ETOILE MARINE

What ETOILE MARINE does

Étoile Marine Croisières is a privately held Saint-Malo, France operator of three traditional sailing vessels. It serves individual tourists, families, corporate groups, private-event customers, maritime-event participants, and audiovisual productions through scheduled cruises, museum visits, ship hire, private events, and film or television locations. The fleet comprises Étoile du Roy, a 47-meter replica of a 1745 corsair frigate; Le Renard, a 30-meter replica associated with corsair Robert Surcouf; and Étoile Molène, a 1954 Dundee Thonier tuna-fishing vessel. Experiences range from three-hour sails to two-day coastal cruises, with private-event formats including seated dinners, cocktail receptions, and navigation events.\n\nOperationally, the company uses traditional navigation and sailing methods with modern safety equipment; the supplied material describes professional crews, including a captain and technical lead, but no AI or automated-navigation system. Revenue comes from per-person tickets, museum admission, private charter and event services, film-location services, and prepaid gift cards; prices are unit-based, with museum admission at €7, half-day cruises from €39, a gastronomic cruise at €149, and a two-day weekend cruise at €350. Go-to-market is direct through an online booking calendar, phone reservations, on-site ticket offices, and corporate outreach, supplemented by maritime festivals and earned media. The core operating base is Saint-Malo, Brittany, and the Côte d'Emeraude, with festival participation elsewhere in France; this is a regional, seasonal, asset-based heritage-tourism and charter business.

Name

ETOILE MARINE

Legal name

BRETAGNE MARINE CROISIERES

Website

https://etoile-marine.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Étoile Marine Croisières operates three traditional sailing vessels in Saint-Malo, France, selling cruises, museum visits, private events, film locations, and gift experiences to tourists, corporate groups, celebrations, and audiovisual productions.

Ownership category

akta.pro rank

Product category

Heritage Sailing Cruises

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG)

akta.pro secondary industries

Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

Keywords

• Traditional sailing cruises
• Heritage vessel charters
• Maritime museum visits
• Corporate event hosting
• Film production ships

Headquarters

HQ city

Saint-malo

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cruise Tickets: Individual and group tickets for sailing excursions in the Bay of Saint-Malo aboard historic vessels. Various durations from 3-hour morning sails to 2-day coastal cruises.
2. Museum Visits: Admission fees for visiting Etoile du Roy, a replica corsair frigate serving as a museum. Open daily from April to September and during school holidays.
3. Private Events: Corporate events, seminars, weddings, and celebrations held at quay or at sea aboard the heritage fleet. Includes dinner seated (up to 120 guests), cocktail receptions (up to 300), and navigation events (up to 200 passengers).
4. Film Production Locations: Vessels made available as authentic filming locations for cinema, television, and documentary productions.
5. Gift Cards: Prepaid gift certificates for cruises and experiences sold through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Etoile Marine Croisières operates a fleet of three traditional sailing vessels (Étoile du Roy, Le Renard, and Étoile Molène) in the Bay of Saint-Malo offering half-day to multi-day cruise experiences, museum visits aboard the historic frigate, private event hosting (corporate events, weddings, seminars), and film production location services. The company operates as a direct-to-consumer heritage tourism operator with supplementary B2B event and production rental services.

Product overview

ETOILE MARINE operates a fleet of three traditional sailing vessels offering maritime cruise experiences centered in Saint-Malo, Brittany. The fleet comprises Étoile du Roy (a replica 1745 corsair frigate serving as museum and cruise vessel), Le Renard (a replica 1812 warship of Robert Surcouf), and Étoile Molène (a 1954 traditional tuna fishing vessel). Core offerings include varied cruise formats ranging from 3-hour half-day experiences to 2-day multi-day adventures, supplemented by museum visits, corporate event hosting, film production services, and gift vouchers. The company targets individual tourists, families, corporate groups, and event planners seeking authentic maritime heritage experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Half-Day Morning Cruise 3-hour morning sailing experience departing at 09:30, exploring the Bay of Corsairs with passenger participation in crew maneuvers. Adults from €39, children (1-12) from €26.
• Half-Day Afternoon Cruise 4-hour afternoon sailing experience departing at 14:00, focused on corsair history and traditional navigation. Adults from €49, children (1-12) from €36.
• Full-Day Cruise Full-day navigation from 10:00 to 17:00 exploring Bay of Saint-Malo landmarks including Fort National, Cap Fréhel, and the Ebihens islands, with buffet lunch included. Adults €95, children €75.
• Sunset Cocktail Cruise 3-hour evening cruise from 19:00 to 22:00 featuring aperitif and gourmet bites at sunset. Available June 15 to August 31. €75 per person.
• Gastronomic Sunset Cruise 3-hour sunset cruise aboard Le Renard featuring a chef preparing a local, seasonal, short-circuit menu paired with wines. €149 per person, available June through August.
• 2-Day Weekend Cruise Multi-day sailing experience aboard Étoile Molène exploring Breton coast destinations including Chausey, Cancale, Cap Fréhel, and Bréhat island. Includes meals and overnight accommodation. €350 per person.
• Museum Visit - Étoile du Roy Self-guided museum tour aboard the historic frigate Étoile du Roy with explanatory panels covering 18th-century naval life, artillery, medicine, and corsair strategies. Open daily 10:00-18:30. Adults €7, children €4, family (2 adults + 2-3 children) €18.
• Corporate Events and Privatizations Private event hosting for companies and individuals including seminars, team-building, weddings, and celebrations at quay or at sea aboard the heritage fleet. Capacity up to 120 for seated dinners, 300 for cocktail receptions, and 200 passengers for navigation events.
• Film Production Services Rental of historical vessels as authentic filming locations for cinema, television, and documentary productions. Ships have featured in productions including Le Comte de Monte-Cristo (2024), Napoléon (Ridley Scott, 2023), Les Trois Mousquetaires (César du Meilleur Décor), and ARTE's Bougainville, le Voyage à Tahiti (2019).
• Gift Vouchers (Bons Cadeaux) Prepaid gift certificates for cruise experiences available in various configurations (individuals, couples, families) across all cruise types. Valid for 2 years.

Quantifiable outcome

• Venue capacity for seated dinner up to 120 guests and cocktail receptions up to 300 people
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Région BretagnecoreOthersRegional government body providing financial support and endorsement for maritime heritage preservation and tourism development in Brittany.
• Gauthier Lamellé ColléminorStrategic or Co-development PartnerWoodworking company that fabricated the new laminated wood masts for Etoile du Roy, using specialized lamellé-collé (glued laminated timber) technique.
• Le Charlès (Marine Carpenters)minorStrategic or Co-development PartnerMarine carpentry company that performed mast fitting and custom woodwork for Etoile du Roy's mast replacement project.
• Wanted Poetry (Editions)minorGTM or Marketing PartnerPublishing house collaborating on the 'This is Not a Map' art book project featuring Saint-Malo photography, with launch event aboard Etoile du Roy.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Compagnie du Ponant: French luxury expedition and small-ship cruise line (owned by Artemis/Pinault). Operates in adjacent experiential cruising and yacht expedition space but at much higher price points and global scale; signals where a scaled Etoile Marine could be positioned.
• Grand Large Yachting: French group of yacht and sailing experience brands (including Vendée Globe, Argo). Adjacent sailing-experiential market participant, with sailing schools and charter fleets overlapping with cruise/hospitality marine leisure.

Direct peers

• La Licorne (Galères de l'Adour): Replica 18th-century galley operating as a floating museum and event venue in Bayonne/Arcachon region. Comparable heritage-replica commercial model combining museum admissions with private event hire.
• Naviguer sur le Belem: Foundation operating the three-masted barque Belem, offering sailing trips and event hosting in French ports. Closest match in business model (heritage vessel + guest sailing + private hire) and customer experience.
• Bateau Bounty (Rouen): French heritage ship replica operating as restaurant/event venue and tourist attraction in Rouen. Comparable corsair-themed replica business model combining dining, events, and tourism.
• Le Marité: Heritage three-masted barque in Dieppe offering museum visits, coastal excursions, and maritime events. Most direct French analogue as a single-operator heritage sailing ship running similar cruise and museum business lines.
• Corsaire Malouin: Saint-Malo-based operator offering corsair-themed boat tours and bay excursions. Direct local competitor targeting the same tourist base in the Bay of Saint-Malo with smaller vessels.

Regional players

• Aventure Flottille Émeraude: Saint-Malo area boat tour operator offering Bay of Saint-Malo excursions including Cancale and Cap Fréhel routes. Regional competitor for the same day-cruise customer with smaller motor boats.
• Croisières Inter-Îles (Vedettes de Bréhat): Breton archipelago ferry and excursion operator serving Bréhat and the Côtes-d'Armor coast. Comparable Brittany-based passenger vessel operator; overlaps on the Bréhat leg of Etoile Marine's 2-day cruise route.

Others

• Tara Expeditions: Operator of the schooner Tara and Tara polar station based in Brittany. Comparable heritage tall-ship operating model from the same region, though primarily scientific/mission-driven rather than commercial tourism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EtoileMarineCroisieres
• LinkedInlinkedin.com/company/etoile-marine-croisieres
• Instagraminstagram.com/etoile.marinecroisieres

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETOILE MARINE