Gilda's Club- Metro Detroit

Name

Gilda's Club- Metro Detroit

Legal name

Gilda's Club Metro Detroit

Website

https://gildasclubdetroit.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAM

Rare Disease & Special Needs Support Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Cancer support services
• Psychosocial support programs
• Cancer support groups
• Community cancer care
• Bereavement support programs

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting the free cancer support programs.
2. Corporate Sponsorships & Giving: Corporate partners provide direct contributions, grants, matching gifts, cause-related partnerships, and event sponsorships.
3. Foundation Grants: Grants from foundations such as the Donald R. and Esther Simon Foundation ($30,000 for mindful living programming) and Ralph C. Wilson Jr. Legacy Funds ($12,000 for caregiving programs).
4. Special Events Fundraising: Revenue from signature events including Gilda's Big Night Out gala, Gilda's Walk & 5K Run, and Bras for a Cause.
5. Planned Giving & Bequests: Legacy of Hope Society for planned giving and bequests in wills or estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Gilda's Club Metro Detroit delivers free social, emotional, and educational support programs for individuals and families impacted by cancer. The organization provides more than 150 in-person programs and nearly 100 virtual programs monthly, including professionally-facilitated support groups, educational presentations, healthy lifestyle workshops, social activities, bereavement services, and children/teens/families programming across four physical locations and a permanent virtual community. All services are provided 100% free of charge to anyone affected by any type of cancer at any stage.

Product overview

Gilda's Club Metro Detroit is a free cancer support nonprofit offering a comprehensive suite of programs centered around social and emotional support for anyone impacted by a cancer diagnosis. The organization operates from four physical locations (Detroit, Royal Oak, Grosse Pointe, and Virtual) and provides its services entirely free of charge. The core program portfolio includes Support Groups facilitated by licensed mental health professionals, Healthy Lifestyle Activities (yoga, tai chi, art therapy, nutrition), Educational Presentations by medical professionals, Social Activities (Family Fun Nights, holiday events), Resources and Referrals including a Cancer Support Helpline, and specialized Children, Teens and Families programming. The organization hosts three signature fundraising events annually: Gilda's Walk & 5K Run, Gilda's Big Night Out Gala, and Bras for a Cause. Additional engagement programs include the Gilda's Givers monthly giving program, Tribute Brick Program, Volunteer Program, and a Podcast produced with Podcast Nation.

Differentiator

Problem solved

Functional benefit

Brands

• Gilda's Givers: Monthly giving program for recurring donors
• Club Red Teen Youth Council
• Noogieland
• Gilda's Around Town (GAT)
• Bras for a Cause
• Gilda's Big Night Out
• Gilda's Walk & 5K Run

Products and services

• Support Groups
• Healthy Lifestyle Activities
• Educational Presentations Free in-person and virtual educational presentations by top physicians, nurses, and practitioners covering cancer-related topics such as treatment options, side effect management, nutrition, grief processing, and financial navigation. Open to cancer patients, families, caregivers, and the bereaved.
• Social Activities Free community-building events including holiday parties, movie nights, Survivor Day, Noogiefest (Halloween), Friendsgiving, Holiday Party, Santa on the Porch, and monthly Family Fun Nights. Designed to reduce isolation and build lasting social connections among members.
• Resources and Referrals Free cancer-related information hub with connections to community organizations, the Cancer Support Helpline (888-793-9355), and access to Cancer Support Community's Frankly Speaking about Cancer series. Includes a physical library at the Royal Oak Clubhouse.
• Children, Teens and Families Program Free age-appropriate support for youth impacted by cancer including Kids Talk (ages 6-12), Teen Talk (ages 13-17), Teen Grief, Kids Living with Cancer, Teens Living with Cancer, Parenting with Cancer, Parenting a Child with Cancer, Family Fun Days, Teen Art Therapy, Kids Connect summer program, Noogieland play area, and school visit programs.
• Gilda's Virtual Community Free Zoom-based virtual programming offering nearly 100 diverse virtual programs monthly including professionally-led support groups, healthy lifestyle workshops, educational presentations, and social programs accessible from home. Available to anyone regardless of geographic location.
• Gilda's Walk & 5K Run
• Gilda's Big Night Out Gala Annual fundraising gala featuring strolling dinner, cocktails, live auction, and paddle raise at the Garden Theater in Detroit. Ticket levels: Benefactor ($500), Patron ($250), General ($150). Sponsorship packages range from $2,500 to $25,000.
• Bras for a Cause
• Tribute Brick Program Engraved tribute brick purchases for permanent display in the Royal Oak Clubhouse garden pathway. Small bricks at $150, large bricks at $250. Honors or memorializes loved ones impacted by cancer.

Quantifiable outcome

• 92% increase in bereavement program attendance to 764 visits
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The War MemorialcoreStrategic or Co-development Partner · 1 July 2025Historic institution in Grosse Pointe Farms dedicated to community, legacy and service. Gilda's @ The War Memorial provides programs in a dedicated space, transitioning from the previous Lake House location.
• Healthier Black Elders CentercoreStrategic or Co-development Partner · 1 January 2025Detroit partnership focused on serving members in the Black community who may not have access to cancer support resources.
• Taylor Street Primary Care ClinicminorStrategic or Co-development Partner · 1 January 2025Detroit partnership for cancer support referrals and community outreach.
• Dedicated Senior Medical CenterminorStrategic or Co-development Partner · 1 January 2025Detroit partnership for senior cancer patient referrals and support services.
• Lori's HandsminorStrategic or Co-development Partner · 1 January 2025Detroit partnership providing volunteer support services for cancer patients.
• Central City HealthminorStrategic or Co-development Partner · 1 January 2025Detroit partnership for integrated health and cancer support services.
• Cass Community Social ServicesminorStrategic or Co-development Partner · 1 January 2025Detroit partnership for social services and community support for cancer patients.
• Gilda's Around Town - WarrenminorStrategic or Co-development Partner · 1 January 2025Community outreach location bringing cancer support services to Warren residents.
• Gilda's Around Town - NoviminorStrategic or Co-development Partner · 1 January 2025Community outreach location bringing cancer support services to Novi residents.
• Gilda's Around Town - FerndaleminorStrategic or Co-development Partner · 1 January 2025Community outreach location bringing cancer support services to Ferndale residents.
• Durfee Innovation SocietycoreStrategic or Co-development Partner · 1 January 2020Unique community hub in Detroit housing over 35 community organizations. Gilda's @ Durfee location provides wrap-around services for the Detroit community with direct access to free critical services under one roof.
• Cancer Support CommunitycoreStrategic or Co-development PartnerParent organization affiliation. In July 2009, The Wellness Community and Gilda's Club Worldwide joined forces to become Cancer Support Community. Provides access to national resources, Franky Speaking about Cancer series, and network of 190+ satellite locations.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cancer Support Community: Cancer Support Community is the parent affiliate network of Gilda's Club Metro Detroit, formed by the 2009 merger of Gilda's Club Worldwide and The Wellness Community. Operates 190+ satellite locations globally providing free psychosocial and emotional support to cancer patients — directly comparable mission, model, and service mix.
• CancerCare: CancerCare is a national nonprofit providing free professional support services including counseling, support groups, education, and financial assistance to anyone affected by cancer. Highly comparable service portfolio and free, donation-funded model.
• Cancer Hope Network: Cancer Hope Network provides free, one-on-one peer support to cancer patients by matching them with trained survivor volunteers. Comparable mission of free emotional support for cancer patients and a similar volunteer-led delivery model.

Broad incumbents

• Livestrong Foundation: Livestrong Foundation provides cancer survivor support programs including navigation, fertility preservation, and emotional support services. Similar focus on survivorship and quality-of-life support, though with a broader research and policy footprint.
• American Cancer Society: American Cancer Society is the largest US cancer nonprofit, funding research, advocacy, and patient support including Road to Recovery and Hope Lodges. Broader scope than Gilda's Club but overlaps significantly in providing free support services and resources to cancer patients and families.
• Susan G. Komen: Susan G. Komen is the largest breast cancer organization, funding research and providing patient navigation and support services. Overlaps with Gilda's Club in breast cancer support, survivorship programming, and community-based fundraising events.

Emerging players

• Imerman Angels: Imerman Angels provides free one-on-one mentorship for cancer patients by connecting them with survivors and caregivers. Similar free, volunteer-driven cancer support model with emphasis on personalized peer connection.
• Stupid Cancer: Stupid Cancer is a nonprofit focused specifically on young adults with cancer, offering support programs, advocacy, and community. Direct overlap with Gilda's Club's Young Adults Group and young survivor segments.
• Leukemia & Lymphoma Society: Leukemia & Lymphoma Society funds blood cancer research and provides free support services including peer-to-peer programs and educational resources for blood cancer patients and families — partial overlap with Gilda's Club's leukemia/lymphoma support groups.

Others

• Ronald McDonald House Charities: Ronald McDonald House Charities provides housing and support for families with seriously ill children, including those undergoing cancer treatment. Adjacent nonprofit peer operating in the family support space with similar reliance on donations, volunteers, and community partnerships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gildasclubmetrodetroit
• LinkedInlinkedin.com/company/gildas-club-metro-detroit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilda's Club- Metro Detroit