Campaign Services Neckarsulm GmbH

What Campaign Services Neckarsulm GmbH does

Campaign Services Neckarsulm GmbH (operating as Campaign) is a full-service B2B direct marketing provider headquartered in Gütersloh, Germany, with additional operations in Neckarsulm and a third German location, employing over 400 people. Founded in 1990 and integrated within Bertelsmann Marketing Services, the company has accumulated 30+ years of expertise in enterprise customer communication and serves blue-chip clients across energy, automotive, telecommunications, retail, insurance, and banking — including EnBW, Deutsche Telekom, Bosch, Audi, REWE, ALDI, E.ON, and Tesco.

The company's platform spans nine interconnected service areas: Loyalty & Experience, Promotion & Engagement, Recall Management, Trade Activation, Direct Mail Automation, Multi-Channel Marketing, Document Management, Election Management, and Transaction Processing & Outsourcing. Underlying technology includes a programmatic print platform with trigger-based campaign automation, a customer-facing self-service portal with reporting dashboards, multi-channel orchestration across Direct Mail, Email, SMS, RCS, and Wallet, and international address data management systems. The offering is backed by ISO 9001, ISO 27001, TISAX, FSC, and PSD certifications, with ISO 27001-certified data centers supporting enterprise data security requirements.

Campaign generates revenue through project-based professional services engagements with enterprise clients, typically structured as multi-year contracts with quote-based, scope-dependent pricing. The go-to-market motion is consultative enterprise field sales, leveraging the Bertelsmann corporate brand, process analysis, and dedicated specialists to secure large contracts. The firm combines physical production infrastructure (printing, enveloping, packaging, logistics) with digital orchestration capabilities, positioning itself as a one-stop shop for direct mail, multi-channel, and customer lifecycle marketing under tightly regulated security and compliance standards.

Name

Campaign Services Neckarsulm GmbH

Legal name

Campaign | direct services Gütersloh GmbH

Website

https://campaign-services.de

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Campaign Services Neckarsulm GmbH is a full-service B2B direct marketing provider serving enterprise clients across energy, automotive, telecom, retail, insurance, and banking with direct mail automation, multi-channel marketing, loyalty programs, and recall management, operating as a subsidiary of Bertelsmann Marketing Services.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Direct marketing services
• Direct mail automation
• Loyalty program management
• Multi-channel marketing
• Recall management services

Headquarters

HQ city

Neckarsulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Marketing Services: Full-service direct marketing services including loyalty programs, trade promotions, recall management, trade activation, direct mail automation, multi-channel marketing, document management, and election management. Revenue is generated through project-based professional services engagements with enterprise clients, likely on a contractual basis with customized pricing per campaign or service package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Campaign Services Neckarsulm GmbH provides full-service direct marketing and customer communication solutions for enterprise clients across industries such as energy, automotive, telecommunications, and retail. The company specializes in loyalty program management, trade promotions, recall management, automated direct mail, multi-channel marketing orchestration across Direct Mail, Email, SMS, RCS, and Wallet channels, and secure document distribution. It operates production facilities in Neckarsulm and Gütersloh with 400+ employees serving blue-chip clients including Bosch, Deutsche Telekom, REWE Group, ERGO Group, Audi, Otto Group, and ALDI.

Product overview

Campaign is a full-service direct marketing platform offering a comprehensive portfolio of integrated marketing solutions. The platform operates as a unified full-service offering with multiple interconnected service areas including Loyalty & Experience, Promotion & Engagement, Recall Management, Trade Activation, Direct Mail Automation, Multi-Channel Marketing, Document Management, Election Management, and Transaction Processing & Outsourcing. These services work together to provide end-to-end customer communication solutions from initial concept to final evaluation, with particular strengths in automated direct mail, multi-channel orchestration, and loyalty program management. The company serves diverse industries including energy, automotive, telecommunications, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty & Experience
• Promotion & Engagement
• Recall Management
• Trade Activation
• Direct Mail Automation
• Multi-Channel Marketing
• Document Management
• Election Management
• Transaction Processing & Outsourcing

Quantifiable outcome

• Guaranteed legal certainty at all levels of the recall service
• +1 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Bertelsmann Marketing ServicescoreStrategic or Co-development PartnerCampaign is an integral part of Bertelsmann Marketing Services, operating under the corporate group structure. This affiliation provides the company with the stability, resources, and credibility of one of Germany's largest media corporations. The group association enables a broad portfolio of services and cross-selling opportunities within the Bertelsmann ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lob: Lob is an emerging direct mail automation platform providing programmatic print APIs and self-service tooling for digital marketers. It overlaps with Campaign's Programmatic Print Platform on the technology layer but focuses on self-service and US-based clients rather than full-service enterprise delivery.

Broad incumbents

• Acxiom: Acxiom (now IPG's data and identity unit) provides data-driven marketing, CRM, and customer intelligence services to large enterprises. It competes with Campaign's data management, address validation, and multi-channel orchestration capabilities, especially for global accounts.
• Epsilon Data Management: Epsilon, part of Publicis Groupe, is a major global CRM, loyalty, and direct marketing platform. It competes with Campaign's Loyalty & Experience and CRM/lifecycle capabilities, particularly for enterprise accounts seeking integrated loyalty programs and multi-channel orchestration.
• Dunnhumby: Dunnhumby is a global customer data science and loyalty company, notably for Tesco, with capabilities in loyalty program design, trade activation, and customer analytics. It is a broad peer for Campaign's Promotion & Engagement and Trade Activation services targeting large retailers.
• Deutsche Post DHL Group: Deutsche Post operates Dialogue Marketing / direct mail distribution services in Germany and competes head-on with Campaign for enterprise direct mail volume, postage optimization, and physical customer communication work. It is a much larger incumbent with its own delivery infrastructure.

Direct peers

• Arvato: Arvato is also part of Bertelsmann and provides CRM, direct marketing, loyalty, and customer experience services to enterprise clients across Europe. It is the closest internal group peer to Campaign, often competing for the same DACH enterprise CRM and direct marketing budgets.
• Harte Hanks: Harte Hanks is a US-based direct and multi-channel marketing services provider offering direct mail, customer care, and analytics to enterprise clients. It is a direct functional peer in the same product categories (direct mail automation, customer communication) but serves a primarily North American client base.
• Maritz Loyalty: Maritz provides loyalty, incentive, and customer engagement solutions to enterprise clients, with overlap in loyalty program management, rewards, and multi-channel customer communication — the same categories where Campaign delivers Loyalty & Experience and Multi-Channel Marketing services.
• Loyalty Partner (Loyalty Partner GmbH, including PAYBACK): Loyalty Partner runs PAYBACK, Germany's largest coalition loyalty program, and provides loyalty platform services to retail and consumer brands. It directly competes with Campaign's Loyalty & Experience offering for enterprise loyalty mandates in the German market.

Regional players

• Ströer: Ströer is a major German out-of-home and digital marketing company offering multi-channel advertising and customer communication solutions. While it focuses on OOH and digital rather than direct mail, it competes for German enterprise multi-channel marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bertelsmann
• LinkedInlinkedin.com/company/campaign-part-of-bertelsmann-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Services Neckarsulm GmbH