Greater Rochester Habitat for Humanity

Name

Greater Rochester Habitat for Humanity

Legal name

Flower City Habitat for Humanity

Website

https://grhabitat.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industries

Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing
• Home repair services
• Housing counseling
• Homeownership programs
• ReStore retail

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. ReStore Retail Sales: Habitat ReStore locations sell new and gently used furniture, appliances, building materials, and home goods to the public at discounted prices. Proceeds fund the construction of affordable homes. Three ReStore locations operate: Henrietta (Mon-Sat 9am-5pm), Canandaigua (Wed-Sat 10am-5pm), and BayTowne/Webster.
2. Donations and Fundraising: The organization raises funds through individual donations (one-time, monthly Carpenters Club, annual Hope Builders, major gifts), corporate sponsorships, planned giving (bequests, charitable annuities, charitable remainder trusts), vehicle donations (Cars for Homes), and real estate donations.
3. Grants and Government Partnerships: Funding from government agencies and foundations. Received $300,000 KeyBank Foundation grant to double impact and expand financial literacy training. HUD certification enables access to additional federal housing programs and grant opportunities.
4. Corporate Team Building Events: Companies pay to reserve team building volunteer days on Habitat construction sites. Fees range from $1,500 (3-5 volunteers) to $3,000 (8-16 volunteers). Includes social media promotion and branded fundraising software.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Greater Rochester Habitat for Humanity builds and rehabilitates affordable homes for low-to-moderate income families across Monroe, Ontario, and Wayne counties, while also providing critical home repairs and accessibility modifications (especially for seniors), HUD-certified housing counseling and pre-purchase workshops, and operating three ReStore retail outlets that sell donated furniture, appliances, and building materials at 50-75% off retail. The organization is funded primarily through donations, foundation/corporate grants, ReStore retail sales, and corporate team-building fees.

Product overview

Greater Rochester Habitat for Humanity is a nonprofit housing organization formed in January 2023 through the merger of Flower City Habitat (Rochester), Ontario County Habitat (Canandaigua), and Wayne County Habitat (Newark). The organization operates a portfolio of programs serving Monroe, Ontario, and Wayne counties including: a HUD-certified homeownership program with financial literacy counseling and pre-purchase workshops; a home repair program for existing homeowners; three ReStore retail locations selling donated furniture and building materials; and volunteer construction programs including individual, corporate group, Leaders Build, Women Build, and faith-based tracks. Revenue generation includes the ReStore retail operation, vehicle donations through Cars for Homes, planned giving and legacy societies (Carpenter's Club monthly giving, Hope Builders annual giving, Legacy Builders planned giving), and corporate sponsorships. The organization also runs fundraising events including Brews for Builds brewery tours, Morning Brew coffee shop passes, and an annual gala. The organization celebrated its 350th home dedication in June 2026 and has recently introduced two-story modular home construction to accelerate building timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeownership Program A HUD-certified housing program that helps low-to-moderate income families in Monroe, Ontario, and Wayne counties achieve affordable homeownership. Includes financial literacy education, one-on-one housing counseling, sweat-equity volunteer hours, and an affordable mortgage capped at 30% of income. Available in English and Spanish.
• Home Repair Program Critical home repair and accessibility modification services for existing homeowners, particularly seniors and households on fixed incomes. Services include accessibility modifications such as stair lifts and bathroom modifications, weatherization, and senior safety modifications. Funded in part through grants such as the Lowe's home modification program.
• Homeward Bound (HUD Housing Counseling) HUD-certified housing counseling providing education, guidance, and support for potential homebuyers and existing homeowners facing challenges. Includes the 18-month Homeward Bound program with mentor and a fast-track online course option.
• HUD Pre-Purchase Workshop Educational workshops preparing first-time homebuyers for the home purchasing process, covering financial readiness, mortgage basics, and the Habitat application process.
• ReStore Nonprofit home improvement donation centers and retail stores selling new and gently used furniture, appliances, and building materials at 50-75% off retail prices. Three locations: Henrietta (Mon-Sat 9am-5pm), Canandaigua (Wed-Sat 10am-5pm), and BayTowne/Webster. Proceeds fund Habitat's affordable housing mission.
• Corporate Team Building Days Paid team-building construction day experiences for companies and groups on Habitat construction sites. Pricing: $1,500 for 3-5 volunteers, $2,000 for 5-8 volunteers, $3,000 for 8-16 volunteers. Includes social media cross-promotion and branded fundraising software. Framing Frenzy events accommodate 150-200 volunteers.
• Cars for Homes Vehicle donation program accepting cars, trucks, boats, RVs, and other vehicles. Proceeds from sales support local Habitat construction projects.
• Kitchen Deconstruction Service that involves dismantling and removing unwanted kitchens from homes. Salvaged materials are donated to ReStore, with proceeds supporting Habitat's building mission.

Quantifiable outcome

• Over 40 years: 600+ homes built/rehabilitated/repaired; 1,700+ people helped
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered notable and core.

• Constellation EnergynotableStrategic or Co-development PartnerConstellation Energy employees volunteered for the Habitat 'Framing Frenzy' project in Rochester's Beechwood neighborhood, contributing labor to the construction of new homes including the 350th home dedication. Framing Frenzy brought a pair of new houses to the area through large-scale volunteer effort.
• Greater Rochester Interfaith Builders (GRIB)notableStrategic or Co-development PartnerCoalition of six religious communities (Perinton, Penfield, Greece, Brighton, Harvest Home/Henrietta, Habitat Interfaith Partnership/Pittsford) formed in January 2023, committed to fundraising and building one house per year together. Demonstrates the power of collaborative action across faith communities.
• City of RochestercoreStrategic or Co-development PartnerThe City of Rochester, under Mayor Malik Evans, partnered with Habitat for Humanity on the 'Buy the Block' Housing Initiative (created in 2022), which provides new, energy-efficient homes on vacant lots in neighborhoods historically impacted by redlining. New homes are sold to qualified first-time buyers spending no more than 30% of income on mortgage. Habitat builds homes on Superior Street in the Bulls Head neighborhood as part of this initiative.
• Kim Brumber (CEO)coreOthersKim Brumber appointed CEO on March 23, 2026. Brings 27 years of executive leadership experience spanning nonprofit management, organizational transformation, and community development. Has raised more than $20 million in capital for high-risk borrowers and secured investors for a $56 million real estate development project. Experience includes Low Income Housing Tax Credit (LIHTC) developments.
• Women Build Program (Carolyn Whitfield)notableStrategic or Co-development PartnerWomen Build is a Habitat program where teams of women fundraise and build one home per year. Carolyn Whitfield helps run the program which started in the late 90s. Teams build everything from foundation to framing to siding to flooring. Women Build 2026 is building the 21st house for Habitat in Rochester.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Enterprise Community Partners: National nonprofit affordable housing developer and LIHTC syndicator. Comparable as an affordable housing development organization using tax credit capital, federal funding, and community partnerships — directly relevant to Greater Rochester's plans to scale via LIHTC under new CEO leadership.
• NeighborWorks America: National network of 250+ HUD-certified community-based nonprofits providing affordable housing, counseling, and community development. Directly comparable to Greater Rochester's HUD-certified housing counseling and homebuyer education programs, with a comparable LMI target customer.
• Local Initiatives Support Corporation (LISC): National community development financial institution (CDFI) supporting affordable housing, economic development, and health in underserved communities. Comparable as a partner / capital provider to neighborhood-based affordable housing nonprofits, including Habitat affiliates.
• Habitat for Humanity International: The global parent organization of Greater Rochester Habitat for Humanity. Operates in ~70 countries and 1,000+ U.S. communities; provides brand standards, shared resources, and global advocacy that the Rochester affiliate leverages, while remaining an independent 501(c)(3).
• Volunteers of America: National nonprofit providing affordable housing, community services, and family support across multiple regions. Comparable as a multi-state nonprofit offering HUD-funded housing services alongside other social programs, though with a broader service mandate than Habitat.

Direct peers

• Rebuilding Together: National nonprofit focused on home repair and rehabilitation for low-income homeowners, particularly seniors and veterans. Closely comparable to Greater Rochester's Home Repair Program (senior accessibility modifications, critical repairs) and shares the volunteer-driven model and similar institutional funder base (Lowe's, etc.).
• Self-Help / Self-Help Credit Union: Community development financial institution that pioneered the Habitat-style sweat-equity model for affordable homeownership and provides mortgages to low-income families. Operates ReStore-style secondhand retail; comparable on mission, model, and target customer base.
• Habitat for Humanity New York City: Sister Habitat affiliate serving the NYC market — direct comparable on program structure (homeownership, home repair, ReStore, HUD counseling), volunteer model, and corporate funding base, though operating in a much higher-cost market.
• Homes for America: Mid-Atlantic nonprofit developing and managing affordable rental housing using LIHTC and other public funding sources. Comparable as a mission-aligned affordable housing nonprofit leveraging federal housing programs to serve LMI households.

Others

• Goodwill Industries International: Adjacent nonprofit operating a network of donation-driven retail stores whose proceeds fund mission programs (workforce training, rather than housing). Comparable to Greater Rochester's ReStore as a donated-goods retail model that monetizes household items to subsidize social impact — useful operational benchmark for ReStore scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RocHabitat
• Instagraminstagram.com/RocHabitat
• LinkedInlinkedin.com/company/rochabitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Rochester Habitat for Humanity