IDEO POINT COM

Name

IDEO POINT COM

Legal name

IDEO POINT COM

Website

https://ideopoint.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Idéo Point Com is a privately held French full-service communication agency founded in 2001, serving SMEs, artisans, tourism offices, and local authorities in the Loire Valley from offices in Château-Renault, Tours, and Angers via WordPress-based web, SEO, social, print, and video services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Communication agency services
• Website design services
• Digital marketing agency
• Visual identity design
• Print and video production

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website creation and redesign: Design, development, and maintenance of custom websites (showcase and e-commerce) built on WordPress, from domain reservation through launch and ongoing hosting.
2. Community management: Daily management of client social media accounts including content creation, interaction with followers, and performance tracking.
3. Webmarketing / SEO & SEA: Natural and paid search engine optimization services including keyword research, content writing, SEO audits, and Google Ads campaign management.
4. Visual identity and graphic design: Creation of logos, graphic charters, and brand identity systems for businesses and local authorities.
5. Advertising regie: Media buying and targeted advertising placement across selected channels and geographic zones for clients.
6. Video production: Corporate video production including interviews, testimonials, location presentations, event coverage, and motion design.
7. Print communications: Design and production of printed materials including business cards, flyers, brochures, posters, and folding panels.
8. Promotional objects: Supply of custom-branded promotional items such as pens, USB drives, t-shirts, mugs, bags, and water bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IDEO POINT COM is a full-service 360° communication agency that designs and develops WordPress-based showcase and e-commerce websites, executes SEO/SEA webmarketing and Google Ads campaigns, manages client social media accounts, creates visual identities and graphic charters, produces corporate videos with motion design, designs and prints business communications, and supplies custom promotional merchandise. Its services target local SMEs, artisans, municipalities, and tourism offices in the Loire Valley.

Product overview

IDEO POINT COM is a full-service 360° communication agency offering a comprehensive portfolio of digital and print marketing services. The core offerings include website creation and redesign (WordPress-based showcase and e-commerce sites), webmarketing (SEO/SEA/Google Ads), social media management, visual identity design, video production with motion design, and print communication materials. Additional services encompass promotional merchandise, advertising media buying, and tourism brochure design. The agency serves businesses, artisans, associations, and local authorities in the Tours, Angers, and Château-Renault regions of France.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Domaine FL case study: +215 Instagram followers, +323% views, +319% interactions; Facebook: +61 followers, +43.1% page views, +85% interactions within one month of social media campaign launch.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WPP: Global advertising holding company encompassing creative, media, and digital agencies. Comparable to IDEO POINT COM as a multi-disciplinary communications services provider but at massively larger scale and geographic reach.
• Omnicom Group: Global advertising holding company (DDB, BBDO, TBWA). Operates broadly in the same communications/advertising services category as IDEO POINT COM, serving global brands rather than regional French SMBs.
• Havas: Global advertising and communications network of French origin (Havas Village). Overlaps with IDEO POINT COM's full-service communications portfolio but operates at vastly larger scale across global markets.
• Dentsu: Global advertising network offering integrated communications, digital, and creative services. Comparable industry overlap but operates internationally with substantially larger client rosters.
• Publicis Groupe: Paris-headquartered global advertising holding company. Provides advertising, digital, and communications services broadly — overlapping with IDEO POINT COM's offer set but at enterprise/global scale.

Direct peers

• Eskis: French creative and branding agency serving SMBs and mid-market clients. Comparable on the brand identity and creative services dimension of IDEO POINT COM's portfolio.
• Eskimoz: French multi-city SEO and digital marketing agency with offices in several French cities. Comparable as a similarly structured full-service digital agency serving regional French SMB clients.
• Big Bang: French communication and creative agency offering branding, digital, and content services. Directly comparable as a similarly scoped full-service communication agency serving French clients.
• Hopscotch: French PR and communications firm with a digital and content practice. Comparable to IDEO POINT COM's communications, community management, and content creation offerings, though operating at larger scale.
• Digimood: French digital marketing agency focused on SEO, SEA, and content. Comparable to IDEO POINT COM's webmarketing service line targeting French regional SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IdeoPointCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEO POINT COM