Iddg

What Iddg does

IDDG (Interior Designers and Decorators Ghana) is a private professional membership association founded in 2018 and headquartered at the Accra Design Center in A&C Corner Mall, East Legon, Accra, Ghana. The organization is positioned as the only professional body in Ghana dedicated to interior design and decoration, serving interior architects, designers, decorators, stylists, design students, corporate design firms, educational institutions, and diaspora members across 31 membership categories. It is governed by an elected Executive Committee led by President Audrey Forson and operates without external investors or parent company backing.

The association generates revenue through four primary streams: recurring annual membership fees (ranging from $20 for students to $1,000 for Bronze/Corporate Design Firm tiers, with most individual professional categories priced at $100), one-time publication sales (notably the Interior Design Professional Guide authored by Titi Ogufere, priced at $100), branded merchandise (mugs, t-shirts, caps, bottles, and tote bags priced $9-$21.50), and professional services revenue from workshops, masterclasses, and the annual Accra Design Center Week (ADCW). Distribution is conducted through a WooCommerce-based e-commerce site, the physical Accra Design Center venue, and in-person events including weekly Friday networking sessions, monthly stakeholder meetings, and the annual ADCW flagship event.

IDDG's go-to-market is community-led, relying on member referrals, event engagement, advocacy campaigns (including a petition for the Enactment of the Interior Architects/Designers and Decorators Act in Ghana), and partnerships with educational institutions and international bodies such as the International Federation of Interior Architects/Designers (IFI). The organization offers no proprietary technology platform; its digital infrastructure is limited to a WordPress/WooCommerce stack, social media channels (Instagram, Facebook, LinkedIn, YouTube, WhatsApp), and a monthly newsletter. Strategic priorities evident from the data include regulatory recognition, academic accreditation partnerships (notably with Accra Technical University), talent pipeline development through internships and scholarships, and incremental internationalization via diaspora membership and exhibition presence at events such as SMOB 2025.

Name

Iddg

Legal name

Interior Designers and Decorators Ghana

Website

https://iddghana.org

Company type

Private

Founded year

2018

Operating status

Operating

Short description

IDDG is a Ghana-based professional membership association founded in 2018 that serves interior designers, decorators, architects, students, and corporate design firms in Ghana and the diaspora through 31 membership tiers, events, publications, and advocacy for industry licensing.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Business Associations (813910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Professional membership association
• Interior design advocacy
• Professional development workshops
• Design industry networking
• Interior design certification

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and multi-year membership fees collected from individual professionals, students, corporations, and institutional members across 31 membership categories with varying price points from free honorary tiers to $400 corporate memberships.
2. Publications and Books: Sale of professional publications including the Interior Design Professional Guide authored by Titi Ogufere, covering the African and Middle Eastern interior design industry. Priced at $100 USD or GHS equivalent.
3. Merchandise and Souvenirs: Sale of branded merchandise including t-shirts, caps, mugs, water bottles, and tote bags with IDDG branding for members and supporters.
4. Events and Workshops: Revenue from workshops, masterclasses, and the annual Accra Design Center Week (ADCW) event, including sponsorship and exhibition fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IDDG is a professional membership association that supports interior design and decoration practitioners in Ghana through 31 distinct membership categories, professional development workshops and masterclasses, industry events (including the annual Accra Design Center Week), and advocacy for legislative recognition of the interior design profession. The organization also sells the Interior Design Professional Guide publication, branded souvenirs, and operates an industrial internship program connecting students with industry professionals.

Product overview

IDDG (Interior Designers and Decorators Ghana) operates as Ghana's professional body for interior design and decoration, offering membership packages across multiple professional tiers, professional development programs including workshops and masterclasses, industry events such as the Accra Design Center Week, and publications including the Interior Design Professional Guide for Africa and the Middle East. The organization also provides an industrial internship program connecting students with industry professionals, sells branded souvenirs, and publishes a monthly newsletter. Unlike a traditional software product company, IDDG functions as a professional association providing advocacy, networking, and educational services to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Packages Annual professional membership tiers including Individual Members (Interior Designer, Decorator, Architect, Stylist, PR, Event Decorator, Scenic Designer, Product Designer, Design Associate, Industry Affiliate) priced at $100, Student Members at $20, Corporate Members (Bronze at $1,000, Real Estate Developer at $400, Hospitality and Architectural Lighting at $200), Educational Institution Members at $200, and various honorary non-paying tiers. Provides professional recognition, networking, advocacy, and industry standards access.
• Interior Design Professional Guide A comprehensive hardcover guide for the African and Middle Eastern interior design industry by Titi Ogufere, covering professional practice, design processes, business aspects, legal responsibilities, and fee structures. Priced at $100 USD or GHS equivalent, available in English and French.
• Masterclass Professional development workshops and masterclasses for interior design professionals covering advanced skills and industry topics. Interior Design Masterclass III started in May 2024.
• Accra Design Center Week (ADCW24) A week-long design event featuring exhibitions, panel discussions, networking opportunities, and the Accra Design Show, held at A&C Corner Mall, East Legon, Ghana. Includes sponsorship and exhibition opportunities for industry stakeholders.
• IDDG Souvenirs Branded merchandise including IDDG Tote Bag, IDDG Cotton T-Shirts (Short Sleeve at $14, Long Sleeve at $15), IDDG Cap at $11, IDDG Mug at $9, and IDDG Bottle at $21.50, sold through the organization's e-commerce shop.
• Industrial Internship Program Internship placement program connecting students from partner technical universities (including Accra Technical University) with leading interior design professionals and organizations in Ghana, offering young ambitious individuals the opportunity to intern with industry professionals.
• Interior Design Workshop – Cohort I A workshop program running from October to December 2023, designed to provide professional development and hands-on training in interior design for members.
• Weekly Networking Events Regular weekly networking events hosted at Heritage, A&C Corner - East Legon every Friday, providing professional connection and collaboration opportunities for IDDG members.
• IDDG Design Publication (Newsletter) Monthly newsletter providing design innovations, trends, industry news, event updates, and special announcements delivered to subscribers, covering the African and Middle Eastern interior design industry.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• GEPA GhanaminorGTM or Marketing Partner · 1 January 2025GEPA Ghana supported the Ghana Booth at SMOB 2025 (Salon International du Mobile de Bouaké) for booth and product transportation, showcasing Ghanaian design, craftsmanship, and collaboration.
• Nicobs Design ConsultminorGTM or Marketing Partner · 1 January 2025Nicobs Design Consult curated the Ghana Booth at SMOB 2025, representing IDDG and Ghanaian creativity and innovation on the global stage.
• Ideal Home Deco GhanaminorStrategic or Co-development Partner · 21 June 2024Tripartite MOU signing with Ideal Home Deco Ghana and Accra Technical University on June 21, 2024 to establish scholarships program for interior design students.
• International Federation of Interior Architects/Designers (IFI)coreStrategic or Co-development Partner · 25 May 2024IFI Interiors Declaration Adoption (IFI IDA) signing ceremony on May 25, 2024. IDDG is a member organization of IFI, the global federation representing interior architects/designers worldwide.
• A&C DevelopmentcoreStrategic or Co-development Partner · 24 May 2024MOU signing ceremony on May 24, 2024 establishing partnership and collaboration. A&C Development hosts the Accra Design Center where IDDG Secretariat is located at A&C Corner Mall, East Legon.
• Accra Technical UniversitycoreStrategic or Co-development Partner · 8 August 2023MOU signing with Accra Technical University to establish educational collaboration, accreditation support, and internship placement programs for students. IDDG is working with ATU on the MS in Interior Design Technology masters programme.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Society of Interior Designers (ASID): ASID is the largest US-based professional association for interior designers, offering membership tiers, advocacy, and education. While far larger and US-focused, it shares IDDG's core model of serving interior designers through a membership association with advocacy and professional development.
• International Federation of Interior Architects/Designers (IFI): IFI is the global federation of which IDDG is a member. It represents interior architects/designers worldwide and sets international standards. Directly comparable as a higher-tier association that IDDG partners with and draws international credibility from.
• International Interior Design Association (IIDA): IIDA is a global commercial interior design association with member networks, advocacy, and industry events. It is comparable to IDDG as a parallel professional body serving interior designers through membership, networking, and standards advocacy, though at much larger scale and with a commercial design focus.

Others

• Nicobs Design Consult: Nicobs Design Consult is a Ghanaian design firm that partnered with IDDG to curate the Ghana Booth at SMOB 2025. It is an ecosystem participant—adjacent interior design business that benefits from IDDG's advocacy and event platforms rather than competing with the association model.
• Accra Technical University (Design Department): Accra Technical University is an IDDG partner institution offering interior design education in Ghana. Comparable as an ecosystem participant—not a direct competitor but an adjacent educational institution whose graduates feed IDDG's membership pipeline.

Regional players

• British Institute of Interior Design (BIID): BIID is the UK professional body for interior designers, offering registered membership, advocacy, and continuing professional development. Highly comparable in model to IDDG but operates in a mature UK market with established regulatory recognition.
• Design Institute of Australia (DIA): DIA is Australia's professional body for designers, including interior design, with membership, advocacy, and industry events. Comparable as a regional professional association serving designers, though it spans multiple design disciplines rather than specializing in interiors.
• Society of British and International Interior Design (SBID): SBID is a UK-based accreditation body for interior designers, providing professional recognition and standards. Comparable as a competing accreditation and membership model that IDDG could align with or compete against in African markets.
• Interior Design Society (IDS): IDS is a US-based interior design association with a focus on residential decorators and designers. Comparable membership-association model serving interior design professionals, though with a different geographic and segment focus.
• South African Institute of Interior Design Professions (IID): IID is the South African professional body for interior designers, offering registration, advocacy, and standards. Closest geographic peer to IDDG within Africa, with similar goals of professionalizing interior design practice on the continent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI6o-Cui5UNPX4OFWQBCH6Q
• Facebookfacebook.com/iddghana
• LinkedInlinkedin.com/company/iddg
• Instagraminstagram.com/iddghana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iddg