VITAL ACTION
Vital-Action is a Quebec-based first-aid training company offering online and hybrid courses for parents, teenagers, paramedics, and educators, sold directly via its website, two physical training centers, and on-site mobile sessions.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What VITAL ACTION does
Vital-Action is a privately held, Quebec-based first-aid and emergency-response training company founded in February 2024 and operating under the legal name Vital-Action with related trade names Vital Action and vitalaction101. The company serves four customer segments — parents and families (primary), teenagers seeking babysitting credentials, Quebec ambulance technician-paramedics, and educators/childcare providers — through a portfolio of seven courses priced from free to CA$40, plus two physical training academies in Terrebonne and Laval and an on-site mobile training service for group bookings.
The product platform is built on a Wix-hosted online learning management system delivering self-paced courses with embedded video, supplemented by downloadable protocol PDFs and a Trivia Crack-style interactive gamified tool for the Quebec PICPSP pre-hospital emergency protocol. The underlying technology is conventional e-learning infrastructure rather than proprietary AI; differentiation rests on localized Quebec content (e.g., 911 processes, PICPSP framework) and a family-friendly classroom format that accommodates children during parent sessions.
Revenue is generated predominantly through one-time course purchases (CA$7–CA$40 per course) on the direct-to-consumer website vitalactionformations.com, with secondary streams from in-person/hybrid workshops at the two centers, mobile group training, and tool rentals. Marketing is content-led, relying on a blog, YouTube training videos, and Instagram and Facebook organic presence, with email as the mid-funnel inquiry channel. The company has not raised institutional capital and is operated by its two co-founders.
VITAL ACTION firmographics
Firmographics- Name
- VITAL ACTION
- Legal name
- Vital-Action
- Website
- https://vitalactionformations.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Vital-Action is a Quebec-based first-aid training company offering online and hybrid courses for parents, teenagers, paramedics, and educators, sold directly via its website, two physical training centers, and on-site mobile sessions.
- Ownership category
- akta.pro rank
VITAL ACTION industry classification
Industry- Product category
- First Aid Training
- NAICS
- Educational Services (61), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- EMS Education, Training & Simulation Centers (HLAFANAL)
- akta.pro secondary industries
- Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)
Keywords
VITAL ACTION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online Course Sales: Individual one-time purchase of online courses ranging from CA$7 to CA$40, with one free course available. Customers pay per course to access training modules and receive a certificate upon completion.
- In-Person Training Services: Hybrid training combining online coursework with in-person classroom sessions at Vital-Action centers or mobile training at client locations. Group bookings require minimum participants (6-8 parents) for 4-8 hour sessions.
- Tool Rental: Training tools and equipment presented in YouTube videos are available for rental to instructors or individuals wanting to continue practicing techniques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Urgences Thermiques course - CA$7 |
| One time/ perpetual license | Pay-as-you-go | Child Choking Prevention - CA$10 |
| One time/ perpetual license | Pay-as-you-go | Anaphylaxis Awareness - CA$10 |
| One time/ perpetual license | Pay-as-you-go | Ados en Action - CA$40 |
| One time/ perpetual license | Pay-as-you-go | Maîtriser le PICPSP - CA$26.99 |
| Freemium | Pay-as-you-go | Severe Allergies Game - Free |
| One time/ perpetual license | Pay-as-you-go | General First Aid for Parents - CA$30 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VITAL ACTION product offering
Product offeringCore offering
Vital-Action sells individual online and hybrid first aid and emergency response training courses (CA$7 to CA$40) aimed at parents, families, teenagers, and Quebec paramedics. Its portfolio covers thermal emergencies, child choking, anaphylaxis, severe allergies, general pediatric first aid (CPR/AED), and a gamified tool for the Quebec PICPSP pre-hospital protocol, delivered via a self-serve learning platform, two physical training centers (Terrebonne and Laval), and mobile on-site group training.
Product overview
Vital-Action is a Quebec-based first aid and emergency training company offering a portfolio of online and hybrid training programs designed for parents, families, teenagers, and healthcare professionals. The core offering consists of individual online courses (ranging from free to CA$40) covering specific emergencies such as thermal emergencies, child choking, anaphylaxis, and general first aid. The portfolio includes specialized gamified learning tools like 'Maîtriser le PICPSP' for paramedic professionals, and hybrid programs like 'Ados en action!!' and 'Notions générales en secourisme pour parents avisés' that combine online learning with in-person classroom training. The company operates physical training centers in Terrebonne and Laval, Quebec, and provides downloadable protocols and educational resources for free use.
Differentiator
Problem solved
Functional benefit
Products and services
- Urgences Thermiques : Savoir Réagir Face au Chaud et au Froid (Thermal Emergencies) A 7-step online course equipping learners to respond to thermal emergencies, covering cold and heat-related dangers that can compromise life. Includes a certificate upon completion. Targeted at parents, families, and individuals seeking accessible first aid training.
- Cours en ligne : Prévenir et réagir à l'Étouffement chez l'Enfant (Child Choking Prevention) A 17-step online course teaching parents and caregivers to understand choking risks by age, recognize signs of partial or total choking, apply first aid techniques, and prevent choking incidents in daily life. Designed for parents, childcare providers, and educators.
- Anaphylaxie : soyez prêt avant qu'il ne soit trop tard (Anaphylaxis Awareness) A 10-step course focused on recognizing anaphylaxis signs and symptoms and preparing learners to react appropriately to severe allergic reactions, including auto-injector administration. Targeted at parents, educators, and individuals caring for at-risk children (anaphylaxis affects up to 140,000 people in Quebec).
- Ados en action!! (Teen First Aid Hybrid Course) A hybrid first aid course with 74 steps combining online learning with in-person classroom training at Vital-Action centers. Designed for teenagers, it awards a participation certificate valued for babysitting and part-time job applications.
- Maîtriser le PICPSP (Paramedic Protocol Gamified Learning Tool) An interactive, Trivia Crack-style gamified learning tool that transforms the full Quebec PICPSP (pre-hospital emergency care protocol) manual into an engaging learning experience with video tools. Designed for Quebec ambulance technicians (Technicien(ne)-ambulancier(e)-paramédic) for protocol learning and continuing professional development.
- Jeu allergies sévères (Severe Allergies Educational Game) A free 3-step educational game designed to teach severe allergy recognition and response skills, used as a freemium top-of-funnel resource to introduce learners to Vital-Action's paid anaphylaxis and first aid courses.
- Notions générales en secourisme pour parents avisés (General First Aid for Parents) A 30-step hybrid course designed for parents, combining 100% online self-paced learning with recommended in-person classroom workshops at Vital-Action centers (Terrebonne and Laval). Covers essential pediatric first aid topics including choking, allergies, emergency recognition, CPR, and AED use.
- In-Person and Mobile Training Services Hybrid training services combining online coursework with in-person classroom sessions at Vital-Action training centers (Terrebonne and Laval) or mobile training delivered at client locations. Group bookings require a minimum of 8 parents for 4-hour sessions or 6 parents for 8-hour sessions.
- Training Tool Rental Rental of training tools and equipment featured in Vital-Action's YouTube training videos, available to instructors and individuals wanting to continue practicing techniques demonstrated in the videos.
Quantifiable outcome
- Aux États-Unis, on recense annuellement 84 000 cas d'anaphylaxie, dont 1 % se conclut avec le décès de la victime
- +1 more outcomes
Companies that use VITAL ACTION
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
VITAL ACTION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VITAL ACTION partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
VITAL ACTION competitors and assessment
Company assessmentBroad incumbents
- Canadian Red Cross: The Canadian Red Cross is the dominant national provider of certified first aid and CPR training in Canada, including Quebec. It offers both online and in-person courses, recognized certifications, and employer compliance programs — directly competing with Vital-Action's offerings but with significantly broader geographic reach and institutional credibility.
- Udemy: Udemy is a global online learning marketplace hosting thousands of first aid, CPR, and emergency response courses, including French-language content. It represents the broad incumbent in self-paced online training, competing for the same consumer learner with lower pricing and broader catalog.
- Ambulance Saint-Jean (St. John Ambulance): St. John Ambulance is one of Canada's most established first aid and CPR training providers, offering standardized, certified courses across the country and competing directly with Vital-Action's core curriculum in Quebec. It represents the kind of accredited, institutionally-backed competitor that Vital-Action must differentiate against.
- Coeur + AVC (Heart & Stroke Foundation): Heart & Stroke Foundation of Canada is a leading provider of CPR and AED certification across Canada, with Quebec-specific content. Vital-Action's website even links to Heart & Stroke resources, indicating overlap in the CPR/AED training market the company addresses.
Direct peers
- Premiers Soins +: Premiers Soins + is a Quebec-based first aid training company offering courses for parents, families, and businesses, similar to Vital-Action's parent-focused offering. Geographic and customer overlap make it a direct comparable in the regional first aid education market.
- Academie Saint-Bernard: Academie Saint-Bernard is a Quebec-based first aid training provider specializing in pediatric and family-focused first aid courses, making it a direct regional peer to Vital-Action's parent and family segment. Operates in the same French-language Quebec market with similar target audiences.
- Urgence Secourisme: Urgence Secourisme is a Quebec-based first aid training provider offering on-site and in-person courses for parents, daycare staff, and businesses. It is a direct regional peer to Vital-Action, sharing the same French-language, Quebec-specific market and target customer segments.
- ProSafe First Aid Training: ProSafe is a Canadian first aid and CPR training provider offering blended online and in-person courses with WSIB-approved certification. It is a direct comparable in the Canadian hybrid-online first aid training model Vital-Action deploys, with a stronger certification credential.
Regional players
- Formation Secourisme Quebec (CNESST-compliant providers): CNESST-registered workplace first aid training providers in Quebec offer the certified, regulator-recognized courses that employers must mandatorily provide. Vital-Action's informal "participation certificates" cannot substitute for these, but they represent the most direct competitor for Quebec business training budgets.
Emerging players
- Simons Education (Voyage à la carte) - generic reference: Note: a generic placeholder reference; the broader category of small emerging French-language online education platforms in Quebec (e.g., independent Wix-based course creators) competes with Vital-Action for the same parent and small-business learner in the same digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
VITAL ACTION social profiles
Digital presenceVITAL ACTION financial estimates
Financial estimateRevenue estimate
Valuation estimate
VITAL ACTION leadership team
Management profileNumber of profiles
Profiles2 records
VITAL ACTION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VITAL ACTION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VITAL ACTION
What does VITAL ACTION do?
Vital-Action sells individual online and hybrid first aid and emergency response training courses (CA$7 to CA$40) aimed at parents, families, teenagers, and Quebec paramedics. Its portfolio covers thermal emergencies, child choking, anaphylaxis, severe allergies, general pediatric first aid (CPR/AED), and a gamified tool for the Quebec PICPSP pre-hospital protocol, delivered via a self-serve learning platform, two physical training centers (Terrebonne and Laval), and mobile on-site group training.
Is VITAL ACTION a public or private company?
VITAL ACTION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VITAL ACTION founded?
VITAL ACTION was founded in -1.
How does VITAL ACTION make money?
Three revenue lines are on record. Online Course Sales are the primary driver. The others are in-Person Training Services and tool Rental.
Who are VITAL ACTION's main competitors?
Broad incumbents on record are Canadian Red Cross, Udemy, Ambulance Saint-Jean (St. John Ambulance) and Coeur + AVC (Heart & Stroke Foundation). Direct peers are Premiers Soins +, Academie Saint-Bernard, Urgence Secourisme and ProSafe First Aid Training. Formation Secourisme Quebec (CNESST-compliant providers) is listed as a regional player. Simons Education (Voyage à la carte) - generic reference is listed as an emerging player.
Does VITAL ACTION have an API?
No public API is recorded for VITAL ACTION.
What industry is VITAL ACTION in?
VITAL ACTION's product category is First Aid Training. Its primary akta.pro industry code is HLAFANAL, EMS Education, Training & Simulation Centers, with a secondary code of EDAOAMAC, Emergency Medical Services (EMT/Paramedic) Training. Its NAICS code is 61 and its SIC code is 8200.