Schafferer & Co. KG

What Schafferer & Co. KG does

Schafferer & Co. KG is a privately held German specialty retailer and distributor of kitchen equipment, cookware, tableware, and professional gastronomy supplies, headquartered in Freiburg im Breisgau and operating since 1889 under a Kommanditgesellschaft (KG) legal structure. The business runs two distinct e-commerce platforms — schafferer.de/shop for retail consumers and schafferer.de/gastro for professional hospitality buyers — alongside a physical Fachmarkt (specialty store) in Freiburg and a dedicated field sales organization (Aussendienst) covering roughly ten named territories in Baden-Württemberg, Alsace (France), and Switzerland.

The retail division curates a portfolio of more than 50 premium third-party brands — including Alessi, Rösle, Peugeot, Villeroy & Boch, Microplane, Smeg, Spring, Steelite, Kaiser, and Weck — supplemented by own-brand lines Schafferer Profi-Kochgeschirr (professional cookware) and Schafferer Profi Messer (professional knives). The gastro division supplies restaurants, hotels, caterers, and institutional kitchens with commercial-grade equipment and tableware from brands such as Bauscher, Schönwald, PacoJet, Winterhalter, Hoshizaki, and Schott Zwiesel, with documented pricing on items ranging from €261.80 (PacoJet accessories) to €1,777.86 (Hoshizaki ice makers).

Revenue is generated through one-time transactional sales across both e-commerce platforms, the physical store, and direct field-sales-led B2B engagements that include in-house kitchen planning and design services and a 24/7 customer service hotline for gastro customers. Pricing is publicly disclosed unit pricing with standard shipping (e.g., €9.90 within Germany for gastro) and newsletter-driven promotional incentives (€10 discount on minimum €50 order). Customer segments span individual hobby cooks and premium home consumers on the retail side and restaurants, hotels, catering companies, and large institutional kitchens on the gastronomy side, with named reference customers including Europa-Park, EDEKA Südwest, Irie Surf Freiburg, and Au Vieux Couvent.

Name

Schafferer & Co. KG

Legal name

Schafferer & Co. KG

Website

https://schafferer.de

Company type

Private

Founded year

1889

Operating status

Operating

Short description

Schafferer & Co. KG is a privately held German specialty retailer and B2B distributor, founded in 1889 and headquartered in Freiburg, that sells premium kitchen equipment, cookware, tableware, and professional gastronomy supplies through two e-commerce platforms, a physical store, and a regional field-sales organization covering Germany, Alsace, and Switzerland.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment & Tableware Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Industrial Machinery and Equipment Merchant Wholesalers (423830)

SIC

Retail-Nonstore Retailers (5960), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industry

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ)

Keywords

• Professional kitchen equipment
• Commercial cookware supplies
• Hospitality tableware distribution
• Gastronomy equipment retail
• Specialty kitchenware store

Headquarters

HQ city

Freiburg Im Breisgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales: B2C sales of kitchen equipment, cookware, tableware, and home goods through online shop targeting private consumers and hobby cooks
2. Gastronomy E-commerce Sales: B2B sales of professional kitchen equipment, catering supplies, and hospitality goods through dedicated gastro e-commerce platform
3. Field Sales and Consultation: Direct sales through outside sales representatives (Außendienst) providing consultation, planning, and customer service for gastronomy customers
4. Planning and Kitchen Design Services: Kitchen planning and equipment consultation services for restaurants and hospitality businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schafferer & Co. KG is a specialty retailer and wholesale distributor of kitchen equipment, cookware, tableware, and professional gastronomy supplies, operating under two storefronts: Schafferer Einzelhandel (B2C private consumers/hobby cooks) and Schafferer Gastro (B2B restaurants, hotels, catering, and institutional kitchens). It sells third-party premium brands (Alessi, Rösle, Peugeot, Smeg, Villeroy & Boch, Microplane, Spring, Steelite, Weck, Kaiser) alongside own-brand lines (Schafferer Profi Kochgeschirr, Schafferer Profi Messer), supported by a physical Fachmarkt in Freiburg, a 24/7 gastro hotline, kitchen planning services, and a territory-based field sales force covering southwestern Germany, Alsace, and Switzerland.

Product overview

Schafferer & Co. KG operates two interconnected e-commerce platforms: Schafferer Einzelhandel (retail) serving consumers with premium kitchenware, dining equipment, and home goods from over 50 international brands including Alessi, Rösle, Peugeot, Villeroy & Boch, and Microplane; and Schafferer Gastro (professional hospitality) serving commercial establishments with professional kitchen equipment, refrigeration, cooking appliances, tableware, and bar supplies from brands like Bauscher, Schönwald, Winterhalter, and PacoJet. The company also sells proprietary own-brand lines including Schafferer Profi Kochgeschirr (professional cookware) and Schafferer Profi Messer (professional knives) through both channels. Product categories span cooking, baking, dining, food storage, beverage preparation, and table service across both consumer and professional segments.

Differentiator

Problem solved

Functional benefit

Brands

• Schafferer Profi-Kochgeschirr: Professional cookware line under the Schafferer brand
• Schafferer Profi Messer

Products and services

• Schafferer Einzelhandel (Retail Online Shop) Direct-to-consumer e-commerce storefront (schafferer.de/shop) selling kitchenware, cookware, tableware, and home goods from 50+ premium brands (Alessi, Rösle, Peugeot, Smeg, Microplane, Villeroy & Boch, Spring, Steelite, Weck, Kaiser, Continenta, 24bottles, Coppenrath, David Fussenegger, Räder) to private consumers and hobby cooks. Includes account management, wishlist, favorites, and order history.
• Schafferer Gastro (Professional Hospitality Online Shop) B2B e-commerce storefront (schafferer.de/gastro) supplying restaurants, hotels, catering companies, and institutional kitchens with commercial-grade kitchen equipment (from Bauscher, Schönwald, Winterhalter, PacoJet, Hoshizaki, Arcoroc, Schott Zwiesel), featuring business accounts, quote handling, and a 24/7 service hotline.
• Schafferer Profi Kochgeschirr (Own-Brand Professional Cookware) Own-brand line of professional cookware (stainless steel construction) sold under the Schafferer name through both Einzelhandel and Gastro channels, aimed at home cooks and commercial kitchens.
• Schafferer Profi Messer (Own-Brand Professional Knives) Own-brand line of professional kitchen knives sold primarily through the Gastro channel for commercial kitchen applications.
• Kitchen Planning and Design Services Professional kitchen planning, design, and consultation services delivered by Schafferer's in-house planning department and Fachberater (product consultants) for gastronomy customers, supporting new kitchen builds, refurbishments, and equipment selection.
• Schafferer Fachmarkt (Physical Specialty Store) Walk-in specialty store (Fachmarkt) in Freiburg offering the retail product range for personal consultation, product demonstrations, and immediate availability, with click-and-collect ('Mitnahme im Fachmarkt') for online orders.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Herzschlag FreiburgminorOthersSchafferer participates in the 'Herzschlag Freiburg' initiative, a local effort to support a vibrant and colorful city center in Freiburg. This represents community engagement rather than commercial partnership.
• MOROminorOthersParticipation in local business initiatives to strengthen regional market presence and community ties in Freiburg.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kochform: German online specialty retailer of premium kitchenware, cookware, and household goods serving consumers. Closely comparable B2C e-commerce model with curated premium-brand assortment and similar product breadth.
• CHEFS CULINAR: Largest German specialist foodservice wholesaler serving hotels, restaurants, and caterers across Germany. Directly comparable B2B gastro supply model with kitchen planning, branded equipment, and broad regional coverage.
• Häussler: German specialty retailer of kitchenware, household goods, and home products based in southern Germany with both online and physical store presence. Comparable regional dual-channel specialty retail model.
• Gastro Hero: German online B2B specialist for professional kitchen equipment, tableware, and catering supplies. Comparable digital-first gastro equipment model serving restaurants and hospitality operators.
• Strecker & Co. German specialty wholesaler for gastronomy and hotel equipment with kitchen-planning services. Closely comparable B2B gastro model combining equipment distribution, consultation, and regional account management.
• Transgourmet: German subsidiary of Transgourmet Holding operating cash-and-carry and foodservice wholesale across Germany. Comparable B2B hospitality supply with broad assortment including professional kitchen equipment.

Broad incumbents

• Metro AG (Cash & Carry / HoReCa): Germany's largest foodservice and hospitality wholesaler with nationwide cash-and-carry network. Overlaps with Schafferer's B2B gastro supply but operates at much greater scale with broader assortment including food and non-food.
• Selgros (Transgourmet): German cash-and-carry wholesale club serving trade customers including restaurants and hotels. Broader grocery and foodservice assortment overlapping with Schafferer's gastro supply business but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schafferer-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schafferer & Co. KG