric vehicle manufacturing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new SUVs including hybrid (HEV), plug-in hybrid (PHEV), and internal combustion engine (ICE) models through authorized dealer network
2. Spare Parts and Accessories: Original EBRO spare parts and accessories sales through dealers and over-the-counter. Parts sold over-the-counter carry only statutory warranty with proof of purchase
3. Warranty Services: Warranty coverage is net cost-based with no profit allowed at any stage of repair, claims, and cost recovery chain. Dealers and authorized service centers are reimbursed for warranty claims
4. After-sales Service: Service and maintenance through authorized dealer network including pre-delivery inspection (PDI), road assistance, and technical support

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

EBRO designs, manufactures, and sells sport utility vehicles (SUVs) under its own brand through authorized dealer networks in European markets. The lineup comprises seven models across three powertrain categories: self-charging hybrid (HEV), plug-in hybrid (PHEV) with up to 140 km electric range, and internal combustion engine (ICE). All models ship with 24 Advanced Driver Assistance Systems (ADAS); the flagship S900 PHEV includes 26. The company also sells original spare parts and accessories, and operates a net-cost warranty and after-sales service program administered through its proprietary EBRO 360 AS system.

Product overview

EBRO is an automotive brand producing SUVs with multiple powertrain options. The product lineup consists of seven distinct vehicle models across three drivetrain categories: hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), and internal combustion engine (ICE) vehicles. The HEV models include the S400 and S700, offering self-charging hybrid technology. The PHEV variants comprise the S700, S800, and S900, providing extended electric-only range up to 140 km. The ICE lineup features the S700 and S800 with 1.6L turbocharged engines. All models include ADAS (Advanced Driver Assistance Systems) with 24 safety assistants, with the S900 featuring 26. Vehicles are sold across European markets through an authorized dealer network with comprehensive warranty coverage including 84-month basic warranty, 96-month electric powertrain coverage, and 144-month perforation corrosion protection.

Differentiator

Problem solved

Functional benefit

Products and services

• EBRO S400 HEV Self-charging hybrid SUV for individual and family buyers seeking fuel-efficient transportation. Equipped with a 150 kW / 204 hp electric motor, automatic transmission, 24 ADAS safety assistants including integrated adaptive cruise control, blind spot detection, and rear cross-traffic braking, plus a dual curved display dashboard. Starting price €27,990 / 54,744 BGN. Carries an ECO environmental sticker.
• EBRO S700 HEV Self-charging gasoline hybrid SUV with 165 kW / 224 hp maximum power and 5.7 L/100 km average fuel consumption. Includes 24 ADAS systems and a 540-degree panoramic camera. Starting price €33,690 / 65,892 BGN.
• EBRO S700 PHEV Plug-in hybrid SUV with automatic transmission, 1,200 km combined range and 90 km electric-only driving range. Features 24 ADAS, a curved dual screen, and sport seats. Starting price €38,690 / 75,671 BGN.
• EBRO S800 PHEV Larger plug-in hybrid SUV with automatic transmission, 1,100 km combined range and 90 km electric-only range. Equipped with 24 ADAS, a 15.6-inch central screen, and 6+1 seating. Starting price €45,990 / 89,949 BGN.
• EBRO S900 PHEV Premium plug-in hybrid SUV with 1,050 km combined range and 140 km electric-only range. Features 26 ADAS, 4x4 all-wheel drive, 6+1 seating, 315 kW (428 hp) maximum output, and a 15.6-inch central screen. Starting price €56,990 / 111,463 BGN.
• EBRO S700 ICE Internal combustion engine SUV with a 1.6L turbocharged direct injection engine delivering 108 kW / 147 hp. Equipped with automatic transmission, 24 ADAS systems, a curved dual screen, and sport seats. Starting price €31,690 / 61,980 BGN.
• EBRO S800 ICE Larger internal combustion engine SUV with a 1.6L turbocharged direct injection engine delivering 108 kW / 147 hp. Equipped with automatic transmission, 24 ADAS systems, a 15.6-inch central screen, and 6+1 seating. Starting price €38,990 / 76,258 BGN.
• EBRO Warranty Program Multi-tier warranty coverage sold as part of every EBRO vehicle: 84-month / 150,000 km basic warranty, 96-month / 160,000 km electric powertrain warranty with State-of-Health monitoring (10% degradation in 2 years/50,000 km; 20% in 4 years/100,000 km; 25% in 8 years/160,000 km), and 144-month corrosion perforation coverage. Administered through the proprietary EBRO 360 AS claims system on a net-cost basis with no profit margin.
• Original EBRO Spare Parts and Accessories Original manufacturer spare parts and accessories sold through authorized EBRO dealers and over the counter. Over-the-counter parts carry only statutory warranty with proof of purchase; installation at authorized service centers is required for warranty-claim eligibility.
• EBRO After-sales Service Authorized maintenance and repair service for EBRO vehicles including pre-delivery inspection (PDI), routine maintenance, road assistance, technical support, and warranty repairs. Provided by the authorized dealer network, led by КАРИО АУТОТРЕЙД ООД in Sofia, Bulgaria, and reimbursed on a net-cost basis through EBRO 360 AS.

Quantifiable outcome

• 1,200 km combined range for PHEV models
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Royal Spanish Football Federation (RFEF)coreStrategic or Co-development Partner · 19 July 2026EBRO is a commercial sponsor of the Royal Spanish Football Federation (RFEF). The partnership provides brand visibility through association with Spain's national football teams, including the men's team that won the 2026 World Cup and the women's team. The sponsorship extends campaign lifespans and associates EBRO with historic sporting achievements. Spain will host the 2030 World Cup alongside Portugal and Morocco, providing long-term sponsorship value.
• MapfreminorOthersCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
• TelefónicaminorOthersCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
• AdidasminorOthersCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.
• IberdrolaminorOthersCo-sponsor alongside EBRO in the RFEF sponsorship portfolio.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BYD: Chinese automaker rapidly scaling a broad EV/PHEV lineup across Europe — overlaps with EBRO's electrified SUV offering and is reshaping consumer price expectations in the segment.

Direct peers

• DR Automobiles: Italian brand distributing Chinese-built ICE SUVs across European markets — a similar playbook of bringing Asian-manufactured SUVs into Europe under a national brand at accessible price points.
• MG Motor: SAIC-owned MG is the most direct analogue to EBRO: a previously dormant brand revived to sell affordable Chinese-engineered ICE/HEV/EV SUVs in Europe through expanding dealer networks, competing on price-feature content.
• Dacia: Dacia (Renault Group) competes head-to-head with EBRO on value-priced SUVs/hatchbacks across Europe with similar target buyers, but with massive scale advantages and deeper dealer coverage.
• KG Mobility (formerly SsangYong): Korean SUV specialist selling diesel/ICE SUVs in select European markets with value positioning — comparable in offering affordable SUV/crossover products in fragmented European distribution.

Emerging players

• Chery: Chinese OEM expanding European presence with value-priced ICE/HEV SUVs through selective distributor partnerships — similar market entry approach and price positioning.
• Jaecoo / Omoda (Chery sub-brands): New Chery-owned European brands launching affordable ICE/hybrid SUVs in markets like Spain — directly relevant competitor to EBRO's home-market positioning.
• Leapmotor: Chinese EV maker entering Europe via Stellantis joint-venture — competes in the affordable electrified SUV segment EBRO targets with its PHEV models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1GrCyEpWXj/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/ebroauto
• Instagraminstagram.com/ebroauto_bg?igsh=dWFreGI2YW9wM3li
• TikToktiktok.com/@ebroauto_bg?_r=1&_t=ZN-96NEEzs5dp8

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBRO