THE NEW DEAL
The Living New Deal is a Berkeley-based 501(c)(3) nonprofit that documents, maps, and advocates for New Deal-era public works and artworks across the United States, serving educators, researchers, and the general public through a free interactive map of 19,545 sites, educational resources, and preservation advocacy.
- Company typePrivate
- Founded-
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE NEW DEAL does
The Living New Deal is a 501(c)(3) nonprofit (EIN 46-3760943) headquartered in Berkeley, California, with 1-10 employees, dedicated to documenting, mapping, and advocating for the preservation of New Deal-era public works and artworks across the United States. Its core product is an interactive national map platform cataloging 19,545 New Deal sites, filterable by state, category (e.g., Archaeology, Art Works, Civic Facilities), and agency (WPA, CCC, PWA, etc.), supplemented by a smartphone app for crowdsourced site submissions and three local chapters in New Mexico, New York City, and Oregon.
The organization serves a horizontal audience — general public and history enthusiasts, K-12 and higher education students and teachers, and academic researchers — through free digital content including maps, articles, two newsletters (The Fireside and The Lowdown), teaching resources, oral histories, films, exhibitions, and an annual New Deal Book Award. It also runs public advocacy campaigns, most prominently in 2025 opposing the GSA's accelerated disposal process and staff reductions affecting New Deal cultural heritage assets.
Its business model is nonprofit grant-and-donation funded: revenue streams are individual donations via the website plus institutional grants. The single quantified funding event in the available data is a $150,000 NEH grant awarded and subsequently lost in 2025. The organization is not venture-backed and has no parent company or controlling entity; governance is via a nonprofit board and small staff.
THE NEW DEAL firmographics
Firmographics- Name
- THE NEW DEAL
- Legal name
- The Living New Deal
- Website
- https://livingnewdeal.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Living New Deal is a Berkeley-based 501(c)(3) nonprofit that documents, maps, and advocates for New Deal-era public works and artworks across the United States, serving educators, researchers, and the general public through a free interactive map of 19,545 sites, educational resources, and preservation advocacy.
- Ownership category
- akta.pro rank
THE NEW DEAL industry classification
Industry- Product category
- Historical Preservation and Digital Heritage Archive
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Historical Sites (71212), Historical Sites (712120)
- akta.pro primary industry
- Social Audio & Live Community Platforms (BPAMABAH)
- akta.pro secondary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where THE NEW DEAL is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THE NEW DEAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Grants: The Living New Deal received but subsequently lost a $150,000 National Endowment for the Humanities grant in 2025, indicating reliance on institutional grant funding.
- Donations: The organization is a 501c(3) nonprofit (EIN: 46-3760943) that accepts donations through its website to support its mission of documenting and preserving New Deal heritage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
THE NEW DEAL product offering
Product offeringCore offering
The Living New Deal is a 501(c)(3) nonprofit that documents, maps, and shares information on 19,545 New Deal-era public works and artworks across the United States through an interactive digital mapping platform and mobile app. The organization supports crowdsourced site submissions, publishes educational resources, newsletters, and teaching materials, and runs advocacy campaigns to preserve federal cultural heritage assets.
Product overview
The Living New Deal is a nonprofit organization operating a comprehensive digital platform focused on documenting, preserving, and advocating for New Deal-era public works and artworks across America. The core offering consists of a national mapping platform cataloging 19,545 sites, supported by a mobile app for crowdsourced site submissions, educational resources for teachers and students, newsletters (The Fireside, The Lowdown), event programming including lectures and exhibits, and the annual New Deal Book Award. The organization serves historians, educators, policymakers, and the general public through maps, writings, lectures, videos, films, and social media, functioning as both an archival resource and advocacy organization for federal cultural heritage preservation.
Differentiator
Problem solved
Functional benefit
Products and services
- Living New Deal National Map Platform
- Living New Deal Mobile App
- Site Submission and Research System
Companies that use THE NEW DEAL
Customer profileSegments3 records
Ideal customer profiles3 records
THE NEW DEAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
THE NEW DEAL partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
THE NEW DEAL competitors and assessment
Company assessmentDirect peers
- Historypin: Crowdsourced platform for communities to map and share local historical photos and stories. Directly comparable to Living New Deal's crowdsourced site-submission map model, though Historypin is broader in scope.
- Clio - The National Trust for Historic Preservation: Web and mobile platform providing interactive maps of historic sites and walking tours. Closely comparable to Living New Deal's national map and mobile app, with a similar crowdsourced model for adding historic sites.
Broad incumbents
- Atlas Obscura: Digital media platform cataloging unusual and historically significant places worldwide. Comparable crowdsourced site documentation model and general public audience, though broader than Living New Deal's New Deal focus.
- Smithsonian Institution: National museum and research complex with extensive digital resources and educational programming. Larger incumbent serving overlapping audiences — general public, students, and historians — with curated content rather than crowdsourced mapping.
- Preserve America: Federal initiative supporting community efforts to preserve cultural heritage. Comparable to Living New Deal's advocacy mission but operates at a national policy level rather than via a crowdsourced site database.
- National Trust for Historic Preservation: Large, established nonprofit focused on preserving historic places across the United States. Operates a much broader preservation mission but overlaps with Living New Deal on advocacy for endangered New Deal-era sites and public works.
- National Archives (NARA): Federal agency preserving government documents including New Deal-era records. Overlaps with Living New Deal's documentation mission and primary-source orientation but is a much larger institutional actor.
Others
- Wikipedia / Wikimedia Foundation: Community-driven reference platform with extensive historical content. Comparable in crowdsourced, free-access model and educator adoption, though broader in topic and not focused on a single heritage theme.
Emerging players
- Federal Writers' Project Legacy: Library of Congress collection of New Deal-era state guides and oral histories. Directly relevant to Living New Deal's subject matter and serves overlapping academic and general public audiences.
- Digital Public Library of America: Nonprofit aggregator of digital collections from libraries, archives, and museums across the U.S. Shares Living New Deal's digital-first, free-access model for historical and cultural resources, serving educators and researchers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
THE NEW DEAL social profiles
Digital presenceTHE NEW DEAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE NEW DEAL leadership team
Management profileNumber of profiles
Profiles1 record
THE NEW DEAL subsidiaries and ownership
Company hierarchySubsidiaries3 records
THE NEW DEAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE NEW DEAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE NEW DEAL
What does THE NEW DEAL do?
The Living New Deal is a 501(c)(3) nonprofit that documents, maps, and shares information on 19,545 New Deal-era public works and artworks across the United States through an interactive digital mapping platform and mobile app. The organization supports crowdsourced site submissions, publishes educational resources, newsletters, and teaching materials, and runs advocacy campaigns to preserve federal cultural heritage assets.
Is THE NEW DEAL a public or private company?
THE NEW DEAL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THE NEW DEAL founded?
THE NEW DEAL was founded in -1. It employs 1 to 10 people.
Where is THE NEW DEAL based?
THE NEW DEAL is headquartered in Berkeley, United States, in the North America region.
How does THE NEW DEAL make money?
Two revenue lines are on record. Grants are the primary driver. The others are donations.
Who are THE NEW DEAL's main competitors?
Direct peers on record are Historypin and Clio - The National Trust for Historic Preservation. Broad incumbents are Atlas Obscura, Smithsonian Institution, Preserve America, National Trust for Historic Preservation and National Archives (NARA). Wikipedia / Wikimedia Foundation is listed as an others. Emerging players are Federal Writers' Project Legacy and Digital Public Library of America.
Does THE NEW DEAL have an API?
No public API is recorded for THE NEW DEAL.
What industry is THE NEW DEAL in?
THE NEW DEAL's product category is Historical Preservation and Digital Heritage Archive. Its primary akta.pro industry code is BPAMABAH, Social Audio & Live Community Platforms, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 712.