Graphic Products, Inc.

What Graphic Products, Inc. does

Graphic Products, Inc., doing business as Benton Print, is a privately held commercial printing and custom apparel company headquartered at 105 S Wall St in Benson, North Carolina. Founded in 1948 as Benton Card Company, the firm originally produced movie "window cards" using letterpress techniques in downtown Benson and has since evolved into a digital-era print, marketing, and promotional products provider serving small businesses, schools, nonprofits, and churches across multiple North Carolina markets including Smithfield, Fayetteville, Holly Springs, Lillington, and Fuquay Varina.

The company's core product portfolio spans custom printing (business cards, brochures, menus, yard signs, booklets, large format prints, catalogs, postcards, banners, backdrops, custom stickers), marketing and design services (branding consultation, logo design, social media graphic packages, event marketing, mailer design and distribution, digital targeted advertising, door hangers, vinyl car wraps), and promotional products (custom apparel, branded merchandise, corporate gifts). Its underlying technology centers on Direct-to-Film (DTF) heat transfer printing with proprietary locally produced inks, complemented by an online design builder tool that lets customers create gang sheets. The company also operates a related sub-brand called The Attic through theattic.shop, which sells vintage film/TV memorabilia and apparel and serves as an additional DTF ordering channel.

Commercially, Benton Print runs a sales-led, consultative go-to-market motion combining free consultations, designer meetings, and multiple quote-based solution options at varied price points. Distribution channels include walk-in retail at the Benson headquarters, phone sales (919-894-3661), website contact forms, and the e-commerce storefront. Revenue streams are predominantly one-time transactional sales of printed materials and merchandise, supplemented by a transaction-fee Virtual Merch Shop fundraising platform introduced in 2024 for schools and nonprofits. The company is privately held with no disclosed institutional investors or funding rounds, consistent with a founder-led small business under leadership of a President, COO, and CEO.

Name

Graphic Products, Inc.

Legal name

Benton Print

Website

https://bentonprint.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Graphic Products, Inc. (Benton Print) is a privately held commercial printing, marketing, and custom apparel company founded in 1948, serving small businesses, schools, nonprofits, and churches across multiple North Carolina markets with DTF transfers, branded merchandise, and design services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Commercial printing services
• Custom apparel printing
• DTF heat transfers
• Promotional products
• Marketing collateral design

Headquarters

HQ city

Benson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Custom Printing Services: One-time transactional sales of custom printed materials including business cards, brochures, menus, yard signs, booklets, large format prints, catalogs, postcards, advertising posters, banners, backdrops, and custom stickers
2. DTF Transfers and Gang Sheets: Sale of Direct-to-Film heat transfers and gang sheets for applying custom designs to apparel and merchandise
3. Virtual Merch Shop Fundraiser Program: Platform for schools and nonprofits to sell custom merchandise through branded online stores; handles printing, payment processing, and shipping while returning proceeds to the organization
4. Marketing and Design Services: Branding consultation, logo design, visual and verbal branding, social media graphic packages, event marketing, mailer design and distribution, digital targeted advertising, door hangers, and vinyl car wraps
5. Promotional Products: Custom apparel, branded merchandise, and corporate gifts

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Graphic Products, Inc. (Benton Print) is a commercial printing and marketing services company that produces custom printed materials (business cards, brochures, yard signs, booklets, large format prints), marketing collateral, branding and design services, promotional products, and Direct-to-Film (DTF) heat transfers and gang sheets. It also operates a Virtual Merch Shop fundraising platform for schools and nonprofits, plus a sister sub-brand (The Attic) selling vintage film/TV apparel and antiques.

Product overview

Benton Print (formerly Benton Card Company) is a full-service printing and marketing company serving North Carolina since 1948. The company operates as a single unified service offering centered around custom printing, marketing collateral, and design services. Its core product portfolio includes Custom Printing (brochures, business cards, yard signs, booklets, large format prints), Marketing Services (event marketing, mailer design, digital advertising, door hangers), Branding & Design (logo design, visual branding, social media graphics), and Promotional Products (custom apparel, branded merchandise, corporate gifts). These services are complemented by specialized offerings including DTF Gang Sheets for direct-to-film transfers and Virtual Merch Shops—a branded online store platform for schools and nonprofits to sell merchandise without inventory management. The company also maintains The Attic, a sub-brand offering vintage film/TV memorabilia and apparel.

Differentiator

Problem solved

Functional benefit

Brands

• The Attic: A collection of antiques and one-of-a-kind apparel from film, television, movies, and print, honoring the company's vintage history.

Products and services

• Custom Printing High-quality custom printing service offering brochures, menus, business cards, yard signs, booklets, and large format prints tailored to customer brands. Targets small businesses and organizations in North Carolina.
• Marketing Services Comprehensive marketing collateral services including event marketing, mailer design and distribution, digital targeted advertising, and door hangers aligned with brand identity.
• Branding & Design Brand consultation and design services including logo design, visual and verbal branding, and social media graphic packages to help businesses refine their brand identity.
• Promotional Products Customizable promotional items including custom apparel, branded merchandise, and corporate gifts designed to elevate brand visibility and create lasting impressions.
• DTF Gang Sheets Direct-to-Film (DTF) heat transfers allowing customers to print any design and apply it to a wide range of products including t-shirts, tote bags, and hats with exceptional durability and vivid colors.
• Virtual Merch Shops Online fundraising platform for schools and nonprofits featuring branded virtual stores where organizations can sell custom merchandise without managing inventory; Benton Print handles printing, payment processing, and shipping.
• The Attic Collection of antiques and one-of-a-kind apparel from film, television, movies, and print, available for purchase through an online shop (theattic.shop). Operates as a sub-brand and also provides DTF gang sheet upload and design builder services for Benton Print customers.

Quantifiable outcome

• Turnaround times within days instead of weeks
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The AtticminorOthersRelated brand operation that sells antique prints, posters, and one-of-a-kind apparel from film, television, movies, and print. Operates through theattic.shop and is connected to the company's historical roots (the attic was the origin of many vintage prints and artwork). The Attic also provides DTF gang sheet upload and design builder services for Benton Print customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SpeedPro Imaging: Franchise network specializing in large-format printing (signage, banners, vehicle wraps, displays). Comparable to Benton Print's large-format/specialty printing line of business.
• FedEx Office: National chain offering commercial printing, signage, banners, and document services to SMB and consumer customers. Comparable to Benton Print as a same-category print services competitor with broader geographic reach.
• Printful: Print-on-demand custom apparel and accessories platform using digital and DTF printing for ecommerce brands. Comparable to Benton Print's DTF transfer / custom apparel offering.
• The UPS Store: Franchise network providing print and marketing services (business cards, flyers, banners) primarily to SMB and consumer walk-in customers. Comparable to Benton Print in serving local, relationship-driven print needs.
• MOO: Premium online printing brand focused on business cards, marketing materials, and design-led print products for SMBs and creative professionals. Comparable to Benton Print in commercial printing category with stronger brand/design positioning.
• Custom Ink: Custom apparel printing platform serving groups, schools, nonprofits, and businesses — including fundraising. Directly comparable to Benton Print's custom apparel and Virtual Merch Shop school/nonprofit fundraising offerings.
• Minuteman Press: Franchise print and marketing services brand serving local SMBs with business cards, brochures, direct mail, signage, and apparel. Comparable product mix and SMB target customer to Benton Print.
• AlphaGraphics: Franchise commercial printing and marketing services company offering print, signage, and design to SMBs. Closely comparable to Benton Print in product mix and target customer.

Broad incumbents

• Vistaprint (Cimpress): Mass-market online commercial printing platform for SMBs (business cards, marketing materials, signage, custom apparel). Comparable category but operates at much larger scale and through self-service digital channels rather than local relationship-led sales.
• Staples: Office supplies retailer with in-store and online print and marketing services. Comparable to Benton Print as a broad-line print services provider, though not specializing in local relationship-led custom printing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/benton-card-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Products, Inc.