Greenleaf Hospitality Group
Greenleaf Hospitality Group is a privately held, multi-brand hospitality management company in Kalamazoo, Michigan operating 13 sub-brands across hotels, restaurants, a salon and spa, an athletic club, a country club, a sports arena, and a hockey team, serving local consumers and regional visitors.
- Company typePrivate
- Founded1999
- HeadquartersKalamazoo, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Greenleaf Hospitality Group does
Greenleaf Hospitality Group is a privately held, multi-brand hospitality management company headquartered in Kalamazoo, Michigan. Founded in 1999, the company operates an integrated portfolio of 13 sub-brands spanning lodging, food and beverage, health and wellness, entertainment, and sports — all concentrated in the Kalamazoo regional market. Sub-brands include Radisson Plaza Hotel and Suites, Brick and Brine, Burdick's Bar & Grill, The Morning Dish, Starbucks (franchise), Blush Salon + Spa, Kalamazoo Athletic Club, RIO, The Wedding Studio, Radisson Catering, Wings Event Center, the Kalamazoo Wings hockey team, and Kalamazoo Country Club.
The business model is operational rather than technology-driven: revenue is generated through physical venue operations across hotel rooms, restaurant F&B, membership dues (athletic club, country club), event hosting and ticketing, salon/spa services, catering, and a licensed Starbucks franchise. Pricing is not publicly disclosed and varies by property. Distribution is entirely regional and physical (no e-commerce, no app, no API surface), supported by Workday-based online hiring and Givex-powered cross-brand gift cards. Marketing channels are limited to organic social (Facebook, LinkedIn, Vimeo) and the corporate website.
The company positions itself as a one-stop local hospitality platform with an emphasis on community engagement, employee development, and cross-brand synergies. Its customer base is overwhelmingly local consumers and regional visitors, with a secondary enterprise segment for catering and corporate events. There is no public disclosure of revenue, headcount, ownership structure, or external investors, and no technology differentiation or AI capabilities are evident in the available data.
Greenleaf Hospitality Group firmographics
Firmographics- Name
- Greenleaf Hospitality Group
- Legal name
- Greenleaf Hospitality Group
- Website
- https://joingreenleaf.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Greenleaf Hospitality Group is a privately held, multi-brand hospitality management company in Kalamazoo, Michigan operating 13 sub-brands across hotels, restaurants, a salon and spa, an athletic club, a country club, a sports arena, and a hockey team, serving local consumers and regional visitors.
- Ownership category
- akta.pro rank
Greenleaf Hospitality Group industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Sports Teams and Clubs (711211)
- SIC
- Hotels & Motels (7011), Retail-Eating Places (5812), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Corporate Conference Center Hotels (THAGALAF)
Keywords
Where Greenleaf Hospitality Group is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenleaf Hospitality Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Distribution channels7 records
Marketing channels5 records
Greenleaf Hospitality Group product offering
Product offeringCore offering
Greenleaf Hospitality Group is a for-profit hospitality management company that operates a diversified portfolio of hotels, restaurants, salons and spas, athletic and country clubs, event venues, a professional hockey team, and catering and wedding planning services. It owns and manages these hospitality properties as distinct consumer-facing brands under a single corporate umbrella.
Product overview
Greenleaf Hospitality Group is a multi-brand hospitality management company operating a diversified portfolio of hospitality, food and beverage, retail, health and wellness, entertainment, and sports brands in Kalamazoo, Michigan. The portfolio includes hotels (Radisson Plaza Hotel and Suites), restaurants (Brick and Brine, Burdick's Bar & Grill, The Morning Dish), coffee services (Starbucks franchise), wellness venues (Blush Salon + Spa, Kalamazoo Athletic Club), event and entertainment venues (Wings Event Center, RIO, The Wedding Studio), and sports properties (Kalamazoo Wings hockey team, Kalamazoo Country Club). The company functions as an integrated hospitality platform managing these distinct sub-brands under unified corporate operations.
Differentiator
Problem solved
Functional benefit
Brands
- Brick and Brine: Restaurant and dining establishment
- Radisson Plaza Hotel and Suites
- Blush Salon + Spa
- Kalamazoo Athletic Club
- RIO
- The Wedding Studio
- Radisson Catering
- Starbucks
- Burdick's Bar & Grill
- The Morning Dish
- Wings Event Center
- Kalamazoo Wings
- Kalamazoo Country Club
Products and services
- Radisson Plaza Hotel and Suites Full-service hotel offering guest rooms and suites under the Radisson brand, serving travelers visiting the Kalamazoo, Michigan area.
- Brick and Brine Restaurant operated by Greenleaf Hospitality Group, serving diners in the Kalamazoo market.
- Burdick's Bar & Grill Bar and grill restaurant offering casual food and beverages, operated by Greenleaf Hospitality Group.
- The Morning Dish Restaurant serving breakfast and lunch offerings to local diners in the Kalamazoo market.
- RIO Entertainment and dining venue offering food and beverage service combined with entertainment experiences.
- Blush Salon + Spa Full-service salon and spa offering hair, beauty, and wellness services to individual clients.
- Kalamazoo Athletic Club Private fitness and athletic club offering gym and wellness amenities to member and non-member users.
- Kalamazoo Country Club Country club providing golf and related social and recreational amenities to members.
- Wings Event Center Multi-purpose event and entertainment venue hosting sports, concerts, and other live events in Kalamazoo.
- Kalamazoo Wings Professional minor-league hockey team providing sports entertainment to fans attending games at Wings Event Center.
- Radisson Catering Catering service providing food and beverage offerings for events, banquets, weddings, and group functions.
- The Wedding Studio Wedding planning service coordinating weddings and receptions, often paired with Radisson Catering and venue space.
- Starbucks (franchised location) Franchised Starbucks coffee shop serving beverages and light food items to walk-in customers.
Companies that use Greenleaf Hospitality Group
Customer profileSegments2 records
Ideal customer profiles2 records
Greenleaf Hospitality Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenleaf Hospitality Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Greenleaf Hospitality Group competitors and assessment
Company assessmentDirect peers
- Pyramid Hotel Group: Privately held hotel management company operating full-service and lifestyle hotels, often paired with F&B and meeting/event programming — similar integrated hospitality mix to Greenleaf.
- White Lodging: Privately held hotel management company that develops, owns, and operates branded hotels plus select F&B concepts. Comparable as a multi-brand hospitality operator, though typically focused on lodging.
- GF Hotels & Resorts: Hospitality management company owning and operating hotels plus select restaurants. Comparable as a privately held multi-brand operator with managed/owned properties and F&B adjacencies.
- Kinseth Hospitality Companies: Privately held hotel ownership, development, and management company operating full-service and select-service hotels across the Midwest. Comparable to Greenleaf's full-service Radisson Plaza operation in a Midwestern mid-sized market.
- Concord Hospitality Enterprises: Privately held hotel development and management company operating branded full-service and select-service hotels with attached F&B. Comparable multi-brand hotel operator with similar management-company structure.
- Schottenstein Enterprises: Privately held multi-business holding company with interests in hospitality, real estate, and consumer brands. Comparable as a diversified, privately held ownership entity bundling multiple operating brands.
- Marcus Hotels & Resorts: Hospitality division of The Marcus Corporation operating full-service hotels together with restaurants, entertainment venues, and event spaces. Closely comparable mix of lodging + F&B + entertainment under a single corporate umbrella.
- Winegardner & Hammons Hotel Group: Privately held full-service hotel ownership and management company operating within regional U.S. markets. Comparable multi-brand hotel-led platform operating in tertiary/mid-sized markets similar to Kalamazoo.
- Sage Hospitality Group: Privately held hospitality operator managing and branding hotels, restaurants, and event venues. Comparable integrated lodging + F&B + event venue operator structure.
Broad incumbents
- Aimbridge Hospitality: Large third-party hotel management platform operating thousands of branded properties across categories. Comparable as a hospitality operator but at materially greater scale and without Greenleaf's owned real estate and non-hotel sub-brands (country club, sports team).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenleaf Hospitality Group social profiles
Digital presenceGreenleaf Hospitality Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenleaf Hospitality Group leadership team
Management profileNumber of profiles
Greenleaf Hospitality Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenleaf Hospitality Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenleaf Hospitality Group
What does Greenleaf Hospitality Group do?
Greenleaf Hospitality Group is a for-profit hospitality management company that operates a diversified portfolio of hotels, restaurants, salons and spas, athletic and country clubs, event venues, a professional hockey team, and catering and wedding planning services. It owns and manages these hospitality properties as distinct consumer-facing brands under a single corporate umbrella.
Is Greenleaf Hospitality Group a public or private company?
Greenleaf Hospitality Group is a private company. It is classified as unknown and is currently operating.
When was Greenleaf Hospitality Group founded?
Greenleaf Hospitality Group was founded in 1999.
Where is Greenleaf Hospitality Group based?
Greenleaf Hospitality Group is headquartered in Kalamazoo, United States, in the North America region.
Who are Greenleaf Hospitality Group's main competitors?
Direct peers on record are Pyramid Hotel Group, White Lodging, GF Hotels & Resorts, Kinseth Hospitality Companies, Concord Hospitality Enterprises, Schottenstein Enterprises, Marcus Hotels & Resorts, Winegardner & Hammons Hotel Group and Sage Hospitality Group. Aimbridge Hospitality is listed as a broad incumbent.
Does Greenleaf Hospitality Group have an API?
No public API is recorded for Greenleaf Hospitality Group.
What industry is Greenleaf Hospitality Group in?
Greenleaf Hospitality Group's product category is Hospitality Services. Its primary akta.pro industry code is THAGALAF, Corporate Conference Center Hotels. Its NAICS code is 72111 and its SIC code is 7011.