Grassroots Coffee Company, Llc

What Grassroots Coffee Company, Llc does

Grassroots Coffee Company, LLC (legal entity Grassroots Coffee Roasters LLC, DBA Grassroots Coffee) is a privately held small-batch craft coffee roaster founded in 2009 and headquartered in Thomasville, Georgia. The company roasts coffee in small batches using a slow-roasting process intended to bring out natural tasting notes, sourcing beans from regions including Ethiopia, Brazil, Colombia, Costa Rica, Honduras, and Flores Bajawa. Its product portfolio spans signature blends (House Blend, Grassroots Blend, Georgia Blues Blend, Sixth Man Blend), single-origin coffees, espresso and cold-brew specific blends, decaffeinated variants, single-serve pods (K-Cup style), and a 4-count sampler pack, available across whole bean, drip, espresso, Chemex, French press, and percolator grinds in 12 oz and 5 lb bags. Pricing spans $13.99 for a box of pods to $84.99–$86.99 for 5 lb bags, with free US shipping over $49.

The business operates across four revenue streams: direct coffee sales (one-time retail), recurring coffee subscriptions, wholesale distribution to coffee shops, bakeries, grocery stores, and restaurants, and catering plus event-space rental. Distribution is omnichannel: a Shopify-powered DTC storefront at grassrootscoffee.com (with international shipping to Canada, the UK, Germany, France, Japan, and Australia), a physical cafe (grassrootscoffeeshop.com), wholesale partnerships, and catering services. Marketing is primarily organic — Facebook and Instagram presence, an email newsletter ('Join the Fam'), and a zip-code store locator. The firm is led by Partner/CEO Mark Lowe, an FSU alum, and runs a notable affinity partnership with the Florida State University men's basketball program via the Sixth Man Blend. Headcount is reported at 1–10 employees; no external funding, institutional investors, or M&A activity is disclosed.

Name

Grassroots Coffee Company, Llc

Legal name

Grassroots Coffee Roasters LLC

Website

https://grassrootscoffee.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Grassroots Coffee is a privately held small-batch craft coffee roaster founded in 2009 in Thomasville, Georgia, selling retail beans, subscriptions, wholesale supply, catering, and cafe service to individual consumers and independent retailers across the US and select international markets.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFADAA

Specialty Coffee Shops (Single-Origin, Third-Wave)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRADAHAH

Single-Serve Coffee (Pods, Capsules)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Small batch coffee
• Craft coffee roasting
• Wholesale coffee supply
• Coffee subscription service
• Specialty coffee retail

Headquarters

HQ city

Thomasville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Coffee Sales: Revenue from selling roasted coffee beans in various sizes (12 oz and 5 lb bags) and formats (whole bean, various grinds), along with coffee pods. Multiple blend options and single origin coffees available for purchase.
2. Coffee Subscriptions: Subscribe and save program offering recurring coffee deliveries to customers
3. Wholesale: Wholesale program selling coffee to restaurants, businesses, coffee shops, bakeries, and grocery stores. Includes dedicated wholesale blends like Sixth Man Blend with portion of sales going to FSU basketball program.
4. Catering Services: Catering packages and event space rental for venues and events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grassroots Coffee Roasts and sells small-batch craft coffee under its own brand, offering retail whole bean and ground coffees, single-serve pods, and sampler packs via direct e-commerce, a physical cafe in Thomasville, GA, and a wholesale program serving coffee shops, bakeries, and grocery stores. The company also runs a recurring coffee subscription service, provides catering packages and event space rental, and sells branded merchandise.

Product overview

Grassroots Coffee Company is a small batch craft coffee roaster offering a portfolio of whole bean coffees, ground coffees, and single-serve pods. The core product lineup includes signature house blends (House Blend, Grassroots Blend), single-origin coffees (Brazil Mogiana, Colombia Sierra Nevada, Costa Rica, Ethiopia Sidamo, Flores Bajawa, Honduras Marcala), and specialty blends (Espresso Blend, Cold Brew Blend, Decaf variants, Georgia Blues Blend, Sixth Man Blend). The company also offers a 4-Count Sampler Pack for trial, coffee subscriptions for recurring deliveries, a wholesale program for businesses, catering services including event space, and branded merchandise. All products are available in multiple formats including whole bean and various grind sizes (Drip, Espresso, Chemex, French Press, Percolator) in 12oz and 5lb sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• House Blend Flagship blend with caramel and chocolate notes and hints of honey, made from South American coffees; sold in 12oz and 5lb sizes in whole bean or multiple grind options for retail and wholesale customers.
• Grassroots Blend
• Grassroots Pods
• Brazil Mogiana Single Origin
• Colombia Sierra Nevada Single Origin Single origin roasted coffee from the Colombia Sierra Nevada region, sold in standard size and grind options.
• Costa Rica Single Origin Single origin roasted coffee from Costa Rica, sold in standard size and grind options.
• Ethiopia Sidamo Single Origin Single origin roasted coffee from Ethiopia's Sidamo region, sold in standard size and grind options.
• Flores Bajawa Single Origin Single origin roasted coffee from Indonesia's Flores Bajawa region, sold in standard size and grind options.
• Honduras Marcala Single Origin USDA Organic and Fair Trade Certified single origin coffee with milk chocolate, cherry, and honey hints, medium roast from the Honduras Marcala region.
• Georgia Blues Blend Signature USDA Organic blend with chocolate and berry notes sourced from Southeast Asia and South America; medium-dark roasted.
• Espresso Blend Roasted coffee blend specifically crafted and ground for espresso preparation.
• Cold Brew Blend Roasted coffee blend specifically formulated for cold brew preparation.
• Decaf Espresso Blend Decaffeinated roasted coffee blend crafted for espresso preparation.
• Decaf House Blend Decaffeinated version of the flagship House Blend offered for caffeine-free consumption.
• Coffee Subscriptions Recurring subscription service allowing customers to receive regular monthly deliveries of their preferred Grassroots Coffee products at subscription pricing.
• Wholesale Coffee Program Wholesale program selling Grassroots Coffee in 12oz and 5lb sizes to restaurants, businesses, coffee shops, bakeries, and grocery stores for resale.
• Catering Services and Event Space Catering packages and event space rental for events, gatherings, and venue hosting at the Grassroots Coffee Shop location.
• Branded Merchandise and Gifts Branded merchandise and gift items including mugs, apparel, and accessories sold through the company's e-commerce storefront.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• Florida State University Men's Basketball ProgramcoreStrategic or Co-development PartnerSixth Man Blend is a special coffee blend representing Grassroots Coffee's support for FSU's men's basketball program. Each time customers buy Sixth Man Blend, a generous portion of retail and wholesale sales goes directly to FSU's men's basketball program. Both Mark Lowe (Partner/CEO) and his wife are FSU alumni passionate about Florida State. This partnership provides financial support to help make the basketball team competitive.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster with DTC subscriptions, wholesale, and cafes. Direct competitor in the third-wave specialty coffee segment with similar product breadth and channel mix.
• Trade Coffee: DTC subscription coffee marketplace sourcing from multiple roasters. Comparable as a DTC subscription-driven coffee brand, though Grassroots is also a producer rather than purely a marketplace.
• Driftaway Coffee: Small-batch specialty coffee roaster with subscription-first DTC model. Comparable in small-batch craft positioning, subscription emphasis, and digital-first e-commerce approach.
• Intelligentsia Coffee: Specialty third-wave coffee roaster with single-origin offerings, wholesale accounts, and cafes. Closely aligned on craft positioning, product portfolio, and B2B plus DTC distribution.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with DTC subscriptions and retail cafes. Comparable in craft coffee positioning, subscription model, and cafe-based multi-channel strategy.
• Verve Coffee Roasters: Specialty coffee roaster with DTC e-commerce, wholesale, and cafes. Comparable in single-origin and blend portfolio, multi-channel distribution, and craft coffee branding.
• Counter Culture Coffee: Specialty small-batch coffee roaster offering single-origin and blend coffees, wholesale partnerships, and DTC e-commerce. Highly comparable in craft positioning, product mix, and direct-to-consumer plus wholesale go-to-market model.

Broad incumbents

• Peet's Coffee: Established specialty coffee roaster with broad retail, wholesale, and cafe presence. Comparable as a larger incumbent in the specialty coffee category competing with Grassroots in grocery and wholesale channels.
• Caribou Coffee: Established coffee roaster with retail bags, subscriptions, and cafe presence. Comparable as a broader incumbent in packaged coffee and competes in similar grocery and wholesale channels.
• Starbucks: Mass-market coffee leader with packaged retail coffee, wholesale, and cafe operations. Competes with Grassroots in the packaged retail coffee aisle and in wholesale bakery/cafe partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GrassroootsCoffeeRoasters
• Instagraminstagram.com/grassrootscoffeeroasters
• LinkedInlinkedin.com/company/grassroots-coffee-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassroots Coffee Company, Llc