BJ PARTENAIRES

What BJ PARTENAIRES does

BJ Partenaires is a French holding company headquartered in Sillingy (Haute-Savoie), founded in 2005 and operating nine subsidiaries in electrical equipment distribution, manufacturing, logistics, and e-commerce. The group's origins trace to Euro-Négoce (1996), a Schneider Electric electrical equipment distributor; over three decades it has built a multi-vertical portfolio spanning professional distribution (Noveya), consumer-facing e-commerce (Habitamat), wholesale (Woselec), photovoltaic and electrical switchboard manufacturing (Greenso, EI-SACEM, Cintrat), and consulting services (BusinessLab). The holding is privately held with no external funding and reports a 3+ Banque de France rating.

The revenue model blends distribution margins on Schneider Electric and complementary electrical products, manufacturing revenue from switchboards and enclosures, and transaction-based income from consumer e-commerce. Noveya anchors the professional distribution business with 24-hour national delivery and APSAD-certified installation services, supported by 7,000 m² of centralized logistics. Underlying infrastructure includes shared back-office functions across the holding, enabling operational leverage as new subsidiaries are integrated.

BJ Partenaires pursues a buy-and-build holding strategy: it integrates complementary electrical businesses, centralizes non-core functions, and accelerates growth through new channels (Woselec wholesale, 2025), new product lines (Greenso photovoltaic switchboards, 2025), and new customer segments (Habitamat consumer e-commerce, January 2025). The group reports approximately €47M in revenue and 180 employees, with the legacy Euro-Négoce brand scheduled to be repositioned as Noveya in July 2026.

Name

BJ PARTENAIRES

Legal name

BJ PARTENAIRES

Website

https://bj-partenaires.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

BJ Partenaires is a French holding company operating nine subsidiaries in electrical equipment distribution, manufacturing, logistics, and e-commerce, anchored by a 30+ year exclusive Schneider Electric partnership. It serves professional electricians, industrial customers, and consumers across France with €47M revenue.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Corporate, Subsidiary, and Regional Managing Offices (551114), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Electrical equipment distribution
• Electrical cabinet manufacturing
• Logistics fulfillment services
• Lighting solutions distribution
• Flexible workspace services

Headquarters

HQ city

Sillingy

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Equipment Distribution (Noveya/Woselec): Distribution of Schneider Electric equipment and related electrical materials through Noveya (official distributor, 30+ years) and Woselec (wholesale to independent distributors and resellers). Revenue generated from product sales with pricing based on competitive market rates and volume considerations.
2. E-commerce Sales (Habitamat, Mon Comptoir Digital): Online retail platforms selling electrical equipment directly to consumers (Habitamat) and professional electricians (Mon Comptoir Digital). Revenue from product transactions with delivery services included.
3. Electrical Cabinet Manufacturing (Euroconcep, EI-SACEM, Greenso): Custom design and manufacture of electrical distribution cabinets, automation cabinets (Euroconcep), temporary site cabinets (EI-SACEM), and photovoltaic switchboards (Greenso). Revenue from project-based product sales with customization services.
4. Logistics Services (BJ Logistics): Fulfillment and supply chain services for e-commerce operators and group companies. Includes goods reception, storage, order preparation, and dispatch. Revenue from service contracts with per-unit or volume-based pricing.
5. Workspace & Support Services (BusinessLab): Flexible office space rental, meeting room hire, event venue services, and business address provision for start-ups and SMEs. Revenue from rental contracts and service fees.
6. Lighting Solutions (Cintrat, Puls'Art): Design and distribution of technical, decorative, and architectural lighting solutions through Cintrat with Puls'Art concept for lighting design services. Revenue from product sales and project-based lighting design consultations.
7. Shared Services (BJ Services): Internal shared services including HR, accounting, communication, IT, and financial management provided to group operating companies. Costs are shared among subsidiaries rather than generating external revenue.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

BJ Partenaires is a French holding company operating 9+ subsidiaries focused on electrical equipment distribution (Noveya as official Schneider Electric distributor, Woselec as specialist wholesaler), custom electrical cabinet manufacturing (Euroconcep, EI-SACEM, GreenSo), e-commerce platforms for professionals and individuals (Mon Comptoir Digital, Habitamat), logistics and fulfillment services (BJ Logistics), lighting solutions (Cintrat, Puls'Art), and flexible workspace services (BusinessLab) for start-ups and SMEs.

Product overview

BJ PARTENAIRES is a holding company organized around a portfolio of operational subsidiaries serving the electrical equipment sector. The group operates a platform-plus-subsidiaries model, combining electrical equipment distribution (NOVEYA as official Schneider Electric distributor, WOSELEC as a Schneider Electric wholesale specialist), e-commerce channels for both professionals (MON COMPTOIR DIGITAL) and private individuals (HABITAMAT), logistics and order preparation services (BJ LOGISTICS), electrical cabinet design and manufacturing (EUROCONCEP, EI-SACEM), lighting engineering (CINTRAT, PULS'ART), photovoltaic protection solutions (GREENSO), and a startup/SME accelerator workspace (BUSINESSLAB). The subsidiaries share infrastructure and internal services via BJ SERVICES, with the group's strategy centered on the energy transition, digital transformation, and serving the industrial and tertiary electricity markets.

Differentiator

Problem solved

Functional benefit

Brands

• PULS'ART: Lighting design concept under Cintrat, serving architects, decorators, and real estate professionals.

Products and services

• NOVEYA Official Schneider Electric distributor serving industrial and tertiary electrical professionals with 30+ years of expertise, helping optimize purchasing and secure reliable supply of Schneider Electric equipment. National coverage with 24-hour delivery commitment.
• WOSELEC Specialist wholesaler dedicated to the Schneider Electric brand, serving independent distributors, resellers, and web-based traders with a complete product range and brand-focused service.
• MON COMPTOIR DIGITAL France's first digital counter platform dedicated to professional electricians, enabling online purchasing, account management, and delivery scheduling for self-employed electricians and small electrical businesses.
• HABITAMAT E-commerce retailer selling competitively priced electrical equipment online to private individuals and DIY customers for self-service home electrical projects, renovations, and new construction.
• EUROCONCEP Studies, designs, manufactures, and services low-voltage electrical distribution and automation cabinets tailored to specific customer requirements and market needs. APSAD certified by CNPP for electrical safety of installations.
• EI-SACEM Designs and manufactures a full range of temporary electrical cabinets for construction sites and major civil engineering projects, with sheet metal industrial capabilities integrated through the 2018 ACFP acquisition.
• GREENSO Specialist in manufacturing photovoltaic main low-voltage switchboards (TGBT) and protection cabinets for medium- and large-scale photovoltaic installations, partnering with Schneider Electric for renewable energy projects.
• BJ LOGISTICS Provides logistics services for the group and external e-commerce operators, including goods receipt, storage, preparation, and dispatch of B2C and B2B orders with automated processing and national 24-hour delivery.
• BUSINESSLAB Growth accelerator providing flexible office spaces, meeting rooms, event spaces, business address services, and bespoke logistics support for start-ups, SMEs, and VSEs within the BJ PARTENAIRES ecosystem.
• CINTRAT Designs and markets technical, decorative, and architectural lighting solutions using the PULS'ART concept, serving installers, architects, and engineering firms.
• PULS'ART Lighting design concept within the group, providing design and consultation services to architects, decorators, space designers, engineering firms, and real estate professionals.

Quantifiable outcome

• National 24-hour delivery for electrical equipment orders across France
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CIXIcoreStrategic or Co-development Partner · 1 January 2017CIXI, a company specializing in active mobility vehicles with low ecological footprint, joined BusinessLab in 2017. BJ Partenaires became an associate of CIXI and co-created a building in Poisy housing CIXI headquarters and BJ Logistics activities. CIXI grew from 5 employees in 2017 to over 100 in 5 years, demonstrating successful partnership outcomes.
• Schneider ElectriccoreStrategic or Co-development PartnerSchneider Electric is the key brand partner for BJ Partenaires through Noveya (official distributor since 30+ years) and Woselec (specialist wholesaler). Greenso also holds partnership with Schneider Electric for photovoltaic equipment. This partnership provides access to comprehensive product catalog, competitive pricing through volume purchasing, and technical support for specialized solutions.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Rexel: Paris-headquartered global electrical equipment distributor serving industrial, commercial, and residential installers. Rexel is the closest direct peer to BJ Partenaires' Noveya/Woselec/Habitamat distribution and e-commerce model, competing for the same French professional electrician and contractor customers.
• Frans Bonhomme: France's leading distributor of building materials, sanitary, and electrical solutions for construction and infrastructure professionals. Frans Bonhomme competes with BJ Partenaires for the same contractor and installer base in adjacent construction-trades distribution categories.
• Sonepar: Global, family-owned electrical equipment distributor with strong French operations. Sonepar directly competes with BJ Partenaires across B2B electrical distribution, project-based supply, and emerging digital channels for professional installers.
• Descours & Cabaud: French family-owned distributor of industrial supplies, tools, and technical equipment serving construction, infrastructure, and industrial customers. Comparable to BJ Partenaires in its multi-brand B2B distribution model targeting professional trades.
• CEF (Comptoir de l'Électricité Française): French buying group and distributor of electrical equipment serving independent installers through a national branch network. CEF is a direct competitor in the same electrician-facing B2B electrical supply category where Mon Comptoir Digital and Noveya compete.
• YESSS Electrique: French electrical equipment distributor with a growing branch network focused on professional installers. YESSS competes head-to-head with BJ Partenaires for trade customers across regional France, particularly in residential and small commercial segments.

Broad incumbents

• Hager: European leader in solutions and services for electrical installations in residential, commercial, and industrial buildings. Hager is a broad incumbent competing with Schneider and Legrand for the spec-driven electrical cabinet and distribution-equipment business that BJ's manufacturing subsidiaries serve.
• Legrand: Global manufacturer of electrical and digital building infrastructures with strong French presence. Legrand competes in the same underlying electrical product categories that BJ distributes, offering an alternative brand portfolio to installers and contractors.
• Schneider Electric: Global energy management and automation manufacturer that is BJ Partenaires' core brand partner through Noveya, Woselec, and Greenso. As a broad incumbent, Schneider competes indirectly via direct-to-installer initiatives and digital platforms while simultaneously being BJ's most important supplier.

Emerging players

• Rexel France (Energeasy / digital installer platforms): Digital installer-facing platforms and connected-services offerings from Rexel France. This represents an emerging competitive threat to BJ's Mon Comptoir Digital, as the larger incumbent increasingly invests in proprietary trade e-commerce and services for professional electricians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bj-partenaires-sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BJ PARTENAIRES