Gilda's Club Kentuckiana

What Gilda's Club Kentuckiana does

Gilda's Club Kentuckiana is a 501(c)(3) nonprofit cancer support organization founded in 2007 and headquartered at 2440 Grinstead Dr in Louisville, Kentucky, operating as an affiliate of the national Cancer Support Community network. The organization provides free social, emotional, educational, and practical support programs to anyone impacted by cancer — patients in active treatment, survivors, caregivers, bereaved family members, and children — without insurance requirements or fees. Service delivery spans four physical clubhouses (Louisville Grinstead, Louisville West, New Albany IN, Jeffersonville IN) plus virtual programming, offering more than 190 program instances per month and serving over 3,600 members annually. The core product set includes family and individual counseling, diagnosis-specific networking groups (Breast/Gyn, Prostate, Sarcoma), peer support groups, healthy lifestyle and arts programming, educational sessions, social connection events, youth programming including Camp Gilda, a Spanish-language program (Programa Al Español), and a 2025-launched Financial Assistance Program for people in active treatment.

Underlying technology is modest and operational rather than differentiated: an online member portal and event calendar (www2.gck.org) handle scheduling and resource access, and a separate donation portal (gcl.gnosishosting.net) processes giving. There is no proprietary platform, no AI/ML capability disclosed, and no mobile application. The competitive positioning rests on the Gilda Radner brand legacy, the comprehensive free offering, multi-site regional presence, and integration with local healthcare providers via a Professional Advisory Board and a referral pathway.

The business model is donations-driven. Revenue streams include individual giving (one-time, recurring, tribute), corporate sponsorships (Kosair for Kids, McKesson, LG&E, Crusade Children, CoverMeds, and others), foundation grants, planned giving vehicles (Red Door Society, Thumbprint Society, estate planning tools, charitable lead trusts, life insurance, retirement plan designations), and signature fundraising events such as A Mahj-ical Cause and the Wigs! campaign. Community volunteers — particularly meal hosts — supply in-kind labor that subsidizes program delivery. Pricing to end users is fully free, making the model essentially a freemium donation-funded operation with a 502(c)(3) cost structure.

Name

Gilda's Club Kentuckiana

Legal name

Gilda's Club Kentuckiana

Website

https://gck.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Gilda's Club Kentuckiana is a Louisville-based 501(c)(3) nonprofit that delivers free psychosocial, educational, and financial support programs to cancer patients, survivors, caregivers, and bereaved families across Kentucky and Southern Indiana via four clubhouses and virtual channels.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Cancer support services
• Psychosocial oncology support
• Cancer support community
• Nonprofit cancer programs
• Bereavement and caregiver support

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization is funded entirely through donations from individuals, corporations, and foundations. Offers multiple donation vehicles including one-time gifts, recurring donations, tribute gifts, corporate giving, and planned giving options.
2. Volunteer Contributions: Community volunteers provide meal hosting and other support services, reducing operational costs and enabling free service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gilda's Club Kentuckiana delivers a free, comprehensive suite of social, emotional, educational, and practical support programs for anyone impacted by cancer. Offerings include family and individual counseling, support groups, diagnosis-specific networking groups, healthy lifestyle and arts activities, educational sessions, social connection opportunities, youth programming including Camp Gilda, Spanish-language programming, financial assistance for those in active treatment, and access to wigs, scarves, a video library, and a cancer support helpline. All programs are provided at no cost through four physical clubhouse locations in Louisville and Southern Indiana and via virtual programming.

Product overview

Gilda's Club Kentuckiana is a non-profit cancer support organization offering a comprehensive suite of free support programs for anyone impacted by cancer. The organization provides over 190 free program offerings monthly through four Kentuckiana locations (Kentucky and Southern Indiana) plus virtual options. The core offerings include Family and Individual Counseling, Support Groups (Active Treatment, Friends & Family, Bereaved, Survivors), Diagnosis-Specific Networking Groups, Healthy Lifestyle and Arts programs, Educational Programs, Social Connections, Youth Program, and a Spanish-language program (Programa Al Español). Additional services include a Financial Assistance Program for those in active treatment, Video Library, Wigs and Scarves resources, and The Cancer Support Helpline. All programs are provided at no cost with no insurance required.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Cancer Support Programs Comprehensive free social and emotional support programs for anyone impacted by cancer, including those in active treatment, survivors, caregivers, and those who are bereaved, with over 190 program offerings provided monthly.
• Family and Individual Counseling Counseling services that provide coping skills and healing for individuals and families affected by cancer.
• Support Groups Safe support group environments including Active Treatment, Friends & Family, Bereaved, and Survivors groups.
• Diagnosis Specific Networking Groups Networking groups offering support among individuals undergoing similar cancer experiences, including Breast/Gyn Cancer, Prostate Cancer, and Sarcoma Cancer groups.
• Healthy Lifestyle and Arts Programs focused on healthy living and artistic activities to support overall wellbeing during the cancer journey.
• Educational Programs Educational offerings to inform and empower those affected by cancer about the disease and treatment options.
• Social Connections Social activities and connection opportunities for members to build community and reduce isolation.
• Youth Program Age-appropriate support programs for children and young people affected by cancer, including Camp Gilda.
• Programa Al Español Spanish-language cancer support programs focused on the culture and needs of the Hispanic community.
• Financial Assistance Program Financial assistance programs for people in active cancer treatment, including Gilda's Club Financial Assistance and Programa de Asistencia Financiera.
• Camp Gilda Summer camp program for children and families affected by cancer, providing fun activities and support.
• Wigs and Scarves Resource providing wigs and scarves for cancer patients experiencing hair loss.
• The Cancer Support Helpline

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• YMCAprogram partnerStrategic or Co-development PartnerCo-hosts fitness programming including Line Dancing classes at Gilda's West location, combining wellness activities with cancer support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cancer Support Community: National umbrella organization of which Gilda's Club Kentuckiana is an affiliate. Operates a broader network of cancer support centers and the Cancer Support Helpline, directly comparable in mission and program design (psychosocial support, counseling, support groups) but at national scale.
• American Cancer Society: Largest US cancer nonprofit operating Hope Lodge, Road to Recovery, and a 24/7 helpline. Overlaps with GCK's referral, lodging-adjacent, and patient-support missions but at vastly greater national scale and resources.
• Susan G. Komen: Major breast cancer nonprofit providing patient support, education, and financial assistance. Comparable in psychosocial patient support for a specific cancer type (breast/gyn overlaps with GCK's Breast/Gyn networking group) but at national scale and with research focus.
• Livestrong Foundation: National nonprofit providing navigation, counseling, and fertility/financial resources to cancer survivors. Comparable survivor-support and counseling mission but operates digitally and nationally rather than via local clubhouses.
• Leukemia & Lymphoma Society: Large national nonprofit funding blood cancer research and providing patient support, education, and financial assistance. Adjacent in cancer psychosocial support and free patient services but disease-specific and research-focused.

Direct peers

• CancerCare: National nonprofit providing free professional support services including counseling, support groups, financial assistance, and educational workshops for people affected by cancer. Directly comparable psychosocial-support mission with a stronger financial-assistance vertical.
• Wellness House: Community-based nonprofit in Hinsdale, IL offering free psychosocial programs (counseling, support groups, nutrition, fitness, education) for people impacted by cancer. Operates on a nearly identical clubhouse-plus-program model to Gilda's Club Kentuckiana.
• The Gathering Place: Cleveland-area nonprofit providing free supportive, educational, and wellness programs for anyone touched by cancer. Closely comparable community-cancer-support model with multiple locations and donor-funded free services.
• Camp Kesem: National nonprofit running free summer camps and year-round support for children and families affected by a parent's cancer. Directly comparable youth-and-family support model to Camp Gilda and GCK's Youth Program.
• Smith Center for Healing and the Arts: Washington DC nonprofit combining arts, community, and integrative support programs for cancer patients and caregivers. Closely aligned holistic, community-based cancer support model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gildasclubkentuckiana
• LinkedInlinkedin.com/company/gildasclubkentuckiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilda's Club Kentuckiana