Greenleaf Hospitality Group

What Greenleaf Hospitality Group does

Greenleaf Hospitality Group is a privately held, multi-brand hospitality management company headquartered in Kalamazoo, Michigan. Founded in 1999, the company operates an integrated portfolio of 13 sub-brands spanning lodging, food and beverage, health and wellness, entertainment, and sports — all concentrated in the Kalamazoo regional market. Sub-brands include Radisson Plaza Hotel and Suites, Brick and Brine, Burdick's Bar & Grill, The Morning Dish, Starbucks (franchise), Blush Salon + Spa, Kalamazoo Athletic Club, RIO, The Wedding Studio, Radisson Catering, Wings Event Center, the Kalamazoo Wings hockey team, and Kalamazoo Country Club.

The business model is operational rather than technology-driven: revenue is generated through physical venue operations across hotel rooms, restaurant F&B, membership dues (athletic club, country club), event hosting and ticketing, salon/spa services, catering, and a licensed Starbucks franchise. Pricing is not publicly disclosed and varies by property. Distribution is entirely regional and physical (no e-commerce, no app, no API surface), supported by Workday-based online hiring and Givex-powered cross-brand gift cards. Marketing channels are limited to organic social (Facebook, LinkedIn, Vimeo) and the corporate website.

The company positions itself as a one-stop local hospitality platform with an emphasis on community engagement, employee development, and cross-brand synergies. Its customer base is overwhelmingly local consumers and regional visitors, with a secondary enterprise segment for catering and corporate events. There is no public disclosure of revenue, headcount, ownership structure, or external investors, and no technology differentiation or AI capabilities are evident in the available data.

Name

Greenleaf Hospitality Group

Legal name

Greenleaf Hospitality Group

Website

https://joingreenleaf.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Greenleaf Hospitality Group is a privately held, multi-brand hospitality management company in Kalamazoo, Michigan operating 13 sub-brands across hotels, restaurants, a salon and spa, an athletic club, a country club, a sports arena, and a hockey team, serving local consumers and regional visitors.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Sports Teams and Clubs (711211)

SIC

Hotels & Motels (7011), Retail-Eating Places (5812), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

Keywords

• Hospitality management
• Hotel accommodations
• Food and beverage
• Event catering
• Wellness and fitness

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Distribution channels7 records

Marketing channels5 records

Core offering

Greenleaf Hospitality Group is a for-profit hospitality management company that operates a diversified portfolio of hotels, restaurants, salons and spas, athletic and country clubs, event venues, a professional hockey team, and catering and wedding planning services. It owns and manages these hospitality properties as distinct consumer-facing brands under a single corporate umbrella.

Product overview

Greenleaf Hospitality Group is a multi-brand hospitality management company operating a diversified portfolio of hospitality, food and beverage, retail, health and wellness, entertainment, and sports brands in Kalamazoo, Michigan. The portfolio includes hotels (Radisson Plaza Hotel and Suites), restaurants (Brick and Brine, Burdick's Bar & Grill, The Morning Dish), coffee services (Starbucks franchise), wellness venues (Blush Salon + Spa, Kalamazoo Athletic Club), event and entertainment venues (Wings Event Center, RIO, The Wedding Studio), and sports properties (Kalamazoo Wings hockey team, Kalamazoo Country Club). The company functions as an integrated hospitality platform managing these distinct sub-brands under unified corporate operations.

Differentiator

Problem solved

Functional benefit

Brands

• Brick and Brine: Restaurant and dining establishment
• Radisson Plaza Hotel and Suites
• Blush Salon + Spa
• Kalamazoo Athletic Club
• RIO
• The Wedding Studio
• Radisson Catering
• Starbucks
• Burdick's Bar & Grill
• The Morning Dish
• Wings Event Center
• Kalamazoo Wings
• Kalamazoo Country Club

Products and services

• Radisson Plaza Hotel and Suites Full-service hotel offering guest rooms and suites under the Radisson brand, serving travelers visiting the Kalamazoo, Michigan area.
• Brick and Brine Restaurant operated by Greenleaf Hospitality Group, serving diners in the Kalamazoo market.
• Burdick's Bar & Grill Bar and grill restaurant offering casual food and beverages, operated by Greenleaf Hospitality Group.
• The Morning Dish Restaurant serving breakfast and lunch offerings to local diners in the Kalamazoo market.
• RIO Entertainment and dining venue offering food and beverage service combined with entertainment experiences.
• Blush Salon + Spa Full-service salon and spa offering hair, beauty, and wellness services to individual clients.
• Kalamazoo Athletic Club Private fitness and athletic club offering gym and wellness amenities to member and non-member users.
• Kalamazoo Country Club Country club providing golf and related social and recreational amenities to members.
• Wings Event Center Multi-purpose event and entertainment venue hosting sports, concerts, and other live events in Kalamazoo.
• Kalamazoo Wings Professional minor-league hockey team providing sports entertainment to fans attending games at Wings Event Center.
• Radisson Catering Catering service providing food and beverage offerings for events, banquets, weddings, and group functions.
• The Wedding Studio Wedding planning service coordinating weddings and receptions, often paired with Radisson Catering and venue space.
• Starbucks (franchised location) Franchised Starbucks coffee shop serving beverages and light food items to walk-in customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pyramid Hotel Group: Privately held hotel management company operating full-service and lifestyle hotels, often paired with F&B and meeting/event programming — similar integrated hospitality mix to Greenleaf.
• White Lodging: Privately held hotel management company that develops, owns, and operates branded hotels plus select F&B concepts. Comparable as a multi-brand hospitality operator, though typically focused on lodging.
• GF Hotels & Resorts: Hospitality management company owning and operating hotels plus select restaurants. Comparable as a privately held multi-brand operator with managed/owned properties and F&B adjacencies.
• Kinseth Hospitality Companies: Privately held hotel ownership, development, and management company operating full-service and select-service hotels across the Midwest. Comparable to Greenleaf's full-service Radisson Plaza operation in a Midwestern mid-sized market.
• Concord Hospitality Enterprises: Privately held hotel development and management company operating branded full-service and select-service hotels with attached F&B. Comparable multi-brand hotel operator with similar management-company structure.
• Schottenstein Enterprises: Privately held multi-business holding company with interests in hospitality, real estate, and consumer brands. Comparable as a diversified, privately held ownership entity bundling multiple operating brands.
• Marcus Hotels & Resorts: Hospitality division of The Marcus Corporation operating full-service hotels together with restaurants, entertainment venues, and event spaces. Closely comparable mix of lodging + F&B + entertainment under a single corporate umbrella.
• Winegardner & Hammons Hotel Group: Privately held full-service hotel ownership and management company operating within regional U.S. markets. Comparable multi-brand hotel-led platform operating in tertiary/mid-sized markets similar to Kalamazoo.
• Sage Hospitality Group: Privately held hospitality operator managing and branding hotels, restaurants, and event venues. Comparable integrated lodging + F&B + event venue operator structure.

Broad incumbents

• Aimbridge Hospitality: Large third-party hotel management platform operating thousands of branded properties across categories. Comparable as a hospitality operator but at materially greater scale and without Greenleaf's owned real estate and non-hotel sub-brands (country club, sports team).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/ghgkz
• Facebookfacebook.com/Greenleafhospitalitygroup
• LinkedInlinkedin.com/company/greenleaf-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenleaf Hospitality Group