What Grupo Rabbit does

Grupo Rabbit (Grupo Rabbit Educação) is a São Paulo–based educational consulting group serving private K-12 schools in Brazil, self-described as the largest such group in Latin America with approximately 24 years of operating history. The company reaches 1,500 partner schools and approximately 600,000 students through five operating brands: Rabbit Partnership (consulting), Rabbit Digital (marketing services), 2Ways Bilíngue (bilingual education licensing), Rabbit Eventos (events), and Explora (education research). Family leadership is in place with Christian Rocha Coelho as CEO and Kelly Ariana Coelho as CFO.

The product portfolio centers on four technology and content platforms: the SIG Portal for school management, the RabbitPlay streaming content service, the PIER research subscription built on a 1,500-school longitudinal database and supported by 40+ in-house researchers, and a library of 3,000 marketing templates. The Kids Club bilingual entertainment platform extends the 2Ways content IP toward direct-to-consumer distribution, while the Confessionais program targets Catholic schools as a sub-vertical. Field operations include the annual Crescer Congress (now in its 20th edition) and a monthly Programa de Gestores series running in 9 Brazilian cities, together accounting for 50+ in-person events per year.

The business operates three monetization streams: recurring subscriptions (consulting engagements and PIER research), professional services fees (events, marketing services, and content production), and licensing/royalties from 2Ways Bilíngue. The 1,500-school base is a long-tail B2B distribution with cross-sell potential across the five brands and four platforms. The company is family-controlled, privately held, and bootstrapped, with no disclosed funding rounds.

Name

Grupo Rabbit

Legal name

RABBIT PARTNERSHIP

Website

https://rabbitmkt.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Grupo Rabbit is a São Paulo–based educational consulting group serving 1,500 private K-12 schools in Brazil through consulting, marketing, bilingual licensing, events, and research subscriptions under five operating brands.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Consulting Services: Full-service consulting engagement for educational institutions including management consulting, leadership training, strategic planning, and operational support. Delivered through multidisciplinary teams working side-by-side with client schools in simultaneous action across all major sectors.
2. Explora Research Services: Quantitative and qualitative research services provided through monthly subscriptions (PIER program). Includes satisfaction surveys, NPS, commercial analysis, market research, student surveys, pipeline analysis, staff surveys, and default/delinquency tracking.
3. Events and Conferences: Revenue generated from flagship events including Crescer Congress and Trade Fair (20th edition) and Programa de Gestores (Gestores Program). Events include sponsorship opportunities, exhibitor participation, and networking sessions with educational leaders.
4. Digital Marketing Services: Marketing and communication services including content marketing, inbound marketing (posts, stories, web-email), outbound marketing (banners, facades, billboards, brochures, ads), media planning and budgets.
5. Bilingual Program (2Ways): Bilingual education program licensing and support for schools implementing bilingual curriculum.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Rabbit is an ecosystem of educational-services companies that delivers full-time consulting, digital marketing, bilingual programs, events/conferences, and market research to private schools across Brazil. Its flagship offering, Rabbit Partnership, embeds multidisciplinary SQUAD teams inside client schools to co-manage strategy, marketing, enrollment/retention, training, and commercial operations, supported by the SIG management portal, RabbitPlay content platform, and the PIER subscription research service.

Product overview

Grupo Rabbit is a Brazilian educational ecosystem composed of multiple brands and integrated solutions for private schools. The portfolio centers on Rabbit Partnership (core consultancy providing full-time advisory across research, management, planning, commercial, and retention), supplemented by Rabbit Digital (digital marketing), 2Ways Bilíngue (bilingual program), Rabbit Eventos (events and fairs), and Explora (educational research). Supporting platforms include the S.I.G. management system (with RabbitPlay streaming and KPI dashboards) and programs such as Crescer congress, the monthly Programa de Gestores, PIER research subscription, Kids Club content channel, CASH BACK referral, SQUAD multidisciplinary teams, and CONFESSIONAIS for Catholic schools. The offering is a services-led portfolio rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Crescer: Annual Congress and Educational Business Trade Show, one of the main national events specialized in private school leaders, now in its 20th edition.
• Programa de Gestores
• RabbitPlay
• S.I.G. (Sistema Integrado de Gestão)
• PIER - Plan Integrated Educational Research
• Cash Back
• SQUAD
• Confessionais
• Kids Club

Products and services

• Rabbit Partnership Full-time educational consultancy and co-management service for private schools in Brazil, providing advisory across research, leadership, planning, systems, student retention, content creation, sales/commercial, and events. Multidisciplinary SQUAD teams are assigned to each partner school for embedded execution.
• Rabbit Digital Digital marketing services for educational institutions, covering content marketing, inbound marketing (posts, stories, web-email), outbound marketing (banners, billboards, brochures, ads), media planning, and brand management with access to 3,000 customizable templates.
• 2Ways Bilíngue

Quantifiable outcome

• 600,000 students positively impacted through partner school network
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Primeira Escolha AvaliaçõescoreStrategic or Co-development PartnerStrategic partnership with Primeira Escolha Avaliações (First Choice Assessments) to create Explora, a specialized educational market research company. Explora combines Rabbit Partnership's consulting expertise with Primeira Escolha's assessment capabilities to deliver comprehensive quantitative and qualitative research services to the Brazilian educational market.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Somos Educação: Brazilian education services group distributing content, technology, and services to schools. Comparable in serving private Brazilian schools with content, tools, and ancillary services.
• Eleva Educação: Brazilian K-12 education group operating multiple school brands nationwide. Comparable regional player serving Brazilian private schools at scale.
• Yduqs: Brazilian diversified education company operating K-12 and higher-education brands. Overlaps with Rabbit's domestic Brazilian school-services footprint.

Broad incumbents

• McGraw Hill Education: Global educational content, assessment, and services company serving K-12 and higher education. Comparable in providing content, research, and digital tools to schools at scale.
• International Schools Partnership: Global schools operator combining direct school ownership with management and consulting services for partner schools. Mirrors Rabbit's blend of embedded school services and consulting/advisory engagements.
• Cognita: Global K-12 schools group operating multiple brands with management, consulting, and support services for private schools across regions. Comparable in operating a multi-brand educational services ecosystem at international scale.
• Inspired Education Group: Premium schools group with multi-brand private K-12 operations and consulting/support services globally. Similar in delivering integrated consulting and school-level services across multiple geographies.
• Pearson: Global educational content, assessment, and services provider serving schools and learners worldwide. Overlaps with Rabbit's content, assessment-adjacent research, and subscription-based delivery model.

Direct peers

• Maple Bear Global Schools: Canadian bilingual school franchise licensing English-language curriculum to private schools worldwide. Directly comparable to Grupo Rabbit's 2Ways Bilíngue subsidiary, which delivers bilingual education programs to Brazilian partner schools.

Emerging players

• Bridge International Academies: Education services operator targeting private and low-cost schools in emerging markets. Comparable in serving private K-12 in developing economies with services beyond pure school ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GrupoRabbitOficial
• Facebookfacebook.com/rabbitpartnershipfan
• LinkedInlinkedin.com/company/gruporabbitmkt
• Instagraminstagram.com/gruporabbitoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Rabbit