FACILITEA
FACILITEA is a Spain-focused e-commerce platform owned by CaixaBank Payments & Consumer, selling consumer electronics, home goods, mobility, and protection services to Spanish consumers with exclusive 0% TAE installment financing for CaixaBank customers.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What FACILITEA does
FACILITEA is the consumer e-commerce platform of CaixaBank, operated by Facilitea Selectplace, S.A.U., a wholly-owned subsidiary of CaixaBank Payments & Consumer E.F.C. SAU within Grupo CaixaBank. Headquartered in Barcelona, the platform sells consumer electronics (smartphones, tablets, gaming consoles, computers, smartwatches), home appliances, mobility products (electric scooters, motorcycles, bicycles), security services (via Verisure), senior-focused solutions, refurbished electronics, and travel packages, alongside sub-brands for vehicles (Facilitea Coches) and real estate (Facilitea Casa). Its distinguishing mechanism is integrated financing: CaixaBank customers receive exclusive 0% TAE installment plans up to 50 months, cashback up to 5% via 'Pago en 4', and a renting option with theft protection, while non-CaixaBank customers are limited to single-payment purchases. The platform is built on Salesforce Commerce Cloud (Demandware) infrastructure and ships across all of Spain including the Canary Islands, Ceuta, and Melilla.
The business model combines retail hardware sales with financing facilitation through CaixaBank. Revenue is generated from product margin on hardware, home goods, and mobility items, plus facilitated interest-free installment revenue via CaixaBank's consumer finance arm, with cashback promotions as a customer-acquisition lever. GTM is direct-to-consumer through the e-commerce website, supported by email newsletters and co-marketing with marquee brands (Apple, Samsung, Sony, Nintendo, Dyson, Meta). Pricing tiers span single payment (open to all), 0% TAE installments (CaixaBank only), and monthly subscription renting (CaixaBank only, subject to eligibility). The company holds B Corp certification (since 2021) and WCAG 2.2 Level AA accessibility compliance (audited 2026), and targets Spanish consumers broadly while monetizing most effectively from CaixaBank's banking customer base.
Underlying technology is conventional enterprise e-commerce: product catalog, financing calculator, and installment processing built on Salesforce Commerce Cloud, with no proprietary AI or data flywheel disclosed. The company's strategic differentiation rests on the banking-distribution moat and ecosystem lock-in rather than on technology depth, and its forward expansion is oriented toward vertical breadth (vehicles, real estate, travel, senior services) and revenue-model diversification (renting, refurbished) within the CaixaBank ecosystem.
FACILITEA firmographics
Firmographics- Name
- FACILITEA
- Legal name
- Facilitea Selectplace, S.A.U.
- Website
- https://facilitea.com
- Company type
- Private
- Operating status
- Operating
- Short description
- FACILITEA is a Spain-focused e-commerce platform owned by CaixaBank Payments & Consumer, selling consumer electronics, home goods, mobility, and protection services to Spanish consumers with exclusive 0% TAE installment financing for CaixaBank customers.
- Ownership category
- akta.pro rank
FACILITEA industry classification
Industry- Product category
- Consumer Electronics & Home Goods E-commerce Retail
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Consumer Electronics & Appliance Financing (FSAKAFAL)
- akta.pro secondary industries
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where FACILITEA is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
FACILITEA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Retail revenue from selling technology products (smartphones, tablets, gaming consoles), home appliances, mobility solutions (electric scooters, motorcycles), and travel services directly to consumers through the e-commerce platform.
- Financing Services: Revenue generated through financial partnerships with CaixaBank and CaixaBank Payments & Consumer, offering 0% TAE installment payment plans. The company earns through product sales with financing facilitation, with cashback promotions for eligible customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single payment option |
| Subscription | Monthly | Installment financing (0% TAE) |
| Subscription | Monthly | Pago en 4 cashback |
| Subscription | Monthly | Renting option (exclusive) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
FACILITEA product offering
Product offeringCore offering
FACILITEA is an online retail platform that sells consumer electronics, home appliances, mobility products (motorcycles, electric scooters, bicycles), protection services, refurbished electronics, travel packages, and vehicles to Spanish consumers. All purchases can be paid through 0% TAE (APR) installment financing powered by CaixaBank, with exclusive terms and cashback for CaixaBank customers. The platform aggregates multi-brand inventory (Apple, Samsung, Dyson, Sony, Nintendo, Meta, Verisure, Yamaha) into a single CaixaBank-integrated storefront.
Product overview
FACILITEA is a Spanish e-commerce platform operated by Facilitea Selectplace, S.A.U., a 100% subsidiary of CaixaBank Payments & Consumer E.F.C. The platform offers a comprehensive consumer product marketplace organized into multiple categories: Electronics (smartphones including iPhone and Samsung Galaxy, televisions, smartwatches with AI capabilities like Ray-Ban Meta glasses, gaming consoles such as PlayStation and Nintendo Switch, computers, tablets); Home (appliances, beauty and health products, fitness equipment, Dyson products); Mobility (motorcycles, electric scooters, bicycles); Protection (home alarms via Verisure, senior protection services); Refurbished electronics; Generation+ services for seniors; and integrated services Facilitea Coches (vehicle marketplace) and Facilitea Casa (real estate). The platform distinguishes itself through 0% TAE financing options exclusively for CaixaBank customers, offering installment payment plans across all product categories.
Differentiator
Problem solved
Functional benefit
Brands
- Facilitea Coches: Vehicle marketplace for new and used cars, motorcycle renting, and occasion vehicles.
- Facilitea Casa
- Facilitea Viajes
- Generación +
Products and services
- FACILITEA Electronics Online retail category offering consumer electronics including smartphones (iPhone, Samsung, OPPO, Xiaomi), televisions, smartwatches and wearables, gaming consoles (PlayStation, Nintendo Switch), computers, tablets, and photography equipment to Spanish consumers.
- FACILITEA Home Online retail category offering home appliances including small appliances (vacuum cleaners, kitchen, ironing, coffee machines), beauty and health products, large appliances (refrigerators, washing machines, dishwashers, air conditioning), fitness equipment, and Dyson products.
- FACILITEA Mobility Online retail category offering mobility solutions including motorcycles (Yamaha, electric motorcycles, quads), electric scooters, and bicycles.
- FACILITEA Protection Security and protection services including home alarms (Verisure), senior protection systems, and Senior Watch wearable protection devices.
- FACILITEA Refurbished Refurbished electronics including refurbished mobile phones (Samsung, iPhone), refurbished televisions, and other refurbished products at reduced pricing.
- FACILITEA Generación+ Services and products targeted at seniors including senior protection, travel services, mobility solutions, rest solutions, and other specialized services for the 50+ demographic.
- FACILITEA Viajes (Travel) Travel services including cruises, national destinations, European destinations, theme parks, international destinations, and Generación+ travel packages for Spanish consumers.
- Facilitea Coches Vehicle marketplace and renting service for new and used cars, motorcycle renting, and renting of pre-owned vehicles, integrated with CaixaBank financing.
- Facilitea Casa Home services platform for buying, renting, and selling properties, with mortgage simulation services through CaixaBank.
- 0% TAE Installment Financing (CaixaBank) Exclusive installment payment plan offered across the catalog at 0% TAE (APR) for terms up to 50 months, available only to CaixaBank customers; combines with the "Pago en 4" cashback option (2–5% reimbursement) for customers with domiciled income.
Quantifiable outcome
- 0% TAE financing available up to 50 months
- +2 more outcomes
Companies that use FACILITEA
Customer profileSegments2 records
Ideal customer profiles2 records
FACILITEA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
FACILITEA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and key.
- VerisureminorSecurity alarm provider whose products (alarm systems, senior protection) are sold through Facilitea platform. Facilitea acts as intermediary for Securitas Direct's Verisure services.
- ApplekeyMajor brand partner with dedicated iPhone category section. Products include iPhone 17 series, iPads, MacBooks, AirPods with promotional campaigns.
- SamsungkeyKey brand partner with extensive product catalog including Galaxy smartphones, tablets, TVs, home appliances, and wearables.
- DysonkeyFeatured brand with dedicated category page. Products include vacuum cleaners, hair care (Airwrap), air purifiers, and fans.
- SonykeyGaming partner offering PlayStation 5 consoles and accessories through dedicated gaming category.
- NintendokeyGaming partner featured with Nintendo Switch category and promotional banners for Switch 2 products.
- Meta (Ray-Ban)minorWearable technology partner offering Ray-Ban Meta smart glasses with AI capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FACILITEA competitors and assessment
Company assessmentRegional players
- Coolmod: Spanish specialist retailer focused on gaming PCs, components, and gaming peripherals. Partial overlap with Facilitea's gaming category (consoles, accessories), competing for the same enthusiast Spanish gaming consumer.
Direct peers
- Worten Spain: Iberian electronics and home appliance retailer with strong presence in Spain. Competes head-on in televisions, small/large appliances, and smartphones with similar mid-market positioning and promotional financing options.
- MediaMarkt Spain: Spain's largest specialty consumer electronics and home appliance retailer. Directly competes with Facilitea across smartphones, TVs, gaming consoles, and small/large appliances, with overlapping brand portfolios (Samsung, Apple, Sony, Dyson, Nintendo). Differs on financing breadth but competes for the same Spanish household basket.
- PC Componentes: Leading Spanish online technology retailer specializing in computing, smartphones, gaming, and consumer electronics. Directly competes with Facilitea's electronics category on assortment, pricing, and delivery speed across Spain.
- El Corte Inglés: Iconic Spanish department store with strong electronics, home appliance, and travel verticals plus its own consumer financing program. Overlaps with Facilitea in electronics, home appliances, mobility-adjacent categories, and travel services, and competes for similar mid-to-upper Spanish household consumers.
- Amazon Spain: Dominant general e-commerce marketplace in Spain selling the same consumer electronics, home appliances, and refurbished products as Facilitea. Competes on selection, price, and logistics rather than integrated financing, but is the primary cross-shop destination for Spanish consumer tech buyers.
Emerging players
- Miravia: Newer Spanish marketplace backed by Alibaba that competes across consumer electronics, home, and lifestyle categories. Targets the same value-conscious Spanish shoppers as Facilitea and pressures pricing on overlapping SKUs.
- Samsung Shop Spain: Samsung's official direct-to-consumer channel in Spain. Sells the same Galaxy smartphones, tablets, and home appliances as Facilitea, often with trade-in and financing offers that compete directly with the CaixaBank-backed installment proposition.
- Back Market: Leading European refurbished electronics marketplace. Directly competes with Facilitea's Refurbished category for pre-owned smartphones and TVs in Spain, with a similar sustainability positioning and warranty-backed recommerce model.
- Apple Store Online Spain: Apple's direct-to-consumer channel in Spain. Competes with Facilitea for premium iPhone, iPad, Mac, and AirPods sales, including the latest iPhone 17 lineup, and offers its own installment financing that overlaps with CaixaBank's 0% TAE mechanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FACILITEA social profiles
Digital presenceFACILITEA compliance and trust
Trust signalCompliance2 records
FACILITEA financial estimates
Financial estimateRevenue estimate
Valuation estimate
FACILITEA leadership team
Management profileNumber of profiles
FACILITEA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FACILITEA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FACILITEA
What does FACILITEA do?
FACILITEA is an online retail platform that sells consumer electronics, home appliances, mobility products (motorcycles, electric scooters, bicycles), protection services, refurbished electronics, travel packages, and vehicles to Spanish consumers. All purchases can be paid through 0% TAE (APR) installment financing powered by CaixaBank, with exclusive terms and cashback for CaixaBank customers. The platform aggregates multi-brand inventory (Apple, Samsung, Dyson, Sony, Nintendo, Meta, Verisure, Yamaha) into a single CaixaBank-integrated storefront.
Is FACILITEA a public or private company?
FACILITEA is a private company. It is classified as corporate owned and is currently operating.
When was FACILITEA founded?
FACILITEA was founded in -1.
Where is FACILITEA based?
FACILITEA is headquartered in Barcelona, Spain, in the Europe region.
How does FACILITEA make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are financing Services.
Who are FACILITEA's main competitors?
Coolmod is listed as a regional player. Direct peers are Worten Spain, MediaMarkt Spain, PC Componentes, El Corte Inglés and Amazon Spain. Emerging players are Miravia, Samsung Shop Spain, Back Market and Apple Store Online Spain.
Does FACILITEA have an API?
No public API is recorded for FACILITEA.
What industry is FACILITEA in?
FACILITEA's product category is Consumer Electronics & Home Goods E-commerce Retail. Its primary akta.pro industry code is FSAKAFAL, Consumer Electronics & Appliance Financing, with a secondary code of FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment). Its NAICS code is 44921 and its SIC code is 5731.