What Grafica E Editora Posigraf Ltda does

Gráfica e Editora Posigraf Ltda is a Brazilian commercial printing company and wholly-owned subsidiary of Grupo Positivo, founded circa 1975 and headquartered at Rua Senador Accioly Filho, 500, CIC, Curitiba, Paraná. The company operates one of the largest and most modern offset printing facilities in Latin America, with combined sheet-fed (planas) and rotary (rotativas) press capacity, an in-house pre-press bureau, fully automated finishing lines (lamination, UV varnish, hotstamping, multiple binding styles including perfect, spiral, WIRE-O, and saddle-stitch), and national distribution logistics. It produces over 50 million books per year alongside magazines, catalogs, flyers, tabloids/inserts, agendas, and corporate materials for the Brazilian retail, editorial, and educational markets.

Posigraf's commercial offering is organized into six core product categories: Agendas e Cadernos, Catálogos, Flyers e Folders, Livros e Materiais Didáticos, Revistas, and Tablóides e Encartes. Pricing is project-specific and quote-based via a website 'Solicite um Orçamento' form, with no public price list; revenue is generated one project at a time rather than through subscriptions. The go-to-market is sales-led and B2B enterprise, supported by direct sales coverage, event participation (notably LATAM Retail Show), supplier portal infrastructure (Portal de Fornecedores), and an ESG-driven brand narrative.

The company monetizes scale and sustainability credentials rather than technology differentiation. It holds the deepest certification stack in Brazilian commercial printing — ISO 9001 (since 1997), ISO 14001 (since 2000), ISO 45001 (since 2021), FSC Chain of Custody (since 2007), Carbono Neutro (since 2008, first in promotional/editorial printing), LIFE certification (2014), Papel Legal (2019), GHG Protocol highest tier (2023), Aterro Zero (October 2022, four years ahead of schedule), and 100% renewable energy from wind and small hydroelectric sources (since 2022). It operates an Integrated Management System (SGI), a Lean Printing program (5S since 2013, Kaizen, Circuito Lean gamified training), and a sensory/aroma printing capability. Named enterprise customers include Grupo Boticário (Prêmio Diamante, March 2026), C&A Brasil, and GPA, alongside unnamed publishers, educational institutions, and corporate buyers. The company is privately held, does not publicly disclose revenue, and operates exclusively in the Brazilian domestic market.

Name

Grafica E Editora Posigraf Ltda

Legal name

Gráfica e Editora Posigraf Ltda

Website

https://posigraf.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Posigraf is a Brazilian commercial printing company and subsidiary of Grupo Positivo, operating one of the largest offset printing facilities in Latin America. It produces 50+ million books annually plus magazines, catalogs, retail tabloids, and corporate materials for enterprise clients in retail, editorial, and education.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Books Printing (323117), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Book Printing (2732), Commercial Printing (2750), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

akta.pro secondary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Commercial offset printing
• Book and magazine printing
• Retail promotional printing
• Educational material printing
• Custom print finishing

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Printing Services: Posigraf generates revenue through bespoke printing services for custom projects. Customers request quotes via the website for specific products (agendas, catalogs, flyers, books, magazines, tabloids) with tailored specifications including paper type, gramatura, finishes, colors, and binding. Pricing varies by project specifications and tiragem (print run quantity). This is a project-based, one-time revenue model per job.
2. Print-on-Demand / Custom Production: Printing of books, educational materials, and periodicals with customized specifications for each client order, including editorial, promotional, and retail materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Posigraf is a B2B commercial printer that produces custom offset-printed materials — agendas/notebooks, catalogs, flyers/folders, books and educational materials, magazines, and retail tabloids/inserts — at large scale for enterprise clients in retail, publishing, and education. Each project is quoted on specifications (paper, gramatura, finishes, binding, colors, tiragem) and produced at the company's Curitiba manufacturing park, one of the largest in Latin America with 50+ million books printed annually.

Product overview

Posigraf operates as a comprehensive printing services provider offering six core product categories: Agendas e Cadernos (custom agendas and notebooks), Catálogos (product catalogs with special finishes), Flyers e Folders (promotional materials), Livros e Materiais Didáticos (books and educational materials with over 50 million books printed annually), Revistas (magazines with 50+ production awards), and Tablóides e Encartes (retail tabloids and inserts). The company runs one of the largest and most modern printing facilities in Latin America, serving major Brazilian retailers and the educational publishing market. The product portfolio is unified around offset and digital printing services with shared finishing capabilities including lamination, UV varnish, hot stamping, and various binding methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Agendas e Cadernos Custom-printed agendas and notebooks for daily organization, with durable finishes such as spiral binding, WIRE-O binding, and hard covers, designed for corporate branding and institutional use.
• Catálogos Product and institutional catalogs recognized for beauty, special finishes (lamination, hotstamping, UV varnish), and color fidelity, with optional sensory printing such as aroma applications (open-and-smell or scratch-and-smell) and premium binding.
• Flyers e Folders Promotional flyers and folders for institutional presentations, product launches, and marketing campaigns, featuring clean layouts and direct brand communication with multiple finishing options.
• Livros e Materiais Didáticos Book and educational material printing services, producing and distributing more than 50 million books annually for publishers, educational institutions, and publishing houses. Binding options include perfect bound (Hot Melt or PUR), spiral, WIRE-O, and saddle stitch, with FSC-certified paper supply available.
• Revistas Magazine printing with a recognized market reputation for high-quality finishes and color fidelity, supported by more than 50 industry awards for magazine production excellence.
• Tablóides e Encartes Tabloid and insert printing specialized for retail promotions, using rotary and high-performance flat presses, custom page counts and formats, and high-quality folding and scoring for national retail campaigns.

Quantifiable outcome

• Over 50 million books printed per year
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• Grupo BoticáriocoreChannel Partner/ Reseller/ Distributor · 1 March 2026Posigraf has been a strategic printing supplier to Grupo Boticário for multiple years, achieving Gold supplier status for 3 consecutive years before being elevated to Diamond status in March 2026 — a distinction given to only 2 suppliers out of more than 5,000 in the Grupo Boticário Partner Program. Posigraf prints catalogs and promotional materials for Brazil's seventh-largest retailer, which operates in 15 countries with 16 million customers.
• KWMminorStrategic or Co-development Partner · 1 January 2024Posigraf received the Troféu DNA Circular (DNA Circular Trophy) in recognition of incredible circular economy projects conducted in partnership with KWM, demonstrating collaborative sustainability initiatives.
• LATAM Retail Show / Multiple Retail PartnersmoderateGTM or Marketing Partner · 1 January 2019Posigraf participated in LATAM Retail Show alongside major Brazilian retail leaders including Grupo Boticário (CEO Artur Grynbaum), Zurich Seguros (CEO Edson Franco), C&A Brasil (CEO Paulo Correa), and GPA (director Peter Estermann). The event served as a platform for joint visibility and relationship building with key retail clients.
• Instituto PositivominorOthers · 1 January 2012Instituto Positivo, created in 2012 to manage social investment on behalf of Grupo Positivo, has directly impacted over 9,000 teachers and 135,000 students, and produced approximately 40 materials (books, magazines, e-books) accessed by over 4,800 people in 2022 alone. Posigraf collaborates with the institute on educational printing and social initiatives.
• Grupo PositivocoreOthers · 1 January 1972Posigraf is a subsidiary of Grupo Positivo, which since 1972 has expanded its operations in education, educational solutions, technology, printing, and culture. This parent affiliation provides access to the educational ecosystem, social investment through Instituto Positivo, and shared governance/compliance standards.
• Posigraf Supplier EcosystemmoderateOthersPosigraf operates a structured supplier portal (Portal de Fornecedores) and Supplier Program (Programa Parceiros de Excelência) using an Índice de Desempenho de Fornecedores (IDF) to manage, evaluate, and develop its supply chain partners. Suppliers must go through registration, documentation review, and homologation before approval.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plural Indústria Gráfica: Major Brazilian commercial printer specializing in books, magazines, catalogs, and packaging. Comparable scale and product mix to Posigraf, serving Brazilian publishers, retailers, and corporate clients with offset printing and finishing services.
• Ipsis Gráfica: Brazilian commercial printing company offering offset and digital printing, finishing, and bound products for retail, editorial, and corporate clients. Directly competes with Posigraf in the Brazilian promotional and editorial printing market with similar customer base and capabilities.
• Gráfica Globo: Printing subsidiary of Grupo Globo, one of Brazil's largest media conglomerates. Operates as a major Brazilian commercial printer producing magazines, books, and promotional materials, comparable to Posigraf in scale and market.
• Editora Abril: One of Brazil's largest publishers and printers of magazines, books, and educational materials. Overlaps with Posigraf in both editorial printing and educational publishing, particularly in the Brazilian retail and education segments.

Broad incumbents

• RR Donnelley: Major US commercial printing company serving retail, financial services, and publishing customers with offset and digital printing. Comparable in product mix (catalogs, magazines, retail inserts) and B2B enterprise customer model, but with global rather than Brazilian focus.
• Cimpress plc: Global printing and marketing services platform operating multiple commercial printing brands. Comparable offset and digital printing services for enterprise and SMB customers, though more diversified across geographies and product categories.
• Toppan Holdings: Japanese global printing and information solutions conglomerate with operations in commercial printing, packaging, and digital media. Larger and more diversified incumbent in the same broad printing services industry, with comparable offset and finishing capabilities but global scale.
• Quad/Graphics: Large US-based commercial printing company serving retail, publishing, and direct mail markets. Comparable product categories (retail inserts, magazines, catalogs) and B2B enterprise customer base, though operating primarily in North America with broader scale.

Regional players

• Gráfica e Editora Peres: Brazilian regional commercial printer serving educational, retail, and corporate clients with offset printing and finishing services. Comparable product offering to Posigraf though smaller in scale and focused on regional Brazilian markets.

Others

• Heidelberger Druckmaschinen: Global manufacturer of offset printing presses and related equipment. Not a direct competitor but supplies the press technology Posigraf and its direct peers use, making it a meaningful ecosystem reference for understanding Posigraf's production capabilities and capex requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/posigraf
• LinkedInlinkedin.com/company/posigraf
• Facebookfacebook.com/posigraf

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafica E Editora Posigraf Ltda