CUSTOM FLUID POWER INC

What CUSTOM FLUID POWER INC does

Custom Fluid Power, Inc. is a privately held, full-line stocking distributor of fluid power components and accessories headquartered in Nampa, Idaho, founded in 2010 and operating with 1-10 employees. The company serves industrial manufacturing customers across six US states — Idaho, Oregon, Washington, Utah, Montana, and Wyoming — distributing pneumatic and hydraulic actuators, valves, fittings, compressed air preparation equipment, lubrication systems, linear guides and bearings, sensors, slides and grippers, vacuum components, and specialty washdown stainless steel products. Its product portfolio spans more than twenty categories sourced from 17+ manufacturer brands including ABB, Festo, Graco, Koganei, AIGNEP, Freelin-Wade, and 8020 Inc, positioning it as a one-stop regional fluid power supplier.

Beyond component distribution, Custom Fluid Power provides value-added services including electronic repairs, custom value-added integration, and machine tending and palletizing solutions. Since 2024 the company has expanded into industrial robotics through a strategic partnership with Standard Bots, offering American-made collaborative robots (Spark, Core, Thor, Bolt, and the earlier RO1 model) with applications in machine tending, palletizing, pick and place, welding, and inspection. Local integration, installation, and support for these cobots are delivered in collaboration with Rankin Automation.

The business model is quote-based component resale complemented by integration service revenue; pricing is not publicly disclosed and contracts tend toward multi-year relationships with industrial buyers. The go-to-market is sales-led and regional, relying on the company website, downloadable line cards and brochures, a blog focused on robotics and automation, and a LinkedIn presence. No funding rounds, acquisitions, public market activity, or disclosed revenue figures appear in the available data, consistent with a small, owner-operated regional distributor.

Name

CUSTOM FLUID POWER INC

Legal name

Custom Fluid Power, Inc.

Website

https://customfluidpwr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Custom Fluid Power is a privately held, regional stocking distributor of pneumatic, hydraulic, and electric fluid power components plus collaborative robots, serving industrial manufacturers across Idaho, Oregon, Washington, Utah, Montana, and Wyoming.

Ownership category

akta.pro rank

Product category

Industrial Fluid Power Distribution

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Cylinder and Actuator Manufacturing (333995), Other General Purpose Machinery Manufacturing (3339)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC), Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK), Proportional & Servo Hydraulics (Electrohydraulic Valves, Servo Systems) (IMAHAGAF), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Hydraulic Fluids (IMAEAMAD), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

Keywords

• Fluid power distribution
• Industrial automation components
• Pneumatic hydraulic systems
• Collaborative robot integration
• Motion control products

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fluid Power Components Distribution: As a full-line stocking distributor, the company generates revenue by selling fluid power components and accessories including actuators, valves, hydraulics, lubrication systems, sensors, fittings, slides/grippers, and specialty products to industrial customers in the Pacific Northwest and Intermountain West regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Custom Fluid Power is a full-line stocking distributor of fluid power components and accessories, supplying pneumatic and hydraulic actuators, valves, sensors, fittings, slides/grippers, compressed air preparation, lubrication, vacuum, electric actuators, and linear motion products. The company also distributes Standard Bots collaborative robots and provides value-added integration services including machine tending, palletizing solutions, and electronic repairs for industrial customers in Idaho, Oregon, Washington, Utah, Montana, and Wyoming.

Product overview

Custom Fluid Power, Inc. is a full-line stocking distributor of fluid power components and industrial automation products serving Idaho, Oregon, Washington, Utah, Montana, and Wyoming. The company's portfolio centers on fluid power components (actuators, valves, hydraulics, pneumatics, fittings, compressed air preparation, lubrication, linear guides, vacuum, and specialty washdown stainless equipment) complemented by a growing robotics division featuring Standard Bots collaborative robots (cobots) including the RO1, Spark, Core, Thor, and Bolt models for applications such as machine tending, palletizing, pick and place, welding, and inspection. Beyond product distribution, the company provides value-added solutions including electronic repairs, machine tending/palletizing integration, and custom automation services. The product line spans over 20 categories including accessories, air line systems, aluminum framing, electric actuators, handling systems, process controls, proportional controls, sensors/switches, and slides/grippers.

Differentiator

Problem solved

Functional benefit

Products and services

• Actuators Pneumatic and hydraulic actuators for industrial automation applications, sold to manufacturing facilities requiring fluid power motion control.
• Valves Pneumatic and hydraulic valves for flow control in fluid power systems, sold to industrial customers.
• Hydraulics Hydraulic system components for heavy-duty industrial applications, sold to manufacturing facilities.
• Sensors & Switches Industrial sensors and switches including magnetic, limit, photoelectric, proximity, pressure, temperature, and flow sensors from multiple brand partners, sold to industrial automation customers.
• Slides / Grippers Guided slide cylinders, angular grippers, parallel grippers, and mechanical grippers for material handling and automation applications.
• Specialty Products / Washdown Stainless steel components designed for washdown and sanitary environments including stainless air motors, SMS solid stainless cylinders, valve terminals with IP69K rating, and FDA-certified materials for food processing and sanitary applications.
• Electric Actuators Electric actuator solutions for precision motion control applications.
• Linear Guides & Bearings Linear guide systems and bearings for precision motion and positioning.
• Compressed Air Prep Air preparation equipment for pneumatic systems including filters, regulators, and lubricators.
• Lubrication Systems Lubrication systems and components for fluid power equipment maintenance.
• Vacuum Components Vacuum components and systems for industrial automation applications.
• Handling Systems Material handling systems and components for automation integration.
• Process Controls Process control systems and components for industrial monitoring and automation.
• Proportional Controls Proportional control valves and systems for precise fluid power regulation.
• Fittings Fluid power fittings and connectors for pneumatic and hydraulic systems.
• Air Line Systems Complete air line distribution systems for pneumatic applications.
• Aluminum Framing Aluminum structural framing systems for machine building and enclosures.
• Standard Bots Cobot Family American-made collaborative robot family including Spark (7kg/0.95m), Core (18kg/1.3m), Thor (30kg/2.0m), and Bolt (14kg) models, featuring no-code visual programming, built-in vision, and approximately 50% lower entry cost than typical cobots, for industrial manufacturing applications.
• Standard Bots RO1 Robot Flagship Standard Bots cobot with 18kg payload, 1.3m reach, onboard camera vision system, programmable vision and API, and applications for machine tending, palletization, inspection, CNC tending, case packing, deburring, welding, pick and place, polishing, and sanding.
• Electronic Repairs Service Electronic repair services for industrial automation equipment, provided to customers in the Pacific Northwest and Intermountain West regions.
• Machine Tending and Palletizing Solutions Turnkey automation solutions for machine tending and palletizing operations using collaborative robots, providing industrial customers local integration, deployment, and support.
• Value Added Solutions Custom value-added integration and automation solutions for specific customer requirements, including assembly, modification, and custom engineering of fluid power systems.

Quantifiable outcome

• Cobots often pay for themselves in under 12 months
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• ABBminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; ABB is a global technology company whose products Custom Fluid Power distributes including robotics, automation, and motion control solutions.
• AIGNEPminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; AIGNEP is an international manufacturer of pneumatic and fluid power components distributed by Custom Fluid Power.
• Aurora Air ProductsminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Aurora Air Products is an air equipment manufacturer whose products are distributed by Custom Fluid Power.
• Dura ValveminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Dura Valve manufactures industrial valves distributed by Custom Fluid Power.
• GracominorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Graco is a fluid handling systems manufacturer whose products are distributed by Custom Fluid Power.
• Dynamic FluidminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Dynamic Fluid is a fluid power component manufacturer.
• ENIDINEminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; ENIDINE manufactures motion control and shock absorption products distributed by Custom Fluid Power.
• Fabco AirminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Fabco Air manufactures pneumatic grippers and slides distributed by Custom Fluid Power.
• Freelin-WademinorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Freelin-Wade manufactures tubing and fluid transfer products.
• HTM SensorsminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; HTM Sensors is a sensor manufacturer whose products are distributed by Custom Fluid Power.
• HumphreyminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Humphrey manufactures pneumatic and fluid control products.
• KoganeiminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Koganei is a Japanese manufacturer of pneumatic equipment distributed by Custom Fluid Power.
• NasonminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Nason manufactures hydraulic and pneumatic pressure switches and sensors.
• Proportion-AirminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Proportion-Air manufactures precision pressure measurement and control equipment.
• 8020 IncminorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; 8020 Inc manufactures aluminum framing systems for industrial applications.
• FestominorChannel Partner/ Reseller/ DistributorLogo displayed on Trusted Partners section; Festo is a global manufacturer of pneumatic and electric automation technology.
• Standard BotscoreStrategic or Co-development PartnerCustom Fluid Power partners with Standard Bots to offer collaborative robots (cobots) designed and assembled in the USA. The company provides local integration, installation, deployment, and support services for Standard Bots cobots including Spark, Core, Thor, and Bolt models. Partnership enables fast ROI (often under 12 months) and quick deployment within days.
• Rankin AutomationcoreStrategic or Co-development PartnerRankin Automation partners with Standard Bots to bring collaborative robots to manufacturers. Custom Fluid Power serves as the integration partner providing local deployment and support services for Standard Bots cobots sold through this partnership.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Grainger: Massive MRO industrial distributor carrying fluid power, motors, automation, and sensors with national same-day fulfillment. Competes with Custom Fluid Power for the same industrial customer base on commodity fluid power and automation SKUs, particularly on price and availability.
• Motion Industries: Major industrial MRO and fluid power distributor (a Genuine Parts Company subsidiary) carrying hydraulic, pneumatic, and automation components. Direct competitor to Custom Fluid Power's stocking distribution model with national footprint and a strong fluid power specialty group.
• Bimba Manufacturing: Manufacturer of pneumatic, hydraulic, and electric motion components (now part of IMI Precision Engineering). Overlaps with Custom Fluid Power's fluid power portfolio on cylinders and actuators and competes indirectly via distributor and direct channels.
• SMC Corporation of America: World's largest pneumatics manufacturer with a direct U.S. sales and distributor network. Directly comparable to Custom Fluid Power on pneumatic components (FRLs, cylinders, valves), with overlapping product families and end customers in industrial automation.
• Parker Hannifin: Global motion and control technologies leader manufacturing hydraulic, pneumatic, and electromechanical components. Competes with Custom Fluid Power at the manufacturer level (via direct sales) and as a brand distributed through the firm.
• Applied Industrial Technologies: One of the largest U.S. industrial distributors with a deep fluid power and motion control product portfolio across bearings, power transmission, and fluid handling. Comparable to Custom Fluid Power in product categories served but operates at vastly greater scale and geographic breadth.
• Festo: Global pneumatic and electric automation manufacturer that also operates direct sales channels. One of Custom Fluid Power's trusted partners, but Festo's direct sales force overlaps with and competes against the firm's distribution role in the Pacific Northwest.

Direct peers

• Hydraquip: Regional fluid power distributor and system integrator focused on hydraulic and pneumatic components, custom manifolds, and engineering services. Strong model comparison to Custom Fluid Power as a stocking distributor that also delivers integration work for industrial customers.
• AutomationDirect: Direct-to-customer industrial automation distributor selling pneumatics, sensors, motion control, and electric automation at price-disclosed rates. Closely comparable to Custom Fluid Power's automation distribution side, though AutomationDirect primarily sells direct rather than via regional reps.
• Kaman Industrial Technologies: U.S. industrial distributor of bearings, power transmission, fluid power, and automation products with regional branches. Closely analogous business model to Custom Fluid Power, including fluid power specialty support and integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-fluid-power-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSTOM FLUID POWER INC